Garuda - Garba Rujukan Digital

Optimalisasi Manajemen Kinerja dan Teknologi Digital dalam Meningkatkan Kualitas Pelayanan Publik pada Disdukcapil Kota Surabaya Muhammad Fu’ad Abdullah; Rukin Rukin; Ady Setiawan
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4229

This study aims to analyze strategies for improving service quality at the Population and Civil Registration Office (Disdukcapil) of Surabaya City through performance management of apparatus, optimization of digital technology utilization, and integration of good governance principles. Disdukcapil faces complex challenges due to high population mobility and increasing public demands for fast, transparent, and accountable services. Using a qualitative approach with observations and in-depth interviews with apparatus and service users, the study finds that successful public service delivery depends not only on system modernization but also on the capability of human resources to operate the system professionally and with integrity. Implementation of performance appraisal based on Employee Performance Targets (SKP), competency evaluations, and a fair reward and punishment system are crucial foundations to encourage productivity and an adaptive work culture. Information technology acts as an accelerator for service efficiency but is only effective if supported by adequate digital literacy among the public. Therefore, strategies to enhance service quality must combine strengthening internal bureaucratic capacity with empowering the community as active partners. The study concludes that the success of local public service reform relies on harmonizing policy instruments, digital infrastructure, and good governance values. Bureaucratic transformation oriented toward public satisfaction must be built through accountable, responsive, and inclusive systems to deliver excellent, fair, and sustainable services. The findings provide important foundations for formulating equitable and performance-based public service policies.

Strategi Penguatan Performa UMKM melalui Digitalisasi Pemasaran dan Optimalisasi Media Sosial di Kelurahan Klangon Kecamatan Bojonegoro Kabupaten Bojonegoro Jawa Timur Suryati Eko Putro; Wahyu Rochana; Dina Susiani; Totok Mardianto; Shindu Hargo Dedali; Agung Pribadhi; Agus Agus; Rukin Rukin; Muhammad Sujudi; Nyardi Nyardi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i3.3035

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving national economic growth and are the main pillars of the community's economy. However, challenges in the digital era require MSMEs to adapt quickly, especially in marketing aspects, which are increasingly shifting to the digital realm. This community service activity discussed strategies for strengthening MSME performance through marketing digitalization and optimizing social media as a means of promotion and interaction with consumers. The activity was held in Klangon Village, Bojonegoro District, Bojonegoro Regency, East Java. The method used in this activity was a qualitative descriptive approach combined with a literature study related to the use of digital technology to support MSME marketing strategies. The identification results showed that the use of digital platforms such as social media, marketplaces, and business websites can have a significant impact on increasing product visibility, marketing efficiency, and expanding market reach, both locally, regionally, and nationally. Optimizing social media not only functions as a promotional tool but also builds more intensive interactions with consumers. Through the presentation of relevant, creative, and interactive content, MSMEs are able to increase customer engagement and strengthen brand loyalty. The findings of this activity confirm that digital marketing integrated with digital communication strategies can strengthen the competitiveness of MSMEs amidst increasingly fierce market competition. However, challenges remain, including limited digital literacy, a lack of technical skills, and a lack of understanding of effective digital marketing strategies among MSMEs. Therefore, ongoing efforts are needed to improve digital literacy, provide technical training, provide intensive mentoring, and provide policy support from the government and relevant stakeholders.

EKSPLORASI STRATEGI PEMASARAN BERBASIS INTEGRASI SWOT DAN BUSINESS MODEL CANVAS PADA KEDAI KOPI BEDREK UNTUK MENINGKATKAN KEUNGGULAN BERSAING Johanda F, Petrus Damianus; Rukin, Rukin; Sudarsono, Heri
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132543

This study aims to explore the marketing strategies of Kedai Kopi Bedrek by integrating SWOT analysis and the Business Model Canvas (BMC) to strengthen competitive advantage in the increasingly dynamic coffee industry. The research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation involving the café’s management and customers. SWOT analysis was applied to identify internal strengths and weaknesses, as well as external opportunities and threats, while the BMC framework was utilized to map the nine essential components of the business model, including value propositions, customer segments, distribution channels, and customer relationships. The findings reveal that Kedai Kopi Bedrek’s strengths lie in its differentiated products rooted in local wisdom, strategic location, and a loyal customer community. However, limitations were found in promotional resources and human capital capacity. Major opportunities arise from the growing coffee consumption trend among younger generations, the rapid advancement of digital technology, and potential collaboration with creative communities. On the other hand, threats include intense competition from modern coffee shops, fluctuating raw material prices, and shifting consumer preferences. The integration of SWOT and BMC led to several priority strategies, such as strengthening branding based on local values, optimizing digital marketing, diversifying menu offerings, and developing strategic partnerships with local businesses. These findings emphasize that a marketing strategy derived from the integration of SWOT and BMC provides a more comprehensive direction to enhance competitiveness and ensure business sustainability for Kedai Kopi Bedrek

PELATIHAN PENULISAN BUKU REFERENSI BAGI GURU SEKOLAH DASAR SEBAGAI UPAYA PENINGKATAN BUDAYA LITERASI Rukin, Rukin
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.6781

The dynamic development of the education sector requires teachers who are highly motivated and skilled in adapting to technological advancements. One effective strategy for elementary school teachers is to develop engaging, student-centered, and environmentally contextual learning materials. To support this, higher education institutions play a vital role in offering direction, encouragement, and mentoring through community service programs. This initiative aimed to enhance the competencies of teachers at SD Arjowinangun 2 and SDN Polehan 5 in Malang City by equipping them with the skills and independence to write reference books that support classroom learning. The program combined independent mentoring and classical in-school training, implemented over three months, with a two-day intensive session on August 7–8, 2024, followed by post-training mentoring. Teachers received detailed guidance on drafting, structuring, and publishing reference books. Throughout the sessions, participants engaged in active discussions to address challenges in the writing process. As a result, teachers successfully produced reference books tailored to the needs of their students, contributing to the availability of contextual learning resources and the overall improvement of instructional quality in elementary education in SD Arjowinangun 2 and SDN Polehan 5 in Malang City in supporting the learning process.

Dampak program peningkatan kapasitas sumber daya manusia dalam pengelolaan Wisata Air Silowo, Kabupaten Tuban Fitra, Mochammad Sugeng; Rukin, Rukin; Soedarsono, Heri
Jurnal Bisnis Mahasiswa Vol 5 No 6 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.838

Penelitian ini bertujuan untuk mendiskripsikan dampak dari pelaksanaan program peningkatan kapasitas sumber daya manusia (SDM) yang dilakukan oleh Badan Usaha Milik Desa (BUMDes) Kusuma Jaya Mandirejo terhadap pengelola wisata Air Silowo di Desa Mandirejo, Kecamatan Merakurak, Kabupaten Tuban. Metode penelitian menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif, serta studi dokumentasi dan Analisis data dilakukan dengan menggunakan teori capacity building yang menekankan pada pengembangan kapasitas individu, organisasi, kelembagaan, dan dampaknya terhadap komunitas. Hasil penelitian menunjukkan bahwa pelaksanaan program peningkatan kapasitas berjalan sistematis dan kolaboratif. Faktor pendukung utama di antaranya adalah struktur organisasi yang jelas, dukungan pendanaan dari APBDes dan mitra, budaya musyawarah, serta antusiasme masyarakat. Hambatan yang ditemukan meliputi keterbatasan anggaran pelatihan, ketergantungan pada dukungan eksternal, dan resistensi perubahan pola piki. Penelitian merekomendasikan penguatan pelatihan berkelanjutan, kolaborasi multi-pihak, optimalisasi teknologi digital, serta strategi partisipatif dalam pengelolaan untuk menjamin keberlanjutan dan daya saing ekowisata berbasis komunitas.

STUDI TURNOVER SUMBER DAYA INSANI PADA LEMBAGA AMIL ZAKAT INFAQ LAZISNU PCNU BABAT DALAM PERSPEKTIF EKONOMI ISLAM Subhan, Mohammad; Rukin; Sudarsono, Heri
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities, November 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.780

Fenomena turnover sumber daya insani (SDI) pada lembaga filantropi Islam menjadi tantangan serius dalam menjaga keberlanjutan program, akuntabilitas publik, dan integritas kelembagaan. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mendorong terjadinya turnover SDI di Lembaga Amil Zakat Infaq Shadaqah Nahdlatul Ulama (LAZISNU) PCNU Babat dalam perspektif ekonomi Islam. Menggunakan pendekatan kualitatif dengan metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, kemudian dianalisis secara tematik. Hasil penelitian menunjukkan bahwa tingginya angka turnover dipengaruhi oleh lemahnya kepemimpinan transformatif, ketimpangan sistem kompensasi, minimnya penghargaan spiritual, budaya organisasi yang tidak inklusif, serta absennya manajemen kinerja berbasis nilai. Dalam perspektif ekonomi Islam, realitas ini mencerminkan penyimpangan dari prinsip-prinsip maqāṣid al-sharī‘ah, terutama dalam aspek pemeliharaan jiwa (ḥifẓ al-nafs), harta (ḥifẓ al-māl), dan kehormatan SDI sebagai pelayan umat. Turnover yang tinggi juga berdampak pada turunnya efektivitas distribusi zakat, lemahnya partisipasi sosial, serta terganggunya regenerasi kelembagaan. Penelitian ini merekomendasikan perlunya reformulasi kebijakan manajemen SDI berbasis syariah yang tidak hanya berorientasi pada efisiensi, tetapi juga keadilan, kebermaknaan kerja, dan spiritualitas. Dengan demikian, manajemen SDI yang berlandaskan nilai-nilai Islam substantif menjadi syarat mutlak bagi keberlanjutan lembaga zakat yang profesional, amanah, dan berkeadilan sosial.

PELATIHAN PENULISAN BUKU REFERENSI BAGI GURU SEKOLAH DASAR SEBAGAI UPAYA PENINGKATAN BUDAYA LITERASI Rukin, Rukin
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.6781

The dynamic development of the education sector requires teachers who are highly motivated and skilled in adapting to technological advancements. One effective strategy for elementary school teachers is to develop engaging, student-centered, and environmentally contextual learning materials. To support this, higher education institutions play a vital role in offering direction, encouragement, and mentoring through community service programs. This initiative aimed to enhance the competencies of teachers at SD Arjowinangun 2 and SDN Polehan 5 in Malang City by equipping them with the skills and independence to write reference books that support classroom learning. The program combined independent mentoring and classical in-school training, implemented over three months, with a two-day intensive session on August 7–8, 2024, followed by post-training mentoring. Teachers received detailed guidance on drafting, structuring, and publishing reference books. Throughout the sessions, participants engaged in active discussions to address challenges in the writing process. As a result, teachers successfully produced reference books tailored to the needs of their students, contributing to the availability of contextual learning resources and the overall improvement of instructional quality in elementary education in SD Arjowinangun 2 and SDN Polehan 5 in Malang City in supporting the learning process.

Economic Growth: Welfare Of Non-Civil Servant Families Rukin Rukin; Achmad Fanani Yunianto
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4329

This research intended to analyze the economic growth and family welfare. The implications on economic growth and welfare in this framework, it is driven by economic growth. This research was conducted in Surabaya which covered 105 supervisors as respondent. This research by utilizing Regression, the technique was processed with SPSS 20 to analyze hypothesis. The intercorrelations models between these variables in this study revealed that the hypothesis have significant correlation. The result of this research were empirical date of the development of the theoretical of economic science.

Inovasi Kebijakan Pembangunan Pariwisata Untuk Mengurangi Kemiskinan di Wilayah Pesisir Rukin Rukin
Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Vol 16, No 1 (2026): Juni 2026
Publisher : Balai Besar Riset Sosial Ekonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/jksekp.v16i1.16550

Wilayah pesisir Kabupaten Malang memiliki potensi wisata strategis yang dapat diolah sebagai instrumen kebijakan untuk menggerakkan ekonomi desa dan menekan kemiskinan struktural. Destinasi seperti Balekambang, Sendang Biru, dan Tiga Warna menawarkan keunggulan ekologis dan kultural yang membuka ruang diversifikasi ekonomi bagi warga yang selama ini bergantung pada perikanan tradisional. Penelitian ini bertujuan menganalisis potensi, tantangan, dan peluang pengembangan pariwisata pesisir Kabupaten Malang sebagai strategi pengentasan kemiskinan berbasis potensi lokal. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi pustaka (library research) dan analisis kebijakan (policy analysis). Pendekatan ini digunakan untuk mengkaji kebijakan pembangunan pariwisata pesisir serta menilai kesesuaiannya dengan kebutuhan masyarakat dan prinsip pembangunan berkelanjutan. Temuan menunjukkan bahwa keberhasilan pengembangan pariwisata pesisir ditopang oleh kelembagaan lokal yang kuat, sumber daya manusia yang terlatih, dan keterlibatan aktif komunitas dalam pengelolaan wisata. Temuan utama penelitian menunjukkan bahwa integrasi kebijakan pembangunan pesisir berbasis kearifan lokal dengan model partisipatif seperti Community-Based Ecotourism (CBET) dan Community-Based Coastal Resource Management (CBCRM) mampu meningkatkan efektivitas pengelolaan wisata sekaligus memperkuat perekonomian masyarakat pesisir. Kombinasi kebijakan adaptif dan partisipasi komunitas terbukti menciptakan sinergi yang mendorong keberlanjutan lingkungan, peningkatan kesejahteraan, serta pengurangan kemiskinan struktural di wilayah pesisir. Title: Innovation in Tourism Development Policy to Reduce Poverty in Coastal AreasThe coastal areas of Malang Regency possess strategic tourism potential that can be developed as a policy instrument to stimulate the village economy and alleviate structural poverty. Destinations such as Balekambang, Sendang Biru, and Tiga Warna offer ecological and cultural advantages that provide economic diversification for residents who have traditionally relied on traditional fishing. This study aims to analyze the potential, challenges, and opportunities for coastal tourism development in Malang Regency as a local-based poverty alleviation strategy. The study employed a descriptive qualitative approach, employing library research and policy analysis. This approach was used to examine coastal tourism development policies and assess their suitability to community needs and the principles of sustainable development. The findings indicate that successful coastal tourism development is supported by strong local institutions, trained human resources, and active community involvement in tourism management. The study’s key findings demonstrate that integrating local wisdom-based coastal development policies with participatory models such as Community-Based Ecotourism (CBET) and Community-Based Coastal Resource Management (CBCRM) can increase the effectiveness of tourism management while strengthening the economies of coastal communities. The combination of adaptive policies and community participation has been proven to create synergies that promote environmental sustainability, improve welfare, and reduce structural poverty in coastal areas.

The Effect of Teacher Performance on Student Learning Outcomes in Mathematics Rukin Rukin; Imam Hanafi; Ahmad Muflih; Agus Wicahyono
Jurnal Pemberdayaan Masyarakat Vol 4, No 1 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i1.365

This study examines the effect of teacher performance on student learning outcomes in mathematics using quantitative and qualitative methods. Quantitatively, linear regression analysis revealed a strong positive correlation, with a regression coefficient of 0.563, meaning each unit increase in teacher performance led to a 0.563 unit improvement in student outcomes. The coefficient of determination (R² = 0.276) indicated that 27.6% of the variance in student achievement was explained by teacher performance, while other unexamined factors affected 72.4%. A T-test supported these findings, with a significance level of 0.01 (below the 0.05 threshold) and a t-value of 2.724, exceeding the critical value of 2.005, confirming statistical significance. These results affirm that teacher performance significantly impacts students' mathematical achievement. However, the relatively low R² suggests that other variables—such as curriculum quality, student motivation, parental involvement, or classroom environment—play essential roles. Qualitatively, the study underscores the need for further research to explore broader determinants of educational success and strategies to enhance teacher performance. By integrating both methods, the study provides a comprehensive understanding of how teacher quality shapes student learning and highlights the complexity of educational outcomes that extend beyond teacher-related factors.

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