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IMAGE
Published by Universitas Pendidikan Indonesia
ISSN : 23392878     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
IMAGE with registered number ISSN 2339-2878 (Print), is a peer-reviewed journal published two times a year (April and November) by Program Studi Manajemen Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia. IMAGE is intended to be the journal for publishing articles reporting the results of research on business.
Arjuna Subject : -
Articles 138 Documents
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THE EFFECT OF BRAND ELEMENT CRITERIA AND BRAND IMAGE OF PRIVATE LABEL PRODUCTS ON STORE IMAGE AND ITS IMPLICATIONS ON CUSTOMER LOYALTY Annas, Mohammad; Pramudito, Eko Sigit
IMAGE : Jurnal Riset Manajemen Vol 10, No 1 (2021): IMAGE : Jurnal Riset Manajemen, April 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i1.32309

Abstract

This study aims to analyze the effects and aspects of store images and customers loyalty. Independent variable in this research is criteria of brand element and brand image, and dependent variables are store image and customer loyalty. This research were using questionnaires collected from 302 respondents who buy products with private label brand on their shopping baskets during Pandemic Covid-19 period. The result showed that brand element criteria had significant effect on store image and the same as brand image gave significant effect on store image, and store image significantly affect the customer loyalty. The conclusion derived from this study was to keep the private brand element criteria on the sight of customer side, maintain its good image because the brand effecting also the store image where the private label brand sold. Reinforcing store image periodically to maintain its customer loyalty should be done periodically and frequently. Keywords: Private label;Private Brand;Brand Element;Brand Image;Store Image
KRISIS PERBANKAN: DETERMINAN DAN PENGEMBANGAN MODEL PREDIKSI KRISIS PERBANKAN DI ASEAN Wulandari, Yulita; Musdholifah, Musdholifah; Hartono, Ulil
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.34237

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengukuran krisis perbankan, faktor-faktor yang diduga mempengaruhi kondisi krisis perbankan, serta deteksi dini krisis perbankan di Asia Tenggara. Penelitian ini menggunakan empat negara sebagai sampel penelitian serta menguji faktor-faktor internal dan eksternal perbankan yang diduga mempengaruhi kemungkinan terjadinya krisis perbankan. Krisis perbankan diukur dengan Crisis and Default Index Modified dengan periode penelitian selama 2008-2019. Hasil penelitian menunjukkan bahwa faktor internal yang mempengaruhi krisis perbankan adalah pendapatan, sementara faktor eksternal perbankan yang mempengaruhi krisis perbankan adalah pertumbuhan ekonomi dan suku bunga. Pengembangan model prediksi krisis dengan metode sinyal belum dapat digunakan sebagai sistem peringatan dini pada perbankan di Asean karena daya prediksi yang lemah
RELATIONSHIP MARKETING OUTCOME DALAM KONTEKS PENDIDIKAN TINGGI: PERAN KOMITMEN AFEKTIF, SERVICE CO-CREATION DAN STUDENT ENGAGEMENT Tjahyadi, Rully Arlan; Kristiawan, Allen; gunawan, ika
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.35080

Abstract

Higher Education (HE) efforts in creating value demonstrate its commitment to increasing their competitive way in the education market. Academic quality, improving quality, increasing rankings, and increasing brand value (brand value) are strategies that can be carried out to achieve that ranking. It is also necessary to consider other aspects from the emotional side as a source of organizational success when students as the main customers and the development of long-term relationships with customers is very important for the HE. Customer-oriented has become a central topic in the concept of relationship marketing. Customer loyalty is a concept that is a fundamental relational marketing outcome or it can be implemented as a result of relationship marketing (the result of relationship marketing). This study will focus on variables related to emotional dimensions that contribute to the development of long-term relationships with customers in the context of HE. Specifically, this study will examine the effect of variables, commitment, service creation and engagement on student loyalty. The study results show that customer commitment and engagement affect customer loyalty.
PENGARUH JINGLE IKLAN VERSI “BABY SHARK” TERHADAP BRAND AWARENESS SHOPEE INDONESIA SURVEI PADA PEMIRSA JINGLE IKLAN SHOPEE INDONESIA DI KOTA BANDUNG Herawaty, Tetty; Rahmah, Saffanati; Syafa'atul Barkah, Cecep
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.32439

Abstract

The phenomenon of e-commerce which is increasingly prevalent in Indonesia will certainly result in consumers being more selective in choosing the desired brand. So that the company tries to build a brand in the minds of consumers, by using ad jingles. This study aims to determine the effect of advertising jingles and brand awareness on Shopee Indonesia. The objects examined in this study are jingles and brand awareness. The research method is descriptive analysis verification by the survey. The survey was conducted on visitors who view the Shopee Indonesia advertising jingle in Bandung, through a questionnaire, totaling one hundred and sixteen respondents. Samples were obtained based on iteration calculations and carried out by purposive sampling. This type of research is used quantitatively by testing the hypothesis. The method used is simple regression analysis, correlation analysis, and the coefficient of determination in finding the influence of advertising jingles (x) with brand awareness (y). The results of this study indicate that advertising jingles have a positive effect on brand awareness. The resulting Pearson correlation coefficient is positive. This research shows that there is an influence between advertising jingles on brand awareness. Based on hypothesis testing, this study states that advertising jingles have a positive effect on brand awareness.   
ANTESEDEN RECOVERY SATISFACTION AND WOM POSITIF Widyaningrum, Premi Wahyu; Sumarsono, Hadi; Kristiyana, Naning
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.36936

Abstract

The development of online shopping activities was followed by an increase in complaints made by customers against the company. Online shopping is the first to receive the most complaints from consumers. The purpose of this study is to obtain empirical answers about how Perceived Justice can affect Positive Word of Mouth after creating Recovery Satisfaction in the minds of consumers. This study connects the dimensions of Perceived Justice as a benchmark for the creation of Recovery Satisfaction. This research is a development of several previous studies by adding novelty related to the relationship of Recovery Satisfaction to Positive WOM. The population in this study were all students of Muhammadiyah University of Ponorogo who are also e-commerce consumers. The sample in this study were 93 respondents. Data analysis using Generalized Structured Component Analysis (GSCA). The results of this study prove that the application of Perceived Justice in relation to e-commerce consumers will regenerate the attitude of Recovery Satisfaction, which in the end will be a big stimulus for the creation of Positive WOM.
Keputusan Investasi Keluarga Ditinjau dari Perilaku Herding dan Risk Tolerance serta Faktor Demografi: Studi di Kota Tasikmalaya Yusnita, Rita Tri
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.35489

Abstract

According to behavioral finance theory, a person's investment decisions can involve aspects or elements of behavior, so that they are influenced by irrational attitudes. This study aims to determine individual behavior in making family investment decisions in terms of herding behavior and risk tolerance as well as demographic factors in the community in the city of Tasikmalaya. Primary data was taken by distributing questionnaires with snowball sampling technique and collected as many as 247 samples. Data were analyzed using crosstabs analysis and multiple regression analysis. The results of the descriptive analysis showed that the people of the city of Tasikmalaya are more likely to choose to invest in moderate risk assets and low risk assets, with a fairly low level of herding behavior and a fairly low level of risk tolerance. The results of the crosstabs analysis showed that there was no significant difference in determining the choice of the type of family investment, between women and men in the Tasikmalaya city community. However, the results of the analysis of other demographic factors, namely marital status, income, and age, there are significant differences in determining the choice of the type of family investment. The results of the multiple regression test showed that herding behavior and risk tolerance, simultaneously, had a significant effect on family investment decisions in the community in the city of Tasikmalaya. The results also showed that partially herding behavior had no significant effect on investment decisions in the community in the city of Tasikmalaya, but risk tolerance partially had a significant effect on investment decisions in the community in the city of Tasikmalaya.. 
EFEK MEDIASI PARALEL CITRA MEREK, KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP HUBUNGAN ANTARA KUALITAS WEBSITE DENGAN KEPUTUSAN PEMBELIAN PADA SAAT PANDEMI-COVID-19 Zahrah, Halimah .
Image : Jurnal Riset Manajemen Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v11i2.43470

Abstract

ABSTRAKPada masa pandemi covid-19, Toyota mengalami penurunan penjualan karena adanya kebijakan pemerintah PSBB (Pembatasan Sosial Berskala Besar) dan PPKM Pemberlakuan Pembatasan Kegiatan Masyarakat) yang mengakibatkan mobilitas masyarakat terbatas. Proses pemasaran secara digital di masa pandemi covid-19 menuntut perusahaan mengambil langkah untuk memasarkan produk/jasanya dengan pemasaran digitalisasi. Penelitian ini meneliti tentang efek mediasi paralel citra, kualitas produk dan penetapan harga terhadap hubungan antara kualitas situs web dengan keputusan pembelian pada saat pandemi covid-19. Dalam penelitian ini metode yang digunakkan adalah deskriptif kuantitatif. Sumber data yang diteliti adalah data primer dengan penyebaran kusioner responden yang sudah membeli mobil Toyota. Adapun Kriteria konsumen Toyota yang dijadikan sampel dalam penelitian ini adalah konsumen Toyota yang memiliki facebook, Instagram, dan twitter. Variabel operasional dalam penelitian ini adalah Kualitas Website (X), Keputusan Pembelian (Y) dan terdapat mediasi (M) yaitu Citra Merek, Kualitas Produk dan Penetapan Harga. Metode analisis data menggunakan pendekatanBootsrapping dengan Software processv.4.0 yang berhubungan langsung pada SPSS. Hasil uji hipotesis bahwa: H 1 diterima, Pada tingkat kesalahan (p) 0,05, Citra Merek memediasi secara penuh pengaruh Kualitas Situs Web terhadap Keputusan Pembelian. H 2 diterima, pada tingkat kesalahan (p) 0.05, Kualitas Produk memediasi secara penuh pengaruh Kualitas Situs terhadap Keputusan Pembelian. H 3 diterima, pada tingkat kesalahan (p) 0.05, Penetapan Harga memediasi secara penuh pengaruh Kualitas Situs Web terhadap Keputusan Pembelian. Kualitas Website tidak berpengaruh langsung terhadap Keputusan Pembelian. Dapat dilihat dari hasil uji Koefisien regresi c' ( direct effect/efek langsung) = 0,037, t = 0,677, p = 0,499 0,05. hasil p = kurang dari 0,05. Kata kunci: Kualitas Website; Citra Merek; Kualitas Produk; Penetapan Harga; Keputusan Pembelian.
PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND IMAGE DAN MODERASI NEGATIVE PUBLICITY Mulyana, Helmi; Hurriyati, Ratih; Kurniawan, Asep; Widjajanta, Bambang
Image : Jurnal Riset Manajemen Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The existence of industrial technology 4.0 plays a big role in aspects of human life. One of them is the increasing role of the internet in daily activities to find product/service information and social media to promote it. The low public interest in buying indicates that the competitiveness of Indonesian local cosmetic products is still lacking. The purpose of this study was to determine the description and influence of the celebrity endorser, purchase intention, and brand image variables. This research is descriptive verification with a quantitative approach. The research sample was 100 female respondents. The sampling technique used is purposive sampling. The results showed that the celebrity endorser was in the fairly strong category, the brand image in the strong category, purchase intention in the fairly high category. Data analysis shows that there is a significant positive effect of the celebrity endorser, purchase intention, and brand image variables either directly or indirectly. The role of brand image in mediating the influence of celebrity endorsement on purchase intention shows that entrepreneurs of local cosmetic products must be able to manage and provide strategies for the sustainability of local cosmetic products. It aims to attract attention/attraction so that consumer buying interest increases.
THE INFLUENCE OF THE INTRINSIC VALUE OF STOCKS ON ITS MARKET PRICE Kennedy, Posma Sariguna Johnson; Sinaga, Monalisa Kartini
Image : Jurnal Riset Manajemen Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v11i2.45928

Abstract

The intrinsic value of a stock does not necessarily reflect its fair market price. This study aims to test whether there is an effect of intrinsic stock value on the formation of its market price, using a sample of stocks listed on the LQ-45 Index in 2018-2019 on the Indonesia Stock Exchange. The research method used is a quantitative method using linear regression analysis. The regression results show that the intrinsic value variable has a significant positive effect on stock market prices listed on the 2018-2019 LQ-45 Stock Index on the Indonesia Stock Exchange.   
STUDI KOMPARASI LOYALITAS FANS SEPAKBOLA DI INDONESIA DAN KOREA SELATAN (SURVEY TERHADAP FANS SEPAKBOLA LIGA I INDONESIA DAN LIGA I KOREA SELATAN) Fistanto, Rainier Aghrimaldi; Fitri, Mustika; Kusmaedi, Nurlan; Hamidi, Ahmad
Image : Jurnal Riset Manajemen Vol 11, No 2 (2022): IMAGE : Jurnal Riset Manajemen, November 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v11i2.49086

Abstract

ABSTRAK Olahraga saat ini sudah menjadi suatu industri yang besar dan berkembang pesat didunia, salah satunya adalah industri olahraga sepakbola. Penelitian ini bertujuan untuk mengetahui gambaran mengenai attitudinal dan behavioral loyalty fans sepakbola di Indonesia dan Korea, loyalty fans mapping serta ingin mengetahui apakah terdapat perbedaan attitudinal dan behavioral loyalty antara fans sepakbola di Indonesia dengan fans sepakbola di Korea. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan jumlah sampel sebanyak 200 fans sepakbola Liga 1 di Indonesia dan Korea. Teknik analisis yang digunakan adalah analisis Mann-Whitney U-Test dengan menggunakan software SPSS 26. Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan yang signifikan antara attitudinal loyalty fans sepakbola Liga 1 di Indonesia dengan di Korea. Akan tetapi jika dilihat dari behavioral loyalty maka terdapat perbedaan yang signifikan antara loyalitas fans sepakbola di Indonesia dibandingkan dengan loyalitas fans sepakbola di Korea. Berdasarkan tingkat loyalitas, fans dapat diklasifikasikan kedalam empat kategori yaitu loyal fans, latent fans, spurious fans dan indifferent fans dimana mayoritas fans baik di Indonesia maupun di Korea berada pada kategori Loyal Fans. Temuan penelitian ini memberikan kontribusi terhadap pemahaman yang lebih baik mengenai tingkat loyalitas fans sepakbola. Penelitian ini juga memberikan implikasi secara praktis kepada manajemen klub untuk dapat mengembangkan program loyalitas kepada para fansnya berdasarkan tingkatan loyalitasnya. Keywords: attitudinal loyalty, behavioral loyalty, profesional sport, liga 1 Indonesia, liga 1 Korea

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