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JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Published by Universitas Mataram
ISSN : 24610666     EISSN : 24610720     DOI : https://doi.org/10.29303/jseh.v9i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences Other
Jurnal Sosial, Ekonomi dan Humaniora (JSEH) adalah jurnal akademik direview dengan sistem peer review. Pertama kali terbit pada tahun 2015 di Lembaga Penelitian Universitas Mataram terbit setiap enam bulan sekali, yaitu Bulan Juni dan Desember Mulai tahun 2022 diterbitkan setiap tiga bulan sekali yaitu Bulan Maret, Juni, September dan Desember Artikel yang dimuat meliputi artikel di bidang sosial ekonomi dan humaniora serta berlaku umum untuk di dunia akademik di bidang sosial, ekonomi dan humaniora Indonesia. Kontribusi dan Bidang yang dikaji dalam jurnal ini sangat luas termasuk di dalamnya bidang-bidang yang bersinggungan dengan bidang ekonomi, manajemen, akuntansi, hukum, bahasa dan sastra, budaya, sosiologi, antropologi, politik, dan bidang yang sangat makro seperti pariwisata, ilmu keguruan dan ilmu pendidikan sosial serta kewirausahaan. Dengan demikian jurnal ini di masa kini dan masa depan memiliki kontribusi yang menentukan di ketiga bidang utamanya yaitu sosial, ekonomi dan humaniora nasional dan harmonisasi sosial
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 400 Documents
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Peramalan Tingkat Penghunian Kamar Hotel Bintang Lima Provinsi Bali Menggunakan Metode ARIMA dan Fuzzy Time Series Lee Rahayu Dwiastuti Pujiningrum; Sulistijanti, Wellie
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.520

Abstract

This research focuses on forecasting the Occupancy Rate of five-star hotels in the Province of Bali. The increase in Occupancy Rate directly impacts the increase in the number of hotel rooms, which is a key factor for Bali Province as a leading tourist destination in Indonesia and globally. The data used spans from November 2021 to November 2023, with the methods employed being ARIMA with a model of (1,1,1) and Fuzzy Time Series Lee. After conducting the research, the accuracy of the forecast is evaluated through Mean Absolute Percentage Error (MAPE). The MAPE for ARIMA (1,1,1) is found to be 71.4413, while the Fuzzy Time Series Lee method yields a MAPE of 1.1778. With a significantly lower MAPE, the Fuzzy Time Series Lee method is considered more accurate in forecasting the Occupancy Rate of five-star hotels in the Province of Bali for the December 2023 period, with a forecast result of 70.4033%.
Pengaruh Green Marketing Dan Pengetahuan Serta Kepercayaan Terhadap Keputusan Pembelian Hebalife Mataram Firdausi, Haikal Nadhir; Sakti, Dwi Putra Buana
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.522

Abstract

The aim of this research is to examine the influence of green marketing on purchasing decisions; testing the influence of knowledge on purchasing decisions; and test the influence of trust on purchasing decisions. The method used is explanatory research using data analysis, namely regression with a confirmatory approach. From the results of regression analysis calculations using a confirmatory approach, there is a significant relationship, namely green marketing, to purchasing decisions; knowledge of purchasing decisions and confidence in purchasing decisions for purchasing Herbalife products at NC Green Army Mataram.
Implementasi Sistem Menu Engineering untuk Peningkatan Kualitas Menu di X Coffee Eatery Tebet Rinaldi, Alvin; Hiskandar, Hiskandar
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.523

Abstract

Cafes or coffee shops have grown rapidly and become an important part of the urban lifestyle. In the face of growing market demand, improving menu quality is a key focus for every cafe. Menu engineering systems provide a solid structural foundation for understanding and managing each stage in creating a dish. The purpose of this research is to find out how the level of popularity of the menu at X Coffee Eatery, to find out how the profit level at X Coffee Eatery, and to find out how the menu performance category at X Coffee Eatery. This research uses a descriptive approach with quantitative methods. The results showed that of the 69 menu items, the results can be seen, namely in the X Special menu type 1 menu item which has a popularity level (MM%) of 100%. 16 menu items categorized as star, 4 menus categorized as plowhorse, 23 menus categorized as puzzle and 4 menus categorized as dog. Evaluation is needed for menus with low popularity levels in order to increase popularity through menu engineering methods.
Analisis Efektivitas Strategi Pemasaran dalam Meningkatkan Ketertarikan Konsumen di Cerita Rasa Nusantara Resto, Jakarta Deffani, Sheren; Soeprapto, Vishnuvardhana S.
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.524

Abstract

In this digital age, marketing is the key to the success of a company, the role of marketing itself is increasingly crucial when the competition is getting tighter plus market conditions tend to change. This intense competition will make consumers face many choices in determining the products they want to buy and consume. Consumers have turned into what is referred to as leisumers (leisure consumers). Experience-based consumption such as vacations, dine-outs, hanging out in cafes, watching concerts, gyms, yoga, to online games is increasing rapidly making the leisure sector grow so fast that it surpasses other sectors, including the restaurant sector which is now improving the quality of its services to meet consumers who have changed their behavior. The purpose of this research is to find out how the effectiveness of the restaurant strategy of cerita rasa nusantara restaurant in marketing its products with the culinary concept of the archipelago when the rise of restaurants rebranding with modern concepts today. This study uses a descriptive quantitative method using a Likert scale on the research instrument. The research population was all customers of the Nusantara flavor story restaurant with a total sample of 96. The results showed that marketing strategy had a significant and positive effect on consumer attraction. This shows that the marketing efforts made by the restaurant have a positive impact on attracting consumer interest, which can lead to an increase in visits and sales of the restaurant.
Model Strategi Pengembangan dan Keberlanjutan Kampung ‎Angklung Ciamis Menjadi Desa Wisata Berbasis ‎Pemberdayaan Masyarakat Yuditha, Devina; Iskandar, Hari
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.528

Abstract

The diversity of each tribe in Indonesia is the main attraction as a tourist destination for both local and foreign tourists. The development of tourism based on local culture and community can be a long-term opportunity for an area because each region has natural resources, people and local knowledge that are of positive value for the development of tourist destinations in the area. Kampung Angklung Ciamis is located in Panyingkiran Village and is an area where local community activities are angklung craftsmen who are quite productive in making angklung so that it has the potential to become a tourist village. But there are several obstacles to making Angklung Village into a tourism village so that a development strategy is needed and what is used is the analysis of the 6A component of Tourism, SWOT analysis, and the application of the concept of  community-based tourism (CBT). This research is descriptive qualitative research, with the subjects being the manager, the head of the community of craftsmen and musical arts, angklung distributors and the people of Ciamis Angklung Village. Data collection techniques are carried out by interviews, observation, and documentation. The technique of determining the resource person uses Purposive Sampling. The data analysis method uses three, namely data reduction, data presentation, and conclusion drawing / verification. The results of this study show that Angklung Ciamis Village needs regional development in order to become a community-based cultural tourism village.The results of IFAS and EFAS show that the development strategy of Angklung Ciamis Village is in Quadrant I (Growth Oriented Strategy), namely the strength and also the opportunity to obtain maximum development.The implementation of the tourism village concept requires several efforts such as structuring tourist areas, determining tourist products and attractions, developing tourist facilities, marketing and partnership, and empowering the community.
Proses Pemberdayaan Ibu-Ibu Rumah Tangga oleh Bank Sampah “Kebumen Gemilang ‎Sejahtera” di Kelurahan II Ilir Kecamatan Ilir Timur II Kota Palembang Sumantri, Hamdani; Yunindyawati, Yunindyawati; Suleman, Zulfikri
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.530

Abstract

Women's empowerment is a good step to develop and improve women's competencies, especially for ‎housewives. This research examines the process of community empowerment in recycled waste ‎management in Kelurahan II Ilir, with a focus on the Kebumen Gemilang Sejahtera (KGS) Waste Bank. ‎There are five main processes observed, namely enabling, strengthening, protecting, supporting, and ‎maintaining which are used to create a supportive climate, increase knowledge and skills, and encourage ‎community independence and innovation in waste management for housewives. The method used is ‎analytic descriptive qualitative method. The qualitative research method is considered capable of describing ‎the process of empowering housewives by the KGS Waste Bank. As a result, the community, especially ‎housewives, managed to develop skills in waste management, become independent and innovative, and can ‎spread their knowledge to other parties. This empowerment program has succeeded in creating a positive ‎impact in protecting the environment and improving the welfare of the community.
Analisis Perilaku Konsumsi Masyarakat pada Event dan Konser di Kalangan Mahasiswa di Kota Surakarta Mahadewi, Nabila; Oktavianingtyas, Ardhini; Suyadi, Auliya A. P.; Barlian, Aurellia D.; Rizqia, Elfatiya; Wulandari, Mutiah; Sita, Nadila A.; Aisy Q.H, Rohadatul; Marrelda, Sahda A.; Lestari, Yunita A.
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.532

Abstract

The increasing number of concerts and events in Surakarta has heightened public interest, particularly among university students. However, the organization of these concerts and events indirectly leads to a change in student behavior, making them more consumptive. The purpose of this research is to understand the consumption behavior of the community and its impact on participation in events and concerts in Surakarta. This study uses Jean Baudrillard's theory of consumer society and Theodor Adorno's theory of the culture industry. The research employs a qualitative method with a phenomenological approach. The findings of this study reveal that the consumption behavior and the impact of organizing concerts and events make students more consumptive, as evidenced by the increased purchase of tickets and food, as well as additional expenses incurred to maintain their lifestyle.
Pengaruh Upah Minimum Regional, Investasi, Dan Pertumbuhan Ekonomi Terhadap Pengangguran Terbuka Di Kota Mataram Tahun 2008-2022 Saputra, Rizal; Salmah, Emi; Sujadi, Sujadi
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.535

Abstract

This research aims to analyze the influence of regional minimum wages, investment, and economic growth partially and simultaneously on the level of open unemployment in Mataram City. The type of research used in this research is an associative quantitative method. This research uses secondary data in the form of a time series published by the Central Statistics Agency and related agencies in Mataram City for the period 2008-2022. The data that was obtained was then carried out with a multiple regression test using SPSS version 25 software. The results of the analysis show that the independent variables in this research can explain the open unemployment variable in Mataram City of 87 percent, while 13 percent is influenced by other variables outside this research. Partially, the regional minimum wage and economic growth variables have a significant negative effect on the open unemployment rate, while the investment variable has a significant positive effect on the Mataram City unemployment rate. Meanwhile, regional minimum wage variables, investment, and economic growth simultaneously influence the open unemployment rate in Mataram City.
Peranan Penyuluh Pertanian Terhadap Perilaku Perempuan Tani Dalam Kegiatan Usahatani Jagung Di Desa Tempos, Kecamatan Gerung, Kabupaten Lombok Barat Fajriani, Nurdani; Hayati, Hayati; Muktasam, Muktasam
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.540

Abstract

This study aims to determine the role of agricultural extension workers on the behavior of women farmers in corn farming activities in Tempos Village, Gerung Subdistrict, West Lombok Regency. This research was conducted using survey methods and interviews with 60 female farmer respondents. The results showed that the role of agricultural extension officers did not affect the behavior of women farmers in maize farming activities. The female farmer respondents knew the importance of various aspects of maize farming, such as seed preparation, land preparation, ploting and planting, fertilization, irrigation, pest and disease control, and harvesting. However, they did not show significant differences in maize farming behavior between those who received guidance from agricultural extension agents and those who did not. The results of this study can be used for consideration in the development of a more effective maize farming mentorship program
Pengaruh Refocusing dan Realokasi Anggaran terhadap Kualitas Laporan Keuangan Ihyani, Layali; Marlina, Febria Nurmelia; Marswandi, Ega Dwi Putri
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of budget refocusing and reallocation on the quality of regional financial reports. The study population is employees in the accounting department in 43 regional apparatus organizations (OPD) of the West Lombok Regency Regional Government. The sampling technique uses the purposive sampling method with a sample of 117 respondents.  The respondents consisted of financial administration officials, treasurers, and accounting staff who had the task of compiling financial statements. The data analysis method is by using regression analysis. The results of the study stated that partially, refocusing had an insignificant positive effect on the quality of financial statements. Meanwhile, budget reallocation has a significant positive influence on the quality of regional financial reports. So that these results can provide input for policymakers and stakeholders in terms of refocusing and reallocating budgets for both central and regional governments.

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