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All Journal JURNAL DESTINASI PARIWISATA Jurnal Kajian Bali Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel JKTP Journal of Tourism and Interdiciplinary Studies International Journal of Green Tourism Research and Applications Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Bioculture Journal Jurnal Mosaik Hospitaliti Prosiding Seminar Nasional Riset dan Pengabdian pada Masyarakat
Suryaningsih, Ida Ayu Anggreni
Anggreni.suryaningsih@triatmamulya.ac.id
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IMPLEMENTASI PEMASARAN DIGITAL DALAM MEMPROMOSIKAN HEALTH AND WELLNESS TOURISM DI GDAS BALI HEALTH AND WELLNESS RESORT UBUD Kristiana Putri, Komang Shintiya Nita; Karina Putri, Ida Ayu; Suryaningsih, Ida Ayu Anggreni
Jurnal Manajemen Pelayanan Hotel Vol 6 No 1 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060113

Abstract

Kegiatan komunikasi pemasaran sudah mulai berkembang menjadi komunikasi pemasaran digital. Perkembangan industri pariwisata di Bali sudah mulai banyak mengembangkan konsep health and wellness torusim. Salah satu akomodasi yang menyediakan jenis produk dan faslitas tersebut adalah Gdas Bali Health and Wellness Resort Ubud, yang terletak kawasan Ubud Gianyar dengan didukung oleh kondisi alam yang baik dalam mendapatkan pelayanan health and wellness tersebut. Penelitian ini menggunakan metode kualitatif. Pengumpulan data menggunakan beberapa cara seperti wawancara, triangulasi, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa Gdas Bali Health and Wellness Resort Ubud telah mengimplementasikan beberapa kegiatan komunikasi pemasaran digital dengan baik sebagai salah satu upaya dalam mempromosikan seperti advertising yang bekerja sama melalui media pers lokal online, personal selling melalui produk yang ditawarkan situs website, direct marketing melalui komunikasi secara langsung sekaligus interaktif di media sosial akun pribadi perusahaan dan sales promotion memberikan informasi terkini mengenai promosi, branding perusahaan di media sosial dalam menjaga eksistensi. Kata kunci: Komunikasi Pemasaran, Digital, health and wellness
Analisis Potensi dan Pengembangan Daya Tarik Wisata Pantai Munggu di Desa Munggu, Kabupaten Badung Suryaningsih, Ida Ayu Anggreni
Jurnal Kajian dan Terapan Pariwisata Vol 3 No 1 (2022): November Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v3i1.59

Abstract

Desa Munggu memiliki lokasi daya tarik wisata alam yang lebih berpusat pada keanekaragaman dan keunikan lingkungan alam di wilayah perairan laut, yaitu bentang pesisir pantai. Tujuan penelitian ini adalah untuk menganalisis potensi dan pengembangan daya tarik wisata pantai munggu serta apa saja rencana pengembangan yang bisa dikembangkan serta bagaimana strategi pengembangannya. Dalam penelitian ini, data yang sudah dikumpulkan diolah dan dianalisis secara deskriptif dengan alat analisis SWOT yang merupakan alat analisis kualitatif yang dilakukan dengan mengkaji factor- faktor internal dan eksternal. Adapun kekuatan utama dari Pantai Munggu adalah potensi alam dan budaya yang dapat dijadikan sebagai atraksi wisata serta aksesibilitas menuju Pantai Munggu sudah baik dan memadai. Sedangkan kelemahan yang paling menonjol terlihat dari masih banyaknya sampah di sekitar pantai dan tempat parkir yang perlu ditindaklanjuti oleh dinas kebersihan atau pihak kebersihan desa yang terkait.
Pengaruh Pelatihan dan Komunikasi Terhadap Kinerja Karyawan Desa Visesa Ubud Resort Widiana, I Wayan Adi; Mekarini, Ni Wayan; Suryaningsih, Ida Ayu Anggreni
Jurnal Mosaik Hospitaliti Vol. 4 No. 1 (2022): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2022.4112

Abstract

The study entitled the Effect of Training and Communications on the Vessel's Village of Vimad Resort was intended to learn about the partial and simpliting effects of employee performance. The type of data used in research is quantitative data and qualitative analysis, the sample analysis used which is purposive sampling and random sampling or random sample with the number of responders obtained by 61 responders. The study that authors use is documentation, question, analysis is a qualification, analysis used in the classic analysis, the correlation analysis of liniganda, and testing (uji-t dan uji f) with the help of the IBM SPSS static 26 program is producing. Studies produce 3 knots that are (a) Training has a positive and significant effect on employee performance, meaning that every increase in communication by 1 unit leads to a 0.634 employee performance in the village of Visessa Resort, and (c) Training and communication have a positive effect and significant impact on employee performances, meaning that if training (X1 and Communications (X2) are raised together by 1 then Kinerja (Y) will increase by 0.708 (0.074 + 0.634) in Desa Visesa Ubud Resort.
Pengaruh Disiplin Kerja Dan Kompensasi Terhadap Kinerja Karyawan Pada Tauch Terminal Resort Tulamben Dewi, Ni Komang Ary Apriliana; Suryaningsih, Ida Ayu Anggreni; Sari, Ni Luh Komang Julyanti Paramita
Jurnal Mosaik Hospitaliti Vol. 6 No. 1 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2024.613

Abstract

This study was conducted with the aim to determine the effect of work discipline and compensation on employee performance at Tauch Terminal Resort Tulamben. The type of research conducted is quantitative research by distributing questionnaires to employees at Tauch Terminal Resort Tulamben. The number of samples used in this study were 51 respondents, namely all employees at Tauch Terminal Resort Tulamben. The distribution of questionnaires or questionnaires using a 5-point Likert scale measurement. Tests carried out include reliability and validity tests, classical assumption tests consisting of normality tests, multicolonierity tests and heteroscedasticity tests. The analysis carried out through the Multiple Linear Regression test, the Determination coefficient test, and the Hypothesis Test consisting of the t test and the F test. The results of this study indicate that the work discipline coefficient value of 0.487 has a positive effect on employee performance, the compensation coefficient value of 0.661 has a positive effect on employee performance and 64.8% of the independent variables have an influence on the dependent variable. Thus, it is concluded that Work Discipline and Compensation partially and simultaneously affect employee performance at Tauch Terminal Resort Tulamben.
Strategi Pemasaran Untuk Meningkatkan Tingkat Hunian Kamar Pasca Pandemi Covid-19 Di Hotel Mercure Kuta Beach Bali Febrianto, Stefanus Eka; Yuni, L.K. Herindiyah Kartika; Suryaningsih, Ida Ayu Anggreni
Jurnal Mosaik Hospitaliti Vol. 5 No. 1 (2023): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2023.5110

Abstract

The emergence of COVID-19 in 2020 has shaken the world of the tourism industry, tourist attractions, places to stay, and existing culinary businesses. Many of these places have to close temporarily or permanently. The purpose of this study is to determine the marketing strategy for room occupancy rates at Mercure hotels after the COVID-19 pandemic that hit Indonesia, especially in Bali and to find out how effective the marketing strategy carried out by Mercure hotels. This research is a descriptive study using primary data obtained through interviews with actors related to the marketing strategy of room occupancy rates at Mercure Hotels after the COVID-19 pandemic and secondary data obtained from reports or records or information on websites, the internet or data from departments related to this thesis. The research results based on the marketing mix analysis show that the hotel continued to operate and hire employees during the pandemic. After the pandemic, the hotel normalized work shifts by implementing health protocols.
Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Tamu di Virgin Villa Ubud Dewi, Ni Wayan Mery Sintya; Putra, Putu Guntur Pramana; Suryaningsih, Ida Ayu Anggreni
Jurnal Mosaik Hospitaliti Vol. 7 No. 2 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7247

Abstract

Virgin Villa Ubud is one of the private villas in the Ubud area located on Jalan Suweta, Ubud District, Gianyar Regency. The facilities and quality of service provided are important elements that determine guest experience and guest satisfaction. Broadly speaking, measuring guest satisfaction can be done from the assessment of guests who have stayed. Based on the data obtained, it was found that the satisfaction of guests who have stayed at Virgin Villa Ubud can be categorized as still less satisfied with the facilities and quality of service. The facilities available at this villa also require improvements such as the path to the room that becomes slippery during the rainy season, the edge of the swimming pool that needs to be repaired, and the breakfast provided by the villa is less varied in the vegetarian menu. This study aims to determine the effect of facilities and service quality on guest satisfaction. The location of this study was Virgin Villa Ubud. Data collection techniques used were observation, questionnaires and interviews. The population used guests at Virgin Villa Ubud with a sample of 100 respondents. Data analysis techniques used were descriptive statistical analysis, data instrument testing, classical assumptions, multiple linear regression, T- test and F-test of determination. The results of the study indicate that facilities have a positive and significant influence on guest satisfaction, service quality has a positive and significant influence on guest satisfaction, facilities and service quality have a 57.5% influence on guest satisfaction, and service quality has a more dominant influence on guest satisfaction.
PELATIHAN PEMASARAN DIGITAL BERBASIS KONTEN DALAM RANGKA PENGEMBANGAN WISATA SPIRITUAL DI DESA WISATA GUNUNG SALAK, TABANAN BALI Suryaningsih, Ida Ayu Anggreni; Irwanti, Ni Ketut Dewi; Dewi, Desak Made Purnama
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3020

Abstract

Spiritual tourism is one of the main potentials of Gunung Salak Tourism Village, Tabanan, Bali, with its unique attraction being 11 sacred springs used for melukat (purification) rituals. This potential has not been fully developed due to limited digital promotion by the local community. Therefore, this community service program aims to improve the villagers’ skills in content-based digital marketing to strengthen the branding of the spiritual tourism village. The methods included problem identification, training design, implementation of training and content creation assistance, and evaluation. The program was carried out from July to September 2025, focusing on assisting the community in managing the official social media accounts pkmdesagunungsalak on Instagram, TikTok, and YouTube. The results show an improvement in community skills, especially among the village youth, in producing photo, video, and digital narrative content. The village’s social media accounts gained more followers and engagement, while the branding of spiritual tourism through the 11 sacred springs became more widely recognized. In addition, local UMKM products began to be promoted through social media, gaining broader market opportunities. In conclusion, content-based digital marketing training effectively supports the development of spiritual tourism in Gunung Salak Village and enhances community participation in digital-based tourism promotion.
Program Mengajar Sekolah Tingkat Dasar di SD Negeri 5 Duda Timur Karangasem Bali Ida Ayu Anggreni Suryaningsih; I Nengah Sandi Artha Putra; Pande Putu Wulandari; Apriana Zebua; Ade Pebrianti Madia Sari
Prosiding Seminar Nasional Riset dan Pengabdian pada Masyarakat 2024: Penguatan Sumber Daya Desa dalam Mendukung Pengembangan Desa Wisata
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teaching activities are carried out at SD Negeri 5 Duda Timur Karangasem Regency. Teaching activities are one of the activities that must be carried out by Triatma Mulya University students. Teaching activities carried out include the preparation stage, teaching practice, and analysis of results. Some of the teaching preparations carried out include consultation activities with supervising teachers regarding student conditions and potential, supporting facilities in Teaching and Learning Activities (KBM), and also inhibiting factors that are often encountered when Teaching and Learning Activities (KBM) take place and direct observation. In this case, before carrying out teaching activities, students made observations of learning activities at SD N 5 Duda Timur. The teaching practice was carried out from January 14, 2024, to January 19, 2024. After carrying out the teaching practice, the results were that the students of SDN 5 Duda Timur, on average, had good seriousness in learning, especially in learning basic English, recognizing colors, and it was hoped that all the learning that had been carried out can be widely useful for students at SDN 5 Duda Timur.
Program Pengembangan Daya Tarik Wisata Hutan Pinus Peninjauan Lestari di Desa Kintamani, Bangli I Nengah Sandi Artha Putra; Ida Ayu Anggreni Suryaningsih; I Putu Tiana Raditya
Prosiding Seminar Nasional Riset dan Pengabdian pada Masyarakat 2025: Optimalisasi Potensi Desa Berbasis Kearifan Lokal
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Pengembangan Daya Tarik Wisata Hutan Pinus Peninjauan Lestari di Desa Kintamani, Bangli, merupakan upaya strategis dalam mendukung pertumbuhan sektor pariwisata berbasis alam dan pelestarian lingkungan. Tujuan dari program ini adalah untuk meningkatkan potensi ekonomi lokal melalui optimalisasi sumber daya hutan pinus sebagai daya tarik wisata yang berkelanjutan. Kegiatan pengembangan yang dilakukan meliputi tahap pendekatan partisipatif masyarakat, menganalisis potensi wisata, serta perencanaan infrastruktur penunjang. Beberapa persiapan perencanaan pengembangan yang dilakukan antara lain adalah kegiatan mengobservasi atau mengunjungi tempat wisata Hutan Pinus Peninjauan Lestari secara langsung serta berdiskusi langsung dengan Ketua Tani Hutan untuk mengetahui potensi yang dimiliki. Banyak sarasana dan prasarana penunjang yang belum memadai dalam kawasan hutan sehingga perlu perencanaan yang tepat dalam konsep pengembangan kedepannya. Kegiatan Pengembangan mulai dilaksanakan pada tanggal 13 Januari sampai 14 Februari 2025 yang berjalan terhitung 5 minggu. Setelah melakukan kegiatan pengembangan Hutan Pinus Peninjauan Lestari salah satu nya adalah pembuatan dan pemasangan papan nama, maka didapatkan hasil bahwa adanya peningkatan minat wisatawan serta masyarakat lokal terhadap kawasan seiring dengan bertambahnya fasilitas wisata yang ada. Selain itu, program ini memberikan dampak positif terhadap pemberdayaan masyarakat setempat melalui pengelolaan berbasis kelompok sadar wisata yang dilakukan oleh Ketua Tani Hutan dengan tetap menjaga kelestarian alam dan melibatkan komunitas lokal, program ini diharapkan menjadi model pengembangan ekowisata yang berkelanjutan dan dapat direplikasi di kawasan lain.
Kinerja Karyawan Dilihat Dari Pengaruh Program Pelatihan dan Motivasi Kerja di Hotel The Seminyak Beach Resort & Spa I Made Agus Sugana Nugeraha; I Made Gede Darma Susila; Ida Ayu Anggreni Suryaningsih; Ni Nyoman Ayu Suriyani
Jurnal Mosaik Hospitaliti Vol. 8 No. 1 (2026): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2026.8155

Abstract

In the hospitality sector, service quality depends heavily on how well employees perform, and that concern is the starting point for this study, focused on a resort environment The Seminyak Beach Resort & Spa where guest expectations keep climbing while staff performance still varies. Three theoretical lenses shape the analysis: Mangkunegara on training, Robbins and Judge on work motivation, and Sutrisno on employee performance; together they form a conceptual model connecting training and motivation to performance outcomes. Using a quantitative, causal-associative design, the study surveyed the entire workforce 185 employees at The Seminyak Beach Resort & Spa through total sampling. Questionnaires built on a Likert scale served as the main data source, complemented by observation, interviews, and documentation; SPSS 26 was then used to run instrument tests, classical assumption tests, multiple linear regression, correlation analysis, t-tests, F-tests, and the coefficient of determination. Both training and work motivation turned out to have a positive, significant effect on performance individually, and a significant combined effect as well, jointly explaining 55.3% of the variance (R Square = 0.553). The clear implication: sharpening training quality and sustaining strong work motivation are the two levers most likely to lift employee performance at The Seminyak Beach Resort & Spa.
Co-Authors Ade Pebrianti Madia Sari Apriana Zebua Arini, Ni Nyoman Damayanti, Elok Desak Made Purnama Dewi Dewi, Ni Komang Ary Apriliana Dewi, Ni Wayan Mery Sintya Febrianto, Stefanus Eka I Dewa Ayu Tita Permata Tabita I Gusti Ayu Oka Suryawardani I Kadek Adiguna Pranata I Made Agus Sugana Nugeraha I Made Gede Darma Susila I Nengah Sandi Artha Putra I Putu Tiana Raditya I Wayan Kartimin Ida Ayu Gayatri Kesumayathi Ida Bagus Ketut Surya Ida Bagus Suryawan Karina Putri, Ida Ayu Komang Shintiya Nita Kristiana Putri L.K. Herindiyah Kartika Yuni Lubis, Richard Marco Ni Ketut Dewi Irwanti Ni Nyoman Arini Ni Nyoman Ayu Suriyani Ni Wayan Mekarini Pande Putu Wulandari Putra, Putu Guntur Pramana Sari, Ni Luh Komang Julyanti Paramita Shintya Nita Kristiana Putri, Komang Syamsul Arifin Widiana, I Wayan Adi