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Jurnal The Messenger
Published by Universitas Semarang
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Articles 260 Documents
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Impact of Digital Marketing in Purchase Decision and Buying Behaviour of Gen Z Nartea, Mecmack Avila; Barrera, Reynaldo T.
Jurnal The Messenger Vol. 15 No. 1 (2023): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i1.2547

Abstract

Introduction: Along with the technological development and radical growth of internet of things, digital marketing also risen as a vital tool in promoting products and services. Understanding the attitude and consumer buying behavior online also rapidly growing in the e-business limelight however, in the Philippine context there were few literatures about Gen Z online buying behavior. The purpose of the study is to determine the impact of digital marketing on the online purchase decision and buying behavior of Filipino Gen Z consumers. Methods: A survey research method was utilized to collect data from randomly selected 378 Gen Z online shoppers from Polytechnic University of the Philippines. A Pearson-r correlation was used to determine if there was a significant relationship between the variables. Findings: The results revealed that there were significant relationships between digital marketing and consumer purchase decisions. Consumer Purchase Decision was also affected by social, personal, and psychological factors. The result also revealed that time spent in social media sites does not influence the buying behavior of Gen Z in Pre-purchase, Purchase, and Post-purchase stages. Originality: The study becomes novel since there were very few studies about digital marketing in developing countries. Furthermore, there are no previous studies examining Filipino Gen Z’s Online Buying Behavior in Purchase Decision Process in Pre-Purchase, Purchase, and Post-purchase stages. This study makes an important contribution to behavioral research in developing countries.
Analysis of Audience Reception towards Child-Free Discourse through Social Media Rahmah, Salma Annisa; Hendariningrum, Retno; Yustitia, Senja
Jurnal The Messenger Vol. 16 No. 2 (2024): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i2.5737

Abstract

Introduction: Child-free is a person's decision not to have children. Child-free is a new value for the people of Indonesia. Gita Savitri Devi is an influencer who announced via Instagram and YouTube that she has decided to be child-free. This statement then caused controversy in the community. As a result, some parties are pro and contra against child-free. Methods: The method used is a qualitative method with a reception analysis approach. This study uses Stuart Hall's reception theory which divides the audience's meaning into dominant positions of hegemony, negotiation, and opposition. Findings: The results divide into four: accepting and desiring child-free, accepting and respecting child-free choices, opposing child-free discourse, and the audience trying to be neutral toward child-free discourse. The background behind the meaning is the place of residence, religion, education, occupation, and lifestyle owned by the audience, with the most common background tendency being the background of living. The reception in this study is that four informants are in a dominant position of hegemony, two informants are in a negotiating place, and one informant is in an opposition position, with the tendency of informants to be in a dominant part of hegemony. Originality: The results of this study can reveal how the audience interprets child-free discourse, which is a new perspective. In addition, it can be a development material for further researchers in examining the other side of the child-free phenomenon that has not yet appeared in this study.
Does Social Media Usage Reduce the Level of Religiosity? Chusjairi, Juni Alfiah; Sudarmanti, Rini
Jurnal The Messenger Vol. 16 No. 1 (2024): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i1.8915

Abstract

Introduction: This study examined the interplay between social media usage and religiosity among Indonesian Muslims, which is the largest Muslim country in the world. Morevoer where more than 70% of the population are active on social media. The social media platforms included in the study were networking sites such as facebook, to microblogging platforms such as Twitter and Instagram. Video sharing services such as YouTube were also examined. Methods: Data were collected through an online survey, and Structural Equation Modelling with AMOS was employed for analysis. The respondents were millennial graduate students studying communication. Structural Equation Modeling was chosen due to its suitability for multivariate analysis involving latent variables, which are not directly measurable, such as religiosity and social media usage. The dimension used to analyse the relationship with God which includes assessing ones’ religiosity and the second dimension includes, non-obligatory actions which is more to religious acts. Findings: Results of the study indicated a negative association between social media usage and religious devotion, with greater social media engagement correlating to reduced time devoted to religious practices and spiritual connection with Allah. In other words it showed that the more active someone used social media, the lower the religiosity. Originality: This research provided new insights into how digital technologies influenced religious practice in modern era. It affects how people practice, engage with, communicate through social media for spiritual expression, and community building outreach. It also brings concern in ethical reflection, intelligent engagement, and discernment within religious communities.
Strengthening the Ethics of the Deontology of Local Media Journalists in the Disruption Era Mubarok, Mubarok; Sarwono, Billy K.; Angeliqa, Fitria
Jurnal The Messenger Vol. 15 No. 2 (2023): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i2.5204

Abstract

Introduction: This study aims to describe the important role of organizational culture in strengthening the deontology ethics of local media journalists. Deontological ethics states that the will to do good must arise from within a person's individual. Organizational culture is one of the means used to instill, strengthen and internalize these values. Technological disruptions that have an impact on changes in media consumption, the closure of print media, the development of online media have changed the dynamics of journalistic practice in Indonesia. The important role of ethics comes to the fore in maintaining the quality of local media journalistic practices. Methods: This research was conducted with a phenomenological approach. The data were obtained from interviews with local media journalists in Central Java. Informants in this study are journalists who have worked for more than 20 years in local media, members of journalist organizations and actively provide journalistic ethics training. Findings: Ethics are still considered important by journalists. Therefore, it is necessary to strengthen ethics considering that not all journalists have adequate knowledge and understanding of ethics. The culture of media organizations and professional organizations plays an important role in strengthening the deontology ethics of local media journalists. Originality: This research provides a novelty on how to strengthen the deontological ethics of local media journalists through strengthening organizational culture. This research provides it in terms of building journalist ethics as individuals and the media as a press company that sells news ideology.
Navigating Challenges and Transforming Radio Journalism in Indonesia: from New Order Control to Reform Opportunities Widodo, Yohanes; Abrar, Ana Nadhya; Adiputra, Wisnu Martha
Jurnal The Messenger Vol. 16 No. 3 (2024): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i3.10934

Abstract

Introduction: The evolution of radio journalism in Indonesia provides critical insights into its historical, technological, cultural, and political significance. As a medium, radio has been a cornerstone of public discourse and democratization, particularly during transformative periods such as the Reform Era. This study examines the evolution and contemporary challenges of radio journalism, with a specific focus on the operational realities of private radio stations in Indonesia. Methods: This research adopts a mixed-methods approach, combining in-depth interviews with radio managers and surveys targeting radio station managers. It provides a comprehensive analysis of the factors influencing the sustainability, quality, and adaptability of radio journalism. Findings: The findings indicate that increased press freedom has facilitated more diverse and independent journalistic practices. However, the sector faces significant challenges in adapting to the demands of a rapidly evolving media ecosystem. Digital disruption has created an urgent need for multi-platform strategies, yet many stations lack the technical expertise and resources required for full adaptation. Additionally, the scarcity of trained journalists and editorial teams limits the production of high-quality, independent journalism, undermining public trust in radio as a credible medium. Originality: This study presents a groundbreaking exploration of the evolution of radio journalism in Indonesia, offering a comprehensive perspective that seamlessly intertwines its historical roots with the pressing challenges of the modern media era. By examining the sector’s regulatory and economic pressures, it sheds light on the structural and operational hurdles faced by radio journalism while uncovering innovative strategies for navigating the disruptive forces of digital transformation.
Linking the Utilization of Clickbait Headlines and News Marketing Communication Strategy in Online Media Zinaida, Rahma Santhi; Hardiyanti, Siti Tanti; Amin, Zaid
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.5824

Abstract

Introduction: The competition in the news industry makes online media portal companies constantly bombard consumers with persuasive news, not a few online media use clickbait on news titles to attract readers to click the news. It turns that, click bait is also linking with the online media marketing communication strategy. The aimed of this research was to know the linking utilization of click bait headline as and marketing communication strategies in tribunsumsel.com. Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Key informants are the Company Leader, Online Manager and the Digital Advertising Supervisor in Online Media. Findings: The results of this research was the utilization of Click bait Headlines on tribunsumsel.com portal which become a strategy that being used as an interesting diction chosen to attract visitors and also to accelerate the amount of traffic statistics that had a very significant impact on the amount of advertisement, as one of the income source. Originality: Originality of this research shown by the relational between clickbait headlines and marketing communication strategy which can be both negative and positive. The novelty is where other research about news online portal mostly focuses on news content, journalism etiquette, but this study looks at the other side of clickbait as a new wave phenomenon that online media marketers use to generate revenue. The other point of view from clickbait in Indonesia is interesting to discuss in further research.
Customer Relations in the Transportation Industry during Pandemic (Netnography Study on Instagram @kai121) Fitri, Alifa Nur; Indrayani, Heni
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.5727

Abstract

Introduction: On restrictions during the pandemic, significantly reducing passenger numbers. PT KAI adapted by introducing innovations like Genose testing, online ticketing, and vaccination services to ensure safety and compliance. This paper examines PT KAI’s customer relations via Instagram (@kai121) during the pandemic. It focuses on using digital public relations and the SMART Relationship Management Process Model to maintain engagement and satisfaction. These efforts highlight KAI’s adaptability in meeting customer needs. Methods: This research employs Virtual Ethnography to observe interactions on 427 KAI posts made between March 2020 and October 2021. The data is then analyzed using Customer Relationship Management theory, incorporating the stages of Scan, Map, Act, Roll Out, Track, and Stew. Findings: The study found that during the pandemic, KAI’s Instagram content focused on various topics: corporate events (13.81%), national transportation policies (15.45%), health protocols (11.07%), train service promotions (38.38%), railway education (13.38%), and giveaway content (7.96%). The content prominently highlighted KAI services such as Rail Express, schedule updates, rapid/antigen testing, and KAI Access. Posts related to transportation policies and health protocols received significant engagement, with transportation policy updates garnering the most comments as followers sought the latest travel information. KAI effectively utilized digital public relations through Instagram to engage with customers. Originality: This study is novel as it is the first in Indonesia to analyze KAI’s customer relations through digital public relations during the pandemic.
Cognitive Approaches to Disaster Communication: Mass Media’s Role in Tsunami Preparedness Harnita, Pratiwi Cristin; Krisnawati, Ester; Nur Imanah, Norif Didik; Rusana, Rusana; Abraham, Rendy Hermanto
Jurnal The Messenger Vol. 15 No. 1 (2023): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i1.4019

Abstract

Introduction: This study explored the role of mass media in enhancing tsunami preparedness among young adults on the southern coast of Central Java, a region highly vulnerability to tectonic events. Mass media, with its extensive reach and persuasive influence, played a significant role in disaster communication, shaping public awareness and preparedness. Methods: Guided by Elaboration Likelihood Model (ELM) and neuroscience perspectives, the research examined how cognitive and emotional responses to disaster information influenced preparedness behaviors. A survey was conducted with 175 respondents aged 18-24 from Calaca, a high-risk tsunami zone. Among these, 91 respondents had prior disaster experience, with 60.38% relying on mass media as their primary source of emergency information. Findings: The survey results showed that 74.9% of respondents indicated readiness for disaster preparedness. The study integrated the ELM framework with cognitive neuroscience, emphasizing modification to critical element such as ability to process information and the nature of cognitive processing. These adaptations supported more effective, persuasive disaster communication. Originality: The finding underscored the potential of mass media as powerful stimulus, shaping cognitive responses and preparedness behavior. This research contributed to understanding the interplay between disaster communication, cognitive processes, and behavioral outcomes, offering insights for designing targeted interventions to enhance preparedness.
Learning based Communication Technology for Visually Impairments Students in the Digital Age Mardiana, Siska; Istiyanto, S. Bekti; Annisarizki, Annisarizki; Putra, Ari
Jurnal The Messenger Vol. 16 No. 2 (2024): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i2.6772

Abstract

Introduction: The aim to this research to determine and analyze how to learning by access and utilization digital technology for high school visually impaired students (SLBN A) at Bandung City, Indonesia, because only in this school provide computer information technology specialization class, so it is important to have learning communication that is appropriate to the conditions of students who study computer technology without using visuals. Methods: This research used qualitative with case study method, and data collection techniques use observation, interviews, and documentation. The participants consist of visually impaired students and teachers, the school principal, and a representative from the West Java Provincial Education Office. Findings: The research findings, reveal several essential aspects of access computers for visually impaired students, such as familiar with screen readers, the ability to remember and utilize shortcuts, proficient typing skills using all ten fingers, and the use of assistive tools. Digital-based learning involves using computers and smartphones due to the various supporting software applications. All participant have the computer skill use to type word, input data to excel, email and as well as search for materials on the internet and participants reported that smartphone was used to communicate, using conference applications, and searching for information online, and some participants used it to produce creative content. Originality: The novelty is a collaborative learning model based on communication technology for visually impaired students. Communication technology enables this collaboration through digital applications and devices that support communication and interaction between students and teachers, and interaction between students.
Social Network Analysis of Fan Activism in #BintangEmonBestBoy Anugrah Bangun, Cendera Rizky; Ariestya, Angga
Jurnal The Messenger Vol. 16 No. 1 (2024): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i1.6940

Abstract

Introduction: Fandom movement in socio-political issues has received attention recently. In Indonesia, this fan movement can be seen when Bintang Emon was reported to be involved in drugs, K-Popers immediately worked hand in hand to help by raising the hashtag #BintangEmonBestBoy to become trending topic on Twitter. Fans can mobilize many people through small groups on each fan base. Methods: This research employs social network analysis to get an overview of the structure and pattern of relationships between actors in a network of K-Pop fandom accounts. By mapping out relationships between individual users, the study identifies key nodes and the flow of information within the community. Findings: Response from K-pop fans in the hashtag #BintangEmonBestBoy can be interpreted as a fan activism. There is no tight connection or cohesiveness between fan activism and political participation realistically, rather it is only sporadic activism in the online realm that is inclined to be clicktivism. Originality: The novelty of this research lies in the mobilization of K-pop fandoms, specifically on how these fan groups participate in online movements and influence social issues, with or without communities. By applying SNA to K-pop fandoms, one can better understand the underlying structure of fan participation and identify key actors who drive fan-based social movements within the network. The chamber-echo effect from the hashtag shows how digital communities leverage their collective power for advocacy, suggest a new type of democracy built on social media disrupting conventional type of popular culture and activism.

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