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Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Published by Politeknik Negeri Jakarta
ISSN : 20853262     EISSN : 27757374     DOI : https://doi.org/10.32722/snrtbisnis
Core Subject :
Seminar Nasional Riset Terapan Administrasi Bisnis dan MICE merupakan konferensi yang berskala nasional yang diadakan setiap tahunnya oleh Jurusan Administrasi Niaga Politeknik Negeri Jakarta. Konferensi ini bertujuan untuk menjadi ajang pertemuan ilmiah para peneliti, akademisi, dan praktisi dari dunia industri untuk berdiskusi dan mempublikasikan hasil penelitian dan penerapan teknologi terkini.
Arjuna Subject : -
Articles 238 Documents
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PERAN MODAL SOSIAL DALAM PENGEMBANGAN EKOSISTEM KEWIRAUSAHAAN UMKM INDUSTRI KREATIF KOTA DEPOK Wahyudi Utomo; Fachri Aditya
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research aims to analyze the entrepreneurial ecosystem by using Depok City Creative Industry MSMEs as the research locus. This research uses a postpositivism paradigm with qualitative methods. Informants and respondents consisted of business, government, banking, professional, market and social community actors. The Social Capital perspective is used as an analytical approach to developing an entrepreneurial ecosystem. This research develops a conceptual model that describes mechanisms such as trust factors, values and social networks that connect stakeholders that can encourage the competitive advantage of MSMEs in terms of knowledge transfer, productive entrepreneurship and innovation. Meanwhile, MSMEs (Micro, Small and Medium Enterprises) Creative Industries are the community actors who play the most role, while the interaction patterns between actors and factors show the limited role and interaction of government, banking and professional actors towards business actors in the entrepreneurial ecosystem in the Depok City area. The results of the study indicate that social capital is an important component in the development of the entrepreneurial ecosystem, especially in the creative industry sector. These findings provide strategic suggestions for strengthening social capital in Depok City, with a focus on improving social networks, collaboration between stakeholders, and strengthening social norms that support the growth of MSMEs.Therefore, efforts need to be made to increase the involvement of business actors and stakeholders on a sustainable basis in government programs and the formation of industrial communities. These are some of the practical suggestions in the findings of this research
Pengaruh Gofood Terhadap Pendapatan Dengan Promosi Sebagai Moderator Pada Umkm Beji Muhammad Akbar; Risya Zahrotul Firdaus; Endah Wartiningsih
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study is to investigate the impact of promotion as a moderating variable in enhancing the effect of GoFood service utilization on revenue growth of Gojek partner MSMEs in Beji Subdistrict. This study employs primary and secondary data collection methods in a quantitative manner. Partial Least Square Structural Equation Modeling (PLS-SEM) using an inner model, an outer model, and bootstrapping testing was used to analyze the data. The research population is unknown, while the sample size is 100 respondents who are GoFood service users, determined using the Lameshow formula. Data testing and analysis were performed using SmartPLS 4.0 software. The results show that the use of GoFood services has a positive impact on MSME revenue growth, with a t-value of 5.495, which exceeds the t-table value of 1.96, and a significance level of 0.000, which is less than 0.05. However, promotion as a moderating variable does not significantly strengthen the effect of GoFood service usage on MSME revenue, with a t-value of 1.532, which is less than the t-table value of 1.96, and a significance level of 0.126, which is greater than 0.05. Therefore, the hypothesis that promotion can moderate the effect of GoFood service usage on MSME revenue growth is rejected.
Pengaruh Inovasi, Variasi dan Diferensiasi Terhadap Keunggulan Bersaing Produk Botol Kopi Kenangan Muhammad Raihan Fajri; Ni Made Widhi; Iis Mariam
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to investigate and analyze the influence of innovation, variation, and differentiation on competitive advantage, using a case study of Kopi Kenangan bottled coffee in Beji district, Depok city. The research employs a quantitative approach. Data collection was conducted using a questionnaire with a sample of 100 respondents, determined by the Slovin formula. The valid questionnaires were processed using the PLSSEM analysis method. Instrument testing in this study utilized validity and reliability tests. The data analysis methods included discriminant validity test, convergent validity test, reliability test, and hypothesis testing. The T-Value for innovation's effect on competitive advantage of Kopi Kenangan bottled coffee product is 3.501, indicating a significant influence as the T-Value is greater than the T-table value (1.96). This suggests that better innovation positively impacts competitive advantage. The T-Value for variation's effect on competitive advantage of Kopi Kenangan bottled coffee product is 2.644, signifying a significant influence as the T-Value exceeds the T-table value (1.96). This indicates that better variation positively impacts competitive advantage. The T-Value for differentiation's effect on competitive advantage of Kopi Kenangan bottled coffee product is 3.614, demonstrating a significant influence as the T-Value is greater than the T-table value (1.96). This implies that better differentiation positively impacts competitive advantage.
Evaluasi Pemanfaatan Instagram dalam meningkatkan Engagement Kepada Publik oleh Humas PT Virama Karya Mufid El Zidan; Restu Jati Saputro; Wahyudi Utomo; Anwar Mustofa
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

In implementing public relations activities at PT Virama Karya, the company's public relations practitioners have not maximized their use of technological advances, especially on Instagram social media as a means of company communication to the public. Using Instagram social media as a digital public relations activity is progress for PR actors at PT Virama Karya, especially in building engagement with the public. Public relations evaluation, especially regarding the use of Instagram social media, is important to get an overview and reference to focus on the development and use of this social media to increase the productivity of Public Relations at PT Virama Karya. This research aims to answer how to evaluate the use of Instagram social media at PT Virama Karya as a digital public relations media in increasing engagement with the public. This research includes research with a qualitative approach. This research was conducted by conducting in-depth interviews and participant observation involving 3 informants, namely public relations staff from PT Virama Karya and 2 Instagram followers of PT Virama Karya. The research results show that in practice, PT Virama Karya (Persero) has used and utilized many social media platforms, but the most actively used is Instagram. The public relations team is still unsatisfied and does not feel optimal about the company's use of Instagram, evaluation is needed to improve and increase performance in using PT Virama Karya's Instagram social media. Through this evaluation, PT Virama Karya will know the value achieved, including the lack of value if media plans are not realized. The results of the evaluation carried out will determine the policies and actions that must be taken next
Analisis SWOT dalam Upaya Pengembangan Desa Wisata Asap Indah Wonosari Kabupaten Demak Febrianus Rio Sasuwang; Sugiyarto Sugiyarto; Nina Sulistyowati
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research aims to determine the potential and strategy for developing a community-based tourism village in the Asap Indah Tourism Village. Data was obtained from observation, interviews and literature study. SWOT analysis is applied to determine the weaknesses, strengths, opportunities and challenges of developing the Wonosari tourist village so that it can be used to determine the right strategy for developing a community-based tourist village in Wonosari Village, Sayung District, Demak Regency. In this research, the process of data reduction, data presentation and conclusion drawing were carried out simultaneously. From the research results, it can be concluded that the Asap Indah tourist village has high potential to be developed into a community-based tourism village, including fish smoking, water apple agrotourism, restaurants and Bule fishing. Based on the SWOT analysis, there are several strategies that can be improved for the development of the Asap Indah tourist village, including strategies for developing tourist attractions, including creating integrated tour packages and implementing special events; forming a tourism manager; improving promotional strategies, improving facilities and infrastructure; increasing tourism human resources; and increasing cooperation with stakeholders and investors. This potential, if developed by involving and empowering local communities, can increase the value and benefits for local communities in terms of economic, socio-cultural, religious and environmental aspects.
STRATEGI PEMASARAN MENGGUNAKAN PENDEKATAN ANALISIS SWOT PADA UMKM WISHLIST DI NUANSA HIJAU CIOMAS Zahra Alkania Dinillah; Titik Purwinarti; Riza Hadikusuma
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research aims to analyze effective marketing strategies to increase Wishlist's sales volume and address competition. The scope of the study is limited to analyzing Wishlist's internal and external environment and developing priority strategic alternatives through the QSPM matrix. The research questions include evaluating SWOT and determining appropriate marketing strategies. The study employs a qualitative method, with data collected through semi-structured interviews, questionnaires, and documentation. Informants include owners, internal staff, external employees, and consumers. Data analysis involves SWOT and strategic matrices such as EFE, IFE, IE, SWOT Matrix, and QSPM. Data processing techniques are based on Miles and Huberman's analysis model. SWOT analysis results in seven strengths, six weaknesses, six opportunities, and eight threats. The IE matrix shows a position in cell II, recommending growth and development strategies through integration, market penetration, and product development as the most suitable options. Additionally, the SWOT matrix produces thirteen alternative strategies. The final stage using QSPM recommends the strategy of increasing the frequency of live streaming, advertising, and vouchers with attractive designs, affordable prices, and high-quality materials to meet consumer expectations and expand the market.
Strategi Pengembangan Sumber Daya Manusia dalam Bentuk Pengembangan Keprofesian Berkelanjutan (PKb) Bagi Guru Madrasah Ahmad Suryadi; Rizkia Afni
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study examines the development of human resources for madrasah teachers through continuing professional development (PKB). This study uses a library research approach. Library study is a series of actions such as reading, recording, and processing research materials. The results showed that teacher education and training reflected in learning, scientific publications involved in making teaching materials or modules, and educational research, and creative ideas involved in making teaching aids and preparing guidelines for exams and tests consisting of grids of exam or test questions. Continuous professional development is expected to improve teachers' abilities, which have an impact on improving the learning process and outcomes for students in Madrasah.
Pengaruh Kompensasi dan Kepuasan Kerja Terhadap Loyalitas Kerja Dengan Motivasi Kerja Sebagai Variabel Intervening (Studi Kasus Pada Karyawan Detikcom PT Trans Digital Media) Dwi Cahya Mayningtiyas; Iis Mariam; Riza Hadikusuma; Nining Latianingsih; Mawar Onida Sinaga
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Employee loyalty plays a crucial role in assessing the success of a company's human resource management. This study analyzes the policies on compensation and job satisfaction of employees at Detikcom PT Trans Digital Media and their impact on job loyalty, mediated by work motivation. Using a nonprobability sampling method, primary data collection through questionnaires, and data analysis using Partial Least Square-Structural Equation Modeling (PLSSEM), the study reveals that compensation has a positive but not significant effect on job loyalty with a path coefficient of 0.011 and P-Values of 0.929. In contrast, job satisfaction positively and significantly affects job loyalty with a path coefficient of 0.431 and P-Values of 0.000. Both compensation and job satisfaction significantly and positively affect work motivation with path coefficients of 0.380 and 0.601, and P-Values of 0.000 and 0.000, respectively. Additionally, work motivation significantly affects job loyalty with a path coefficient of 0.592 and P- Values of 0.000. Work motivation also mediates the effects of compensation and job satisfaction on job loyalty, with path coefficients of 0.201 and 0.318, and P-Values of 0.002 and 0.001, respectively. This study indicates that while compensation is important, job satisfaction plays a more dominant role in enhancing employee loyalty, and work motivation is a crucial factor in this process
Pengaruh Pengembangan Karir, Kompensasi Keuangan, Lingkungan Kerja Terhadap OCB Karyawan Generasi Z Tania Ayuningrum; Syamsurizal Syamsurizal; Wahyudi Utomo
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

The purpose of this study is to analyze the influence of career development, financial compensation, and work environment on Organizational Citizenship Behavior (OCB) among Generation Z employees residing in South Jakarta. This research employs a quantitative method, collecting data through a questionnaire distributed to 100 respondents working in various companies in South Jakarta. The data was analyzed using PLS-SEM to examine the influence of each independent variable on the dependent variable. The results show that career development and financial compensation have a positive and significant effect on OCB. However, the work environment does not show a significant effect on OCB. This indicates that although the work environment is important, career development and financial compensation are more dominant in encouraging Organizational Citizenship Behavior among Generation Z employees. The study suggests that companies should focus more on career development and provide fair and competitive compensation to enhance employee OCB. Additionally, companies should consider other factors that might indirectly influence OCB through mediating variables such as job satisfaction and organizational commitment
Tantangan Hukum di Era Digital Immortality: Urgensi Perlindungan Data Pribadi Pasca Kematian Sayid Muhammad Rifki Noval
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

T The pursuit of immortality appears to have found renewed optimism through the development of digital immortality technologies, which have demonstrated the capacity to resurrect individuals, albeit in the form of virtual entities. This phenomenon warrants critical examination, given that its realization is largely contingent upon the availability of personal data belonging to the individual being resurrected. Such data, inherently personal in nature, necessitates robust legal safeguards, particularly as it is vulnerable to unauthorized access due to the digital footprints left by the individual during their lifetime. The research utilizes a normative juridical approach, coupled with statutory, casebased, analytical, and comparative approaches, this article seeks to offer a preliminary analysis of the preparedness of Indonesia’s legal framework in responding to this emergent issue. Both Law Number 19 of 2016, which amends Law Number 11 of 2008 on Electronic Information and Transactions (UU ITE), and Law Number 27 of 2022 on Personal Data Protection (UU PDP) have yet to explicitly address the legal protection of personal data belonging to deceased individuals

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