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IMAGE
Published by Universitas Pendidikan Indonesia
ISSN : 23392878     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
IMAGE with registered number ISSN 2339-2878 (Print), is a peer-reviewed journal published two times a year (April and November) by Program Studi Manajemen Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia. IMAGE is intended to be the journal for publishing articles reporting the results of research on business.
Arjuna Subject : -
Articles 138 Documents
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The Importance of Purchasing Decisions in E-Marketing Relationships and Online Store Customer Satisfaction Akbar, Rizqi Maulana Ilhan; Suryaningsih, Ika Barokah; Susanto, Arnis Budi; Handriyono, Handriyono
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.016

Abstract

The purpose of this research is to examine and analyze the important role of purchasing decisions in mediating the relationship between e-marketing and customer satisfaction. The sample used was 120 customers from Denpro Dental Store in Online Stores (Shopee and Tokopedia). The research uses a quantitative approach with the help of SmartPLS. The research results show that e-marketing in the form of convenience, responsiveness, marketing content, and trust plays an important role in increasing purchasing decisions. Purchasing decisions have an important impact on increasing customer satisfaction. An important implication of this research is that effective e-marketing strategies in the aspects of convenience, responsiveness, marketing content, and trust significantly increase purchasing decisions, which in turn increases customer satisfaction. Therefore, online stores like Denpro Dental Store must focus on improving the quality of their e-marketing to encourage positive purchasing decisions and increase customer satisfaction levels.
Eksplorasi Trends dalam Work Engagement dan Work Family Conflict dengan Metode Bibliometrik Ciptagustia, Annisa; Kusnendi, Kusnendi; Perdana, Yoga; Faldesiani, Riske
Image : Jurnal Riset Manajemen Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.010

Abstract

The purpose of the study is a comprehensive picture of work engagement and work family conflict for the criteria of key authors, documents, and keywords and mapping the development of research through a bibliometric approach with computational mapping analysis using VOSviewer. This research used bibliometric analisis with VOSviewer sofware. This study used the Scopus database using A comma separated value (CSV) format consisting of 440 reference metadata used for analysis in VOSviewer in the period 1993-2023. Clustering of the network visualisation map was done using 2 keywords, namely, work engagement and work family conflict. The analysis showed that most of the publications were done in 2022 with 69 articles with a high number of citations in this field from researchers in the United States and China. A total of 11 articles were published in the International Journal Of Environmental Research And Public Health and the documents referenced or heavily cited came from the Journal Of Occupational And Environmental Medicine with 469 articles.
Impact Beyond Financial Sustainability: A Review to Unravel Factors that Impact Sustainability Initiatives in MSMEs Opoku Nkansah, Obed Kwabina; Gaffar, Vanessa; Sofia, Alfira
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.011

Abstract

In developing countries, formal MSMEs provide up to 60% of all jobs and contribute up to 40% to the GDP (World bank,2015). The focus of MSMEs traditionally has been financial sustainability measured by revenue and profitability. Recent calls on MSMEs however have been the drive for sustainability initiatives. The study aimed at exploring the factors that influence sustainability initiatives globally. A systematic literature review was conducted using data bases such as EBSCO, EMERALD, Science Direct Scopus, Wiley Online and Google Schorlar resulting in 44 peer reviewed papers from 1990 to 2021. The study revealed diverse factors that influence sustainability, grouped into internal and external factors. A key factor that came to light in the review was the future embracement of state-of-the-art technology. Overall, the study provides important insights into the factors that can drive sustainability initiatives of MSMEs.
Analysis of Third Party Logistic Service in Indonesia Adhana, Defay Muda; Rivani, Rivani; Hendriyani, Chandra
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.021

Abstract

The growth of the business world has encouraged the rapid development of the logistics business. To increase competitiveness, companies focus a lot on their core business in order to fulfill customers' desires and expectations, so the company started using Third Party Logistics (TPL) to increase the company's sustainability. The aim of this research is to find out how TPL services are in Indonesia. The research method used is qualitative research with a descriptive approach. The research results show that of the 8 best TPL companies in 2022, namely Kamadjaja, Agility, Ceva, DB Schenker, Siba Surya, Puninar, Pancaran, and Deliveree, all of them have implemented types of logistics services in the form of transportation, warehousing, custom service, freight finance service, IT Support, product support, and logistics management and all companies are included in the Customer Developer category where the company takes full care of their needs. For further research, the author suggests further research related to development into the next generation of logistics providers. 
The Influence of MUI Halal Certificates on Buying Interest and Consumer Confidence Harahap, Shelvi Fadillah; Rokan, Mustapa Khamal; Syarbaini, Ahmad Muhaisin B
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.006

Abstract

This study aims to determine the effect of halal certificates on buying interest and consumer confidence in mixue. The method used by this research is quantitative method. The data source in this study comes from primary data, namely the results of distributing questionnaires / surveys through google form media.  The population of this study were FEBI UINSU students totaling 4,490 people. The sampling method uses simple random sampling technique, where the sample is drawn randomly in the population. The number of samples in this study were 100 respondents using the Slovin formula. Data analysis using SPSS 25 for windows software with instrument test, validity test, reliability test, normality test, linearity analysis, and significance test (t test). The results showed that halal certificates had a positive and significant effect on buying interest as indicated and the halal certificate variable has a positive and significant effect on consumer confidence.
Visitor Emotional Solidarity and Planned Behavior Effects on Leisure and Tourism Development in Ghana Asimah, Vincent Kweku; Hurriyati, Ratih; Gaffar, Vanessa; Wibowo, Lili Adi
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.016

Abstract

The study seeks to develop a relationship between Emotional Solidarity (ES) and the Theory of Planned Behavior (TPB) in predicting visitors’ behavioral intentions to attend leisure events in Ghana. ES Scale (ESS) modified with Tourism Impact Attitude Scale was employed. The data used IBM SPSS 25.0 and SmartPLS 3.3.9 for analysis. The hypotheses were explored using PLS-SEM. ES factors significantly positively affect visitors’ attitudes towards tourism development. The TPB significantly predicted the behavioral intentions of leisure event visitors. The study specifically suggests the promotion of tourism development with high perceived behavioral control, individual attitude, and subjective norms.
Analysis of Comment Features of the Skintific Account on TikTok Aprilianne, Vanya Cindy; Agustini, Maria Yosephine Dwi Hayu
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.001

Abstract

This study aims to analyze the comment features of the Skintific account on TikTok, a skincare brand that has gone viral on the platform, in order to identify positive comments that can influence sales. The data on comment are comments posted during the period of twin date, collected and analyzed qualitatively with a focus on classifying them according to the sentiment positive, neutral, and negative, and on identifying the main idea. The results show that most of the comments were positive, while some were neutral and only a small number were negative. The main idea were predominantly comments on product satisfaction and product effectiveness. Majority of positive comments related to the experience of using the product. The analysis also highlighted that neutral comments relate to the importance of interaction in particularly recommendations on product usage as an opportunity to increase consumer engagement and knowledge. For Skintific, understanding consumer sentiment and focusing on positive testimonials are the key in designing more effective marketing strategies that are responsive to consumers’ needs. In addition, addressing negative comments and spam is also necessary to maintain a positive brand image on the TikTok platform.
The Impact of Human Resource Competency and Transformational Leadership on Employee Performance with Motivation as a Mediating Variable Wijayanti, Anies; Witjaksono, Andre Dwijanto; Kistyanto, Anang
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image/2024.017

Abstract

Transformational Leadership at DLH has been applied but there is still no evidence that the application of transformational leadership at DLH Kota Surabaya can improve overall employee performance. This research aims to analyze the influence of competence and transformational leadership on employee performance through the role of motivation as an intervening variable using the SEM-PLS method on a sample of DLH Surabaya City employees. SEM-PLS is used because of its ability to obtain relationship results between variables. The results show good validity and reliability of the instrument. Motivation variables explain 47.6% of employee performance, while competence and transformational leadership explain 52% of motivation. In a case study at DLH Kota Surabaya, it was found that competence had a positive and significant effect on employee performance and motivation. Transformational leadership has a positive and significant effect on motivation but not employee performance. Motivation does not have a significant effect on employee performance and is not effective as a mediating variable between competence and performance, as well as transformational leadership and performance. Factors such as rigid bureaucratic structures and lack of effective training contributed to these findings. These findings are important for policy makers to develop more effective HR management and leadership strategies.
Penerapan Model Markowitz dalam Memperoleh Portofolio Optimal di Pasar Saham IDX30 Ridwanudin, Oce; Sari, Maya
Image : Jurnal Riset Manajemen Vol 11, No 1 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.011

Abstract

Investment in financial market is inextricably linked to risk. The risk cannot be eliminated, but indeed it can be minimized. By using Markowitz model, investor can gain optimal result while taking on acceptable risk. This study intends to examine the findings of optimal portfolio construction using Markowitz model on IDX 30. The method was quantitative descriptive. The population was all companies listed on IDX 30. Then, there were three companies chosen as the sample. The investigation of the three stocks yielded two efficient portfolios. First were the stocks of PT Bank Negara Indonesia, Tbk. and PT Astra International. The second was stocks of PT Bank Negara Indonesia, Tbk. and PT Adaro Energy Indonesia, Tbk.  Each stock provided a return of 1.03 % with the risk level of 7.75%, and 4.4% with the risk level of 8.49%. The conclusion is that by using these two portfolios, investor can get optimal expected returns with the degree of risk comparable to individual equities. Thus, it is suggested for the investor to apply the calculation of Markowitz model on Indonesia Stock Exchange over a longer period than the one used in this study. It is also suggested for them to select the portfolio in accordance to their preferences.
Overconfidence and Herding: How These Biases Affect Generation Z Investments Decision Making Yuliawati, Tia; Nugraha, Nugraha; Sari, Maya; Waspada, Ikaputera; Purnamasari, Imas; Hendrayati, Heny; Muhamat, Amirul Afif
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.012

Abstract

The purpose of this study is to understand and analyze the impact of overconfidence bias and herding bias on the investment decisions of Generation Z. This research employs a survey method with a confirmatory approach. Data was collected from a sample of 104 respondents through questionnaires distributed via Google Form. Hypothesis testing was conducted using SEM Analysis with the assistance of SmartPLS 4.0 software. The results of the study indicate that overconfidence bias has a positive and significant influence on the investment decisions of Generation Z, while herding bias does not have a significant influence. Furthermore, this research reveals that the variables of overconfidence bias and herding bias can explain 45.4% of the variation in the investment decisions of Generation Z. However, it is important to acknowledge the limitations of this study, such as the relatively small number of respondents (only 104 respondents) and the absence of comparative analysis with demographic factors of other generational groups (e.g., older generations). This study is expected to provide deeper insights into the investment behavior of Generation Z and serve as a foundation for the development of wiser risk and financial management approaches for this demographic group.

Page 9 of 14 | Total Record : 138

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