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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
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Articles 1,231 Documents
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Analysis of Influencing Generation Z Purchasing Decisions in East Java Through Electronic Word of Mouth (E-WOM) Mediation Debby Yunitasari; Fahrurrozi Fahrurrozi; Muhammad Isbad Addainuri
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13572

Abstract

Generation Z spends more time on social media than on television, making their purchasing decisions influenced by digital content. The research attempted to analyze the factors of consumer behavior with a focus on their impact on Generation Z’s purchasing decisions. In addition, researchers examined the mediation relationship between the factors of purchasing decisions with electronic Word of Mouth (e-WOM). The research aimed to analyze the factors that influence Generation Z’s purchasing decisions at TikTok Shop, focusing on the role of influencer marketing, Fear of Missing Out (FOMO), and hedonic motivation through the mediation of e-WOM on purchasing decisions. The research uses a quantitative approach by collecting data from 260 respondents through a purposive sampling method. Data were obtained through an online questionnaire with a Likert scale, analyzed using SEM-PLS version 4.0. The results show that influencer marketing, FOMO, hedonic motivation, and e-WOM have a positive and significant effect on purchasing decisions. E-WOM significanty mediates the influence of influencer marketing and hedonic motivation on purchasing decisions, but does not mediate the influence of FOMO. Purchasing decisions are enhanced through the optimization of influencer marketing, the increased role of e-WOM as a communication strategy, and campaigns that evoke hedonistic motivation and FOMO. Researchers and practitioners can also leverage TikTok Shop as a strategic channel to quickly understand market responses. Businesses can also integrate emotional elements (hedonistic motivation and FOMO) and social elements (e-WOM and influencer marketing) into their digital marketing efforts to enhance product appeal.
Corporate Governance Mechanisms, Gender Diversity, and Firm Value: Environmental Social Governance as Moderating Variable Fransisca Meliana; Abdurrahman Abdurrahman
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13573

Abstract

The research aimed to analyze the influence of corporate governance mechanisms and gender diversity on firm value, as well as the moderating role of Environmental, Social, and Governance (ESG) in this relationship. Corporate governance mechanisms were proxied by managerial ownership, institutional ownership, the audit committee, and the independent commissioner. The sample was selected using a purposive sampling method, covering 27 companies included in the ESG Leader index on the Indonesia Stock Exchange, with complete Bloomberg ESG data in 2020–2023. The research obtained a total of 108 panel data observations. The research employed moderated regression analysis with panel data using the Fixed Effect Model (FEM), while generalized least squares corrected heteroskedasticity and autocorrelation to ensure robust and efficient estimations. The research results show that simultaneously, corporate governance mechanisms and gender diversity have a significant effect on firm value. However, partially, only managerial ownership, independent commissioner, and ESG score have a significant positive effect. ESG fails to strengthen the relationships between managerial ownership, institutional ownership, and gender diversity and firm value. Instead, it weakens the effects of the audit committee and the independent commissioner. The research employs Bloomberg ESG scores, offering standardized measurement beyond prior self-reported Corporate Social Responsibility (CSR) or sector-specific samples. The implications of the research emphasize the importance of ESG integration in strategic governance and the need to improve the quality of supervision and more substantive gender empowerment in the company’s organizational structure.
Exploring the Role of Experiential and Emotional Marketing in Building Customer Satisfaction and Loyalty in Coffee Shop Rifqi Nur Fakhrurozi; Nyoman Indah Kusuma Dewi; Putu Adriani Prayustika; Ida Ayu Putri Widiasuari Riyasa
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13594

Abstract

The research explored the role of experiential and emotional marketing in enhancing customer satisfaction and loyalty within Bali’s competitive coffee shop industry. With the rapid growth of coffee shops in Bali, particularly Gen Z consumers who prioritized experiences and emotional connections, the research investigated how these marketing strategies influenced consumer behavior. Drawing on data from 183 customers of a prominent coffee shop in Denpasar, the researchers employed multilayer Partial Least Squares Structural Equation Modeling (PLSSEM) to analyze the relationships between experiential marketing, emotional marketing, customer satisfaction, and customer loyalty. The findings reveal that both experiential and emotional marketing have a significant positive impact on customer satisfaction. Furthermore, both experiential and emotional marketing also directly influence customer loyalty. Importantly, customer satisfaction ensures that consumers feel fulfilled with the value they receive, which in turn strengthens long-term loyalty toward the brand. These insights underscore the importance of creating immersive, emotionally resonant experiences that align with the values and lifestyles of modern consumers. For practitioners, the research recommends designing sensory-rich environments, fostering emotional brand connections, and leveraging storytelling to enhance customer retention. From an academic perspective, the research contributes to a deeper understanding of consumer behavior in experiential service industries, particularly in a tourism-driven market like Bali. Future studies should consider broader demographic samples and longitudinal designs further to explore the evolving dynamics of customer satisfaction and loyalty.
Market Orientation, Competitive Environment, and Value Creation in Private Higher Education: Evidence from Palembang During COVID-19 Ahmad Maulana; Catharina Clara; Nurkardina Novalia
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13606

Abstract

The research addressed a gap in the literature by examining how market orientation and competitive environment jointly influenced value creation and marketing performance in private Higher Education Institutions (HEIs), a relationship that remained underexplored, particularly in emerging economies during the COVID-19 recovery period. While previous studies had examined market orientation or competitive factors in isolation, few had integrated these constructs with the mediating role of value creation in the context of service marketing for HEIs. Data were collected through purposive sampling from 225 students enrolled in private universities in Palembang, South Sumatra, Indonesia, between July and September 2023. Ordinary Least Squares (OLS) regression was employed due to the observed variables, relatively small sample size, and the need for a parsimonious model estimation. The findings show that the competitive environment significantly enhances value creation, whereas market orientation does not significantly affect value creation. Market orientation has a direct positive impact on marketing performance, while the competitive environment exerts a negative influence. Moreover, value creation partially mediates the relationship between competitive environment and marketing performance, but not between market orientation and marketing performance. These results highlight the strategic role of value creation in navigating environmental challenges and sustaining marketing effectiveness. The research contributes to the literature by integrating competitive environment into the market orientation–performance framework in the under-researched context of Indonesian private HEIs. It also offers practical implications for institutional leaders to align their strategic orientation with value-driven initiatives to enhance competitiveness.
Dynamic Interactions Between Financial Development and Current Account Sustainability in African Economies Lucas O. Elumah; Rahmon Abiodun Folami
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review (in press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.13640

Abstract

The research examined financial development and current account sustainability in African economies using panel data from 2010 to 2023 from the World Development Indicators (WDI). Unlike previous studies that focused narrowly on single indicators or on other regions, this research adopted a multidimensional approach by analyzing credit to the private sector, broad money supply, stock market capitalization, Foreign Direct Investment (FDI), and terms of trade and exchange rate dynamics. To address endogeneity and capture the persistence of current account positions, the researchers employed a dynamic panel Generalized Method of Moments (GMM) framework, ensuring robust and reliable results. The findings reveal strong persistence in current account balances, suggesting structural factors that maintain external positions over time. Among financial development variables, money supply has a statistically significant and positive effect, indicating that monetary deepening supports external sustainability. In contrast, credit to the private sector and stock market capitalization are statistically insignificant, reflecting shallow and inefficient financial systems across much of Africa. FDI exerts a positive influence, but its effectiveness depends on alignment with national development priorities. Terms of trade and exchange rate changes show weak and inconsistent impacts, underlining the region’s vulnerability to commodity dependence and external shocks. The research contributes novelty in three respects: incorporating multiple dimensions of financial development, providing region-specific evidence for African economies, and applying a dynamic panel GMM framework to strengthen methodological rigor. The results highlight the need to deepen financial institutions, promote export diversification, and enhance regional integration to improve external resilience and long-term macroeconomic stability.
The Influence of Environmental Awareness, Eco-Label, Eco-Brand, and Environmental Advertisement on Purchase Intention of Environmentally Friendly Products Owen De Pinto Simanjuntak; Esther Praja Anggriany Panggabean; Khairunnisa Abd Samad
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review (in press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.13793

Abstract

The research investigated the influence of environmental awareness, eco-brand, eco-label, and green advertising on consumers' purchase intention toward eco-friendly products, with environmental knowledge examined as a moderating variable. Data were collected from 205 environmentally conscious consumers through an online survey designed to capture their perceptions and purchasing behaviors. The measurement and structural models were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS), enabling a robust evaluation of the relationships among constructs. The results indicate that environmental awareness, eco-brand, eco-label, and green advertising each exert a significant positive influence on consumers’ purchase intention. Notably, environmental knowledge plays a moderating role, strengthening the relationship between green advertising and purchase intention. The findings suggest that consumers with higher environmental knowledge are more responsive to green marketing efforts and more likely to engage in environmentally responsible consumption. These findings underscore the importance of consumer knowledge and perception in fostering sustainable purchasing behavior and contribute to the growing literature on green marketing. The research offers practical implications for companies seeking to enhance their green marketing strategies and for policymakers aiming to encourage environmentally responsible consumer behavior through awareness programs and sustainable product labeling. Recommendations for future research include investigating other potential moderating or mediating variables, expanding the scope to include different demographic and cultural contexts, and conducting longitudinal studies to examine how green consumer behavior evolves over time. Highlighting the moderating effect of environmental knowledge can help to build a more comprehensive understanding of sustainable consumption dynamics across diverse markets.
Social Media Activities and Consumer Purchase Regret in Delta State, Nigeria: A Serial Mediation of Brand Credibility and Brand Trust Uzoma Ononye; Perpetual Ekpeni; Nwanne Okwechime
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13818

Abstract

Consumer purchase regret, a post-purchase evaluation outcome, is one of the challenges faced by both businesses and consumers in the social media environment. The purpose of the research was to examine how social media activities minimized consumer purchase regret by accounting for the mediation of brand credibility and brand trust. The research employed the use of cross-sectional data obtained from 278 undergraduates of Delta State University, Nigeria, who had one or more online purchase experiences. The research also utilized the Partial Least Squares (PLS) method for Structural Equation Modeling (SEM), which was used for data analysis and hypothesis testing. From the PLS results, the research finds that social media activities do not significantly reduce consumer purchase regret. However, they do when brands develop their credibility and trust levels. It also finds that the interplay between brand credibility and brand trust contextualizes the reduction effect of social media activities on consumer purchase regret in a sequential framework. The results acknowledge the significant roles of contextual factors, offering practical insights for managers and consumers seeking to reduce the likelihood of purchase regrets by leveraging credibility and trust on the social media environment. The originality of the research lies in its attempt to determine the contextual factors that amplify the negative link between social media activities and consumer purchase regret, grounded in the Stimulus-Organism-Response (SOR) framework.
Drivers of Green Apparel Purchase in Indonesia: Willingness to Pay as a Moderator Abdullah Dawamuz Zikri; Sri Rahayu Hijrah Hati
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review (in press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.14009

Abstract

In response to increasing environmental concerns and consumer demand, many apparel industries have adopted sustainable practices to reduce the environmental impact of textile waste and production processes. However, actual purchases of green products remain relatively low due to a gap between consumer intention and behavior. While previous studies have explored various determinants of green purchasing, limited research has integrated psychological factors from the Theory of Planned Behavior (TPB) with value-based constructs to explain this gap, particularly within Indonesia’s price-sensitive fashion market. This research investigated the factors influencing green apparel purchase intention and behavior in Indonesia by extending the TPB with additional variables: trust, green purchase value, environmental concern, environmental knowledge, and perceived consumer effectiveness. It also examined the moderating effect of Willingness to Pay. A quantitative approach was employed, using survey data from 496 Indonesian consumers, and the analysis was conducted using Structural Equation Modeling – Partial Least Squares (SEM-PLS). Results show that green purchase value significantly influences trust and attitude, while perceived consumer effectiveness, environmental concern, and environmental knowledge significantly affect attitude, subjective norms, and perceived behavioral control. Subjective norms significantly affect green purchase intention, which in turn significantly predicts green purchase behavior. Willingness to pay moderates the relationship between green purchase intention and green purchase behavior. The research contributes theoretical originality by bridging TPB and value-based perspectives and provides practical insights for businesses seeking to translate sustainable intentions into actual green apparel purchases in Indonesia.
Antecedents and Effects of Job Satisfaction on Organizational Commitment and Turnover Intention G. M. Azmal Ali Quaosar; Nazifa Anbar Saba; Md Abidur Rahman
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review (in press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.14032

Abstract

In today’s competitive organizational landscape, employee commitment and retention have emerged as critical determinants of core organizational success. The research explored the antecedents of job satisfaction and its subsequent impact on organizational commitment among the employees. Grounded in social exchange theory and organizational support theory, the research highlighted transformational leadership, organizational culture, and organizational justice as primary drivers that significantly influenced and contributed to employees’ job satisfaction. Using quantitative methods, data were collected from 246 Human Resources (HR) executives through a convenience sampling method from the manufacturing and service industries of Bangladesh and analyzed using Structural Equation Modelling (SEM) in SmartPLS. The findings reveal that transformational leadership, organizational culture, and organizational justice have a significant and positive influence on employees’ job satisfaction, and, conversely, job satisfaction affects employees’ organizational commitment. Moreover, the result shows that job satisfaction exerts a significant association with turnover intentions, indicating that increased job satisfaction diminishes the chances of employees’ intention to leave the organization. The research advances the understanding of how enhancing job satisfaction can serve as a strategic tool for cultivating long-term organizational commitment, extending Western-centric theories to a developing economy country like Bangladesh. The research helps to improve continuance commitment to the organization and reduce turnover. Moreover, by integrating key antecedents and using Importance-Performance Map Analysis (IPMA), it offers both theoretical and practical contributions for HR practices to reduce turnover and enhance commitment.
Click, Ship, Regret: E-Commerce Strategies Behind Compulsive Fashion Buying Librina Tria Putri; Nofrizal Nofrizal; Rafidianto Wibisono; Afvan Aquino; Aznuriyandi Aznuriyandi; Richa Afriana Munthe
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review (in press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-commerce has become a widely used platform around the world to obtain fashion products in an easy and efficient way. However, there is a negative impact on consumer behaviour, namely excessive consumption. It can harm the environment and consumers’ mental health if not addressed. The research aimed to examine the roles of free shipping and Cash on Delivery (COD) in Fear of Missing Out (FOMO) and compulsive buying, as well as the mediating role of FOMO on e-commerce sites such as Shopee, Tokopedia, Lazada, and Zalora. A quantitative approach was used, with an online survey via Google Forms distributed via social media such as WhatsApp, Instagram, and Facebook, involving 467 e-commerce customers selected through purposive sampling. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that free shipping does not significantly encourage FOMO or compulsive buying. In contrast, the COD feature has a significant impact on FOMO and compulsive buying. In addition, FOMO positively mediates the relationship between COD and compulsive buying, but not between free shipping and compulsive buying. These findings make important contributions to the theory of FOMO and compulsive buying in e-commerce, to consumer and e-commerce education on digital marketing strategy algorithms, and to the development of environmentally friendly waste management strategies. The research is particularly novel in the context of Indonesian e-commerce, as it simultaneously examines four. Furthermore, FOMO is tested as a mediating variable.

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