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INDONESIA
SEGMEN Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Purworejo
ISSN : 0216938X     EISSN : 26848414     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 453 Documents
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STUDI FENOMENOLOGI PEMBENTUKAN BRAND IMAGE “LIFEBUOY” DALAM PERSEPSI KONSUMEN Titin Ekowati; Intan Puspitasari; Fitri Rahmawati
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 1 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i1.6822

Abstract

Tujuan penelitian ini adalah untuk mengidentifikasi faktor-faktor yang membentuk brand images “Lifebuoy” dalam persepsi konsumen. Penelitian ini menggunakan desain penelitian fenomenologi. Peneliti mewawancarai 10 orang responden pengguna produk Lifebuoy untuk menggali data. Fenomenologi adalah studi tentang pengetahuan yang datang dari kesadaran atau cara kita memahami sebuah obyek atau peristiwa melalui pengalaman sadar tentang obyek atau peristiwa tersebut. Sebuah fenomena adalah penampilan sebuah obyek, peristiwa, atau kondisi dalam persepsi seseorang, sehingga bersifat subyektif. Temuan hasil penelitian menunjukkan bahwa semua pengguna produk lifebuoy yang menjadi responden penelitian cenderung melakukan proses berpikir dan memainkan perasaan ketika mereka melihat atau mendengar merek atau iklan Lifebuoy sehingga memunculkan  citra merek (brand image). Hasil penelitian dengan menggunakan stimulus logo, kemasan, iklan, pengalaman dan motivasi konsumen  ternyata dapat menggali informasi dari responden bahwa hal-hal tersebut mampu mempengaruhi pikiran dan perasaan responden terkait produk Lifebuoy. Hasil penelitian juga menunjukkan bahwa stimulus seperti logo, kemasan, iklan dapat membentuk citra merek Lifebuoy sebagai produk  sabun kesehatan keluarga  berdasarkan pikiran dan perasaan responden.Key Words :  Brand Images, Persepsi, Fenomenologi, Sabun Kesehatan Keluarga
PENGARUH FINANCIAL LITERACY DAN FAKTOR DEMOGRAFI TERHAPAD KEPUTUSAN INVESTASI MAHASISWA FEB UHAMKA Alfiyyah zahro fitriani; Faizal Ridwan Zamzany; Edi Setiawan
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 1 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i1.6585

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh financial literacy dan faktor demografi terhadap keputusan investasi. Dalam hal ini digunakan metode survei. Populasi dalam penelitian ini adalah mahasiswa Universitas Muhammadiyah Prof. DR. HAMKA Fakultas Ekonomi dan Bisnis Tahun Angkatan 2016 yang berjumlah 531 orang dan sampel dalam penelitian ini berjumlah 228 orang. Hasil penelitian menunjukkan bahwa secara parsial variabel financial literacy berpengaruh dan signifikan terhadap keputusan investasi. Variabel faktor demografi berpengaruh dan signifikan terhadap keputusan investasi. Sehingga financial literacy dan faktor demografi secara simultan berpengaruh signifikan terhadap keputusan investasi.
PERAN BAURAN PROMOSI PADA KEPUTUSAN PEMBELIAN Bayu Kurniawan; Ahmad Dwi Nurdiyanto; Hesti Respatiningsih
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 1 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i1.6781

Abstract

The purpose of this study was to analyze the effect of the promotion mix on consumer purchasing decisions of CV. Com Focus Display. The type of research used in this study uses a quantitative approach method with comparative causal analysis. Samples were taken from the entire population of CV consumers. Focus Display Com uses purposive sampling. Either partially or simultaneously that the variables of advertising, sales promotion, personal selling and direct marketing have a positive and significant effect on purchasing decisions. The promotion mix has an influence on purchasing decisions by 65.1%.
PENGARUH DESAIN PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KAOS DISTRO HEURAS GENGGERONG Abdul Fatah; Dhiya Ulhaq Jundullah; Julia Valdah Ariany Abdillah; Jijah Hilyatul Ajijah
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.6776

Abstract

Heuras Genggerong distro is a creative industry in the fashion sector. The tighter competition between the existing distributions in Karawang has made the Heuras Genggerong distro face serious challenges from its competitors, because of the similarities in the products offered. This study aims to determine the effect of product design and lifestyle on purchasing decisions for Heuras Genggerong Distro t-shirts. In this study the authors used descriptive and verification methods with incidental sampling techniques to 100 respondents. The types of data collection through questionnaires, interviews, observation, and literature study. Qualitative and quantitative are analytical techniques used by the author. It is known that the results of statistical analysis of product design and lifestyle have a positive and significant effect on purchasing decisions. Between product design and lifestyle, the effect simultaneously on purchasing decisions is 73.7% and for 26.3% it is influenced by other variables. It can be concluded from these results that product design and lifestyle have an influence on purchasing decisions partially or simultaneously.
IMPLEMENTATION OF GOVERNANCE IN SMEs: COMPARISON OF IMPLEMENTATION IN FAMILY AND NON-FAMILY BUSINESS (CASE STUDY IN SMEs IN YOGYAKARTA) Reza Widhar Pahlevi; Nooryantono Nooryantono
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.7169

Abstract

The purpose of this study is to identify the application of aspects of corporate governance in family businesses and SMEs scale non-family businesses in the Special Region of Yogyakarta and to identify differences in the application of aspects of corporate governance in family businesses and non-family businesses on the scale of SMEs in the Special Region. Yogyakarta. Respondents in this study involved SMEs in the Special Region of Yogyakarta. Five family businesses and five SME scale non-family businesses in the Yogyakarta Special Region were selected in each sampling location. The sample was determined by the convenience sampling method. This study will first examine the application of governance in family businesses and non-family businesses separately, then compare the application of governance between the two types of business.This study indicates that each type of business has carried out corporate governance in its business, but not maximally. There are advantages and disadvantages in its application. Most of the reasons for these differences in implementation arise from the basic characteristics that differentiate family businesses and non-family businesses, namely the ownership structure and the business structure. The more concentrated ownership and business structure, the less transparency, accountability, responsibility, independence, and fairness the company tends to be. On the other hand, in companies with more dispersed levels of ownership concentration and business structure, the application of the five aspects of corporate governance will increase.Keywords: Good Corporate Governance, Small and Medium Enterprises, Family and Non-Family Business
Pengaruh Kualitas Layanan dan Harga Terhadap Keputusan Perpindahan Merek Pada JNE Express Thaharah Firdayana Dewanti; Harti Harti
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 1 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i1.6506

Abstract

 Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan harga terhadap keputusan perpindahan merek pada jasa pengiriman barang yakni JNE Express. Karena pengguna akan melihat bagaimana layanan yang diberikan dan harga yang ditetapkan. Pengguna akan menilai apakah harga sebanding dengan kualitas layanannya yang akan menjadi pertimbangan pengguna jasa pengiriman untuk melanjutkan penggunaan merek atau memilih untuk beralih ke merek yang lain.Populasi dalam penelitian ini ditujukan untuk online shop yang awalnya menggunakan merek lain, berpindah ke JNE Express. Sampel dalam penelitian ini sejumlah 96 dengan metode purposive sampling. Metode pengumpulan data menggunakan angket yang diukur dengan skala likert. Metode analisis data yakni analisis regresi linear berganda. Pada uji hipotesis didapatkan hasil 0,839 pada variabel kualitas layanan yang artinya tidak memiliki pengaruh terhadap keputusan perpindahan merek dan pada variabel harga sebesar 0,000  yang artinya memiliki pengaruh terhadap keputusan perpindahan merek ke JNE Express pada online shop. Pada uji F menyatakan bahwa kualitas layanan dan harga berpengaruh secara simultan dan hasil  sebesar 34,9%.
DAMPAK PERUBAHAN ORGANISASI PADA KINERJA DENGAN LINGKUNGAN KERJA SEBAGAI INTERVENING (Studi pada Guru SMA Swasta di Kota Madiun) Silvia Kusuma; Prima Utama
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.6582

Abstract

ABSTRAK                 Latar belakang dari penelitian ini adalah perubahan organisasi khususnya yang terjadi di Sekolah Menengah Atas (SMA) swasta di Kota Madiun yang terjadi secara massif. Perubahan-perubahan yang terjadi tersebut berpotensi memberikan dampak pada kinerja guru yang ada didalamnya. Macam-macam perubahan organisasi yang terjadi, seperti: teknologi, lingkungan kerja, tata tertib sekolahan, dan regulasi aturan dari pemerintah. Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh perubahan organisasi dan lingkungan kerja terhadap kinerja.Populasi dalam penelitian adalah guru-guru yang ada di SMA swasta di Kota Madiun. Sampel dalam penelitian ini adalah 81 orang guru. Alat analisis instrument yang digunakan adalah IBM SPSS dan uji hipotesis yang dilakukan adalah uji t dan analisis jalur. Berdasarkan uji statistic yang dilakukan, ditemukan bukti bahwa perubahan organisasi berpengaruh positif siginifikan terhadap kinerja, peubahan organisasi berpengaruh positif signifikan terhadap lingkungan kerja, lingkungan kerja tidak berpengaruh terhadap kinerja, serta lingkungan kerja memdiasi hubungan antara perubahan organisasi terhadap kinerja. Kata kunci: perubahan organisasi, lingkungan kerja, kinerja karyawan
PENGARUH PENGGUNAAN LABEL HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN UNTUK PEMBELIAN PIRANTI MASAK ALOYSIUS RANGGA ADITYA NALENDRA; SLAMET HERI WINARNO; AGUS PRIADI
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.7231

Abstract

Halal certification programs for various types of products, both food and non-food, have become a necessity at this time, as a form of corporate responsibility in marketing products that are safe for use. It is believed that halal labeling on each brand will be able to be a determining factor for consumers to buy goods. However, to what extent is the effectiveness of this, it is necessary to research to prove it. This study aims to find the relationship or influence of halal labeling and the quality of non-food product brands on purchasing decisions, especially Teflon Maxim products. The method used in this research is descriptive quantitative using correlation analysis techniques that determine the level of relationship and influence between variables. The results showed that partially the halal label (X1) and product quality (X2) variables had a significant effect on purchasing decisions, as well as simultaneously the two variables showed a significant effect on purchasing decisions, as well as answering the proposed hypothesis.
PENGARUH WEBSITE QUALITY TERHADAP MINAT BELI PRODUK START UP BUSINESS MAHASISWA Deandra Vidyanata
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.6869

Abstract

During the past decade, people around the world has experienced a rapid change in relation with technology, such as a website. The purpose of this research is to find out the impact of website quality towards purchase intention. In this research website quality is examined using the WebQual dimension, therefore the variables used are usefulness, ease of use, entertainment, and complementary relationships. The data collection process needed in this research using a purposive sampling method with sample criteria of individuals who have bought and visited start up business’ website. This research uses a sample of 85 respondents. The analytical method used in this research is quantitative method with multiple linear regression analysis to find out the influence of the variables of usefulness, ease of use, entertainment and complementary relationships on purchase intention. It is found that the usefulness positively significant towards purchase intention as well as the entertainment and complementary relationship that have a positive influence on purchase intention. While the ease of use is known not to have a significant influence towards purchase intention
INTEGRASI TRUST DAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DALAM INTENTION TO TRANSACT (Studi pada Konsumen Pengguna Tokopedia) Budiyanto Budiyanto; Dewi Pangestuning Utami
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.7322

Abstract

Increasing advanced technology makes online shopping continue to grow from time to time. An easy, simple way to shop, and even consumers can get cheaper prices compared to traditional shops, is indeed a choice for consumers. Very high internet speed also supports the rapid e-commerce business in Indonesia. The purposes of this study is 1) the effect of trust on perceived usefulness, 2) the effect of trust on perceived ease of use, 3) the effect of trust on perceived risk, 4) the effect of trust on intention to transact, 5) the effect of perceived usefulness on intention to transact, 6) the effect of perceived ease of use on the intention to transact and 7) the effect of perceived risk on the intention to transact.Population in this study is all consumers who use Tokopedia marketplace. The sample of this study amounted to 120 people. The sampling technique used in this research is purposive sampling. Testing the hypothesis used multiple linear regression. The results show that 1) trust has a significant positive effect on perceived usefulness, 2) trust has a significant positive effect on perceived ease of use, 3) trust has a significant negative effect on perceived risk, 4) trust has a significant positive effect on intention to transact, 5) perceived usefulness has a significant positive effect on intention to transact, 6) perceived ease of use has a significant positive effect on intention to transact, 7) perceived risk is significant negative on intention to transact.Keywords: trust, perceived usefulness, perceived ease of use, perceived risk, intention to transact, tokopedia 

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