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INDONESIA
Jurnal Al-Ijtimaiyyah
Published by Universitas Islam Negeri Ar-Raniry Banda Aceh
ISSN : 26545217     EISSN : 24610755     DOI : -
Core Subject : Religion, Humanities, Social,
Religion Humanities Social Sciences
Journal Al-Ijtimaiyyah is an open access journal that contributing to publishing various research results and literature review in the field of Islamic community development and social welfare. The journal welcomes the new idea and concepts on the community development field to be published academically. This journal was initiated by a group of academicians who concern with development and social issues at Ar-Raniry Islamic University, Banda Aceh, Indonesia. Focus; Journal Al-Ijtimaiyyah publishes an academic article on Islamic community development and social welfare based on research, project report, book reviews and new concept on Islamic community development that based on deep literature review. Scope; Journal Al-Ijtimaiyyah accepts the submission of articles in the fields of Islamic community development, Islamic microfinance, disaster and development, poverty reduction, social welfare, entrepreneurship and gender, and development.
Arjuna Subject : -
Articles 292 Documents
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HUMANITARIAN DA'WAH MESSAGES ON INSTAGRAM: CONTENT ANALYSIS OF @salimafillah_official FOR ACEH TAMIANG RELIEF Wulan, Amanda; Azhar, Anang Anas
Jurnal Al-Ijtimaiyyah Vol. 12 No. 2 (2026): In Press
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v12i2.35761

Abstract

This study aims to analyse humanitarian da'wah messages on Instagram in the context of fundraising for the Aceh Tamiang disaster through the @salimafillah_official account. The increasing use of social media as a platform for humanitarian campaigns has expanded the function of da'wah beyond mobilising public donations to strengthening spiritual awareness and social solidarity. This study addresses three research questions concerning the variation of humanitarian da'wah messages, the consistency of message delivery, and the dominance of fundraising documentation compared with substantive da'wah messages. A descriptive qualitative approach employing content analysis was applied to 2 Instagram posts, including captions, images, and videos uploaded during the fundraising campaign. Data were collected through documentation of Instagram content and a literature review, and analysed using thematic content analysis. The findings reveal that humanitarian da'wah messages are consistently communicated through persuasive narratives integrating emotional, rational, and religious appeals. However, the variation of messages remains limited and tends to be repetitive. In addition, the content is predominantly focused on documenting fundraising activities rather than providing deeper spiritual guidance for disaster victims. Nevertheless, reflective narratives promoting empathy, compassion, and public participation remain evident throughout the campaign. The study concludes that Instagram-based humanitarian da'wah functions as an effective medium for moral communication and social mobilisation, although greater diversity and depth of da'wah messages are needed to optimise both humanitarian and spiritual objectives.
THE KIAI AS A COMMUNITY RELATIONS AGENT IN SUSTAINING THE EXISTENCE OF ISLAMIC BOARDING SCHOOLS: A CASE STUDY AT PONDOK PESANTREN BURHANUL ABRAR BESUKI, SITUBONDO Rifa’i, Moh.; Sholahuddin, Sholahuddin
Jurnal Al-Ijtimaiyyah Vol. 12 No. 2 (2026): In Press
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v12i2.35785

Abstract

This study examines the role of the kiai (Islamic boarding school leader) as an agent of community relations (hubungan masyarakat) in sustaining the institutional existence of Pondok Pesantren Burhanul Abrar, Besuki, Situbondo, East Java, Indonesia. Situated within the framework of Islamic community development and institutional communication, the study analyzes the strategies, patterns, and social dynamics through which the kiai builds and maintains relationships with surrounding communities, alumni networks, government actors, and the broader public. A qualitative research design with a case study approach was employed. Data were collected through in-depth interviews with pesantren administrators, student guardians (wali santri), alumni, and community figures selected through purposive sampling, complemented by participatory observation of da'wah activities, social services, and community interactions, as well as institutional documentation. Data analysis followed the interactive model of Miles, Huberman, and Saldaña comprising data condensation, data display, and conclusion drawing, with validity ensured through source, method, and time triangulation. The findings reveal that the kiai occupies a strategically central position in the pesantren's community relations system, functioning simultaneously as a charismatic leader, moral communicator, social capital builder, and cultural da'wah actor. The kiai's community relations strategies encompass personal communication, cultural engagement through local Islamic traditions, moral exemplarity, external da'wah activities across multiple regions, and alumni network strengthening through the IKSABA organization. These strategies have yielded measurable outcomes, including a growth in student enrollment from 220 santri in 2023 to 255 in 2024 and 290 in 2025, reflecting increasing public trust and the deepening social legitimacy of the institution. The study concludes that the kiai's role as a cultural public relations agent is the most dominant factor in sustaining the pesantren's existence, and contributes a replicable model of community-based Islamic institutional communication applicable to other pesantren in contemporary Indonesia.

Page 30 of 30 | Total Record : 292

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