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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 18 Documents
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Search results for , issue "Volume 08, Nomor 01, Juli 2021" : 18 Documents clear
Pengembangan Kawasan Kampung Pelangi Semarang: Persepsi dan Dukungan Masyarakat Aurilia Triani Aryaningtyas; Renny Aprilliyani; Hartoyo Soehari
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p15

Abstract

This study attempts to make a little contribution to the sustainable development of tourism by examining the residents’ perceptions and support on the impact of the development of the Rainbow Village area as a tourist attraction in Semarang. Data were collected by means of a questionnaire. Based on 100 respondents surveyed, the findings show that the majority of respondents were male, aged between 36-45 years, were a native, who were born and lived in Wonosari village for more than 15 years. Overall, respondents viewed tourism positively and would support this development, because they consider the development of rainbow Village to contribute economically as well as socio-culture in Kampung Wonosari Semarang. They were generally in favor of development of rainbow Village that contributes economically and socio-culturally to Wonosari village. They were, however, slightly ambivalent to environmental impacts of tourism. Implications, policy recommendations and limitations of study are presented in the conclusion. Keywords: perception, support, residents, development, rainbow village
Dampak Sosial Budaya Pariwisata: Studi Kasus Desa Wisata Pulesari dan Desa Ekowisata Pancoh Elisa Dwi Rohani; Nuryuda Irdana
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p07

Abstract

Tourism can be seen not only as an economic phenomenon, but also as a socio-cultural phenomenon. Tourism is a phenomenon of cultural interaction which ultimately affects the cultural changes and behavior of local people as tourism actors. This study aims to provide a different picture related to the impact of tourism by presenting an overview of the socio-cultural life of the community after tourism activities in tourist villages. In this study using a comparative study method. The positive impacts that occur between the two villages are very different in social aspects, namely: 1) The spirit of the community that naturally awakens in the Pulesari tourist village, 2) strengthening organization (strengthening the organization), 3) the emergence of leaders (the emergence of leaders). While the negative impacts from the social aspect include 1) the impact that occurs in the community (Community Division) 2) social problems (social problems) related to drugs or prostitution, 3) Conflicts begin to emerge in the form of the emergence of new tourist villages that carry the same concept. Cultural events that occur include 1) preservation of local culture (preservation of local culture), 2) exchange of information between hosts and guests regarding village potential, arts, traditions, customs, patterns, patterns of life and culture that lead to deeper interactions. While the negative impacts that occur include 1) commercialization of culture, 2) imitating other cultures (imitating other cultures). Keywords: Impact, Socio-cultural, Tourism, Tourism Village
Kreativitas Netizen dalam Strategi Pemasaran Restoran untuk Menarik Wisatawan (Studi Kasus Restoran Hotel Best Western Premier La Grande Bandung) Murdiani Sukarana; Muhammad Anas
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p12

Abstract

The aim of this research is to explain the role of hotels in promoting their restaurants and create new ideas on the resources owned by hotels to develop marketing techniques with digital and contemporary channels. The research was conducted at the Restaurant Best Western Premiere La Grande Bandung. This research is a qualitative research with data and analysis results presented in the form of descriptions through observation methods, in-dept interviews, and documentation. Data analysis technique with steps; data processing, data analysis, and interpretation of data analysis results. The result of this research is that marketing media through the internet (digital promotion) has a very significant effect on visitors to the Best Western Premiere La Grande Hotel Restaurant, Bandung. Among the online media used by restaurant management, Instagram has the greatest impact on promotional results to visitors. Consecutively the role of digital media in marketing results, namely 45% of the Instagram hashtag, 32% of the website and 23% of the e-brochure. Thus the digital marketing strategy has a high level of effectiveness in introducing hotels in general and specifically at the Restaurant Hotel Best Western La Grande Bandung. Keywords: marketing strategy, creativity, netizen
Penerapan Empat Fungsi Manajemen Pada Pengelolaan Pariwisata Bahari Berkelanjutan di Desa Jungutbatu, Kecamatan Nusa Penida I Gede Ngurah Primanda S Rahadiarta; Agung Suryawan Wiranatha; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p03

Abstract

Tourism activities in Nusa Penida have experienced a very rapid increase in recent years, mainly in Jungutbatu Village, which is the village where Nusa Penida tourism began around 1970. After the transition from the seaweed farming activities in recent years, now the community relies on the tourism sector. The rapid development of marine tourism and the importance of this to the economy of the community of Jungutbatu Village, requires its management be carried out properly and sustainably. The purposes of this study were to determine the management of marine tourism in Jungutbatu Village through the application of four management functions (Planning, Organizing, Actuating, and Controlling), and to analyze tourist perceptions on the application of sustainable tourism management in Jungutbatu Village. The research approach was descriptive qualitative and data collection methods were observation, interviews, questionnaires and literature study. The results of this study indicated that the management of marine tourism in the Jungutbatu Village was carried out by involving various parties such as the community, entrepreneurs, non-governmental organizations, and the government. The planning, organizing and actuating processes that involved and accommodated the interests of various parties built a sense of responsibility and awareness to participate in the controlling process. Good management led to a good perception of tourists who came to visit, which in turn affected satisfaction and then influenced loyalty to revisit or recommend the marine tourism area of Jungutbatu Village to others. Keywords: management, perception, sustainable tourism, marine protected areas
Promosi Pariwisata Bali Utara Berbasis Sastra Melalui Novel “Aku Cinta Lovina” dan “Rumah Di Seribu Ombak” Ni Nyoman Arini; I Nyoman Darma Putra; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p16

Abstract

Tourism promotion can be actualized through brochures, advertising, films, literary works, and works of art by doing direct marketing or word of mouth recommendations to promote local tourist attractions. Literary works can also describe tourist attractions through myths, folklore, travel books, novels, and films. This study analyzed the promotion of North Bali tourism through novels. The novels used as research objects are the novel Aku Cinta Lovina by Sunaryono Basuki and Rumah di Seribu Ombak by Erwin Arnada. The novel Aku Cinta Lovina is considered as tourism promotion because it has a background story in Lovina, describing the tourist attraction of North Bali, the interaction between local people and foreign tourists, cultural diversity, the hospitality of the local people, and the story of cross-country travel between European tourist and Balinese girl. Meanwhile, the novel entitled Rumah di Seribu Ombak has been adapted into a film with the same title. The best-selling novel took the location of filming, most of which took place in North Bali. This study aimed to examine tourism in North Bali through the novel Aku Cinta Lovina and Rumah di Seribu Ombak as a literature-based medium for promoting tourism in North Bali. This study also contained the opinions of stakeholders related to tourism promotion through novels. The main theory used in this research is literary tourism theory, supported by promotion theory, host and guest theory. The relevant research approach used in this study was qualitative. The data analysis technique in this study used Content Analysis. Data were collected through observation, interviews, and documentation. This study concludes that the story's content in the novel Aku Cinta Lovina and Rumah di Seribu Ombak depicts natural and cultural tourist attractions, promoting North Bali tourism through natural beauty history, tradition, and culture of the local community. Keywords: literary tourism, North Bali tourism, tourism promotion.
Dari Sejarah Menuju Pengembangan Pariwisata Berkelanjutan: Studi Kasus Kampung Wisata Pancer Irwan Tamrin; Rusdin Tahir; M. Liga Suryadana; Arfah Sahabudin
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p08

Abstract

Indonesia has made tourism as the leading sector in economy. This has prompted many regions to compete to develop their tourism potential, including Kota Serang - Banten by launching Kampung Wisata Pancer. Kampung Pancer is closely related to the history of the Karangantu Harbour area, which was an international port during the Banten Kingdom era. Not many studies have discussed about the development of sustainable tourism in the Banten region. This article aims to show the progress of tourism in Banten today. Its development has allowed tourism to stand on its own feet. This study is based on an overview of secondary sources and observations and personal interviews with several informants and tourism experts. The results of this study showed that the tourism development efforts in Kampung Wisata Pancer are not in accordance with the concept of sustainable tourism development. Keywords: Tourism Village, Community Based Tourism, Sustainable Tourism Development
Literasi Media Digital Pada Komunitas Pariwisata di Kawasan Danau Toba Yohanssen Pratama; Arnaldo Marulitua Sinaga; Riyanthi Angrainy Sianturi; Verawaty Situmorang
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p13

Abstract

Lake Toba region is included in one of the 10 priority tourism destination locations. To answer the challenges of changing world tourism trends that utilize digital technology, several strategies must be carried out. In digitizing the process, it is necessary to involve the local community in formulating regulations, strengthening value chain partnerships between businesses in the tourism sector, increasing motivation and enabling the community through various kinds of assistance and training. Therefore, research is conducted that has the aim to develop the tourism potential of the Lake Toba Region through digitalization with the concept of community empowerment. As the output of this research, a community will be formed in each Lake Toba District, so that based on this community various development policies and strategies can be formulated in overcoming problems and developing the tourism sector in the Lake Toba region. Keywords: Community Based Tourism, Digitalization, Lake Toba, Local community, Literacy
Perubahan Sosial Budaya Masyarakat di Sekitar Kawasan Wisata Pulo Cinta Eco Resort Annisa Rizqa Alamri; Yayan Hanapi
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p04

Abstract

A meeting between the local community and tourists will produce some social changes in the local community where tourist site is located. The present study describes forms of socio-cultural changes in the local communities since the formation of Pulo Cinta Eco Resort for four years. The purpose of the present study was to examine the forms of socio-cultural changes in Patoameme Village community after the development of Pulo Cinta Eco Resort. The research method was case study using descriptive approach. This was based on the issues, which were what the object was and how it was formed. The data collection used observation, in-depth interview, and document study. The data was analyzed by performing data reduction, display and conclusion drawing. The data validity was examined using data source triangulation technique. Based on the findings in the field, the socio-cultural changes were; 1) symbols, b) language, c) values and d) norms. Keywords: Social Cultural Changes, Develepoment of Tourist Areas, Local Community
Pengaruh Electronic Word of Mouth (EWOM) Terhadap Brand Image, Trust dan Keputusan Berkunjung ke Kampung Tridi Malang Monica Yohana Putri Wiryokusumo; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p17

Abstract

Electronic word of mouth (EWOM) is quite effective in increasing the decision to visit tourist destinations. Indirectly, electronic word of mouth has an important role in forming a brand image, so there is a need for a good brand image to increase trust so that tourist visits can increase. The purpose of this research are to (1) to analyze the effect of the Electronic Word of Mouth on brand image, trust and the decision to visit in Kampung Tridi Malang, (2) to analyze the influence of brand image on the decision to visit in Kampung Tridi Malang, and (3) to analyze the effect of trust on decisions. visited Kampung Tridi Malang. This study uses SEM (Structural Equation Modeling) analysis using the SmartPLS 3.0 student version software. The data collection instrument used a questionnaire with 100 respondents. The distribution of questionnaires was carried out by purposive sampling to domestic tourists. The results of this research indicate that 1) electronic word of mouth has a significant effect on brand image, (2) electronic word of mouth has a significant effect on trust, (3) electronic word of mouth has a significant effect on visiting decisions, (4) brand image has a significant effect on trust. decision to visit and (5) trust has a significant effect on the decision to visit 6) electronic word of mouth has a significant effect on the decision to visit through brand image 7) electronic word of mouth has a significant effect on the decision to visit through trust. The influence of EWOM on the decision to visit is quite strong so that it can be considered for the managers of Kampung Tridi Malang to further develop marketing using social media. Keywords: Electronic Word of Mouth, Brand Image, Trust, Visit Decision, Kampung Tridi Malang
E-Service Quality Hotel Pangeran Pekanbaru Pada Website Traveloka Ervina Wardiyanti; Intan Purwandani
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p09

Abstract

Hotel Pangeran Pekanbaru is a 4-star hotel in Pekanbaru City which uses several Online Travel Agent (OTA) companies as online reservation media, with one of the highest reservation comes from Traveloka. The purpose of this study is to assess the electronic quality service of Traveloka’s website as an online reservation media at Hotel Pangeran Pekanbaru. The six dimensions of e-service quality by Tsang et al. (2010) include: (1) Website Function; (2) Quality and Information Content; (3) Need Fulfillment and Responsiveness; (4) Safety and Security; (5) Appearance and Presentation; and (6) Customer Relationships are implemented as a measure of the quality of an OTA's electronic service. This research is a descriptive quantitative study using data collection methods of survey and online questionnaire as a research tool. Online questionnaires were distributed to 100 guests of Hotel Pangeran Pekanbaru who had made online reservations through the Traveloka website. The results of this study indicate that the respondents' perceptions of Traveloka website’s e-service quality as an online reservation media for Hotel Pangeran Pekanbaru were classified as "high" with an average score of 3.56. Although the overall value of e-service quality on the Traveloka website is classified as "high", at the e-service quality value from the respondent's profile perspective, there is a minority group of 1% who answered that the quality of electronic services was in the "medium" category. Keywords: electronic service quality, online travel agent, Traveloka, online reservation, online booking

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