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JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Published by Universitas Mataram
ISSN : 24610666     EISSN : 24610720     DOI : https://doi.org/10.29303/jseh.v9i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences Other
Jurnal Sosial, Ekonomi dan Humaniora (JSEH) adalah jurnal akademik direview dengan sistem peer review. Pertama kali terbit pada tahun 2015 di Lembaga Penelitian Universitas Mataram terbit setiap enam bulan sekali, yaitu Bulan Juni dan Desember Mulai tahun 2022 diterbitkan setiap tiga bulan sekali yaitu Bulan Maret, Juni, September dan Desember Artikel yang dimuat meliputi artikel di bidang sosial ekonomi dan humaniora serta berlaku umum untuk di dunia akademik di bidang sosial, ekonomi dan humaniora Indonesia. Kontribusi dan Bidang yang dikaji dalam jurnal ini sangat luas termasuk di dalamnya bidang-bidang yang bersinggungan dengan bidang ekonomi, manajemen, akuntansi, hukum, bahasa dan sastra, budaya, sosiologi, antropologi, politik, dan bidang yang sangat makro seperti pariwisata, ilmu keguruan dan ilmu pendidikan sosial serta kewirausahaan. Dengan demikian jurnal ini di masa kini dan masa depan memiliki kontribusi yang menentukan di ketiga bidang utamanya yaitu sosial, ekonomi dan humaniora nasional dan harmonisasi sosial
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 400 Documents
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Analisis Sikap Pelanggan Produk Kreatif pada Industri Kerajinan Mutiara Sekarbela Kota Mataram Ilhamudin, Muhammad; Hilmiati, Hilmiati; HS, Rusminah
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.462

Abstract

This study aims to determine customer attitudes on creative products that are the flagship of Mataram City, namely Sekarbela pearl crafts. The type of research is descriptive which is used to get an idea of customer attitudes which is an important aspect in the theory of consumer behavior. This research uses a sample survey method, by choosing the center of Sekarbela pearl jewelry crafts as the research location. The population in this study was all customers of jewelry products who came to make purchases at the center. The respondent determination technique used in this study is purposive sampling, which is sampling according to the purpose of the study. Because the number of the study population is not known with certainty, the sample taken for the study was determined as many as 100 people. The analysis uses an attitude model to measure the extent of customer attitude after they make several purchases of the creative product. The topic of previous research with the research now proposed by researchers is interconnected, which remains on the creative products of Sekarbela pearl crafts in Mataram City. This study is to analyze customer attitudes which are important aspects of consumer behavior that periodically need to be analyzed and assessed to ensure the continuity of purchases and loyalty of their customers. The result shows that the attitude of consumers of pearl creative products was positive. These results are obtained from the process of analyzing a number of attributes inherent in the product such as durability, design, pearl grain quality, specifications, frame material, aesthetic value, and product price. The value of this attitude needs to be increased by marketers to ensure the survival of the business that has become the icon of Mataram City.
Analisis Efisiensi Pemasaran Bawang Merah Di Kecamatan Sape Kabupaten Bima Dm. Ali, Miftahul Khairat; Hayati, Hayati; Sjah, Taslim
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 1 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i1.475

Abstract

The aims of this research were to describe and analyze the marketing efficiency of red onion in Sape District, Bima Regency. This research was conducted in Naru Village from November to December 2023 taking into account that Naru Village is one of the red onion producing areas in Sape District, Bima Regency. The sample of farmers and institutions in the research was determined using the snowball sampling method, by searching through marketing channels. The survey was conducted by interviewing these samples The marketing institute for this research was chosen based on the sales flow of red onion in Naru Village, Sape District, Bima Regency. The data collected form primary data and secondary data. From the survey results, it is known that (1) the sales channels of red onion in Naru Village, Sape District, Bima Regency are farmers, collectors, and wholesalers; (2) Marketing margin at the collecting merchant level of 5,000 rupiah per kilogram and marketing margin at the wholesaler level of 3,000 rupiah per kg. (3) The sales efficiency value at the collector level and wholesaler level is efficient, and the red onion sales efficiency value is 3% at the collector level and 5% at the wholesaler level.
Kemampulabaan Perusahaan Sektor Property dan Real Estate: Investigasi Faktor yang Mempengaruhinya Cahyarani, Ni Putu Eka Nadya; Kusmayadi, Iwan
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 1 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i1.485

Abstract

The research explores profitability in property and real estate companies, and thoroughly investigates the influence of working capital turnover, capital structure, and company liquidity. This is an explanatory-research conducted on companies listed on the Indonesia Stock Exchange (IDX) in the property and real estate sector. The sample consists of 14 companies selected through purposive sampling. The research data comprises annual financial reports sourced from secondary data that were publicly available from 2018 to 2022 on the official website of the Indonesia Stock Exchange (www.idx.co.id). Based on panel data regression analysis using model tests with Chow and Hausman tests, the most appropriate model for this research is the Random Effect Model (REM). This research has demonstrated that capital structure, as a significant variable, influences company profitability, while working capital turnover and company liquidity do not have an effect.
Determinan Nilai Perusahaan di Indonesia: Kajian Empiris Pada Perusahaan Sub Sektor Makanan Utami, Fadillah Rabbiatul; Kusmayadi , Iwan
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 1 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i1.493

Abstract

This empirical study is an explanatory-research that examines and discusses firm value and reveals the influencing factors, namely capital structure, firm size, and profitability. The research object is companies listed on the Indonesia Stock Exchange (IDX), using a sample of 17 companies in the food and beverage sub-sector through purposive sampling. The data for this study consist of annual financial report documentation sourced from secondary data that have been fully published from 2018 to 2022 on the official website of the Indonesia Stock Exchange (www.idx.co.id). Based on panel data regression analysis through model testing using Chow test and Hausman test, the most appropriate model used in this research is the Fixed Effect Model (FEM). This research proves that firm size and profitability variables have a significant influence on firm value, while the capital structure (DER) does not have a significant.
Human Resources Development Strategy at the Tanjungpinang City Office of Women's Empowerment, Child Protection and Community Empowerment (DP3APM) Satriadi, Satriadi; Iadhalia, Adhine; Khasanah, Fera Uswatun; Armelina, Gita; Purweny, Heni
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.495

Abstract

Human Resources (HR) are the main driver of an organization's sustainability, therefore, a human resource development strategy is needed to create superior human resources and achieve organizational goals. The aim of this research is to determine the indicators used as measuring tools for human resources development strategies at the Tanjungpinang City Women's Empowerment, Child Protection and Community Empowerment Service (DP3APM), especially in the form of education, training, development, recruitment and system changes based on relevant literature regarding This and its effectiveness, in the implementation process, budget limitations and employee education levels are obstacles, especially training targets that require a fairly large budget. The research method used is a qualitative method with a descriptive approach, data was obtained through interviews and direct observation at the research location. The population in this study was 60 DP3APM employees and the sample was the DP3PAM Administration and Personnel Subdivision.
Hubungan Dukungan Sosial Dengan Self-Efficacy Pada Ibu Menyusui Yang Bekerja Hapsari, Qanaya Ratih; Sarajar, Dewita Karema
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.502

Abstract

Breastfeeding mothers who work face their own set of challenges during the breastfeeding process. Breastfeeding while working is not to be underestimated, especially in the absence of social support and self-efficacy among mothers. Support from coworkers emerges as one of the factors that can enhance self-efficacy among breastfeeding mothers. Such support can aid mothers in overcoming the challenges they face while breastfeeding. The aim of this research is to ascertain the relationship between social support and self-efficacy among working breastfeeding mothers. The approach employed in this research is a quantitative correlational approach with a sample size of 97 respondents. The sampling technique utilized in this research is non-probability sampling. Data analysis results indicate a correlation coefficient of r = 0.583, suggesting a positive relationship between social support and self-efficacy. This implies that higher levels of social support correspond to higher levels of self-efficacy among working breastfeeding mothers.
Perbedaan Kinerja Bank Perekonomian Rakyat (BPR) Berdasar Kondisi Sebelum, Saat Pandemi dan Awal Transisi Pandemi Rizki, Otot Bayu; Putra, I Nyoman Nugraha Ardana
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.509

Abstract

During the Covid-19 pandemic, many economic sectors experienced significant disruption. This also has an impact on the banking sector, including BPR which are financial institutions that play a key role in supporting economic growth at the local level by providing banking services to the MSME sector. This research aims to examine whether Covid-19 has an impact on the banking financial performance of the People's Economic Bank by comparing the performance of BPRs before, during and after the pandemic. The data used is secondary originating from 2018-2021 publications. There are several financial performance ratios used, including Liquidity (Loan Deposit Ratio), Non-Performing Loans, Profitability (Return On Assets), Capital (Capital Adequency Ratio) and operations (Operating Costs and Operating Income). The data was processed using a Mann-Whitney U test using the SPSS 23 application. This research indicate that the performance of BPR banks in the NTB region is able to maintain stability and consistent financial performance in several indicators, such as NPL, ROA, LDR, BOPO and CAR before, during and early in the transition to the Covid-19 pandemic.
Pengaruh Influencer Marketing, Motivasi Diri, Dan Pengetahuan Investasi Terhadap Pengambilan Keputusan Investasi Saham (Studi Kasus Mahasiswa Universitas Mataram) Maulida, Baiq Irma Uriwatin; Effendy, Lukman
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.516

Abstract

This research was conducted to analyze deeply how influencer collaboration influences stock investment decision-making among students, as seen through increased self-motivation and investment knowledge. The method used in this study is quantitative with descriptive statistics and partial least square structural equation modeling (PLS-SEM) analysis using SmartPLS 4. Data collection was carried out using a questionnaire technique. The sample of this study consisted of 150 students from the Faculty of Economics and Business, University of Mataram. The research findings indicate that influencer marketing, self-motivation, and investment knowledge have a significant positive influence on stock investment decision-making. These findings provide insights for university stakeholders to enhance motivation and investment knowledge among students and optimize the use of influencer marketing
Peranan Kreativitas dan Inovasi dalam Meningkatkan Volume Penjualan Produk ‎Chick’n Mentai Burger, Pada Pranita Rasa Vegetarian Mulyani, Melita; Soeprapto, Vishnuvardhana S.
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.517

Abstract

Pranita Rasa Vegetarian Restaurant, located in Pluit, North Jakarta, has its own challenges in increasing the sales volume of its products, one of which is a non-animal (vegetarian) burger product called Chick'n Mentai Burger.The purpose of this study is to see whether creativity and innovation have an influence in increasing the sales volume of Chick'n Mentai Burger products. The research method used is quantitative. The population in this study is customers and consumers of Pranita Rasa Vegetarian Restaurant whose number is not known exactly. The sampling technique used in this study is n probability sampling. The results showed that creativity and innovation had a significant influence on the sales volume of Chick'n Mentai Burger products at Pranita Rasa Vegetarian Restaurant, Pluit, North Jakarta. Therefore, it is important for Pranita Rasa Vegetarian Restaurant to continue to encourage creativity and innovation in its product development as a strategy to maintain and increase competitiveness in the vegetarian fast food market. The results of the analysis show that efforts to introduce variety and innovation in products, including the development of new recipes, attractive presentations, and creative marketing strategies, provide a boost to increased consumer interest and sales volume.
Pengaruh Work-Family Conflict dan Family-Work Conflict Terhadap Kepuasan Kerja Pada Pekerja Formal Perempuan Etnis Bali Di Kota Praya Putri, Ni Wayan Krisnitha; Nurmayanti, Siti
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.518

Abstract

This research was conducted to determine the factors that can influence job satisfaction. This research aims to empirically test the influence of Work-Family Conflict and Family-Work Conflict on job satisfaction. This Work-Family Conflict research uses primary and secondary data obtained through distributing questionnaires to respondents, who are ethnic Balinese female workers in the city of Praya. The population in this study were ethnic Balinese female workers who lived in the city of Praya. This research is quantitative research. The sample used was 79 people determined based on saturated sampling techniques. The sample range used in this research is ethnic Balinese female workers in the city of Praya with the criteria: female workers who are married, live with their husband, have been married for at least one year and have at least one child. The analysis technique used in this research is multiple linear regression. The research results show that Work-Family Conflict has a negative and insignificant effect on job satisfaction, and Family-Work Conflict has a negative and insignificant effect on job satisfaction.

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