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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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The Technology Acceptance Model of Mobile Payment Usage on Generation Z Nerry Kristina; Ibnu Harris
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6394

Abstract

The research aimed to support Technology Acceptance Model (TAM) theories such as Perceived Ease ofUse (PEOU), Security (SECU), Brand Loyalty (BL), Behavioural Intention (BI), and the marketing models,Electronic Word of Mouth (EWOM), on the use of mobile payments of the Generation Z. The researchers usedthe quantitative method. Using a non-probability sampling method with a convenience sampling technique, therewere 100 respondents of Generation Z. The data were then analyzed using Structural Equation Modeling (SEM)with Partial Least Square (PLS). The results show that PEOU has no significant effect on BI. SECU and BL affectBI significantly. Then, BI has a significant impact on EWOM. It means that PEOU is not an important factor forGeneration Z to use mobile payment. SECU and BL make the Generation Z continue to use mobile paymentwithout worrying about data privacy issues because BL is embedded in their mind. As a result of BI, GenerationZ will do marketing in the form of EWOM to their closest friends or relatives via social media.
Exploring the Relationship of Competency, Management Best Practices, and Employee Performance in a Palm Oil Mill Company Hermailinda Evianisa; Anggraini Sukmawati; Alim Setiawan Slamet
Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i1.6407

Abstract

In managing human resources, management is required to find appropriate competency development. Theemployees need to know what competency indicators they have and should have. It needs to be done to encouragethe best practices provided by management to improve employee performance. The research aimed to identify thecompetency of human resources and management best practices related to advancing employee performance in apalm oil mill company. The research applied a quantitative approach. The studied company was Talopino palm oilmill unit in Seluma Regency, Bengkulu, owned by PT Perkebunan Nusantara VII Lampung (PTPN VII Lampung).The research was conducted from July to November 2019. The used data were primary and secondary data.Primary data were obtained by interviews and questionnaires with 76 employees in the company. The indicatorswere adapted from several previous researchers. The research analyzed the data using the Likert scale and PartialLeast Square Structural Equation Modeling (PLS-SEM). The result shows three implications. First, competencyaffects employee performance in the palm oil mill company. Second, competency has an insignificant result onmanagement best practices. Third, management best practices affect employee performance. The research canprovide information to companies in enhancing the employees’ competency with strategic steps in the era ofglobalization.
The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture Angga Febrian; Muhtad Fadly
Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i1.6419

Abstract

The digital era, which increasingly becomes massive in people’s lives, impacts the traditional sales methods.E-commerce companies compete in winning the competition to create superior customer value. An effective andefficient marketing strategy is needed that can influence customer purchase intention. The research focused onthe effect of customer satisfaction, which created eWOM and increased brand equity on purchase intention byadding culture (collectivist culture) as the moderator variables. The research applied a quantitative approach. Thedata were obtained from 280 respondents selected by non-probability sampling. Respondents were customerswho had already bought products through e-commerce in Indonesia. The questionnaire instrument was adoptedbased on theories from the previous researchers. The data used the Likert scale and were analyzed using theSmartPLS 3.0. The results state a significant relationship between the independent and dependent variables. Allindependent variables have a significant influence on the dependent variable. However, culture as the moderatorvariable cannot get significant results in the relationship between all the variables. It gets irrelevant results. Hence,the results show that the moderator variable is more appropriate as the independent variable. It can directlyaffect purchase intention. The research contributes to testing culture as the moderator variable that makes theindependent variables generalize the findings.
The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car Freddy Pandapotan Simbolon; Elvira Rossi Handayani; Menik Nugraedy
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6420

Abstract

The research aimed to investigate the influence of product quality, price fairness, brand image, and customervalue on purchase decision in the Low Cost Green Car (LCGC). The research applied a quantitative methodwith survey design. It was conducted in Auto2000 Jakarta with a sample of 100 Toyota Agya owners using anaccidental sampling technique. Data analysis for hypothesis test used path analysis calculated with SPSS software.The research findings indicate that product quality, brand image, and customer value significantly influence thepurchase decision of Toyota Agya consumers. Meanwhile, price fairness has no effect on the purchase decision.The results also show that product quality, price fairness, and brand image affect customer value. Based on thesefindings, in developing LCGC, manufacturers must pay attention to product quality, build brand reputation, andcreate more value for consumers.
Indonesian Tourists’ Perception regarding Singapore’s Tourism Television Commercial Mohamad Yusuf; Edward Giordan Santoso
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6423

Abstract

The research aimed to highlight the impact of the television commercial (TVC) on Indonesians’ perceptionsregarding tourism in Singapore and their behavioral intention to visit Singapore. The research had five variables:hospitality and comfort/security, infrastructures and superstructures, cultural and natural attractions, perceivedvalues, and behavioral intention. It utilized a quantitative method. About 267 samples were collected using arandom sampling method. Data analysis was drawn from the mean difference for each variable. The findingsindicate that the TVC has positive impacts on the studied variables. The result implies that understanding tourists’perceptions about Singapore as a travel destination will help the stakeholders to formulate appropriate marketingstrategies and position it as a destination choice. However, further research needs to highlight how each variableinfluences tourists’ behavioral intention to revisit Singapore.
How to Expand Repurchase Intention? The Intervening Impact of Attitude towards Mobile Shopping Lutfi Nurcholis; Raditya Ferdianto
Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i1.6454

Abstract

The development of information technology has a significant impact on almost all activities in various fields,such as shopping. The perceived benefit and lower risk factors are significant factors for shopping on the Internet.However, the problem in shopping activities is the security risk factor in transactions and the lack of publicknowledge and trust. There is a research gap in the relationship between perceived benefits and risks with purchaseintention. Based on the phenomenon, the research aimed to investigate and test the attitude toward mobileshopping as a mediating variable at the relationship between perceived usefulness and perceived risk againstrepurchase intention. The research applied a quantitative approach to explain the relationship between researchvariables. The used sampling technique was purposive sampling with several criteria, with a total sample of 200mobile shopping users in Central Java. Data collection was carried out using a questionnaire. The obtained datawere processed using the SPSS 16. The results show that perceived usefulness and perceived risk affect attitudein mobile shopping and repurchase intention significantly. Then, attitude toward mobile shopping also influencerepurchase intention. Last, it also finds that attitude toward mobile shopping can mediate the relationship betweenperceived usefulness and perceived risk against repurchase intention.
Women’s Transition to Entrepreneurs from Professional and Managerial Careers in Organizations Nindria Untarini; Sayyida Sayyida; Dwiarko Nugroho Seno
Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i1.6456

Abstract

Careers have different dimensions, they can be developed in an organization and in individual way. Organizationsno longer have a role in creating careers, but individuals develop careers using the organization as a tool ormedium. Changes in the external and internal environment in the organization are the basic conditions whyindividual career dares to change. The research aimed to explore senior female managers’ phenomenon that leftprofessional and managerial careers in organizations to be entrepreneurs. Structured and in-depth interviews wereconducted with 25 female entrepreneurs who had left senior manager positions at the companies. Qualitativeresearch approaches were carried out to explore what motivated female entrepreneurs to make a career transitionand how the career transition process was done. Then, the Critical Incident Technique was used to analyze thedata to get responses regarding female entrepreneurs’ perceptions of career transitions. From the results, thereare four main categories: personal, organizational life, value and integrity, and capital. Then, there are also ninesubcategories: independence and individualism, strong encouragement and family support, professional andpersonal life balance, organizational life, values, integrity, partner ties, mentor ties, and human capital. Thepersonal category causes more women to make a career transition, followed by capital, value and integrity, andorganizational life categories.
Consumer’s Impulse Buying Behavior: Do Visual Merchandising, Store Atmosphere, Availability of Money, and Promotional Activity Affect it? Evelyn Wijaya; Onny Setyawan
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6464

Abstract

The research aimed to analyze the influence of visual merchandising, store atmosphere, availability of money,and promotional activity on impulse buying behavior in MINISO Pekanbaru. The research applied a quantitativemethod, and the population was consumers who purchased any product in MINISO Pekanbaru. The sampleamounted to 150 respondents with an accidental sampling technique. The instrument used was a questionnaire byasking questions to respondents. Analysis was conducted by using a multiple regression linear approach with IBMSPSS 23. The results show that the store atmosphere does not significantly influence impulse buying behavior.Meanwhile, visual merchandising, availability of money, and promotional activity significantly affect the impulsebuying behavior. The results imply that MINISO Pekanbaru has implemented a proper marketing strategy to attractconsumers to buy impulsively. However, MINISO Pekanbaru needs to re-consider the display and informationplacement about the products so that the consumers feel comfortable and content to spend a longer time there.
Customer Loyalty: The Difference between Full-Service Carriers and Low-Cost Carriers in Indonesia Yasintha Soelasih; Sumani Sumani
Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i1.6489

Abstract

The level of competition in the aviation industry has increased since the regulation change in 1999. Aviationcompanies in providing services can be divided into three categories: full service, medium service, and no-frillsservice. Both Full-Service Carriers (FSCs) and Low-Cost Carriers (LCCs) experience a high level of competition.The research aimed to look at the differences in customer loyalty on domestic FSCs and LCCs in Indonesia.The differences were shown from testing the effect of service quality on customer loyalty mediated by customersatisfaction and behavioral intention to use. Respondents were FSCs and LCCs passengers. Samples were takenby purposive sampling. There were 522 respondents for FSCs and 529 respondents for LCCs were observed bydistributing questionnaires. Then, the research tested the validity and reliability of the variables using ConfirmatoryFactor Analysis (CFA), Composite Reliability (CR), and Average Variance Extracted (AVE). Structural EquationModeling (SEM) was also applied to examine the hypothesis. The results show the formation of customerloyalty from service quality, customer satisfaction, and behavioral intention to use on FSCs and LCCs. The mostsignificant factor is the behavioral intention in forming customer loyalty in FSCs and LCCs. Meanwhile, customersatisfaction does not influence customer loyalty for FSCs and LCCs.
The Determinant Factors in Using E-Samsat Services on Motorized Vehicle Tax Payment in East Java, Indonesia Rita Ambarwati; Mudji Astuti; Rohman Dijaya; Retna Fetty Idamayanti
Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i1.6496

Abstract

E-Samsat offers the service regarding motorized vehicle tax payment online. Still, in its implementation, it doesnot have many users. It is due to the community’s lack of awareness and the advantages that it can offer. Theresearch aimed to analyze the determinant factors in using the e-Samsat service in East Java. The effects of eachvariable (trust, awareness, ease of use, and intention to use) on each other were examined. The research wasconducted at Samsat joint office in Surabaya because it was the area with the largest motorized vehicle in EastJava. The research applied a quantitative approach. There were 200 respondents who were users of the service.They were selected using the cross-section technique through questionnaires. Then, data analysis used the PartialLeast Square Structural Equation Modeling (PLS-SEM) approach. Data analysis results indicate that almost allhypotheses are acceptable and have a significant effect on each other. However, trust does not have a significanteffect on the intention to use. The analysis of these factors can be recommended to increase the acceptance ofe-Samsat services in East Java. The research can help the government to make decisions related to e-government,create technological innovations that facilitate payments, and improve e-Samsat services quality.

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