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All Journal HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Muhammadiyah Riau Accounting and Business Journal Society: Jurnal Pengabdian Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Pengabdian Masyarakat Gemilang (JPMG) Jurnal Administrasi Sosial dan Humaniora (JASIORA) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pengabdian Masyarakat Bangsa Enigma in Economics Ekopedia: Jurnal Ilmiah Ekonomi
Juniarsih, Delvita
Institut Administrasi Dan Kesehatan Setih Setio Muara Bungo
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Journal : Enigma in Economics

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Factors Influencing Consumer Adoption of Mobile Payment Systems in Jambi, Indonesia: A Technology Acceptance Model Approach Delvita Juniarsih; Panji Ulum; Darmawanto; Eva Marlina; Hamirul; Feri Antoni
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.72

Abstract

Mobile payment systems (MPS) are rapidly transforming financial transactions in Indonesia, including in Jambi Province. However, the adoption rate varies significantly. This study investigates the factors influencing consumer adoption of MPS in Jambi, Indonesia, using the Technology Acceptance Model (TAM) as a theoretical framework. A quantitative approach was employed, involving a survey of 300 consumers in Jambi Province. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between perceived usefulness, perceived ease of use, social influence, trust, perceived risk, and the intention to use MPS. The findings revealed that perceived usefulness, perceived ease of use, social influence, and trust positively influence the intention to use MPS. Conversely, perceived risk negatively affects adoption intention. This study provides valuable insights for policymakers, financial institutions, and mobile payment providers to promote MPS adoption in Jambi. Strategies should focus on enhancing the perceived usefulness and ease of use of MPS, building trust, leveraging social influence, and mitigating perceived risks.
Co-Authors Achmad, Fariz Ade Sofa Afriani, Fina Afriany, Fina Afriyani, Fina Alam, Sandi Ali Mardiansyah Anggraini, Zepa ANI SAFITRI, ANI Astika, Yulia Wiji Darmawanto Darmawanto Darmawanto Darmawanto, Darmawanto Deni handani Dian Eka Sari Abrina Elsyra, Nova Ernawati Eva Marlina Fajar Ifan Dolly Fatimah.As Feri Antoni Ha Esdhona Hamirul Helva Rahmi Helva Rahmi Hidayat, Nanang Al Ihsandra Ikhsan Alfarisi Ira Widyastuti Irda Rahayu Irwan Muhammad Istianingsih, Nanik Jesika, Silvia Joko Susanto Lia Udiama M Chotib M Chotib M Chotib, M Chotib M Syukurman M. Syukurman Mardiansyah, Ali Mela Sari, Mela Muhammad Nasir, H. Muhammad, Ariyanto Nova Elsyra Novia Wulandari Panji Ulum Puji, Ari Andriyas Rahmi, Helva Relya Contesa Rianto Rianto Sari Abrina, Dian Eka Silvia Jesika Silvia Jesika Solly Aryza Syah Amin Albadry Syahwami Tarjo Tarjo Tita Rosmawati Ulum, Panji Vera Wati Widya Pratiwi Widya Pratiwi widyastuti, ira Wiji Astika, Yulia Yasmir, Yasmir Yulia Wiji Astika Zulkifli Zulkifli Zulkifli