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Arief Bowo Prayoga Kasmo
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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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Viral Marketing, Fear of Missing Out and Impulsive Buying Behavior Among Gen Z in Jakarta Khalid, Zulvia; Silva, Thilini De; Maulana, Panca; Utami, Iis Torisa
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.016

Abstract

Objectives: This study is aimed at investigating the effects of viral marketing) on impulsive buying behavior mediated by fear of missing out (FoMO) among Gen Z customers in Indonesia.Methodology: This study adopts a quantitative method with cross-sectional design, including 209 Gen Z students from universities in Jakarta which were gathered using Purposive snowball sampling. Data were analyzed using structural equation modeling (SEM) with Partial Least Squares method to evaluate the validity of theoretical framework and to examine the proposed hypotheses.Finding: The findings demonstrate that viral marketing significantly affects the emergence of FoMO which mediates the relationship between viral marketing and impulsive buying behavior.Conclusion: The results are beneficial for marketers who aim to reach Gen Z and deal with the social and economic effects of inappropriate customer behavior that can happen when viral marketing campaigns are used too much. Gen Z will also become more aware and conscious if they learn these facts. This will help them resist the desire to buy things on impulse that viral marketing campaigns use to get customers to buy things.
Stimulus-Organism-Response (S-O-R) Theory Approach on Loyalty and Hospital Switching Model Astuti, Herni Justiana; Abdullah, Nor’ain; Priwanti, Wiwin Dyah; Hakim, Suryo Luqman
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.005

Abstract

Objectives: This study aims to investigate how patient loyalty and hospital switching are impacted by service quality and hospital image via satisfaction.Methodology: Purposive sampling is used in this approach, where the prerequisite is a patient who have undergone treatment at least 3 times in the last 3 months and have used other hospital care. Based on this technique, a sample of 100 patients. Data were analyzed using structural equation modeling using partial least square technique, via two distinct but sequentially related phases.Finding: The findings demonstrate that satisfaction is positively and significantly impacted by hospital image and service quality.  Only loyalty is impacted by the hospital's reputation; transferring hospitals is not directly impacted.  However, hospital switching and loyalty are unaffected by service quality. Patient satisfaction can only mediate the relationship between the hospital image and hospital switching as well as patient loyalty, which does not apply to service quality. This study indicates that patient stimulus comes from external influences, where service quality and hospital image provide individual impacts (Organism) reflected in feelings of satisfaction or dissatisfaction. This then leads to a response, which is loyal patients. The satisfaction or dissatisfaction felt by patient as ‘Organism’ does not affect their decision to switch services to another hospital.Conclusion: Patient loyalty and satisfaction are directly impacted by hospital image.  Patient satisfaction is directly impacted by service quality, but loyalty is not much impacted.  Only patient satisfaction can operate as a mediator in the interaction between loyalty and hospital image.
Choice of Alternatives for Completing Work Tip 182 70 kV GI Namlea–Namrole GI Transmission Project Using Analytical Methods Hierarchy Process (AHP) Syarip, Firman; Machsus, Machsus
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.001

Abstract

Objectives: This study aims to identify the criteria that must be considered in selecting alternative solution for the Tower Intersection Point (TIP) 182 issue on Buru Island, Maluku. The problem emerged after a landslide at the foundation of TIP 182 caused the leg C foundation to sink and the surrounding ground to crack. The research seek to analyze the best alternative solution using the Analytical Hierarchy Process (AHP) method and evaluate the sensitivity of the selected criteria to ensure the robustness of the chosen alternative.Methodology: Data were collected through Focus Group Discussion (FGD) to formulate relevant criteria and alternative solutions, as well as questionnaires to determine the weight of each criterion. The Analytival Hierarchy Process (AHP) was employed to prioritize and rnk the alternatives based on the established criteria. Sensitivity analysis was conducted to assess the stability of the selected alternative under change in criteria weighting.Findings: The FGD identified three alternatives; relocation of the TIP 182, redesign of TIP 183 and cutting slope. Five main criteria were analyzed in depth; technical aspects, resources, cost, duration and risk. The AHP results indicate that the redesign TIP 183 alternatives is the most optimal solution for addressing the problem at TIP 182 on Buru Island. Sensitivity analysis further confirms that variations in the weights of the technical, resources, cost, duration and risk criteria do not significantly alter the ranking position of the redesign TIP 183 alternative as the most superior option.Conclusion: The study concludes that redesign TIP 183 is the most appropriate and robust alternative solution for resolving the TIP 182 issue. The application of AHP provides a structured and objective decision-making framework that supports effective project completion and practical implementation on the field, while also offering a foundation for future related research.
Enhancing Corporate Governance: Female Board Influence on Non-Financial Reporting Effectiveness in Managing Agency Costs Destriana, Nicken; Putri, Shalma Atika
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.006

Abstract

Objectives: This study examines how non-financial disclosures influence agency costs in Indonesian manufacturing companies, emphasizing the moderating effect of female board members. It offers a new perspective on corporate governance by exploring the female board's role in this relationship.Methodology: Using secondary data from 32 manufacturing companies listed on the Indonesia Stock Exchange from 2021-2023, the research employs multiple linear regression and purposive sampling. Agency costs are proxied by two expense ratios and an asset utilization ratio.Findings: Non-financial disclosures significantly impact agency costs. Female board representation strengthens this relationship for expense ratio measures, suggesting enhanced transparency and reduced agency costs. However, this moderating effect is not significant when agency costs are measured by the asset utilization ratio, implying female board members are more effective in moderating operational agency costs than investment-related ones.Conclusion: This research uniquely shows how gender dynamics on boards affect non-financial disclosure's effectiveness in mitigating agency costs within a male-dominated manufacturing sector. It offers valuable insights for corporate governance and investment practices.
The Influence of Dynamic Capability on Program Uniqueness and Its Implications for Business Performance through Flexibility Strategy in the Coffee Business Rachmawati, Eva; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari, Puspo Dewi
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.002

Abstract

Objectives: The coffee industry is characterized by intense competition, shifting consumer preferences, and vulnerability to external disruptions, creating challenges for businesses aiming to maintain sustainable performance. This study investigates the role of dynamic capabilities in shaping program uniqueness and enhancing business performance, with strategic flexibility examined as a mediating factor.Methodology: Adopting a quantitative research design, the study utilizes a structured questionnaire distributed among decision-makers in small and medium-sized coffee enterprises across Indonesia, and analyzes the data using Structural Equation Modeling with AMOS.Finding: The findings provide both theoretical advancement and practical implications for SMEs in the coffee sector by highlighting the importance of resource orchestration and adaptive strategies in sustaining competitive advantage. This research contributes to the broader discourse on strategic management and SME development, offering valuable insights for academics, practitioners, and policymakers aiming to enhance resilience and innovation in dynamic industry environments. Bottom of FormConclusion: The results demonstrate that dynamic capabilities specifically sensing, seizing, and reconfiguring resources positively influence the development of unique programs and contribute to improved business outcomes. Furthermore, the presence of a flexibility strategy significantly mediates the effect of dynamic capabilities, enabling firms to adapt more effectively to environmental changes and align their strategic initiatives with market demands. By integrating the Conservation of Resources (COR) theory into the dynamic capabilities framework, this study offers a novel theoretical perspective on how firms can protect, allocate, and optimize resources under conditions of uncertainty.
Live Streaming as a Catalyst: How Hedonic and Utilitarian Shopping Drive Impulse Buying Among Gen Z in Indonesia Tirtayani, I Gusti Ayu; Aghivirwiati, Gusti Ayu; Wan Hussain, Wan Mohd Hirwani
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.003

Abstract

Objectives: This research investigates the influence of hedonic shopping and utilitarian shopping on impulse buying behavior among Generation Z in Indonesia, by also considering the role of live streaming shopping in moderating the relationship between these two types of shopping and impulse buying.Methodology: Through data analysis from 300 respondents.Finding: The findings show that both hedonic shopping and utilitarian shopping have a positive and significant influence on impulse buying. Apart from that, live streaming shopping was also found to have a significant influence in strengthening the relationship between these two types of shopping and impulse buying behavior.Conclusion: The implications of these findings are the importance of developing more effective marketing strategies, increasing consumer awareness about the risks of impulse buying, and opportunities for further research in understanding consumer behavior in the digital era.
Exploring Sensory Marketing in E-Commerce: The Role of Visual and Auditory Cues on Customer Engagement and Purchase Intention Susilawati, Ika; Setyawati, Sri Murni; Afif, Nur Choirul
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.004

Abstract

Objective: This study aims to examine the role of visual cues and auditory cues as part of sensory marketing strategies in influencing customer engagement and purchase intention among Indonesian e-commerce consumers.Methodology: A quantitative explanatory research design was employed. Data were collected through an online survey of 310 active e-commerce users in East Java. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS.Finding: The results indicate that visual cues significantly affect purchase intention both directly and indirectly through customer engagement. In contrast, auditory cues do not have a significant direct effect but demonstrate a significant indirect influence through engagement. This highlights engagement as a key psychological mechanism linking sensory marketing to purchase intention.Conclusion: The study extends the application of the Stimulus–Organism–Response (SOR) framework and sensory marketing literature in the digital context of emerging markets. Practically, it provides strategic implications for e-commerce platforms to prioritize visual quality while leveraging auditory elements as emotional enhancers, thereby strengthening consumer engagement and fostering purchase intentions through enhanced customer engagement.
Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets Saputra, Martinus Calvin; Herdinata, Christian; Tambunan, Damelina Basauli; Kodrat, David Sukardi; Efrata, Tommy Christian
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.007

Abstract

Objectives: This study aims to examine the relationship between entrepreneurial orientation (EO), environmental, social and governance (ESG), and corporate business performance (CBP) in multinational companies operating in Indonesia.Methodology: The research method used is quantitative. This data was obtained from 50 managers who completed the survey through Google Forms. The collected data is analyzed using PLS to verify the relationships between variables.Findings: Results show that EO and ESG investments increase GST positively and significantly. In addition, ESG investments can also act as intermediaries that reinforce the positive effects of executive orders on GST.Conclusion: This study shows that multinational companies in developing countries increase profits while supporting sustainability goals. This can be achieved by aligning the company's innovation strategy with ESG principles. Businesses must not only have profits but also the ability to create sustainable long-term growth. In addition, the results of this study can also serve as practical guidance for business leaders and policymakers in encouraging sustainable development and strengthening entrepreneurship.
Understanding Traditional Culinary Engagement: The Impact of Income Levels, Lifestyle Patterns, and Sensory Branding Arisman, Ari; Rahayu, Isyana; Faizal, Mohamad Herdi; Al Ramdhani, Teuku Dhani; Ananda, Viska Putria
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.008

Abstract

The study aims to address the limited empirical studies that simultaneously examine economic, psychographic, and sensory factors in shaping traditional culinary experiences, with a focus on Nasi Tutug Oncom in Tasikmalaya.Objectives: The study examines the influence of income level, lifestyle, and sensory branding on the culinary consumption experience of traditional food consumers.Methodology: The study used a quantitative survey approach using an online questionnaire that was sent to 272 participants that were selected using Cochran's formula. Data were analyzed using SPSS, which included validity, reliability, linearity, and multiple regression analysis.Findings: The results suggest that while lifestyle has no discernible impact, income level and sensory branding have a positive and considerable impact on the gastronomic consumption experience. The F-test shows that the model fits the data well, suggesting that the independent variables together account for the variation in gastronomic consuming experience.Conclusion: The study concludes that while lifestyle has little bearing on traditional culinary experiences, financial ability and sensory stimuli are important factors in enhancing them.
Integrating Sharia Principles into Portfolio Optimization: Empirical Evidence from the Indonesian Islamic Capital Market Widuhung, Sisca Debyola; Karnen, Zul; Yatimin, Yatimin
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.009

Abstract

Objectives: This study aims to analyze the influence of Sharia values in the portfolio optimization process and evaluate their specific contribution to risk and return within the Indonesian Sharia capital market.Methodology: This research used a quantitative approach with a descriptive-associative design. Analyze secondary data (stock prices and financial statements) from companies in the Jakarta Islamic Index (JII) for the 2018–2024 period. The analysis combined the Markowitz portfolio optimization method with multiple linear regression to test the impact of Sharia compliance on performance.Findings: Integrating Sharia values enhances portfolio efficiency, evidenced by higher Sharpe ratios and lower risk levels (11.80% vs 13.50% in traditional models). Furthermore, the regression analysis showed that the Sharia compliance score has a positive and significant impact on portfolio returns, with a coefficient of 0.031 and a p-value of 0.011.Conclusion: Applying Sharia values to portfolio optimization is an adaptive and strategic approach that makes portfolios not only ethical but also financially competitive. The study concludes that Sharia principles serve as a tool for risk mitigation and enhance long-term investment sustainability.

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