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All Journal Moneter : Jurnal Akuntansi dan Keuangan Jurnal Pemberdayaan Masyarakat Madani (JPMM) International Journal of Social and Management Studies (IJOSMAS) COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Administrasi Bisnis (J-Adbis) Jurnal Manajemen dan Perbankan (JUMPA) Abdimas Mandalika Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi J-CEKI
Yuniarti, Puji
Universitas Bina Sarana Informatika
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The Effect Of Service Quality Perception And Company Image On Customer Satisfaction And Their Impact On Customer Loyalty Indihome Puspasari, Aprilia; Nurhayaty, Ety; Riftiasari, Dinar; Yuniarti, Puji; Suharyadi, Dedi; Martiwi, Rini; Adawia, Popon Rabia; Baharuddin
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.436 KB)

Abstract

This study aims to examine and analyze the effect of perceived service quality and corporate image on satisfaction and its impact on Indihome customer loyalty. Data collection was carried out on Indihome customers in Jakarta, Bogor, Depok, Tangerang and Bekasi, using email and google forms during November 2021 for 125 respondents. The research was carried out in the form of field research, using the Simple Random Sampling technique, namely the sampling was carried out randomly without regard to the existing strata in the population. The data collected was analyzed using Structural Equation Modeling with SmartPLS version 3.0 software. The results showed that the perception of service quality was not significant to customer satisfaction, corporate image had a significant effect on customer satisfaction, perceived service quality had a significant effect on customer loyalty, corporate image had a significant effect on customer loyalty, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction significantly mediated influence of Service Quality Perception and corporate image on Customer Loyalty.
Mediation Of Buying Interest On Price Perception And Product Quality Towards Acer Laptop Purchase Decisions Yuniarti, Puji; Zulkifli, Zulkifli; Wianti, Wiwin; Yulistria, Resti; Haryati, Raden Ati; Irawan, Roy; Karlina, Eulin; Taruna, Helmy Ivan
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.254

Abstract

This study intends to investigate how consumer interest in buying affects consumer perceptions of product quality and pricing while making decisions to buy Acer laptops. Users of Acer laptops in Jakarta who were sampled for this study by completing an online questionnaire made up the respondents. Purposive sampling was used as the method of data gathering. Software called SmartPLS 3.0 is used to process the collected data. The study's findings show that only price perceptions have an impact on consumers' decisions to buy Acer laptops, and that buying interest is not a significant mediating element that influences both price perception and product quality.
Co-Authors Adi Arul Alam, Mohamad Annisa, Jannatul Fithria Annur, Siti Ayu Jahrotun Nisa Asshidiqy, Ahmad Rifqy Ayu Istiqomah, Ayu Az-Zahra, Khaila Rizki Baharuddin Chalid, Cedaryana Despinur Dara Dinar Riftiasari Ervina Maulida Etty Gurendrawati, Etty Fadhilah, Muhammad Lucky Hamidah . Helmy Ivan Taruna Karlina, Eulin Lestari, Fitra Dila Lutfiansyah, Wisnu Jaya Muslim, Ma'ruf Muflihun Nikensari , Sri Indah Nurhayaty, Ety Nurmalinda, Rossa Popon Rabia Adawia Puspasari, Aprilia Puspita, Andhini Swarna Dyah Raden Ati Haryati Resti Yulistria Rini Martiwi Rohmah Ageng Mursita, Rohmah Ageng Roy Irawan Sri Indah Nikensari Ulupui, IGKA Umi Widyastuti Wiwin Wianti, Wiwin Zulkifli Zulkifli