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All Journal JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH EDUMATIC: Jurnal Pendidikan Informatika Building of Informatics, Technology and Science Jurnal Teknik Informatika (JUTIF) Jutsi: Jurnal Teknologi dan Sistem Informasi Decode: Jurnal Pendidikan Teknologi Informasi Jurnal Ipteks Terapan : research of applied science and education Jurnal Algoritma Jurnal Bangun Abdimas Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat JBSI: Jurnal Bahasa dan Sastra Indonesia
Sri Rezki Maulina Azmi
Sekolah Tinggi Manajemen Informatika Dan Komputer Royal
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Penerapan E-CRM Dalam Strategi Pemasaran Online Barang Retail Rumah Tangga Manurung, Silpany; Sembiring, Muhammad Ardiansyah; Azmi, Sri Rezki Maulina
Jurnal Algoritma Vol 22 No 2 (2025): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.22-2.2651

Abstract

This study explores the implementation of Electronic Customer Relationship Management (E-CRM) as a strategic approach to enhance the effectiveness of online marketing in the household goods retail business, Adele Grosir Kisaran, located in Asahan Regency, North Sumatra. The primary challenges identified include the absence of digital promotional tools, the lack of a computerized transaction system, and limited customer communication. To address these issues, an integrated web-based E-CRM system was developed using the PHP CodeIgniter framework and MariaDB database. Key features include customer registration, product catalog, digital ordering and payment, feedback system, real-time chat, and automated notifications for promotions and loyalty programs. A qualitative approach was employed, involving observation, interviews, and literature review, while system evaluation was conducted through black-box testing to ensure functional compliance. Customer data analysis revealed that the E-CRM implementation not only improved transaction efficiency and service communication but also generated behavioral patterns that could be explored through association rules. For instance, an association rule with 35% support and 78% confidence indicated that customers who purchased kitchenware also tended to buy household cleaning supplies. This pattern formed the basis for targeted promotional strategies, which proved to increase customer response rates by 25% compared to previous promotional methods. This research contributes to the digital transformation literature of MSMEs by demonstrating how the integration of E-CRM and customer data analysis can strengthen data-driven decision-making. The study offers a replicable system model for other MSMEs to enhance competitiveness, reinforce customer relationships, and achieve business sustainability in a highly competitive digital era.
PERAN PELATIHAN KOMUNIKASI INTERPERSONAL DALAM MENINGKATKAN KERJA SAMA TIM DI BALAI DESA PADANG GENTING Maulina Azmi, Sri Rezki; Anggraeni, Dewi
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5308

Abstract

Abstrak: Peran pelatihan komunikasi interpersonal dalam meningkatkan efektivitas kerja sama tim di berbagai jenis lingkungan organisasi. Komunikasi interpersonal yang baik sangat penting dalam membentuk hubungan kerja yang harmonis dan kolaboratif. Pelatihan yang mencakup keterampilan mendengarkan aktif, empati, serta manajemen konflik dapat memperbaiki dinamika tim dan meningkatkan hasil kerja. Berdasarkan tinjauan literatur, hasil penelitian menunjukkan bahwa pelatihan ini mampu mengurangi kesalahpahaman, meningkatkan koordinasi, serta membantu menyelesaikan konflik secara positif. Dengan demikian, pelatihan komunikasi interpersonal memberikan kontribusi besar terhadap pengembangan kerja sama tim yang lebih efektif dan produktif. Kata Kunci: Pelatihan Komunikasi Interpersonal,KerjaSamaTim,Mendengarkan Aktif, Empati, Manajemen Konflik Abstract: Interpersonal communication training plays an important role in making teams work better together in different kinds of organizations. Being able to communicate well with others is key to creating good teamwork and working relationships. Training that teaches people how to listen actively, show understanding, and handle disagreements can make teams work more smoothly and get more done. Studies show that this kind of training helps cut down on confusion, makes it easier for team members to work together, and helps fix problems in a positive way. Because of this, training in interpersonal communication is a big help in making teams more effective and productive. Keywords: Interpersonal Communication Training, Teamwork, Active Listening, Empathy, Conflict Management
Co-Authors Akmal Akmal Akmal Akmal Anisa Bahari Anita Purba Arrizka Nazmi Sitorus Bahari, Anisa Cecep Maulana Dailami DAILAMI Dailami - Dailami Dailami Dailami Dailami Dania Purnawan Dewi ANGGRAENI Dewi Anggraini Guntur Maha Putra Hambali Hambali Havid Syafwan Helmiah, Fauriatun Herman Saputra Herry Herry Ilham Ramanda Jeperson Hutahaean Jhonson Efendi Hutagalung Krisma Yogi Nopiana Manurung, Silpany Miftah Fadila Mira Tania Muhammad Amin Muhammad Ardiansyah Sembiring Muthia Dewi Muthia Dewi Muthia Dewi Putri Masliana Refina Kurnia Ramadanti Reza Kurniawan ROBY SETIAWAN Ruri Ashari Dalimunthe Siagian, Yessica Siti Nurkumala Dewi Surya Gusti Tria Purnamika Putri Ulfah Syuhada Nasution Yessica Siagian Zulika Maduri