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All Journal Jurnal IPTA JURNAL DESTINASI PARIWISATA Jurnal Kajian Bali Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel JKTP Journal of Tourism and Interdiciplinary Studies International Journal of Green Tourism Research and Applications Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Bioculture Journal Jurnal Mosaik Hospitaliti Prosiding Seminar Nasional Riset dan Pengabdian pada Masyarakat
Suryaningsih, Ida Ayu Anggreni
Anggreni.suryaningsih@triatmamulya.ac.id
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Munggu Badung Beach Development Strategy as a Child-Friendly Tourist Attraction: Strategi Pengembangan Pantai Munggu Badung Sebagai Obyek Wisata Ramah Anak Mekarini, Ni Wayan; Arini, Ni Nyoman; Kartimin, I Wayan; Suryaningsih, Ida Ayu Anggreni; Lubis, Richard Marco
Jurnal Ilmiah Hospitality Management Vol. 13 No. 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.219

Abstract

study explores the development strategy for transforming Munggu Beach in Badung Regency into a child-friendly tourism destination, a unique approach given that most beaches are not designed with children in mind. Data was collected through in-depth interviews with the management and local stakeholders, as well as direct observation. The findings were then analyzed descriptively. The research identifies four key strategies for developing the beach as an appealing destination for families. First, Munggu Beach should not be a typical beach but should be specifically designed to accommodate children's needs, which would enhance its attractiveness and profitability. Second, due to its location facing the Indian Ocean, the beach's large waves could be leveraged for child-friendly surfing experiences, with appropriate equipment rentals provided. Third, while the coral on the beach can be a safety hazard, coral exploration packages could be developed that cater to children, offering educational and interactive experiences while fostering a love for the sea and its biodiversity. Lastly, the research highlights the need for a prominent sign at the entrance to the beach, coupled with a strong social media presence for promotion. The novelty of this study lies in its focus on adapting a natural coastal environment for child tourism, a segment often neglected in beach development strategies. The urgency of this research is underscored by the growing demand for family-oriented destinations. This study contributes to the field by providing actionable recommendations for creating a child-friendly tourism hub at Munggu Beach, which can attract more visitors, increase profitability, and promote sustainable tourism practices.
Menggali Potensi Penglukatan Pancoran Solas Taman Beji Paluh Sebagai Daya Tarik Wisata Spiritual di Desa Penarungan Kecamatan Mengwi, Badung Suryaningsih, Ida Ayu Anggreni; Susila, I Made Gede Darma; Dewi, Desak Made Purnama
Jurnal Ilmiah Hospitality Management Vol. 13 No. 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.244

Abstract

Sektor pariwisata di Bali memainkan peran penting dalam menggerakkan perekonomian masyarakat. Upaya pengembangan pariwisata berbasis masyarakat diharapkan dapat berlanjut untuk jangka waktu yang lama. Baru-baru ini, pengembangan pariwisata spiritual di Bali semakin banyak menjadi topik pembicaraan. Pemerintah sedang mendorong pariwisata spiritual sebagai salah satu alternatif pariwisata yang dikembangkan. Penelitian ini bertujuan untuk menganalisis kelayakan dari Penglukatan Pancoran Solas Taman Beji Paluh untuk dikembangkan menjadi daya tarik wisata berdasarkan aspek komponen destinasi pariwisata, seperti attraction, accessibilites, amenities, dan ancillary service. Pengumpulan data dilakukan dengan metode observasi, wawancara, dan studi pustaka dengan analisis deskriptif kualitatif. Data dianalisis secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa “Penglukatan Pancoran Solas Taman Beji Paluh” layak untuk dikembangkan menjadi daya tarik wisata guna menjadi alternatif bagi wisatawan dalam memilih destinasi yang dikunjungi. Kelayakan ini dilihat dari fasilitas komponen pariwisata yang dimiliki, seperti: Pura tempat sembahyang, tempat suci untuk melukat, tempat parkir, restoran, ruang ganti pakaian, toilet, tempat penjualan sarana sembayang, dan puskesmas di wilayah desa.
IMPLEMENTASI PEMASARAN DIGITAL DALAM MEMPROMOSIKAN HEALTH AND WELLNESS TOURISM DI GDAS BALI HEALTH AND WELLNESS RESORT UBUD Kristiana Putri, Komang Shintiya Nita; Karina Putri, Ida Ayu; Suryaningsih, Ida Ayu Anggreni
Jurnal Manajemen Pelayanan Hotel Vol 6 No 1 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060113

Abstract

Kegiatan komunikasi pemasaran sudah mulai berkembang menjadi komunikasi pemasaran digital. Perkembangan industri pariwisata di Bali sudah mulai banyak mengembangkan konsep health and wellness torusim. Salah satu akomodasi yang menyediakan jenis produk dan faslitas tersebut adalah Gdas Bali Health and Wellness Resort Ubud, yang terletak kawasan Ubud Gianyar dengan didukung oleh kondisi alam yang baik dalam mendapatkan pelayanan health and wellness tersebut. Penelitian ini menggunakan metode kualitatif. Pengumpulan data menggunakan beberapa cara seperti wawancara, triangulasi, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa Gdas Bali Health and Wellness Resort Ubud telah mengimplementasikan beberapa kegiatan komunikasi pemasaran digital dengan baik sebagai salah satu upaya dalam mempromosikan seperti advertising yang bekerja sama melalui media pers lokal online, personal selling melalui produk yang ditawarkan situs website, direct marketing melalui komunikasi secara langsung sekaligus interaktif di media sosial akun pribadi perusahaan dan sales promotion memberikan informasi terkini mengenai promosi, branding perusahaan di media sosial dalam menjaga eksistensi. Kata kunci: Komunikasi Pemasaran, Digital, health and wellness
Analisis Potensi dan Pengembangan Daya Tarik Wisata Pantai Munggu di Desa Munggu, Kabupaten Badung Suryaningsih, Ida Ayu Anggreni
Jurnal Kajian dan Terapan Pariwisata Vol 3 No 1 (2022): November Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v3i1.59

Abstract

Desa Munggu memiliki lokasi daya tarik wisata alam yang lebih berpusat pada keanekaragaman dan keunikan lingkungan alam di wilayah perairan laut, yaitu bentang pesisir pantai. Tujuan penelitian ini adalah untuk menganalisis potensi dan pengembangan daya tarik wisata pantai munggu serta apa saja rencana pengembangan yang bisa dikembangkan serta bagaimana strategi pengembangannya. Dalam penelitian ini, data yang sudah dikumpulkan diolah dan dianalisis secara deskriptif dengan alat analisis SWOT yang merupakan alat analisis kualitatif yang dilakukan dengan mengkaji factor- faktor internal dan eksternal. Adapun kekuatan utama dari Pantai Munggu adalah potensi alam dan budaya yang dapat dijadikan sebagai atraksi wisata serta aksesibilitas menuju Pantai Munggu sudah baik dan memadai. Sedangkan kelemahan yang paling menonjol terlihat dari masih banyaknya sampah di sekitar pantai dan tempat parkir yang perlu ditindaklanjuti oleh dinas kebersihan atau pihak kebersihan desa yang terkait.
Pengaruh Pelatihan dan Komunikasi Terhadap Kinerja Karyawan Desa Visesa Ubud Resort Widiana, I Wayan Adi; Mekarini, Ni Wayan; Suryaningsih, Ida Ayu Anggreni
Jurnal Mosaik Hospitaliti Vol. 4 No. 1 (2022): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2022.4112

Abstract

The study entitled the Effect of Training and Communications on the Vessel's Village of Vimad Resort was intended to learn about the partial and simpliting effects of employee performance. The type of data used in research is quantitative data and qualitative analysis, the sample analysis used which is purposive sampling and random sampling or random sample with the number of responders obtained by 61 responders. The study that authors use is documentation, question, analysis is a qualification, analysis used in the classic analysis, the correlation analysis of liniganda, and testing (uji-t dan uji f) with the help of the IBM SPSS static 26 program is producing. Studies produce 3 knots that are (a) Training has a positive and significant effect on employee performance, meaning that every increase in communication by 1 unit leads to a 0.634 employee performance in the village of Visessa Resort, and (c) Training and communication have a positive effect and significant impact on employee performances, meaning that if training (X1 and Communications (X2) are raised together by 1 then Kinerja (Y) will increase by 0.708 (0.074 + 0.634) in Desa Visesa Ubud Resort.
Pengaruh Disiplin Kerja Dan Kompensasi Terhadap Kinerja Karyawan Pada Tauch Terminal Resort Tulamben Dewi, Ni Komang Ary Apriliana; Suryaningsih, Ida Ayu Anggreni; Sari, Ni Luh Komang Julyanti Paramita
Jurnal Mosaik Hospitaliti Vol. 6 No. 1 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2024.613

Abstract

This study was conducted with the aim to determine the effect of work discipline and compensation on employee performance at Tauch Terminal Resort Tulamben. The type of research conducted is quantitative research by distributing questionnaires to employees at Tauch Terminal Resort Tulamben. The number of samples used in this study were 51 respondents, namely all employees at Tauch Terminal Resort Tulamben. The distribution of questionnaires or questionnaires using a 5-point Likert scale measurement. Tests carried out include reliability and validity tests, classical assumption tests consisting of normality tests, multicolonierity tests and heteroscedasticity tests. The analysis carried out through the Multiple Linear Regression test, the Determination coefficient test, and the Hypothesis Test consisting of the t test and the F test. The results of this study indicate that the work discipline coefficient value of 0.487 has a positive effect on employee performance, the compensation coefficient value of 0.661 has a positive effect on employee performance and 64.8% of the independent variables have an influence on the dependent variable. Thus, it is concluded that Work Discipline and Compensation partially and simultaneously affect employee performance at Tauch Terminal Resort Tulamben.
Strategi Pemasaran Untuk Meningkatkan Tingkat Hunian Kamar Pasca Pandemi Covid-19 Di Hotel Mercure Kuta Beach Bali Febrianto, Stefanus Eka; Yuni, L.K. Herindiyah Kartika; Suryaningsih, Ida Ayu Anggreni
Jurnal Mosaik Hospitaliti Vol. 5 No. 1 (2023): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2023.5110

Abstract

The emergence of COVID-19 in 2020 has shaken the world of the tourism industry, tourist attractions, places to stay, and existing culinary businesses. Many of these places have to close temporarily or permanently. The purpose of this study is to determine the marketing strategy for room occupancy rates at Mercure hotels after the COVID-19 pandemic that hit Indonesia, especially in Bali and to find out how effective the marketing strategy carried out by Mercure hotels. This research is a descriptive study using primary data obtained through interviews with actors related to the marketing strategy of room occupancy rates at Mercure Hotels after the COVID-19 pandemic and secondary data obtained from reports or records or information on websites, the internet or data from departments related to this thesis. The research results based on the marketing mix analysis show that the hotel continued to operate and hire employees during the pandemic. After the pandemic, the hotel normalized work shifts by implementing health protocols.
Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Tamu di Virgin Villa Ubud Dewi, Ni Wayan Mery Sintya; Putra, Putu Guntur Pramana; Suryaningsih, Ida Ayu Anggreni
Jurnal Mosaik Hospitaliti Vol. 7 No. 2 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7247

Abstract

Virgin Villa Ubud is one of the private villas in the Ubud area located on Jalan Suweta, Ubud District, Gianyar Regency. The facilities and quality of service provided are important elements that determine guest experience and guest satisfaction. Broadly speaking, measuring guest satisfaction can be done from the assessment of guests who have stayed. Based on the data obtained, it was found that the satisfaction of guests who have stayed at Virgin Villa Ubud can be categorized as still less satisfied with the facilities and quality of service. The facilities available at this villa also require improvements such as the path to the room that becomes slippery during the rainy season, the edge of the swimming pool that needs to be repaired, and the breakfast provided by the villa is less varied in the vegetarian menu. This study aims to determine the effect of facilities and service quality on guest satisfaction. The location of this study was Virgin Villa Ubud. Data collection techniques used were observation, questionnaires and interviews. The population used guests at Virgin Villa Ubud with a sample of 100 respondents. Data analysis techniques used were descriptive statistical analysis, data instrument testing, classical assumptions, multiple linear regression, T- test and F-test of determination. The results of the study indicate that facilities have a positive and significant influence on guest satisfaction, service quality has a positive and significant influence on guest satisfaction, facilities and service quality have a 57.5% influence on guest satisfaction, and service quality has a more dominant influence on guest satisfaction.
PELATIHAN PEMASARAN DIGITAL BERBASIS KONTEN DALAM RANGKA PENGEMBANGAN WISATA SPIRITUAL DI DESA WISATA GUNUNG SALAK, TABANAN BALI Suryaningsih, Ida Ayu Anggreni; Irwanti, Ni Ketut Dewi; Dewi, Desak Made Purnama
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3020

Abstract

Spiritual tourism is one of the main potentials of Gunung Salak Tourism Village, Tabanan, Bali, with its unique attraction being 11 sacred springs used for melukat (purification) rituals. This potential has not been fully developed due to limited digital promotion by the local community. Therefore, this community service program aims to improve the villagers’ skills in content-based digital marketing to strengthen the branding of the spiritual tourism village. The methods included problem identification, training design, implementation of training and content creation assistance, and evaluation. The program was carried out from July to September 2025, focusing on assisting the community in managing the official social media accounts pkmdesagunungsalak on Instagram, TikTok, and YouTube. The results show an improvement in community skills, especially among the village youth, in producing photo, video, and digital narrative content. The village’s social media accounts gained more followers and engagement, while the branding of spiritual tourism through the 11 sacred springs became more widely recognized. In addition, local UMKM products began to be promoted through social media, gaining broader market opportunities. In conclusion, content-based digital marketing training effectively supports the development of spiritual tourism in Gunung Salak Village and enhances community participation in digital-based tourism promotion.
Communication strategy of Bumdes Sarwada Amertha in the management of Taro tourism village towards independent tourism village Surya, Ida Bagus Ketut; Suryaningsih, Ida Ayu Anggreni
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.92-99

Abstract

This study discusses the communication strategy carried out by BUMDes Sarwada Amertha in managing Taro Tourism Village towards an independent tourism village. The communication strategy used is to use the POAC management communication strategy method, the purpose of this study is to find out how the communication strategy knows the audience, determines goals, compiles messages and establishes methods and media. Data obtained through observation and in-depth interviews. The authors took three informants to supplement the research data. The conclusion of this study are (1) Planning, BUMDes Sarwada Amertha plans to maximize the visits of tourists who come to Taro Tourism Village every month and intensify promotions both conventionally and through online media. (2) Organizing, in managing existing business units, BUMDes Sarwada Amerhta has a management organizational structure. (3) Actuating, BUMDes manager Sarwada Amertha implements the work plan well in order to achieve the existing vision and mission. (4) Controlling, BUMDes Sarwada Amertha as a legal umbrella that accommodates all tourist attractions in Taro Tourism Village. it can be concluded that the communication strategy carried out by BUMDes Sarwada Amertha in the management of Taro Tourism Village as an independent tourism village by carrying out a communication strategy using POAC management principles. 
Co-Authors Ade Pebrianti Madia Sari Apriana Zebua Arini, Ni Nyoman Damayanti, Elok Desak Made Purnama Dewi Dewi, Ni Komang Ary Apriliana Dewi, Ni Wayan Mery Sintya Febrianto, Stefanus Eka I Dewa Ayu Tita Permata Tabita I Gusti Ayu Oka Suryawardani I Made Gede Darma Susila I Nengah Sandi Artha Putra I Putu Tiana Raditya I Wayan Kartimin Ida Ayu Gayatri Kesumayathi Ida Bagus Ketut Surya Ida Bagus Suryawan Karina Putri, Ida Ayu Komang Shintiya Nita Kristiana Putri L.K. Herindiyah Kartika Yuni Lubis, Richard Marco Ni Ketut Dewi Irwanti Ni Nyoman Arini Ni Wayan Mekarini Pande Putu Wulandari Putra, Putu Guntur Pramana Sari, Ni Luh Komang Julyanti Paramita Shintya Nita Kristiana Putri, Komang Syamsul Arifin Widiana, I Wayan Adi