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The Effectiveness Of Social Media Campaigns On Boycott Participation: The Role Of Boycott Attitudes And Motivation Leni Susanti; Weni Novandari; Refius Pradipta Setyanto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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The efficacy of boycotting brands and companies that affiliate with some issues as a form of nonviolent protest has been subject to growing scrutiny due to several issues impacting the individuals and groups engaged in these movements. This research aims to investigate and ascertain the purchase intention among Indonesian consumers regarding their participation in boycott activities following the global call to boycott products. The population in this study are students who actively use social media and find information about boycotts. A sample of 100 students was used as respondents. SmartPLS version 3 is used as an analysis tool. The survey in this study examines the correlation between seven constructs in the context of the boycott issue through the use of questionnaires. The findings indicate that social media campaigns have no discernible impact and are not significant in influencing purchase intention. And the rest constructs have effect and significant to purchase intention.

Financial Capital and Production Demand for Value-Added Innovations in SMEs Shaferi, Intan; Nawarini, Alisa Tri; Setyanto, Refius Pradipta
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2647

SMEs have characteristics and an important role in the economy. Its independent characteristic makes it must be able to innovate. Innovation that has meaning with added value in innovation. Several influencing factors come from internal and external SMEs. Internal factors are believed to have a fundamental strength for SMEs to innovate. One of them that was used in this research was financial capital. In addition, external factors, also have meaning for innovation. In this research, production from demand was used as variable. This study aims to examine how financial capital and demand of production affect SME innovation. The research was conducted on one hundred SMEs in the Java region of Indonesia. The research was carried out post-pandemic, in first term of 2023. The research was conducted by analyzing the intervariable using the structural equation partial least square model. The research results that financial capital and demand for production influence innovation to create added value for SMEs. Through this research, it is hoped that SMEs will be able to find out that the financial capital factor needs to be strengthened to create innovation. Besides that, production demand also has a role in SMEs seeking innovation by providing added value to their production.

The Antecedents of the Rural Bank Patronage in Indonesia Sri Hayati; Refius Pradipta Setyanto
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.011

Objectives: The objective of the studies is to test the causal models of rural banking patronage behavior are still under research and this study is also aimed at filling the empirical gap. This study operationalizes constructs that better reflect the characteristics and uniqueness of rural banking business processes.Methodology: Data collection was carried out directly by distributing questionnaires to consumers or customers of BPR BKK banks in Banyumas Regency, Purbalingga Regency, and Banjarnegara Regency. The number of samples in this study was determined by the purposive sampling method of as many as 373 people. The analysis tool used is Structural Equation Modeling (SEM) and processed using AMOS software.Finding: The findings of this study stated, among others, the following: (1) Relational benefits have a positive effect on business friendship (2) Relational benefits have a positive effect on brand intimacy (3) Business friendship mediates the effect of relational benefits on brand intimacy (4) Business friendship has a positive effect on brand intimacy (5) Brand intimacy has a positive effect on patronage intention.Conclusion: Customer loyalty to the bank greatly determines the sustainability of the bank's business, especially rural banks which generally have fewer resources than national banks. This study confirms the importance of bank management paying attention to five antecedent variables, namely relational benefits (symbiotic benefits, special treatment benefits, and confidence benefits), business friendships, and brand intimacy.

The Influence of Green Behavior Innovation on Competitive Advantage in Batik Family Business Wachjuni, Wachjuni; Novandari, Weni; Setyanto, Refius Pradipta; Sudarto, Sudarto
ADPEBI International Journal of Business and Social Science Vol. 4 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v4i2.1051

Purpose – This study investigates the impact of green behavior innovation on competitive advantage within Batik SME family businesses, focusing on the influence of emotional intelligence, spiritual intelligence, and green creativity on driving green innovation behavior. Methodology/approach – This study was conducted through a survey research with a quantitative approach, involving 32 Batik SMEs in Indonesia. The testing method employed classical assumption tests, multiple linear regression analysis, and path analysis. Findings – The study finds that Emotional Intelligence positively influences Green Creativity and Green Innovation Behavior, while Spiritual Intelligence has a negative impact on Green Creativity but a positive effect on Green Innovation Behavior. Additionally, Green Creativity plays a crucial role in driving Green Innovation Behavior within family businesses. The findings highlight the significance of Emotional Intelligence and Green Creativity in promoting sustainable practices in Batik SME family businesses Novelty/value – The novelty and value of this research lie in its exploration of the interplay between emotional intelligence, spiritual intelligence, green creativity, and green innovation behavior within Batik SME family businesses in Indonesia. These findings offer a unique perspective on how emotional and spiritual intelligence, coupled with creativity, can enhance competitive advantage and sustainability in the Batik industry.

Financial Capital and Production Demand for Value-Added Innovations in SMEs Shaferi, Intan; Nawarini, Alisa Tri; Setyanto, Refius Pradipta
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2647

SMEs have characteristics and an important role in the economy. Its independent characteristic makes it must be able to innovate. Innovation that has meaning with added value in innovation. Several influencing factors come from internal and external SMEs. Internal factors are believed to have a fundamental strength for SMEs to innovate. One of them that was used in this research was financial capital. In addition, external factors, also have meaning for innovation. In this research, production from demand was used as variable. This study aims to examine how financial capital and demand of production affect SME innovation. The research was conducted on one hundred SMEs in the Java region of Indonesia. The research was carried out post-pandemic, in first term of 2023. The research was conducted by analyzing the intervariable using the structural equation partial least square model. The research results that financial capital and demand for production influence innovation to create added value for SMEs. Through this research, it is hoped that SMEs will be able to find out that the financial capital factor needs to be strengthened to create innovation. Besides that, production demand also has a role in SMEs seeking innovation by providing added value to their production.

Strategic Alliance and Competence Trust: Keys to Successful Marketing Performance in a Yogyakarta Logistics Company Adipura Danang Maulana; Weni Novandari; Refius Pradipta Setyanto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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This study looks at how strategic alliances affect the marketing performance of logistics companies in the Special Region of Yogyakarta. This study places particular emphasis on the mediating role of competence trust. Strategic alliances are important to improve operational efficiency and market access in the era of globalization when the logistics industry is increasingly competitive. It is recognized that trust between alliance partners is an important component that can reduce risk and improve communication, which in turn can result in improved marketing performance. Three hypotheses were made by this study: H1 (strategic alliances impact competence trust), H2 (strategic alliances impact marketing performance), and H3 (strategic alliances impact marketing performance). A quantitative survey with Smart PLS analysis was used, involving 60 companies. The results show that competence trust has a significant influence on marketing performance (H1 accepted), but strategic alliances have no significant influence on competence trust and marketing performance (H2 and H3). The results suggest that trust in alliance relationships is critical to improving marketing performance, and recommend further research involving additional variables.

Entrepreneurial Orientation and Marketing Innovation ON PERFORMANCE MARKETING WITH LEVEL OF COMPETITION AS INTERVENING VARIABLES (Survey on UMKM Actors in KUNIGAN DISTRICT) Gunawan, Wely Hadi; Novandari, Weni; Setyanto, Refius Pradipta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14105

The phenomenon in this research is the market share, especially MSMEs in Kuningan Regency, which experienced a decline in sales from year to year. So it can be interpreted thatThe Kuningan Regency MSME market share experienced negative growth. This lessonaims to find out or analyze the influence of green marketing and corporate socialresponsibility for purchasing decisions through consumer knowledge. The sample taken was 150 MSMEs in Kuningan Regency. The research instrument was in the form of distributing questionnaires via Google from. The data analysis technique used is Structural Equation Modeling (SEM). The results of hypothesis testing show that (1) Entrepreneurial Orientation has a positive and significant influence on the Level of Competition. (2) Marketing Innovation has a significant positive impact on the Level of Competition. (3) Entrepreneurial Orientation has a positive and significant impact on Marketing Performance. (4) Marketing Innovation has no effect on Marketing Performance decisions. (5) The level of Interference has a positive effect on purchasing decisionsand has a positive effect on Important Marketing Performance. (6) Entrepreneurial Orientation has a positive effect on Marketing Performance through Marketing Innovation. (7) Marketing Innovation has a positive effect on Marketing Performance through Level

THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER Virdies Nur Cahya; Refius Pradipta Setyanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3624

Research purposes:This study aims to analyze the influence of Social Media Marketing (SMM) on thrift clothing purchase intention with gender as a moderating variable. Research Methods: This study uses a quantitative approach with a survey method of 400 respondents who have purchased or are interested in thrift fashion products. Data analysis was conducted using multiple linear regression and moderated regression analysis (MRA) to test the interaction effect between SMM and gender. Originality/Novelty: The novelty of this study lies in the gender interaction approach in the digital marketing model for thrift products, which is still rarely studied in the context of Indonesian consumers. This study also contributes to the social media-based marketing literature with a focus on gender segmentation. Research Results: The results show that SMM has a positive and significant effect on thrift clothing purchase intention. Gender is proven to significantly moderate the relationship, with a stronger influence on the female consumer group. Findings from the multi-group analysis indicate that marketing strategies through social media are more effective in shaping women's purchase intention than men's. Implications: This study provides implications that digital marketing strategies need to be tailored to consumer demographic characteristics, particularly gender, to increase campaign effectiveness and purchase conversions in the thrift fashion industry.

PENERAPAN TEKNOLOGI PENGOLAHAN SAMPAH ORGANIK DESA SALEM BREBES MENUJU DESA MANDIRI SAMPAH Listiowati, Emyliana; Setyanto, Refius Pradipta; Ambarningrum, Trisnowati Budi; Pamudji, Ganjar; Susanto, Irwan; Lestari, Sri
Jurnal Abdi Insani Vol 12 No 2 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i2.2020

Waste management is a global problem in Indonesia. Salem Village is one of the villages in Brebes Regency where waste management is not optimal. The condition of the increasingly piled up waste without processing creates an unpleasant odor and disturbs the health of the surrounding community. The waste processing carried out is burning the existing waste, which adds to the problem of air pollution. As a result of continuous waste burning, the hangar was also burned. The impact of burning waste is very dangerous because it releases monoxide gas which disturbs public health. The purpose of this program is to provide socialization of waste processing, waste banks, Village Regulations on waste management, waste processing technology based on BSF flies and maggots into exoenzyme products that have economic value. Activity methods include lectures and discussions, training, demonstration plots and mentoring. Socialization to cadres and administrators of Bumdes Bina Usaha Salem Village regarding a) independent waste management and waste bank applications; b) socialization of village regulations (perdes) governing waste management, c) dissemination of information about organic waste processing technology based on BSF maggots and Ecoenzymes.The results of the socialization showed an increase in participants' knowledge about the necessity of business management and group management, village regulations governing waste management, the bioecology of BSF maggots, and the technology of organic waste bioconversion using BSF maggots. The training and demonstration plots provided to partners included preparation for waste processing, ecoenzym production, baby maggot maintenance, organic waste processing techniques with BSF maggots, and prepupa harvesting. The evaluation of the activity showed that the pre-test scores initially ranged from 25 (5.88%) to 75 (5.88%). After the technology transfer, the post-test scores increased to a range of 60 (5.88%) to 85 (11.77%). The Community Service Program can realize the independence of the residents of Salem village in managing organic waste.

Exploring the Importance of the Perceived Value: Evaluation at BNI City Station for Smart City-Based Transportation Excellence Riyadi, Gotro Nur; Setyanto, Refius Pradipta
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 5 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i5.4123

This study investigates the influence of perceived facilities, perceived quality, customer satisfaction, and customer loyalty on behavioral intention at BNI City Station within the framework of Smart City Transportation. As urban transportation becomes increasingly integrated with smart city initiatives, understanding commuter behavior in response to infrastructure quality is critical. This research employs a quantitative approach using survey data collected from individuals familiar with BNI City Station, who have utilized its facilities and services multiple times over the past year. The questionnaire was designed to capture respondents' perceptions and behavioral tendencies related to the station experience. Data analysis was conducted using SPSS for preliminary statistical testing, followed by hypothesis testing using Structural Equation Modeling (SEM) through the AMOS 24 software. The findings reveal that perceived facilities and perceived quality significantly influence customer satisfaction, which in turn has a direct and substantial effect on customer loyalty and behavioral intention. The study highlights the importance of maintaining high-quality station facilities and services to foster positive user experiences and repeated usage, supporting the development of sustainable smart transportation systems in urban areas. These results provide practical implications for transportation planners, city developers, and stakeholders involved in enhancing customer-centered public transportation infrastructures.

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