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Hary Hermawan
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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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Assessing Tourist Loyalty: A Destination Analysis Approach For Beach Tourism In Batam City Sihombing, Dame Afrina; Pertiwi, Intan Bahtera; Hariyanto, Oda Ignatius Besar
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.752

Abstract

Destination loyalty at Batam City Beach is influenced by place attachment and familiarity. Respondents who feel attached to the place and have a high sense of familiarity with the destination tend to have higher loyalty to the destination. This means that place attachment and familiarity has a positive impact on satisfaction, which then affects the level of destination loyalty. The research utilizes a quantitative method, gathering data through questionnaires evaluated on a Likert scale. The data was analyzed using SPSS software, and the statistical results revealed a positive and significant relationship between place attachment, familiarity, satisfaction, and destination loyalty for Batam City Beach. This indicates that the higher level of place attachment and familiarity, the higher level of satisfaction and destination loyalty. Results indicate that variables such as place attachment and familiarity influence destination loyalty, with satisfaction acting as a mediator. This research can serve as a reference for developing marketing strategies and enhancing destination loyalty at Batam City Beach.
Optimizing the Use of New Media in the Gen-Z Era to Strengthen Sustainable Tourism Fero, David; Silalahi, Mery
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.757

Abstract

This research aims to determine the optimization of the use of New Media in the Gen-Z era to strengthen sustainable tourism. This research method is a qualitative descriptive study. Researchers collected data through interviews and documentation. The results of this research show that Gen-Z spends around 2-3 hours per day watching and uploading videos on their various social media platforms. Through regular outreach, Gen-Z is active in spreading information and campaigns related to sustainable tourism. The content that Gen-Z likes is related to tourism and culture, short environmentally friendly videos, competitions and challenges, tourism content is quite popular with Gen-Z, this can be seen from the frequency of their use of social media. Creativity and innovation in presenting sustainable tourism content with fairly regular frequency using social media can optimize the strengthening of sustainable tourism.
Leadership Rooted in Community-Based Local Wisdom Values Hermawan, Hary; Nugroho, Dhimas Setyo; Afif, Fuadi; Wijayanti, Anita; Ahmad, Albattat; Valeri, Marco
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.762

Abstract

Leadership in tourism villages that implement community-based tourism governance presents distinct challenges compared to company leadership. Tourism village leaders often encounter complex socio-cultural issues and conflicts, so leadership strategies and approaches are required to align with the local community's character and values. The research focuses on applying leadership that prioritizes local wisdom in community-based tourism management in tourism villages. The research method employed is qualitative, utilizing a grounded theory approach. The approach is used to dig the data from nine informants or participants. The participants in this research include heads of tourism villages who have successfully managed their villages for more than five years. The research results indicate that: (1) leadership based on local community wisdom values is a key element in ensuring the successful management and development of tourism villages. Effective leaders can mobilize and motivate the community, shift the mindsets, accommodate the volunteers, and optimize the community's social role. This leadership fosters a sustainable tourism village, positively impacting the economy and community welfare. (2) An inclusive, participative and deliberation-oriented approach becomes the leadership characteristic which prioritizes local wisdom values. This approach unites the community's vision and mission, listens to and accommodates aspirations, makes decisions democratically, and organizes active community participation effectively. (3) The success of leadership based on local wisdom values is measured not only by financial achievements but also by the ability to enhance community happiness, preserve the environment, ensure active community participation, and achieve predetermined goals. (4)The leadership model which prioritizes local wisdom values reflects a holistic and sustainable approach in tourism management. Local values and community participation are considered as the key success factors. This leadership illustrates the commitment to maintaining the local identity while creating sustainable benefits for the community and the surrounding environment.
Event Concept Planning Based on Marine Tourism in Mallasoro Village, Jeneponto Regency Hamzah, Amiruddin; Muchlis, Nur Farah Fajriaty; Rohma, Irva Yulia
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.763

Abstract

This study aims to identify the potential of marine tourism and design an event concept that can enhance the welfare of the local community in Mallasoro Village, Jeneponto Regency, South Sulawesi. Using a qualitative approach with descriptive methods, data was collected through in-depth interviews, observations, and documentation. SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) assessed the strengths, weaknesses, opportunities, and threats involved in developing the event concept. The analysis reveals that Mallasoro Village has significant strengths, including natural beauty, a strong local culture, and community support. However, challenges were identified, such as inadequate infrastructure and limited tourism promotion. Opportunities include the growing interest in marine tourism and regional government support through policies and capacity-building programs. Threats, such as climate change affecting beach and ocean conditions and competition with other destinations in South Sulawesi, must be anticipated. With proper planning, Mallasoro Village has the potential to become a leading marine tourism destination by developing Leisure Events and Cultural Events that incorporate diverse attractions and innovative programs, including sports, tours, education, workshops, exhibitions, culinary festivals, and sustainable marine conservation activities. These efforts can increase tourist visits while strengthening environmental awareness.
Phenomenological Study of Nginum Brem Reket Bontok: The Sasak Bayan Traditional Ritual in Bayan Beleq Village, North Lombok Regency, West Nusa Tenggara Dirga, Dewa Made; Zaki, Lalu Ahmad
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the phenomenon of "Nginum Brem Reket Bontok" as part of the indigenous tradition of the Sasak Bayan community in Bayan Beleq Village, North Lombok Regency, West Nusa Tenggara. The approach utilized is qualitative methodology employing phenomenological principles, particularly Husserlian Phenomenology. This study aims to describe and deeply understand the life experiences of the Sasak Bayan community in consuming Brem, a traditional beverage imbued with strong symbolic and religious values within their culture. The research employed data collection techniques including observation, in-depth interviews, and data-based deduction. The analyzed data reveals that the tradition of "Nginum Brem" not only involves beverage consumption but also reflects the Sasak Bayan community's cultural richness, beliefs, and social practices. The findings of this study are expected to provide deeper insights into how this local tradition is integrated within social and religious contexts, as well as its implications for sustainable cultural tourism in West Nusa Tenggara. This research contributes significantly to developing knowledge regarding the interaction between local culture and religious practices within the broader context of cultural tourism in Indonesia, particularly in West Nusa Tenggara Province.
Determinants of Muslim Family's Staying Interest at a Sharia Hotel in Surakarta Kurniawan, Fendy; Safitri, Lia Ardiana
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.659

Abstract

The concept of halal tourism is a concept that integrates sharia values into tourism activities by providing facilities and services that comply with sharia provisions. halal purposes. Meanwhile, the aim of this research is to determine the influence of products, services and management on Muslim families' interest in staying overnight at sharia hotels in Surakarta. The population in this study were hotel customers/consumers who were staying at sharia hotels in Surakarta, while the sample was 36 hotel customers/consumers who were staying at sharia hotels in Surakarta. The results of this research are that the product variable (X1) has a significant effect on interest in staying overnight. The service variable (X2) has a significant effect on interest in staying and the management variable (X3) has a significant effect on interest in staying.
Pengembangan Video Profil Terminal Wisata Grafika Cikole Lembang Bambang Perdana, Bayu; Hamzah, Faizal
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.699

Abstract

The purpose of this research is to develop a video profile of the Terminal Wisata Grafika Cikole as an information and promotional medium in the city of Bandung. Terminal Wisata Grafika Cikole is a popular tourist destination in the region of Cikole, but it lacks an effective promotional medium. Therefore, this research attempts to fill that gap by creating an informative and appealing video profile. The method used in this research is qualitative descriptive research with a case study approach. Data were collected through observations, interviews, and the analysis of documents related to Terminal Wisata Grafika Cikole. The research findings indicate that the developed video profile depicts the beauty and products available at the terminal, as well as informs visitors about the activities and services they can enjoy. This video profile is expected to be an effective tool in promoting the Terminal Wisata Grafika Cikole, attracting potential tourists, and providing the necessary information to the audience. Furthermore, it can also be used by relevant parties in their efforts to promote tourism in the city of Bandung as a whole. Therefore, this research has a positive impact on the development of the tourism industry in Bandung.
The Influence of Competence and Work Discipline on The Performance of Sari Ater Hot Spring Resort Subang Employees: English Priyanto, Rahmat; Kamalah, Nurul
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.753

Abstract

Sari Ater Hot Spring Resort is one of the popular tourist destinations in Indonesia. It is known for its natural hot springs and is located in the Subang region of West Java. These hot springs are formed from volcanic activity in the area. The mineral-rich hot water is believed to have various health benefits, making it an attraction for people seeking relaxation, relief from muscle pain, or simply a place to unwind. This study aims to determine the influence of competence and work discipline on employee performance at Sari Ater Hot Spring Resort Subang, both partially and simultaneously. The method used in this research is a quantitative method with a descriptive and verification approach. Data was collected by distributing questionnaires to 250 respondents, using validity tests, reliability tests, SEM AMOS, and hypothesis testing. This study's results indicate no significant influence between competence and employee performance at Sari Ater Hot Spring Resort. However, there is a significant influence between work discipline and employee performance at Sari Ater Hot Spring Resort. Furthermore, the simultaneous statistical test results show that competence and work discipline together impact employee performance at Sari Ater Hot Spring Resort
Management Strategies for Homestays in Pancoh Tourism Village, Turi, Sleman Wigati, Erna; Winarno, Susilo Budi; Sugiama, Aceng Gima; Kustini, Henny
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.754

Abstract

This article aims to understand the strategies in homestay management, the challenges faced, and the solutions implemented by the managers in the homestay management in Pancoh tourist village. The method used in this research is a descriptive qualitative method by conducting observations, documentation, and interviews with the Chairman of Pokdarwis, the manager of the tourist village, and the homestay manager in the Pancoh ecotourism village. The results of this research are strategies for managing homestays by managing physical and environmental aspects, human resource and institutional aspects, and promotional aspects. The challenge faced in managing the Homestay is the large amount of waste that appears when tourists live in. The solution implemented by the manager is the application of a one-stop management system.
Strategi Marketing Mix untuk Meningkatkan Kunjungan Wisatawan ke Desa Wisata Nongkosawit Semarang Jannah, Desika Nur; Muchammad Satrio Wibowo; Bram Arvianto
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.764

Abstract

Even though the tourism sector in Indonesia has shown rapid development, competition between tourist destinations is increasing. Tourist villages in big cities must be able to compete with other popular tourist destinations better known to tourists, both domestic and foreign. An effective marketing strategy is needed to increase the number of tourists visiting Nongkosawit Tourism Village. Nongkosawit Tourism Village, located in Semarang City, has extraordinary natural and cultural tourism potential. This research uses a descriptive qualitative approach, which aims to analyze marketing strategies to increase tourist visits to the Nongkosawit Tourism Village, Semarang. The data collection technique used was interviews and data collection from the Mountain Cage tourism awareness group by asking for information and data regarding the Nongkosawit tourist village. Meanwhile, the data analysis technique used is based on Miles and Hubberman's theory, namely data reduction, data presentation and conclusion.

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