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All Journal Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Indonesia Performance International Journal of Economics, Business and Accounting Research (IJEBAR) JOURNAL OF RESEARCH IN MANAGEMENT Jurnal Abdi Insani International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ADPEBI International Journal of Business and Social Science Jurnal Locus Penelitian dan Pengabdian Journal Economic Insights Journal of International Conference Proceedings International Journal of Management, Economic, Business and Accounting Jurnal Ekonomi, Bisnis, dan Akuntansi Miftah International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Proceeding of The International Conference on Management, Entrepreneurship, and Business
Setyanto, Refius Pradipta
Faculty Of Economics And Business Universitas Jenderal Soedirman
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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The Role Of Digital Literacy On The Social Media Performance Of Batik MSMEs With Digital Capability As An Intervening Variable Reza Rahmadi Hasibuan; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.971

Abstract

MSMEs are the most important pillar in the Indonesian economy. The contribution of MSMEs to the Indonesian economy with one of the MSMEs that supports the Indonesian economy is batik. Barlingmascakeb is one of the residencies that produces and sells batik throughout Indonesia. The aim of this research is to examine the influence of digital literacy on the social media performance of batik MSMEs which is mediated by digital capability. This type of research is quantitative, sampling uses purposive sampling. The number of respondents in this research was 149 Batik MSMEs who implemented digitalization and the analysis tool in this research used SmartPLS. The results of this research are that digital literacy influences social marketing performance, digital literacy influences digital capability, digital capability influences social marketing performance and digital capability mediates digital literacy on social media performance.
The Impact of Family Dynamics on Marketing Performance: The Role of Marketing Agility as a Mediating Variable in the Context of SMEs. Wisanggeni bagus Anggoro; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.990

Abstract

Tis Article discuss the impact of family dynamics on the marketing performance, with marketing agility as a mediating variable. This research is quantitative research that conducted in SME sector. The data was collected thrugh 5 resiident in central java, using sample of 150 SME using 5 point likert scale. The data was analyzed througe structured equation modeling. Result found that Family dinamics has indirect impact on marketing performance this becaise the family dynamics will impacting the ability of a company to do the marketing agility. This research recommend the family corporate should do the best way to get the marketing agility so they can increase their market performance. This research limit on its rage for only has been done in 5 resident in central java, so the next research should enlarge the sample of the study.
Comparison Analysis of Patient’s Satisfaction Towards Dental Treatment by Dental Co-Ass Students and Dentist Practitioner on RSGMP Jenderal Soedirman University Shabrina Nur Zahra Setiawati; Refius Pradipta Setyanto; Joko Mulyanto
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.55

Abstract

User satisfaction in a health system is defined as the way the person perceived the service and its judgements about the care received. In Indonesia, health provider who could give dental treatments are Dentist, Dental Specialist, and Dental Co-ass Students under the supervision of Dentist in Charge of Service (DPJP) and under applicable laws and regulations. The objective of this research was to analyze whether there was a significant difference between patient’s satisfaction towards dental and oral treatment by dental co-ass students and dentist practitioner on RSGMP Jendreral Soedirman University, and measured using the Patient Satisfaction Questionnaire-18 (PSQ-18) that was modified according to field condition. Hypothesis of this research was there was a significant difference between patient satisfaction who received dental and oral treatment by co-ass students and dentist practitioner on RSGMP Jenderal Soedirman University. Result show that patient received treatment from general dentist showed higher level of satisfaction compared to patient received treatment from dental co-ass. The management of RSGMP Universitas jenderal Soedirman as a service provider needs to evaluate aspects which are still lacking in order to improve the quality of health services. Further research is needed to compare between patient satisfaction at RSGMP Universitas Jenderal Soedirman and patient satisfaction at other hospitals.
Entrepreneurial Orientation and Marketing Innovation ON PERFORMANCE MARKETING WITH LEVEL OF COMPETITION AS INTERVENING VARIABLES (Survey on UMKM Actors in KUNIGAN DISTRICT) Gunawan, Wely Hadi; Novandari, Weni; Setyanto, Refius Pradipta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14105

Abstract

The phenomenon in this research is the market share, especially MSMEs in Kuningan Regency, which experienced a decline in sales from year to year. So it can be interpreted thatThe Kuningan Regency MSME market share experienced negative growth. This lessonaims to find out or analyze the influence of green marketing and corporate socialresponsibility for purchasing decisions through consumer knowledge. The sample taken was 150 MSMEs in Kuningan Regency. The research instrument was in the form of distributing questionnaires via Google from. The data analysis technique used is Structural Equation Modeling (SEM). The results of hypothesis testing show that (1) Entrepreneurial Orientation has a positive and significant influence on the Level of Competition. (2) Marketing Innovation has a significant positive impact on the Level of Competition. (3) Entrepreneurial Orientation has a positive and significant impact on Marketing Performance. (4) Marketing Innovation has no effect on Marketing Performance decisions. (5) The level of Interference has a positive effect on purchasing decisionsand has a positive effect on Important Marketing Performance. (6) Entrepreneurial Orientation has a positive effect on Marketing Performance through Marketing Innovation. (7) Marketing Innovation has a positive effect on Marketing Performance through Level
Adopsi Inovasi Teknologi Pemasaran Digital pada UMKM Batik MGA Pekalongan dan Batik R Banyumas Rosada, Amalia Rosada; Setyanto, Refius Pradipta
Journal Economic Insights Vol. 4 No. 1 (2025): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jei.v4i1.169

Abstract

Penelitian ini merupakan penelitian studi kasus yang bertujuan untuk memahami isu atau permasalahan dengan menggunakan beberapa kasus. Tujuan dari penelitian ini adalah untuk mengidentifikasi konsep atau mekanisme yang diterapkan oleh UMKM Batik MGA Pekalongan dan R Batik Banyumas serta tahapan yang dilakukan oleh UMKM Batik MGA dan R Batik dalam pemasaran teknologi digital sehingga kategori tipe adopter dapat diidentifikasi. Sampel dalam penelitian ini adalah pemilik dan pemasar digital. Pengumpulan data dilakukan dengan teknik observasi, wawancara, dan dokumentasi. Sementara itu, analisis data menggunakan metode Miles dan Huberman, yang meliputi kegiatan reduksi data, penyajian data, serta penarikan kesimpulan/verifikasi. Peneliti menerapkan teknik triangulasi untuk memeriksa validitas data dalam penelitian ini. Hasil penelitian menunjukkan bahwa kedua UMKM telah memahami inovasi digital pada tahap pengetahuan. Dalam tahap persuasi, keduanya mendukung inovasi, tetapi generasi Baby Boomers cenderung hanya fokus pada produksi tanpa tindakan khusus. Pada tahap keputusan, generasi Digital Immigrant membentuk perusahaan atau divisi baru untuk menangani pemasaran digital, sementara generasi Baby Boomers masih mengadopsi inovasi yang diperkenalkan oleh anak mereka. Dalam tahap penerapan, generasi Digital Immigrant memanfaatkan situs web, media sosial, SEO, dan PPC, sedangkan generasi Baby Boomers hanya menggunakan platform media sosial seperti Facebook dan Instagram. Pada tahap konfirmasi, Batik MGA telah mencapai kelompok Early Majority dan hampir memasuki Early Adopter, sementara Batik R masih lebih konservatif dalam mengadopsi inovasi digital
Analisis Penerapan Etika Bisnis Islam Dalam Komunikasi Pemasaran Produk Simpanan Simbakota di BMT Dana Mentari Muhammadiyah Purwokerto Sulasih, Sulasih; Novandari, Weni; Setyanto, Refius Pradipta
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 2 No. 1 (2024): April 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v2i1.213

Abstract

BMT Dana Mentari Muhammadiyah Purwokerto Karanglewas Service Office presents the SIMBAKOTA savings product which aims to meet customers' basic needs on Eid. In marketing SIMBAKOTA products, of course, it is adapted to Islamic business ethics and marketing communications in order to create good service to customers so that it can increase the number of customers and income every year. This research is field research using a qualitative approach method with descriptive analysis. The results of this research have implemented Islamic business ethics in running its business by prioritizing the values of monotheism, balance, free will, responsibility and ihsan. As well as its relationship with marketing communications in accordance with good marketing principles which pay attention to the principles of advertising, personal selling, sales promotion, public relations and publicity
Use of Social Media Marketing among MSMEs: Driving and Inhibiting Factors sulasih, Sulasih; Novandari, Weni; Suroso, Agus; Setyanto, Refius Pradipta
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.5475

Abstract

This study aims to determine the factors driving and inhibiting social media marketing use among Small, Micro, and Medium Enterprises (MSMEs). Data were analyzed using the quantitative descriptive technique as percentages. This study also used confirmatory factor analysis (CFA). Based on the results of the descriptive statistical analysis, it was found that the driving factor for MSMEs in Banyumas to use social media was to engage with consumers. On the contrary, the main factors that hinder the use of social media are the lack of time to create consistent and scheduled content and the difficulty in determining interesting topics. Meanwhile, the CFA analysis revealed that the main driving factor contributing to the highest use of social media use is seen from eigenvalues, that is, that social media is used for marketing activities. The main inhibiting factor seen from the eigenvalues is the limited time to create consistent and scheduled content. In addition to that, difficulty in finding followers, network restrictions, and unsupported features of mobile phones are other factors that inhibit social media use. The originality of this research is considered very limited, as it only examines the driving and inhibiting factors for microscale MSMEs. More research should focus on a widely used social media platform and the type of business because every business has different characteristics. Keywords — MSMEs; Social Media; Technology
The Antecedents of the Rural Bank Patronage in Indonesia Hayati, Sri; Setyanto, Refius Pradipta
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.011

Abstract

Objectives: The objective of the studies is to test the causal models of rural banking patronage behavior are still under research and this study is also aimed at filling the empirical gap. This study operationalizes constructs that better reflect the characteristics and uniqueness of rural banking business processes.Methodology: Data collection was carried out directly by distributing questionnaires to consumers or customers of BPR BKK banks in Banyumas Regency, Purbalingga Regency, and Banjarnegara Regency. The number of samples in this study was determined by the purposive sampling method of as many as 373 people. The analysis tool used is Structural Equation Modeling (SEM) and processed using AMOS software.Finding: The findings of this study stated, among others, the following: (1) Relational benefits have a positive effect on business friendship (2) Relational benefits have a positive effect on brand intimacy (3) Business friendship mediates the effect of relational benefits on brand intimacy (4) Business friendship has a positive effect on brand intimacy (5) Brand intimacy has a positive effect on patronage intention.Conclusion: Customer loyalty to the bank greatly determines the sustainability of the bank's business, especially rural banks which generally have fewer resources than national banks. This study confirms the importance of bank management paying attention to five antecedent variables, namely relational benefits (symbiotic benefits, special treatment benefits, and confidence benefits), business friendships, and brand intimacy.
Co-Authors . Wachjuni ABDILLAH NATA PRASETYA, MUHAMMAD FARHAN Adipura Danang Maulana Agapito Barros Agus Suroso Agus Suroso Agus Suroso Alisa Tri Nawarini, Alisa Tri Ary Yunanto Banani, Ade Diyah Trimaryani Eka Parianti Eman Sulaiman Emyliana Listiowati, Emyliana Hasibuan, Reza Rahmadi Intan Shaferi, Intan Irwan Susanto Joko Mulyanto Kuswoyo Kuswoyo Leni Susanti Maemonah, Maemonah Najmudin NUGRAHA, ANAS Nuniek Tri Yuntanti Nur Choirul Afif oryz agnu dian wulandari Pamudji, Ganjar Raras Nuring Sasongkowati Rio Dhani Laksana Riyadi, Gotro Nur Rosada, Amalia Rosada Saripermanik Budayanti Shabrina Nur Zahra Setiawati Silvia Van Marsally Sri Hayati, Sri Sri Lestari Sri Lestari Sudarto Sudarto Sulasih Sulasih SUSANTO, FADLY FERDHIAN Trisnowati Budi Ambarningrum Virdies Nur Cahya Wely Hadi Gunawan Weni Novandari Weni Novandari Weni Novandari Wenti Ayu Sunarjo Wisanggeni bagus Anggoro Yordan Hermawan Apidana