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Daya Saing : Jurnal Ilmu Manajemen
Published by Komunitas Manajemen Kompetitif
ISSN : 2407800X     EISSN : 25414356     DOI : -
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Jurnal Daya Saing (Online ISSN: 2541-4356 | Print ISSN : 2407-800X) published by Komunitas Manajemen Kompetitif. This journal published thrice in February, June and October. It contain the articles such as scientific papers (research and non-research), analytical studies, theoretical applications and reviews of management issues. The publication of this journal aims to increase the quantity and quality as well as its spread with the science of communication among the intellectuals, practitioners, students and observers of management problems.
Arjuna Subject : -
Articles 662 Documents
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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC MOISTURIZER DI PLATFORM TOKOPEDIA Muhammad Rasyid, Rafi; Rachmansyah, Arief
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2681

Abstract

ABSTRACT This research explores the impact of price and product quality on the acquisition of Skintific Moisturizer through the Tokopedia marketplace. Employing a quantitative framework with verificative and descriptive designs, the study gathered primary data via Likert-scaled instruments from a purposive sample of 100 verified customers. The analysis, executed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS, reveals that both variables contribute positively and significantly to buying choices. Notably, the data suggests that pricing strategies exert a more substantial influence than product attributes in shaping consumer final decisions Keywords: Product Quality, Price, Purchase Decision, Skincare, Tokopedia.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN FACIAL WASH GLAD2GLOW PADA PLATFORM SHOPEE Redittia, Muhammad; Rachmansyah, Arief
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2683

Abstract

ABSTRACT This study aims to analyze the influence of product quality, price, and promotion on the purchase decision of Glad2Glow Facial Wash products on the Shopee e-commerce platform. This research employs a quantitative approach using a survey method. Data were collected through online questionnaires distributed to 99 respondents who are Shopee users and have previously purchased Glad2Glow Facial Wash products. The data analysis technique used Structural Equation Modeling–Partial Least Square (SEM-PLS). The research model explains 73.8% of the variance in purchase decisions (R² = 0.738). These findings suggest that promotional strategies are the primary factor driving consumer purchase decisions on e-commerce platforms. Keywords: product quality, price, promotion, purchase decision, e-commerce
PERAN MIKRO-INFLUENCER DALAM MENINGKATKAN BRAND AWARENESS UMKM MELALUI INSTAGRAM MARKETING: STUDI KASUS MALIQUE.PROJECT Yulita, Rahma; Tinaria, Lisa
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2684

Abstract

This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews, non-participant observation of Instagram content, and documentation in the form of screenshots of the account profile and collaborative posts. The informants consisted of the MSME owner, micro-influencers involved in collaborations, and Instagram audiences, with identities anonymized to maintain research ethics. Data were analyzed using thematic analysis, supported by source and technique triangulation to ensure data credibility.The findings indicate that micro-influencers play a significant role as visual representations of the brand by being positioned as muses or models in Instagram content, even without descriptive captions. Such visual representation implicitly communicates the brand’s aesthetic identity, service quality, and positioning, thereby contributing to organic brand awareness. This study concludes that micro-influencers function not only as promotional media but also as strategic actors in visual-based brand communication that is particularly relevant for MSMEs.
PENGARUH PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PERTUMBUHAN EKONOMI MELALUI KEMANDIRIAN KEUANGAN DAERAH SEBAGAI VARIABEL INTERVENING DI KABUPATEN INDRAGIRI HULU Hartika, Dewi; Gustika, Gita Sari
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2687

Abstract

This study aims to determine the effect of regional taxes and levies on economic growth through regional financial independence as an intervening variable in Indragiri Hulu Regency from 2015 to 2024. Path analysis was used as the data analysis technique. The results indicate that regional taxes do not affect regional financial independence; regional levies do not affect regional financial independence; regional taxes affect economic growth; regional levies have no effect on economic growth; regional financial independence has no effect on economic growth; regional taxes do not affect economic growth through regional financial independence, and regional levies do not affect economic growth through regional financial independence. Keywords: Economic Growth, Regional Financial Independence, Regional Taxes, Regional Levies
ANALISIS SWOT MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA DAN LOYALITAS GURU Boruwati Sihombing, Febri; Recky, Recky; Abdul Aziz Mubarok, Dadan
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2688

Abstract

ABSTRACT Education is a fundamental sector in determining the quality of a nation's human resources, where teacher governance is a crucial instrument to realize learning goals to the maximum. This study aims to analyze how the application of SWOT analysis in Human Resource Management (HRDM) can be used as a strategy to improve teacher performance and loyalty in one of the private schools in the city of Bandung. Using a quantitative descriptive method, this study evaluates organizational strengths, weaknesses, opportunities, and threats through data collected from 10 teacher respondents through Likert scale questionnaires, observations, and interviews. The results of the internal factor evaluation (IFAS) showed a score of 3.55 which placed the school management in a strong classification, supported by teacher competence and high work commitment. Meanwhile, the external factor evaluation (EFAS) resulted in a score of 3.60, which indicates the organization's effectiveness in aligning strategies with opportunities such as government support and technological advancements. Based on the internal coordinate value of 0.85 and external coordinates of 1.20, the institution is in Quadrant I (S-O) which recommends the implementation of aggressive strategies or growth orientation. Through this strategy, the organization is expected to be able to utilize the professional capabilities of teachers to exploit external opportunities expansively to secure loyalty and improve the performance of educators in a sustainable manner. Keywords: Human Resource Management, SWOT Analysis, Teacher Performance, Teacher Loyalty.
ANALISIS SWOT SEBAGAI DASAR PENYUSUNAN STRATEGI PENGEMBANGAN PELATIH PANAHAN DI BANDUNG ARCHERY CLUB & Yulianti, Linda; Recky, Recky; Farida Oesman, Ida
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2689

Abstract

ABSTRAK Penelitian ini bertujuan untuk merumuskan strategi pengembangan pelatih di Bandung Archery Club & School menggunakan analisis SWOT. Dengan menggunakan metode deskriptif kualitatif dengan teknik sensus pada 9 pelatih, data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Hasil analisis IFAS menunjukkan skor 3,28, dengan kekuatan utama pada kompetensi teknis dan disiplin pelatih, namun masih lemah dalam penggunaan teknologi pelatihan. Analisis EFAS menghasilkan skor 3,55, didorong oleh peluang sertifikasi profesional dan minat publik yang tinggi, meskipun terdapat ancaman persaingan ketat dan fasilitas yang terbatas. Disimpulkan bahwa organisasi berada di Kuadran I (Agresif), sehingga direkomendasikan untuk menerapkan strategi pertumbuhan (SO). Langkah strategis utama meliputi digitalisasi analisis kinerja atlet dan standardisasi kompetensi melalui lisensi profesional untuk mengoptimalkan potensi pasar yang tersedia. Kata kunci: Analisis SWOT, pengembangan pelatih, manajemen strategis.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DIVISI MARKETING EIGER ADVENTURE Mulyani, Sri; Recky, Recky; Muttaqin, Ridlwan; Hendra Saputro, Arie
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2690

Abstract

Abstract In an era of globalization and digitalization that continues to develop, companies need to have employees who are able and can adapt to change. The role of employees, especially in marketing, is very important because they are an important driver in creating added value and maintaining the company's image in the eyes of customers. In recent years, EIGER Adventure has experienced changes in increasingly complex business dynamics, especially in the marketing division which serves as the front line in maintaining the company's good name in the midst of increasingly fierce competition in the outdoor retail industry. What can be seen is a mismatch between the targets set by the company and the real work of some marketing employees. This study uses a quantitative design with a survey approach, because this design allows researchers to test the relationships between variables objectively and measurably. The research method used is a survey method with a questionnaire as the main instrument. Leadership Style has a significant effect on the Performance of Eiger Adventure Marketing Division Employees, Work Environment has a significant effect on Eiger Adventure Marketing Division Employee Performance, Work Discipline has a significant effect on Eiger Adventure Marketing Division Employee Performance. So that Ha is accepted and H0 is rejected. This means that Leadership Style (X1), Work Environment (X2) and Work Discipline (X3) together (simultaneously) have a significant positive effect on the Performance of Eiger Adventure Marketing Division Employees.
THE INFLUENCE OF COLLABORATIVE CULTURE ON WORK-LIFE BALANCE WITH KNOWLEDGE MANAGEMENT CAPABILITY AS A MEDIATING VARIABLE AMONG POLICE OFFICERS Dermawan, Arief; Abdillah, Muhammad Rasyid; Seswandi, Agus
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2712

Abstract

Police organizations operate in high-risk, time-pressured environments that demand constant vigilance, professionalism, and rapid response to unpredictable situations. Such conditions make maintaining work-life balance challenging, especially due to long hours, shift systems, and exposure to critical incidents, which may lead to stress and burnout. This study examines the effect of collaborative culture on work-life balance, with knowledge management capability as a mediating variable among police officers. Using a quantitative approach with PLS-SEM, data were collected through questionnaires and analyzed to assess direct and indirect relationships. The findings reveal that collaborative culture positively influences both knowledge management capability and work-life balance. Knowledge management capability also significantly affects work-life balance and partially mediates the relationship. These results highlight the importance of fostering collaboration and systematic knowledge sharing to enhance officers’ well-being and organizational effectiveness.
THE EFFECT OF SERVICE QUALITY, INFORMATION TECHNOLOGY UTILIZATION, AND CUSTOMER VALUE ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY Syaputra, Eka; Soviyanti, Efrita; Nofrizal, Nofrizal
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2656

Abstract

This study aims to analyze the effects of service quality, information technology utilization, and customer value on customer satisfaction and their impact on customer loyalty at the Industrial Standardization and Service Center (BSPJI) Pekanbaru. This research employs a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through a structured questionnaire distributed to 226 BSPJI customers selected using purposive sampling. The results indicate that service quality, information technology utilization, and customer value have positive and significant effects on customer satisfaction. Furthermore, customer satisfaction has a significant positive effect on customer loyalty. Mediation analysis reveals that customer satisfaction significantly mediates the relationship between service quality, information technology utilization, customer value, and customer loyalty. These findings highlight the critical role of customer satisfaction as a key mechanism in building customer loyalty. Therefore, BSPJI Pekanbaru should prioritize improving service quality, optimizing information technology utilization, and enhancing customer value to strengthen customer satisfaction and long-term loyalty
UNETHICAL LEADERSHIP AND KNOWLEDGE SABOTAGE IN THE DIGITAL ERA: THE MEDIATING ROLE OF MORAL DISENGAGEMENT AND THE MODERATING ROLE OF MORAL IDENTITY Miswanto, Teguh Wijaya; Bastian, Adolf; Junaidi, Junaidi
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2657

Abstract

This study investigates the effect of unethical leadership on knowledge sabotage in the digital work environment, with moral disengagement as a mediating variable and moral identity as a moderating variable. Digital transformation has increased organizational dependence on knowledge-sharing systems, but unethical leadership may trigger counterproductive knowledge behaviors. This study employed a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through a structured questionnaire distributed to employees of oil and gas service companies in Riau Province, Indonesia. A total of 272 valid responses were analyzed using SmartPLS. The measurement model was evaluated through outer loading, Average Variance Extracted (AVE), Cronbach’s Alpha, and Composite Reliability. The structural model was assessed using path coefficients, coefficient of determination (R²), effect size (f²), predictive relevance (Q²), as well as mediation and moderation analyses through bootstrapping. The results indicate that unethical leadership has a positive and significant effect on knowledge sabotage and moral disengagement. Moral disengagement significantly affects knowledge sabotage and partially mediates the relationship between unethical leadership and knowledge sabotage. Moral identity has a significant negative direct effect on knowledge sabotage but does not moderate the effect of moral disengagement. These findings contribute to ethical leadership and knowledge management literature in digital organizations.

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