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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 553 Documents
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Student Readiness for AI in Business: Roles of Literacy, Attitude, and Practical Engagement Kuncoro Hadi; Nuraini Nuraini; Sisca Debyola Widuhung
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.001

Abstract

Purpose: This study investigates the determinants of student readiness for artificial intelligence (AI) integration in business education, emphasizing the roles of AI literacy, affective attitude, and practical engagement. The research addresses the increasing demand for future business professionals equipped to operate in AI-enhanced environments.Methodology: A quantitative approach was employed using survey data from 177 undergraduate students in the Greater Jakarta area. Constructs were measured through validated instruments and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both direct and mediated relationships among variables.Findings: The results show that AI literacy and affective attitude have significant direct effects on AI readiness. Practical engagement contributes to readiness indirectly through affective attitude. Affective attitude is the strongest direct predictor of readiness and significantly mediates the effects of AI literacy and practical engagement.Conclusion: The findings suggest that enhancing AI readiness requires a holistic educational framework integrating conceptual knowledge, experiential exposure, and emotional receptivity. Curriculum designers should focus on affective learning strategies alongside technical training to foster a workforce capable of navigating AI-driven business contexts.
Competitive Strategy and Performance in Traditional Food SMEs: The Role of Competitive Advantage Vera Sylvia Saragi Sitio; Novita Damayanti; Yohanes Ferry Cahaya; Shirley M.C. Yeung; Sri Yanthy Yosepha
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.002

Abstract

Objective: Improving business success remains a problem for traditional food SMEs. Digital literacy, productivity, legality, financing, branding, human resources, certification products, standard distribution, quality products, quantity products, and customer services are all necessary because of the lack of innovation and technology.Methodology: This research uses a quantitative approach with Structural Equation Modelling (SEM). The statistical method used to determine the objectives of the study was SmartPLS 3.0.Data collection through a questionnaire and distributed to SMEs in Jabodetabek (Jakarta, Bogor, Bekasi, and Tangerang). The data was obtained 300  respondents.Findings: The findings demonstrated that entrepreneurial approach had little bearing on how well a business performed. Conversely, market orientation had a favourable and noteworthy impact on firm performance, entrepreneurial orientation on competitive advantage, and market orientation on competitive advantage. Business performance is influenced by competitive advantage as an intervening variable.Conclusion: These findings prove that managerial skills, decision-making, entrepreneurial orientation, and innovation are essential for traditional food SMEs to optimize business performance and achieve competitive advantage. In addition, this research provides the right insights for the government, SME players, and customers in achieving SMEs’ business goals and promoting traditional Indonesian food products in both domestic and global markets.
Post-Pandemic Healthcare Stocks: The Impact of Microeconomic Factors and Investor Behavior Reza Fauzan Risch; Hermanto Siregar; Zenal Asikin
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.021

Abstract

Objective: This study investigates the influence of microeconomic factors and investor behavior on stock prices in the healthcare sector following the COVID-19 pandemic, aiming to identify which factors most significantly affect stock performance.Methodology: A quantitative approach was used with panel data regression analysis through the Random Effect Model (REM), selected based on the Hausman test (p = 0.7357). Independent variables included revenue, operating costs, return on equity (ROE), earnings per share (EPS), price-to-earnings ratio (PER), debt-to-equity ratio (DER), current ratio (CR), and investor behavior.Finding: The analysis shows that revenue, operating costs, EPS, PER, DER, and CR significantly affect stock prices, while ROE and investor behavior have no significant effect. The model has a high explanatory power with an R² of 0.928, indicating it accounts for 92.8% of the variation in healthcare stock prices.Conclusion: Internal financial factors are more dominant than investor behavior in influencing stock prices. Improving financial efficiency and performance transparency is recommended to strengthen investor confidence, and future research should include macroeconomic variables to broaden the analysis.
Women, Environment and Marketing: What Drives Green Purchase Intention of Cloth Menstrual Pads Among Generation Z Andi Muhammad Sadat; Rachela Putri Hanasti; Nilnal Muna; Annisa Lutfia; Wisuwat Wannamakok
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.004

Abstract

Objectives: This study investigates the influence of environmental knowledge, green advertising, and environmental concern on green purchase intention toward cloth menstrual pad products, with attitude toward green products serving as a mediating variable and sustainability awareness functioning as a moderating variable.Methodology: Data were collected through an online survey of 421 Generation Z women residing in major Indonesian cities, namely Jakarta, Bandung, Surabaya, Medan, and Makassar, and analyzed using SmartPLS 4.Finding: The results reveal that environmental knowledge, green advertising, and environmental concern exert significant positive effects on attitudes toward green products, which subsequently enhance green purchase intention. Notably, environmental knowledge demonstrates a negative direct effect on purchase intention, while sustainability awareness fails to moderate the proposed relationships.Conclusion: These findings offer valuable insights for manufacturers, marketers, policymakers, and environmental organizations seeking to foster green purchase intention, particularly for sustainable products such as cloth menstrual pads
Employee Productivity in Banking: The Role of Transformational Leadership and Work-Life Balance with Work Motivation as a Mediator (McClelland Theory) Indra Febri Wicaksono; Djoko Soelistya; Eva Desembrianita
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.021

Abstract

Objectives: This study aims to examine the effects of transformational leadership and work-life balance on employee productivity, with work motivation serving AS a mediating variable based on McClelland’s Theory of Needs. The study seeks to explain how leadership practices and employee well-being contribute to productivity enhancement in the banking sector.Methodology: This research employed a quantitative explanatory approach. Data were collected through structured questionnaires distributed to employees of Bank Syariah Indonesia (BSI) in the Gresik Region. The population consisted of 250 employees, and a sample of 154 respondents was selected using simple random sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement and structural models, including direct and indirect effects among variablesFinding: The findings suggest that transformational management definitely and drastically impacts employees. productiveness (β = 0.30; p < zero.001) and work motivation (β = 0.45; p < zero.001). work-lifestyles stability also positively and significantly affects worker productiveness (β = zero.25; p = zero.003) and work motivation (β = 0.35; p < 0.001). moreover, work motivation notably affects employee productiveness (β = zero.forty; p < 0.001). The mediation analysis shows that paintings motivation in part mediates the relationships among transformational management and worker productiveness (β = zero.18; p < zero.001), in addition to among work-life stability and worker productivity (β = zero.14; p = zero.001). The structural model explains sixty five% of the variance in paintings motivation and seventy two% of the variance in worker productivity.Conclusion: This research finds that Employee productivity in the banking sector is affected by both organizational elements and motivational aspects. The findings extend McClelland’s Theory by demonstrating that work motivation acts as a crucial link between transformational leadership and work-life balance to employee productivity. Therefore, banking organizations should strengthen transformative leadership practices and paintings-lifestyles balance policies to enhance worker motivation and achieve sustainable productivity improvements.
The Impact of Transformational Leadership on Organizational Performance in the Digital Government Era Ferry Siswadhi; Gampo Haryono; Anggia Ayu Lestari; Yelnim Yelnim
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.010

Abstract

Objectives : This study explores the impact of transformational leadership on organizational performance in the digital government era using a qualitative research approach. The rapid advancement of digital government has reshaped organizational structures, decision-making processes, and leadership dynamics.Methodology : Through in-depth interviews with government officials, policy analysts, and digital transformation experts, this research examines how transformational leadership traits such as vision, motivation, intellectual stimulation, and individualized consideration enhance performance, innovation, and adaptability in public institutions. This study using a qualitative research approach.Finding : Findings indicate that transformational leaders play a crucial role in fostering a culture of digital innovation, encouraging employee engagement, and driving effective change management. Leaders who exhibit proactive strategies and inspire a shared vision significantly contribute to improved public service delivery, cross-sector collaboration, and institutional resilience in navigating digital transformation challenges. Additionally, this study highlights the barriers to leadership effectiveness, including bureaucratic inertia, resistance to change, and skill gaps in digital competencies. The analysis underscores the importance of continuous leadership development programs and a supportive digital infrastructure to maximize the benefits of transformational leadership in the public sector.Conclusion : This study contributes to the discourse on public administration modernization by providing insights into leadership strategies that enhance government efficiency, agility, and citizen-centric service delivery. Future research should explore quantitative models to measure the correlation between transformational leadership and key performance indicators in digital governance.
Sustainable Entrepreneurship Activities: A Pathway to Foster Intentions in Sustainability Kartika Nuringsih; Edalmen Edalmen; Nuryasman MN
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.009

Abstract

Objective: Aligning with the role of entrepreneurship education in higher education institutions (HEIs), the purpose of this study is to develop a model of sustainable entrepreneurship activities and analyze the relationship of these variables to sustainability education and sustainable entrepreneurial intentions. The application of sustainable entrepreneurial activities is to develop the thinking in Schlange's (2006) study in order to prepare knowledge for entrepreneurs in a sustainable era. Methodology: The respondents were entrepreneurship students in Jakarta, Indonesia. A total of 193 students were involved as respondents using purposive sampling technique while the data processing used Smart-Pls.Finding: The result proves the indicators are valid and reliable in reflecting these variables. It shows sustainable entrepreneurship activity and sustainable education affect the formation of sustainable entrepreneurial intention. Sustainable education mediates the formation of intention among students at the HEIs.Conclusion: The sustainable entrepreneurship activity as an instrument to be tested on respondents who have sufficient knowledge about SDGs. This result relates with the theory of planned behavior commonly used to examine the testing of entrepreneurial intentions. It is useful to determine the relevance of the triple bottom line theory. This study can transform the thoughts of Schlange as a pathway in understanding SDGs
Smart Financial Management Strategies for Enhancing the Profitability of Micro, Small, and Medium Enterprises in the Era of Global Competition Dede Supian; Junaedi Junaedi; Syaifuddin Syaifuddin
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.006

Abstract

Objective: Digital transformation in the financial sector provides strategic opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve efficiency, access to finance, and competitiveness. However, many MSMEs have not fully optimized these opportunities due to limited financial management capability and uneven adoption of financial technology. This study aims to analyze the effect of smart financial management strategies on MSME profitability, both directly and indirectly through financial technology adoption.Methodology: This study employed a quantitative explanatory research design. The population consisted of active MSMEs in West Java Province that had used at least one form of financial technology service. The sample was selected using purposive sampling, involving 200 MSME owners or managers as respondents. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.Findings: The results show that smart financial management strategies have a positive and significant effect on MSME profitability and financial technology adoption. Financial technology adoption also has a positive and significant effect on MSME profitability. Furthermore, financial technology adoption partially mediates the relationship between smart financial management strategies and MSME profitability. These findings indicate that financial management capability improves profitability not only through direct financial efficiency, but also by encouraging the effective adoption and utilization of digital financial services.Conclusion: This study highlights the importance of integrating internal financial management capability with financial technology adoption as a strategic approach to improving MSME profitability. Theoretically, this study contributes to the fintech and strategic financial management literature by integrating the Resource-Based View and the Technology Acceptance Model in explaining MSME performance. Practically, the findings suggest that MSME development programs should combine financial management training, digital financial literacy, and fintech adoption assistance to strengthen business sustainability and competitiveness.
The Paradoxical Influence Of Job Insecurity On Workplace Satisfaction: Evidence From Indonesian Migrant Workers In Sarawak, Malaysia Wanty Eka Jayanti; Wanty Eka Jayanti; Muhammad Irfani Hendri; Titik Rosnani
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.005

Abstract

Objectives: This investigation addresses a critical gap in understanding how employment uncertainty influences job contentment among cross-border laborers. Conventional wisdom suggests that feelings of workplace instability diminish employee satisfaction; however, preliminary observations among Indonesian migrant workers (PMI) in Sarawak reveal a counterintuitive pattern. The primary objective examines whether employment precariousness paradoxically enhances occupational fulfillment within this unique demographic context.Methodology: A sequential explanatory mixed-method framework was implemented. Initially, quantitative data from 207 Indonesian migrant workers in Sarawak underwent structural equation modeling analysis using PLS-SEM techniques. Subsequently, qualitative validation occurred through in-depth interviews with ten purposively selected informants, exploring psychological mechanisms underlying the observed statistical relationships. The integration triangulated numerical evidence with contextual narratives.Finding: Statistical analysis revealed an unexpected positive correlation (β=0.161, p=0.009) between employment insecurity and job satisfaction, contradicting mainstream theoretical predictions. Four distinct psychological mechanisms emerged through qualitative analysis: gratitude amplification (30% of informants), comparative advantage recognition (30%), motivational intensification (20%), and existential meaning reinforcement (20%). Work-related factors demonstrated the strongest predictive power (β=0.655, p<0.001), while fear of social judgment exhibited dual pathways, directly influencing satisfaction (β=0.133, p=0.026) and indirectly through insecurity perceptions. The integrated model explained 85.2% variance in job satisfaction.Conclusion: Employment uncertainty operates paradoxically among migrant populations, transforming potential stressors into satisfaction enhancers through context-specific psychological adaptations. This challenges universalist assumptions in job insecurity theory and demonstrates the necessity for culturally situated frameworks when examining transnational labor dynamics. Practical implications suggest that policies addressing migrant worker welfare should prioritize tangible workplace conditions over exclusively targeting security perceptions, as insecurity may function protectively within constrained opportunity structures.
Strategic Human Resource Management and Employee Performance in Islamic Banking: The Mediating Roles of Work Motivation and Job Satisfaction Ventje Jeffry Kuhuparuw; Sherly Ferdinandus; Melyani Melyani; Jihn-Chang Jehng
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 2 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i2.013

Abstract

Purpose: This study examines the effect of financial compensation as a strategic human resource management practice on employee performance in Islamic banking. It also investigates the mediating roles of work motivation and job satisfaction in explaining this relationship.Methodology: A quantitative research design was employed using survey data collected from employees in the Islamic banking sector. The proposed relationships among financial compensation, work motivation, job satisfaction, and employee performance were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Findings: Financial compensation has significant positive effects on work motivation (β = 0.62; p < 0.001) and job satisfaction (β = 0.58; p < 0.001). Work motivation (β = 0.41; p < 0.001) and job satisfaction (β = 0.37; p < 0.001) also significantly improve employee performance. These findings demonstrate that financial compensation enhances employee performance indirectly by strengthening employees’ motivation and satisfaction, confirming the mediating roles of both variables.Conclusion: Competitive and equitable financial compensation constitutes a strategic human resource practice that can enhance employee motivation, job satisfaction, and performance in Islamic banking. Human resource managers should therefore develop transparent, performance-oriented, and Sharia-aligned compensation systems to retain employees and support sustainable organizational performance.

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