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Jurnal Paradigma Ekonomika
Published by Universitas Jambi
ISSN : 20851960     EISSN : 26847868     DOI : https://doi.org/10.22437/jpe
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 344 Documents
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Efektivitas Program Kredit Usaha Rakyat di PT Bank Sulselbar terhadap Pendapatan UMKM di Kabupaten Sidenreng Rappang Nurul Ainun Salsabila; Pratiwi Ramlan; Haslindah; Muhammad Rusdi
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47219

Abstract

Micro, small, and medium enterprises play a strategic role in driving regional economic growth, yet they still face challenges in accessing capital. The government, through PT Bank Sulselbar, distributes the People's Business Credit program as an effort to increase the income of business actors. This study aims to determine the effectiveness of the People's Business Credit program on increasing the income of micro, small, and medium enterprises in Sidenreng Rappang Regency. The research uses a descriptive quantitative approach with survey techniques through questionnaires distributed to 68 respondents. Data analysis was conducted using validity tests, reliability tests, normality tests, multiple linear regression, and hypothesis testing. The results show that input and process variables have a positive and significant effect on income increase, with a contribution rate of 68.1 percent. This study concludes that the People's Business Credit program is effective in supporting business development and increasing the income of small business actors in the region.
Indonesia Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Griya Thya Shop Kabupaten Pinrang Rani Ariyani; Pratiwi Ramlan; Bahtiar Herman
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47443

Abstract

The rapid growth of the skincare industry in Indonesia has triggered increasingly intense competition among business actors, including those in Pinrang Regency. This study aims to analyze the marketing strategies implemented by Griya Thya Shop in increasing the sales of skincare products. This research employed a qualitative method with data collected through observation, in-depth interviews, and documentation. The data were analyzed using data reduction, data display, and conclusion drawing techniques, assisted by NVivo software and SWOT analysis. The results show that the use of social media as a promotional tool, good service quality, competitive pricing, and product management aligned with market trends are the main strategies in boosting sales. However, limited stock of popular products and suboptimal utilization of other digital platforms remain obstacles. An appropriate marketing strategy has been proven to enhance both business competitiveness and sales volume.
Peran Moderasi Ketidaksetaraan Gender pada Pengaruh Pendidikan dan Kesehatan terhadap Pertumbuhan Ekonomi di Negara Berkembang Asia Budiman, Ilham Febri; Lubis, M. Daffa Fahada
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47491

Abstract

This study aims to analyse the moderating role of gender inequality on the influence of education and health on economic growth in developing Asian countries. The approach used is quantitative with panel data from 32 countries during the period 2014-2023 and analysed using Moderated Regression Analysis (MRA). The research variables include average years of schooling (AYS) for education, life expectancy (LE) for health, the Gender Inequality Index (GII) as the moderating variable, and GDP per capita for economic growth. The results indicate that ALE and HLI have a positive and significant effect on GDP per capita, both partially and simultaneously. Furthermore, the GII does not moderate the effect of ALE on GDP per capita, but significantly moderates the effect of HLI on GDP per capita. This suggests that the effectiveness of health improvements in driving economic growth is influenced by the level of gender equality.
Manajemen Rantai Pasok Pupuk Subsidi Solusi Untuk Mengatasi Tantangan Kelangkaan Di Sektor Pertanian Padi Di Kecamatan Maritengngae Kabupaten Sidenreng Rappang Rahmadhana M Nasir; Muh Tamrin; Rahman Yakub; Sofyan B
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47336

Abstract

The scarcity of subsidized fertilizer remains a significant challenge in the rice farming sector in Indonesia, including in Maritengngae District, Sidenreng Rappang Regency. This study aims to analyze the distribution conditions of subsidized fertilizer, identify obstacles in supply chain management, and formulate effective strategies to ensure its sustainable availability. A descriptive qualitative method was employed, with data collected through in-depth interviews, field observations, and documentation. Informants consisted of farmers, fertilizer distributors, agricultural extension officers, and officials from the Department of Agriculture. The collected data were analyzed thematically and supported by NVivo 12 Pro software to identify the frequency of emerging themes and the relationships between key factors contributing to fertilizer shortages. The findings reveal that although the local availability of fertilizer has relatively improved, major issues such as delayed deliveries, weak coordination between farmer groups and distributors, and climate-related challenges continue to affect the effectiveness of distribution. Recommended strategies include strengthening stakeholder collaboration, optimizing digital information systems, and adjusting distribution policies to be more responsive to local needs.

Page 35 of 35 | Total Record : 344

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