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Jurnal Manajemen dan Kewirausahaan (JMDK)
Published by Universitas Merdeka Malang
ISSN : 23019093     EISSN : 25408259     DOI : https://doi.org/10.26905/jmdk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen dan Kewirausahaan is a periodical issue containing information and analysis related to management science and entrepreneurship. This journal is of a popular scientific nature that includes both theoretical and empirical research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol 7, No 2 (2019): December 2019" : 10 Documents clear
Efek Mediasi Kepuasan Pelanggan atas Pengaruh Kualitas Produk dan Store Atmosphere terhadap Loyalitas Pelanggan Tjandra Gunawan; Fathorrahman Fathorrahman; Yunus Handoko
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3347

Abstract

The purposes of this study are : 1)  to determine the direct effect of product quality and store atmosphere on customer loyalty, 2) to determine the indirect effect of product quality and store atmosphere on customer loyalty through customer satisfaction as an intervening variable. This research is a field research with quantitative methods. The data collection uses a field survey method using a research instrument in the form of a questionnaire with a 5-points scale of likert. Population of this research are Vosco Coffee's customers. Samples taken are 150 customers selected by accidental-purposive sampling technique.. The results of path analysis reveal that: 1) directly, both product quality and store atmosphere have a  positive and significant effect on  customer loyalty; 2) customer satisfaction is also proven to be able to mediate the influence of product quality and store atmosphere on customer loyalty even though this indirect influence is not as big as direct influence. https://doi.org/10.26905/jmdk.v7i2.3347 
Determinan Kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) dalam Upaya Mendukung Banyuwangi sebagai Kota Tujuan Wisata Achmad Iqbal; Ni Kadek Yuliandari
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3023

Abstract

This study aims to know the determinants of MSME performance in Banyuwangi. This research is an explanatory research. Samples determining in this study use a purposive sampling technique. Primary data in this study is collected by survey techniques for 51 MSME players in Banyuwangi. This study uses SEM-PLS analysis. The exogenous variables are Market Orientation (MO), Learning Orientation (LO), Innovation (IN), and Technology Orientation (TO). The endogenous variable is the performance of MSMEs. The results of this study show that MO, LO, and TO variables are not the factors that can improve the performance of MSMEs. In other word, the results show that MSME players have not considered MO, LO, and TO in their operations. The results of this study also show that the IN variable are able to improve the performance of MSMEs in Banyuwangi. This means that the higher the innovation carried out by MSME players, the more better the performance of MSMEs in Banyuwangi.https://doi.org/10.26905/jmdk.v7i2.3023
Membangun Kepercayaan Konsumen untuk Meningkatkan Intensi Pembelian Ida Bagus Nyoman Udayana; Aria Pramana
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3039

Abstract

The aim of this research is to examine how to build consumer trust to increase purchase intention in the case study of the SoWellShop online store through testing the effect of ability, benevolence of business and integrity  on customer trust and testing the effect of customer trust on purchase intention. The sampling method is non-probability, and the sampling technique uses purposive sampling. Data collected through questionnaires given to 100 respondents. The data  analysis uses regression.. The results show that: 1) ability, benevolence of business, and integrity have    a significant and positive effect on customer trust, 2) the customer trust has a significant and positive effect on the purchase intention variable.https://doi.org/10.26905/jmdk.v7i2.3039 
Hybrid Strategy Study: The Role of Entrepreneurial Orientation and Total Quality Management in MSMEs Timotius FCW Sutrisno; Junko A Effendy; Maria D G Prathivi
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3057

Abstract

Entrepreneurial Orientation (EO) and Total Quality Management (TQM) are often referred to as antecedents of growth, competitive advantage and business performance by previous research. This research is the first investigation in a literature study that attempts to show the relationship between EO and TQM concepts on business performance. In this study, we use a multidimensional model on EO and TQM concepts and test a series of hypotheses related to business performance using student business data surveys in the MSMEs scale of Surabaya, East Java. It is expected that the results of this study can answer prepositional questions, whether the two strategies can help improve the performance of MSME-scale businesses in developing countries.https://doi.org/10.26905/jmdk.v7i2.3057
Pengaruh Kompetensi, Motivasi Kerja dan Kepuasan Kerja terhadap Kinerja Dosen Hari Wahyuni
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3245

Abstract

The purposes of this study are to determine and analyze the influence of competence, work motivation and job satisfaction on the performance of lecturer at Merdeka University Pasuruan. Data analysis uses a quantitative analysis. Population in this research are all permanent lecturers at Universitas Merdeka Pasuruan as 43 lecturers. Sample taken by census method. The results of research show that: 1) competence has a significant influence on the performance of lecturer, 2) work motivation has a significant influence on the performance of lecturer, 3) job staisfaction has a significant influence on the performance of lecturer, 4) job satisfaction has a dominant effect on lecturer performance. https://doi.org/10.26905/jmdk.v7i2.3245
Pengaruh Motivasi, Komunikasi dan Budaya Organisasi terhadap Kinerja Karyawan Eni Erwantiningsih
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3247

Abstract

The purpose of this research is to analyze the influence of motivation, communication and organizational culture  to employee performance. The object of  this study is Merdeka University Pasuruan. Data  collected through questionnaires given to 42 respondents of educational staff taken by census method.       The  results     show that: 1) motivatian has a significant effect on  employee performance, 2) communication does not have a significant effect on  employee performanc,e 3) organizational culture has a significant effect  on  employee performance, and 4) organizational culture has a  dominant effect on employee performance.https://doi.org/10.26905/jmdk.v7i2.3247 
Model Keterkaitan Inovasi Produk, Citra Merek, Persepsi Nilai dan Intensi Pembelian Produk Kerajinan Tenun Kubang di Sumatera Barat Ratni Prima Lita; Ranny Fitriana Faisal; Devi Yulia Rahmi; Mulia Gusmai; Meuthia Meuthia
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3290

Abstract

The aims of this study are to determine and analyze the relationship product innovation, brand image, perceived value and purchase intention in the craft of weaving in the district of Kubang. This study uses a purposive sampling technique with 145 respondents of weaving crafts. The criteria of the sample are consumers (individuals) who know the products weaving. The data  analysis uses Partial Least Square-SEM with software Smart PLS. The result of this study shows that : 1) brand image has a significant effect on the perceived value, 2) product innovation has a significant effect on the brand image,  3) perceived value has a significant effect on the purchase intention, and 4) brand image and product innovation are not able to provide a significant effect on purchase intention.https://doi.org/10.26905/jmdk.v7i2.3290 
Model Bisnis Triple Bottom Line Pasar Komunitas Makanan Sehat dan Pengembangannya dalam Mewujudkan Rantai Pasok Pangan Berkelanjutan Kristia Kristia
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3301

Abstract

The purpose of this study is to map explicitly about the triple bottom line business model that has been practiced by three healthy food community markets in Yogyakarta, namely Pasar Kamisan, Pasar Moncer, and Pasar Mustokoweni. The research method uses  a qualitative method, especially with a multi-sites approach, where data obtained from the process of observation and in-depth interviews with stakeholders. Data analysis uses combination of business model canvas approach and SPOT matrix analysis. The study reveals that the community market needs to innovate performance on the nine blocks of their triple bottom line business model in terms of improving the quality of organizational performance and playing an optimal role in realizing a sustainable food supply chain.https://doi.org/10.26905/jmdk.v7i2.3301 
Peran Kebijakan Pemerintah dalam Memperkuat Aliansi Strategis dan Meningkatkan Daya Saing Ekonomi Kreatif Irany Windhyastiti; Umu Khouroh; Irany Windhyastiti; Krisnawuri Handayani
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3830

Abstract

This study aims :1) to examine the effect of strategic alliances and government policies on the achievement of competitive advantage of micro, small and medium creative enterprises, 2) to assess the role of government policies in moderating the relationship between strategic alliances and competitive advantage. This study was conducted in 130 micro, small and medium craft enterprises in Malang Raya. Using SEM-PLS in WarpPLS 6.0, this study finds that strategic alliances have significant effects on competitive advantage. Government policy does not moderates the relationship between strategic alliances and competitive advantage, but at the same time it serves as the driver of strategic alliances and the predictor of competitive advantage. Government policies have the highest loading factor, followed by strategic alliances. Thus, micro, small and medium enterprises in creative economy must focus on optimizing strategic alliances to greatly improve their competitive advantage. In addition, the government can driven strategic alliances while providing facilitation, support, and policies that encourage improvements in competitive advantage.https://doi.org/10.26905/jmdk.v7i2.3830
Discriminant Analysis of E-Marketing Mix in Online Purchasing Decision and its Implication for Millenials Students Education Padmalia, Metta
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3329

Abstract

The study aims to analyze the variables of e-marketing mix (product, price, place, promotion, personalization, privacy, customer service, community, site, and sales promotion) that can differentiate consumer purchasing decisions from generation millenial and non-millenial. This study is expected to provide an understanding of digital consumer buying behavior related to the generation of millenials students. The study population are all the people who have made a purchase online, while samples are selected based on purposive random sampling as 200 respondents. The data analysis uses a discriminant analysis  IBM SPSS Statistics program 22. The test results prove that the discriminant variable sites and communities are able to discriminate against cross-generational purchase decisions. https://doi.org/10.26905/jmdk.v7i2.3329

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