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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
Arjuna Subject : -
Articles 905 Documents
 85   86   87   88   89 
The Effect of Positioning, Product Quality, and Brand Image on Purchasing Decisions for Motor Vehicle Insurance at PT Asuransi Askrida Syariah, Medan Branch Adisty Anggraini; Yenni Samri Juliati Nasution
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.65896

Abstract

This study aims to determine the effect of positioning, product quality and brand image on the decision to purchase motor vehicle insurance at PT Asuransi Askrida Syariah Medan Branch. This study uses a causal association method and uses a quantitative approach. Data collection techniques in this study using a questionnaire. This study uses data analysis techniques; data validity and reliability tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The population in this study are customers of PT Asuransi Askrida Syariah Cab. Medan, totaling 388 customers. Because the population is too much, more than 100, therefore the researchers took samples using the solvine formula. Therefore, the sample obtained was 80 customers. The research results show; positioning has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and brand image has a positive and significant effect on purchasing decisions.
The Effect of Trust, Digital Marketing And Service Quality To Customer Loyality Through Customer Satisfaction Perfume Product in Aliyanjaa Online Shop at DKI Jakarta Aliya Mulahela; Resti Hardini
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.65978

Abstract

Aliyanjaa online experiences fluctuations which tend to continue to decline. In January 2019 there were 20 thousand subscribers, in December 2020 there were 10 thousand subscribers, in December 2021 there were 10 thousand subscribers, until in July 2022 there were only 5 thousand subscribers. This thesis research uses quantitative methods, with data collection techniques using questionnaires. The data measurement technique uses a Likert scale. Data analysis using SEM AMOS. In this questionnaire research which distributed 110 questionnaires to customers of perfume products at the Aliyanjaa online shop, it has been interpreted that there is an effect of trust, Digital Marketing, and service quality on customer loyalty through customer satisfaction for perfume products at the Aliyanjaa online shop.
The Factors of Stockpiling Behavior Using Health Belief Model With Moderating Role of Perceived Scarcity in Context of Covid-19 Marcellina Elfrida Laksmana; Ferrel Enoch Ibrahim; Adela Diovany; Evi Rinawati Simanjuntak
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.66167

Abstract

The COVID-19 pandemic that occurred made people panic and do all kinds of ways to avoid getting infected with COVID-19. One of the ways to avoid getting infected is by stockpiling health products because it requires certain health products to avoid getting infected. Due to the lack of research on COVID-19 related to perceived susceptibility, perceived severity, perceived barriers, stockpiling, and perceived scarcity, this research was created with the aim that business owners and governments can take action and make appropriate regulations when a pandemic occurs again in the future. will come. This study involved 300 respondents and was examined using a quantitative non-probability convenience sampling approach with the Smart PLS application to test the validity, reliability, and hypotheses. The results of this study explain that perceived susceptibility, perceived severity, and perceived barriers have a positive relationship with stockpiling, and perceived scarcity moderates the relationship between perceived severity and stockpiling.
Analysis of the implementation of the Jakarta Marathon as a Sports Tourism event for the DKI Jakarta Province Mohamat Emir Ferdian
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.66408

Abstract

Sport Tourism which is routinely held in Jakarta almost every year is the Jakarta Marathon. This sports activity is very popular and in demand by the public both as participants and as spectators of these sports events both from local and foreign tourists and always contributes to increasing income in the tourism sector, especially in DKI Jakarta.The purpose of this study is important in order to realize the goal of developing sports tourism by analyzing its implementation which has reliable prospects to become the leading sector of sports tourism in DKI Jakarta.
Analysis of Entrepreneurship Sustainability in Individual SMEs (One-Man-Show) from A Triple Bottom Line (TBL) Perspective: Study in Depok City, Indonesia Iing Hilman; Masydzulhak Djamil; Ahmad Badawi Saluy; Mafizatun Nurhayati
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.66412

Abstract

This research analyzes the relationship between sustainability practices and business outcomes in small and medium enterprises (SMEs). Sustainability in the context of SMEs managed by the head of the family (a one-man show) is characterized by the ability of SMEs to survive and succeed in a dynamic, competitive, and challenging business environment. SMEs must adapt to the changing environment and take strategies to achieve a balance between the Triple Bottom Line, namely people, planet, and profit, reducing pollution and degrading resources in the long term. The purpose of this article is to comprehend the nature of the sustainability of SMEs managed by the family's head. The results of the analysis show that SMEs must be able to survive economic and social changes, engage in responsible and ethical business practices, use natural resources effectively and protect the environment, and provide high-quality products and services. The results of this paper are in the form of metrics to measure how well SMEs meet the needs of stakeholders. With this sustainability metric, SMEs can observe further using the theme of sustainable practices. Thematic network analysis looks into the following major topics: (1) environmental concern behavior; (2) image and reputation; (3) economic interests; (4) social; and (5) environment. This study also discusses the important implications for SMEs who want to improve performance based on the Triple Bottom Line Theory and business sustainability.
Parents' Religious Considerations When Choosing A School: Marketization of Faith-Based Primary Schools in Indonesia. Rifal Yoga Pratama; Catur Sugiarto
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.66423

Abstract

This study aims to explain the phenomenon of marketization of faith-based elementary schools in Indonesia, the increase in new students in Islamic schools is often linked to the religious awareness of parents. So an investigation was carried out related to the religiosity of parents with their consideration in choosing an elementary school. This study used a qualitative method by involving parents who had different opinions in the consideration of choosing a school. The investigation into parental religiosity was obtained through interviews with 20 parents. Supporting informants: 1 religious teacher and 1 member of the ministry of religion. Broadly speaking, religious parents emphasize a more conscious attitude towards the importance of religious knowledge for their child, with a postulate: the investment in the afterlife. In addition, other considerations of parents place more emphasis on moral education than academic achievement. This study takes a new perspective on the marketization of faith-based primary schools integrated with parental religiosity. By exploring their considerations in choosing the ideal school according to their self-image
Design Architecture Influencer Social Media Management System Using Distributed Ledger Technology Dannies Pahlevi; Gunawan Wang
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.66641

Abstract

The social media industry is currently in hype. However, one thing that was born from this industry is the endorsement business. The background that started this research is because this business has the possibility of fraud on endorsements. The purpose of this research is to solve the problem of fraud by utilizing the architectural design of Distributed Ledger Technology. What is meant is a private blockchain called DLT or Distributed Ledger Technology. By using this technology there is a solution to make the endorsement business trusted and unchanged. With the advantages of blockchain nature, we can create trusted and immutable backing, especially if we implement private DLT. The conclusion we've come to is that in the last 4 years technologies have developed that enable APIs for DLT, what we're going to do is design an API layer that will communicate to the DLT network.
A Literature Review: Future Prophetic Leadership Dian Retnaningdiah; Mellisa Fitri Andriyani Muzakir; Nur Ellyanawati Esty Rahayu; Reno Candra Sangaji; Tomi Agus Triono; Anas Hidayat
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.66715

Abstract

This article discusses the implementation of prophetic leadership for the future. Prophetic leadership refers to the administration applied by the Prophet Muhammad SAW. Prophetic leadership has characteristics and characters that apply religious values to employees or the community to achieve success through shared goals. This study aims to get an overview of the future of prophetic leadership. Data collection techniques and data analysis using library research with the theme of prophetic leadership in the Proquest, Jstor, Emerald, ScienceDirect, and Google Scholar databases. The findings show that prophetic leadership is very influential in social life because leaders must have a clear vision and mission, communicate with subordinates, pay attention to the community's welfare, and provide opportunities for employees to discuss ideas to achieve common goals. Prophetic leadership is very suitable to be applied in organizations and society to achieve shared prosperity
The Role of Remuneration in Improving Budget Implementation Performance: Study at Public Service Agency Universities Herlina Herlina; Sri Isnowati
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.67525

Abstract

The study aims to analyze the effect of understanding financial information systems, competence, understanding of laws and regulations, and training on budget execution performance. The evaluation of budget execution performance is an important indicator of the acceleration and modernization of budget execution in a professional, open, effective, efficient, and responsible manner with the principles of financial management. Additionally, this research also examines whether remuneration serves as a reinforcement or moderation in improving budget execution performance. The research method used is a quantitative approach, analyzing causality between variables. The study used a saturated sample of 117 employees working in the finance sector at Universitas Negeri Semarang. The results of the study demonstrate that only the competency variable has an effect on budget execution performance. The variables of understanding financial information systems, understanding laws and regulations, and training do not have an impact on the performance of budget execution. The research proves that remuneration moderates the effect of competence on budget execution performance. Other variables in this study are not moderated by remuneration on budget execution performance. The research implication is to optimize competence and remuneration to achieve budget execution performance according to planning
The Diamond Fraud Theory for Property and Real Estate to Detect Financial Report Fraud Erisa Aprilia Wicaksari; Syam Widia; Vini Wiratno Putri
Management Analysis Journal Vol 12 No 2 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i2.67211

Abstract

The purpose of this study is to examine the role that fraud diamond components play in identifying financial statement fraud in businesses in the real estate and property sectors. Purposive sampling was employed to choose the sample, and a total of 55 firms were included in the sample. Using the STATA tool, panel data regression was used for the analysis. Financial target, represented by ROA, external pressure, represented by Debt to Equity Ratio, external pressure, represented by Debt to Total Asset Ratio, nature of the industry, represented by Receivable, ineffective monitoring, represented by the number of board directors, ineffective monitoring, represented by Related Parties Receivable, rationalization, represented by Accrual to Total Asset Ratio, represented by Auditor Replacement. Capability are the independent variables in this study. Financial statement fraud is the dependent variable, while earning management is the proxy. The outcome demonstrated that the nature of the industry and rationalization had an impact on financial statement fraud.

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