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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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Bottom-Up Touristification in Yogyakarta after Pandemic Covid-19 Shinta Permana Putri
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.639

Abstract

This research was conducted to identify the bottom-up touristification phenomenon that occurred in the city of Yogyakarta  after the Covid-19 pandemic. This research is a qualitative research. Data was collected through a process of observation and secondary data survey. The analysis techniques used are spatial analysis and also qualitative descriptive. The results of this research show that the touristification phenomenon occurring in Yogyakarta can be identified through changes in function and environment both visually and non-visually as well as changes in mobility aspects. Changes in function and environment can be seen both visually from the development of spatial concentration and the spread of tourists, changing the function of the area into a tourist area, and also the increase in facilities for tourists. Changes in function and environment non-visually can be seen from the development and distribution of accommodation which increases community profits and encourages tourists to travel to places that were not originally tourist attractions. Changes in the mobility aspect can be seen from changes of roads function as part of attractions which can then encourage environmentally friendly habits in the community. In the end, this touristifcation phenomenon can indirectly help tourism activities to adapt after the Covid-19 pandemic. The government is expected to increase its support to ensure that this touristification phenomenon can run according to the carrying capacity and capacity of tourism in Yogyakarta city.
Pengaruh Perceived Value dan Trust terhadap Revisit Intention dengan Word of Mouth sebagai Mediasi di Desa Wisata Kampung Tua Bakau Serip Batam Yellys; Ratih Anggraini; Dessy Aliandrina
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.643

Abstract

Tourist villages are interesting destinations for many people because tourist villages have their own culture and character. Tourist villages can attract more tourists because they have natural tourism with a diversity of flora and fauna as well as education about tourist villages which have their own characteristics. The Kampung Tua Bakau Serip Tourism Village in Batam is one of the tourist villages that is recognized by the world of tourism and was awarded 3rd place in the ADWI (Anugerah Desa Wisata Indonesia) event. The Kampung Tua Bakau Serip Tourism Village has been developed for the last five years and continues to experience development. The researcher's aim is to analyze the influence of revisit intention in the Kampung Tua Bakau Serip Tourism Village by using perceived value and trust which act as independent variables with word of mouth as mediation. This research analyzes how each variable has an influence, related, and provides a positive impact on each other. This research took samples from people who had visited the Kampung Tua Bakau Serip Tourism Village. The sampling method used non-probability sampling and intentional sampling, and the total sample was 294 respondents. As a survey method, data collection is carried out by distributing questionnaires in the form of Google forms. SEM (Structural Equation Modeling) is a data analysis method using the PLS (Partial Least Squares) technique using computer software, namely SmartPLS. The research results show that perceived value and trust have a positive effect on revisit intention with word of mouth as mediation. Therefore, the Kampung Tua Bakau Serip Tourism Village must be maintained and preserved so that revisit intention can be realized continuously.
Strategies to Increase Competitiveness in Wisma Arimbi Yogyakarta Supriyanto, Slamet
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.645

Abstract

The aim of the research is how to analyze the environment at Wisma Arimbi and what strategies to increase competitiveness at Wisma Arimbi Yogyakarta. The data analysis used in this research is descriptive qualitative. This writing aims to reveal facts, circumstances, phenomena, variables, and circumstances that occurred while the writing took place and present it as it is. From the results of the discussion, looking at the company's strengths, weaknesses, threats, and opportunities, a strategy can be obtained that can be implemented at Wisma Arimbi, namely an intensive competitive strategy with market penetration. With this strategy, Wisma Arimbi is expected to increase sales and income levels
Analisis Pengaruh Brand Image dan Brand Awareness terhadap Keputusan Mengadakan Kegiatan MICE di The Westin Resort Nusa Dua Bali Kelvin; Sarudin, Rendy
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.690

Abstract

The Westin Resort Nusa Dua Bali is a convention hotel managed by Marriott International under the premium brand category, featuring the renowned Bali International Convention Center (BICC). This study investigates the influence of Brand Image and Brand Awareness variables on the Decision to Hold MICE Activities at The Westin Resort Nusa Dua Bali. The research employs a quantitative method, utilizing primary and secondary data sources, conducting validity tests, descriptive statistical mean tests, classic assumption tests, multiple linear regression analysis, hypothesis testing through T-tests, F-tests, and coefficient of determination tests processed using SPSS software. The sample consists of 77 respondents who have held MICE activities at The Westin Resort Nusa Dua Bali during the Q1-Q2 period of 2023. The results reveal that the overall mean value of variable X1 (Brand Image) is 4.43, variable X2 (Brand Awareness) is 4.48, and the overall mean value of variable Y (Decision to Hold MICE Activities) is 4.46. The Ttest and Ftest results show significance values <0.05, with Tvalue > Ttable and Fvalue > Ftable indicating that brand image and awareness variables have partial and simultaneous effects on the Decision to Hold MICE Activities. The Coefficient of Determination (R2) test yields an adjusted R2 value of 0.300, suggesting that 30% of the variability in variable Y can be explained by variables X1 and X2.
Community Participation in Heritage Preservation in the Kesawan Area of Medan Banjarnahor, Susy Christina; Elyanta, ⁠Marciella; Ritonga, Abdul Kadir
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.708

Abstract

The utilization of heritage buildings in downtown Medan's Kesawan area has become a prime tourist attraction developed by the Medan City Government. Sustainable preservation of cultural heritage is crucial due to its significant benefits for the local community. Before the government's development, Kesawan appeared rundown with many abandoned, vandalized buildings and homeless people occupying them. Qualitative research gathered information through observation, literature study, and interviews with residents, government officials, heritage experts, and site managers. The study found that the Medan city government and related departments did not comprehensively supervise heritage preservation. The Irritation Index (Irridex) theory revealed that the community felt euphoria, showing they were pleased with tourists. Using SWOT and MOA analyses, Tosun's typology indicated that community participation was induced and passive, needing encouragement from the government, trusted representatives, and structured involvement.
Local Community Based Tourism Village Development Strategy in Buluh Awar Tourism Village Deli Serdang District Pardede, Tarida; Sebastiana, Sumihar; Zaitun
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.709

Abstract

Buluh Awar Tourist Village is one of the tourist villages that were established by Bupati Deli Serdang on SK Bupati in 2022 and 2023 managed to obtain the nomination of the 300 Great Anugerah Village Tourism of Indonesia after attending the contest of Adwi 2023. The village of Buluh Awar is known for its cultural tourism and is the zero entry point of Christianity into the Karo land. The village is located in the Sibolangit district of Deli Serdang. The purpose of writing this thesis is to describe the tourist destination components that exist in Buluh Awar Village, to identify the level of irritation of the local community to the development of tourism in the Buluh Tourism Village, then identify local community participation in tourism development in the village of Buluh aware as well as to design a strategy of development of the village tourism based on the local community in the tourism village. To meet these objectives qualitative and quantitative descriptive analysis using Buhalis's theory, 2000 on the component of Tourist Destinations, Doxey Irridex's theory (1975) on the level of public irritation to the development of tourism, then Tosun's theory (1999) related to the rate of participation of tourists. Based on the results of the analysis, found the tourist destination component in Buluh Awar Tourist Village that most requires attention is the component amenity and ancillary service, and the level of irritation of the community after being analyzed is in the position of Euforia, whereas for the rate of participation of its community is passive participation. Related recommendations for the involvement of local communities can be more active by forming tourism communities such as Pokdarwis as a container for communities to accommodate ideas or ideas related to tourism development and engage communities actively in tourism activities under strategy 1). Identify Local Champion. 2). Make a memorandum of understanding about the distribution of roles and functions of stakeholders. 3). Strengthening the capacity of the community. 4). Institutional strengthening. 5). Real action that can be implemented in the Tourist Village Buluh Awar. Keywords: strategy, development, Tourism Village, local community, community participation.
The Influence of Business Ethics of Business Actors and Tourist Satisfaction on Revisit Decisions Mediated by Tourist Preferences in Malioboro, Yogyakarta in the New Normal Era Ainiya, Sri Khusnul; Guritno, Bambang; Listyorini, Haniek
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.374

Abstract

The application of the New Normal during the pandemic is very influential on the tourism sector, especially in Malioboro Yogyakarta. This study aims to describe and analyze the influence of Ethical Business Conducted and Tourist Satisfaction to decision of revisit in the Mediation of Tourists Preference at Malioboro Yogyakarta In the Era of the New Normal. This research used quantitative methods. The sample of this study which 100 tourists at Malioboro. Was taken by accidental sampling technique. The data were the analyzed by using a Multiple Linier Regresion Equation and sobel Test. The research concludes that : Ethical business conducted was positively and significantly influence on Tourist Preference, Tourist Statification was positively and significantly influence on Tourist Preference, Ethical business conducted was positively and significantly influence on the decision of revisit, Tourist Statification was positively and significantly influence on the decision of revisit, Tourist Preference was positively and significantly influence on the decision of revisit, Tourist Preference has no mediation to impact Ethical business conducted on the decision of revisit, Tourist Preference has no mediation to impact Tourist Statification on the decision of revisit.
Strategi Bauran Pemasaran 7P Menggunakan Pendekatan Analisis SWOT dalam Upaya Meningkatkan Daya Saing Mangata Coffee & Eatery Rochmadika, Hanif; Parantika, Asep
Media Wisata Vol. 21 No. 1 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i1.460

Abstract

This research was conducted on Mangata Coffee & Eatery, a culinary business. This study aims to determine and analyze the application of the 7P marketing mix strategy based on a SWOT analysis of Mangata Coffee &; eatery. The results of the SWOT analysis method are used as guidelines to determine alternative strategies for the 7P marketing mix that can be used by Mangata Coffee & Eatery. The research method uses a type of qualitative research with descriptive analysis that refers to the 7P marketing mix, namely Product, Price, Promotion, Place, Process, people, and Physical Evidence. Data collection techniques are carried out by means of interviews, observation, and documentation. The analysis method used is the SWOT analysis method with stages of identifying the 7P marketing mix, then compiling the IFAS and EFAS matrices, determining nine-cell diagrams, and creating alternative strategies from the SWOT matrix. The study results concluded that Mangata Coffee & Eatery was in the V-cell diagram position, resulting in two strategies: maintaining the market and improving products.
Analysis of The Influence of Destination Image, Service Quality, and Experience on Destination Loyalty in The Tourism Village of Kampung Tua Bakau Serip (Pokdarwis Pandang Tak Jemu) in Batam Anggraini, Ratih; Septiana, Jennyfer; Aliandrina, Dessy
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.649

Abstract

Tourist villages are popular holiday spots because of the unique culture and character of the city that accommodates tourists. Attractions such as natural attractions that showcase the diversity of plants and animals, as well as educational opportunities about the unique traditions of tourist communities can bring in more visitors. One of the tourist villages that has received recognition from the tourism world is Kampung Tua Bakau Serip Batam which is included in the top 50 in the ADWI (Indonesian Tourism Village Award) event. Over the past six years, construction of the Kampung Tua Bakau Serip Tourism Village has continued. In the research conducted by the researcher, the aim was to determine the influence of destination image, service quality, and experience on destination loyalty. This research carried out an analysis regarding how each variable has an influence, is related, and has a positive impact on each other. This research took samples from people who had visited the Kampung Tua Bakau Serip Tourism Village. One hundred and seventy people were surveyed using non-probability sampling techniques. The research results show that destination image, service quality and experience have a significant positive influence on destination loyalty. Therefore, so that the goal of destination loyalty can continue to be achieved, the Kampung Tua Bakau Serip Tourism Village needs to be maintained and preserved.
Community Empowerment in Tourism Management at Kampung Flory,Tridadi Village, Sleman Regency, Yogyakarta Dewi, Roels Ni Made Sri Puspa; Yutsi, Surya Pratama
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.675

Abstract

Community empowerment is needed in every management of the tourism industry. Kampung Flory has been developed for a long time and benefits the community. The tourist attractions that Kampung Flory owns are quite diverse and offer many choices to tourists. This study aims to examine community empowerment in the management of destinations in Kampung Flory followed by organizing a management model according to the tourism institutions in Kampung Flory. This study uses a quantitative approach. Methods of data collection are carried out by observation, questionnaires, and literature study with the number of respondents being 123 people. Data analysis methods using descriptive statistical analysis methods assisted by a Likert scale. The results of this study indicate that social empowerment and economic empowerment for the people of Kampung Flory are good. The average score of all these variables is 3.56 indicating that the community strongly agrees with empowerment because from the initial stage to the tourism development stage in Kampung Flory is carried out all by the community. The form of community empowerment in Kampung Flory is in the form of community involvement in the management of tourism objects such as recruitment as labor and opening a business in the tourist area of Kampung Flory.

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