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All Journal Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen MIX : Jurnal Ilmiah Manajemen Performance International Journal of Economics, Business and Accounting Research (IJEBAR) JOURNAL OF RESEARCH IN MANAGEMENT Jurnal Abdi Insani International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ADPEBI International Journal of Business and Social Science Jurnal Locus Penelitian dan Pengabdian Journal of International Conference Proceedings International Journal of Management, Economic, Business and Accounting Jurnal Ekonomi, Bisnis, dan Akuntansi International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Proceeding of The International Conference on Management, Entrepreneurship, and Business
Setyanto, Refius Pradipta
Faculty Of Economics And Business Universitas Jenderal Soedirman
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Improving The Marketing Performance Of District Umkm. Banyumas Through Ambidexterity: A Social Network Theory Approach Saripermanik Budayanti; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.943

Abstract

The ability to build social networks is important for MSMEs because social networks can provide opportunities for MSMEs to gain new customers, resources and market opportunities, which are important for their survival and growth, especially in rapidly changing markets. The aim of this research is to explore the Ambidexterity capabilities of MSMEs in Banyumas, with a focus on social network theory. Social networks are essential in providing resources, information, and support, which in turn influences the balance between exploration and exploitation activities in organizations. The number of samples in this study was 131 respondents from MSME actors and was analyzed using SmartPLS. The results of this research are that Strong Ties has a positive effect on Ambidexterity in Banyumas MSMEs. Weak Ties has a positive effect on Ambidexterity in Banyumas MSMEs. Strong Ties has a positive effect on Marketing Performance in Banyumas MSMEs. Weak Ties has a positive effect on Marketing Performance in Banyumas MSMEs and Ambidexterity has a positive effect on marketing performance.
The Role Of Digital Literacy On The Social Media Performance Of Batik MSMEs With Digital Capability As An Intervening Variable Reza Rahmadi Hasibuan; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.971

Abstract

MSMEs are the most important pillar in the Indonesian economy. The contribution of MSMEs to the Indonesian economy with one of the MSMEs that supports the Indonesian economy is batik. Barlingmascakeb is one of the residencies that produces and sells batik throughout Indonesia. The aim of this research is to examine the influence of digital literacy on the social media performance of batik MSMEs which is mediated by digital capability. This type of research is quantitative, sampling uses purposive sampling. The number of respondents in this research was 149 Batik MSMEs who implemented digitalization and the analysis tool in this research used SmartPLS. The results of this research are that digital literacy influences social marketing performance, digital literacy influences digital capability, digital capability influences social marketing performance and digital capability mediates digital literacy on social media performance.
The Impact of Family Dynamics on Marketing Performance: The Role of Marketing Agility as a Mediating Variable in the Context of SMEs. Wisanggeni bagus Anggoro; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.990

Abstract

Tis Article discuss the impact of family dynamics on the marketing performance, with marketing agility as a mediating variable. This research is quantitative research that conducted in SME sector. The data was collected thrugh 5 resiident in central java, using sample of 150 SME using 5 point likert scale. The data was analyzed througe structured equation modeling. Result found that Family dinamics has indirect impact on marketing performance this becaise the family dynamics will impacting the ability of a company to do the marketing agility. This research recommend the family corporate should do the best way to get the marketing agility so they can increase their market performance. This research limit on its rage for only has been done in 5 resident in central java, so the next research should enlarge the sample of the study.
Comparison Analysis of Patient’s Satisfaction Towards Dental Treatment by Dental Co-Ass Students and Dentist Practitioner on RSGMP Jenderal Soedirman University Shabrina Nur Zahra Setiawati; Refius Pradipta Setyanto; Joko Mulyanto
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.55

Abstract

User satisfaction in a health system is defined as the way the person perceived the service and its judgements about the care received. In Indonesia, health provider who could give dental treatments are Dentist, Dental Specialist, and Dental Co-ass Students under the supervision of Dentist in Charge of Service (DPJP) and under applicable laws and regulations. The objective of this research was to analyze whether there was a significant difference between patient’s satisfaction towards dental and oral treatment by dental co-ass students and dentist practitioner on RSGMP Jendreral Soedirman University, and measured using the Patient Satisfaction Questionnaire-18 (PSQ-18) that was modified according to field condition. Hypothesis of this research was there was a significant difference between patient satisfaction who received dental and oral treatment by co-ass students and dentist practitioner on RSGMP Jenderal Soedirman University. Result show that patient received treatment from general dentist showed higher level of satisfaction compared to patient received treatment from dental co-ass. The management of RSGMP Universitas jenderal Soedirman as a service provider needs to evaluate aspects which are still lacking in order to improve the quality of health services. Further research is needed to compare between patient satisfaction at RSGMP Universitas Jenderal Soedirman and patient satisfaction at other hospitals.
Entrepreneurial Orientation and Marketing Innovation ON PERFORMANCE MARKETING WITH LEVEL OF COMPETITION AS INTERVENING VARIABLES (Survey on UMKM Actors in KUNIGAN DISTRICT) Gunawan, Wely Hadi; Novandari, Weni; Setyanto, Refius Pradipta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14105

Abstract

The phenomenon in this research is the market share, especially MSMEs in Kuningan Regency, which experienced a decline in sales from year to year. So it can be interpreted thatThe Kuningan Regency MSME market share experienced negative growth. This lessonaims to find out or analyze the influence of green marketing and corporate socialresponsibility for purchasing decisions through consumer knowledge. The sample taken was 150 MSMEs in Kuningan Regency. The research instrument was in the form of distributing questionnaires via Google from. The data analysis technique used is Structural Equation Modeling (SEM). The results of hypothesis testing show that (1) Entrepreneurial Orientation has a positive and significant influence on the Level of Competition. (2) Marketing Innovation has a significant positive impact on the Level of Competition. (3) Entrepreneurial Orientation has a positive and significant impact on Marketing Performance. (4) Marketing Innovation has no effect on Marketing Performance decisions. (5) The level of Interference has a positive effect on purchasing decisionsand has a positive effect on Important Marketing Performance. (6) Entrepreneurial Orientation has a positive effect on Marketing Performance through Marketing Innovation. (7) Marketing Innovation has a positive effect on Marketing Performance through Level
Co-Authors . Wachjuni ABDILLAH NATA PRASETYA, MUHAMMAD FARHAN Ade Banani Adipura Danang Maulana Agapito Barros Agus Suroso Agus Suroso Alisa Tri Nawarini, Alisa Tri Ary Yunanto Diyah Trimaryani Eka Parianti Eman Sulaiman Emyliana Listiowati, Emyliana Hasibuan, Reza Rahmadi Intan Shaferi, Intan Irwan Susanto Joko Mulyanto Kuswoyo Kuswoyo Leni Susanti Maemonah, Maemonah Najmudin NUGRAHA, ANAS Nuniek Tri Yuntanti Nur Choirul Afif oryz agnu dian wulandari Pamudji, Ganjar Raras Nuring Sasongkowati Rio Dhani Laksana Riyadi, Gotro Nur Saripermanik Budayanti Shabrina Nur Zahra Setiawati Silvia Van Marsally Sri Hayati Sri Lestari Sri Lestari Sudarto Sudarto SUSANTO, FADLY FERDHIAN Trisnowati Budi Ambarningrum Virdies Nur Cahya Wely Hadi Gunawan Weni Novandari Weni Novandari Weni Novandari Wenti Ayu Sunarjo Wisanggeni bagus Anggoro Yordan Hermawan Apidana