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All Journal Moneter : Jurnal Akuntansi dan Keuangan Jurnal Pemberdayaan Masyarakat Madani (JPMM) International Journal of Social and Management Studies (IJOSMAS) COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Perbankan (JUMPA) Abdimas Mandalika Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Cendekia Ilmiah
Yuniarti, Puji
Universitas Bina Sarana Informatika
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Mediation Of Buying Interest On Price Perception And Product Quality Towards Acer Laptop Purchase Decisions Yuniarti, Puji; Zulkifli, Zulkifli; Wianti, Wiwin; Yulistria, Resti; Haryati, Raden Ati; Irawan, Roy; Karlina, Eulin; Taruna, Helmy Ivan
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.254

Abstract

This study intends to investigate how consumer interest in buying affects consumer perceptions of product quality and pricing while making decisions to buy Acer laptops. Users of Acer laptops in Jakarta who were sampled for this study by completing an online questionnaire made up the respondents. Purposive sampling was used as the method of data gathering. Software called SmartPLS 3.0 is used to process the collected data. The study's findings show that only price perceptions have an impact on consumers' decisions to buy Acer laptops, and that buying interest is not a significant mediating element that influences both price perception and product quality.
Co-Authors Annisa, Jannatul Fithria Annur, Siti Ayu Jahrotun Nisa Asshidiqy, Ahmad Rifqy Az-Zahra, Khaila Rizki Baharuddin Despinur Dara Dinar Riftiasari Ervina Maulida Etty Gurendrawati, Etty Eulin Karlina Fadhilah, Muhammad Lucky Hamidah . Helmy Ivan Taruna Lestari, Fitra Dila Lutfiansyah, Wisnu Jaya Muslim, Ma'ruf Muflihun Nikensari , Sri Indah Nurhayaty, Ety Nurmalinda, Rossa Popon Rabia Adawia Puspasari, Aprilia Puspita, Andhini Swarna Dyah Raden Ati Haryati Resti Yulistria Rini Martiwi Rohmah Ageng Mursita, Rohmah Ageng Roy Irawan Sri Indah Nikensari Ulupui, IGKA Umi Widyastuti Wiwin Wianti, Wiwin Zulkifli Zulkifli