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All Journal JURNAL DESTINASI PARIWISATA Jurnal Kajian Bali Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel JKTP Journal of Tourism and Interdiciplinary Studies International Journal of Green Tourism Research and Applications Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Bioculture Journal Jurnal Mosaik Hospitaliti Prosiding Seminar Nasional Riset dan Pengabdian pada Masyarakat
Suryaningsih, Ida Ayu Anggreni
Anggreni.suryaningsih@triatmamulya.ac.id
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Konsumen di Four Seasons Resort Bali at Jimbaran Bay Kabupaten Badung I Kadek Adiguna Pranata; Ida Ayu Anggreni Suryaningsih; I Wayan Kartimin
Jurnal Mosaik Hospitaliti Vol. 8 No. 1 (2026): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2026.8156

Abstract

The rapid development of Bali's tourism sector has intensified competition among hospitality businesses, encouraging hotels to continuously enhance both their service standards and physical amenities to achieve higher levels of guest satisfaction. This research aims to investigate the extent to which service quality and hotel facilities affect customer satisfaction at Four Seasons Resort Bali at Jimbaran Bay, located in Badung Regency. The study adopted a quantitative research method using a descriptive design. Primary data were obtained from 80 guests who had previously stayed at the resort through an online questionnaire created with Google Forms. The responses were processed and examined using multiple linear regression analysis with SPSS version 25. The empirical results indicate that service quality exerts a positive and statistically significant influence on customer satisfaction. Similarly, the availability and condition of hotel facilities are also found to have a significant positive impact on guests' satisfaction levels. The simultaneous regression test further demonstrates that both variables collectively contribute to explaining variations in customer satisfaction. These findings suggest that delivering reliable services while maintaining well-equipped and comfortable facilities is fundamental to creating positive guest experiences. Therefore, the study concludes that customer satisfaction at Four Seasons Resort Bali at Jimbaran Bay is largely determined by the combined effect of service quality and hotel facilities, highlighting the importance of continuously improving both aspects to sustain guest loyalty and remain competitive within Bali's hospitality market.
Communication strategy of Bumdes Sarwada Amertha in the management of Taro tourism village towards independent tourism village Ida Bagus Ketut Surya; Ida Ayu Anggreni Suryaningsih
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.92-99

Abstract

This study discusses the communication strategy carried out by BUMDes Sarwada Amertha in managing Taro Tourism Village towards an independent tourism village. The communication strategy used is to use the POAC management communication strategy method, the purpose of this study is to find out how the communication strategy knows the audience, determines goals, compiles messages and establishes methods and media. Data obtained through observation and in-depth interviews. The authors took three informants to supplement the research data. The conclusion of this study are (1) Planning, BUMDes Sarwada Amertha plans to maximize the visits of tourists who come to Taro Tourism Village every month and intensify promotions both conventionally and through online media. (2) Organizing, in managing existing business units, BUMDes Sarwada Amerhta has a management organizational structure. (3) Actuating, BUMDes manager Sarwada Amertha implements the work plan well in order to achieve the existing vision and mission. (4) Controlling, BUMDes Sarwada Amertha as a legal umbrella that accommodates all tourist attractions in Taro Tourism Village. it can be concluded that the communication strategy carried out by BUMDes Sarwada Amertha in the management of Taro Tourism Village as an independent tourism village by carrying out a communication strategy using POAC management principles. 
Co-Authors Ade Pebrianti Madia Sari Apriana Zebua Damayanti, Elok Desak Made Purnama Dewi Dewi, Ni Komang Ary Apriliana Dewi, Ni Wayan Mery Sintya Febrianto, Stefanus Eka I Dewa Ayu Tita Permata Tabita I Gusti Ayu Oka Suryawardani I Kadek Adiguna Pranata I Made Agus Sugana Nugeraha I Made Gede Darma Susila I Nengah Sandi Artha Putra I Putu Tiana Raditya I Wayan Kartimin Ida Ayu Gayatri Kesumayathi Ida Bagus Ketut Surya Ida Bagus Suryawan Karina Putri, Ida Ayu Komang Shintiya Nita Kristiana Putri L.K. Herindiyah Kartika Yuni Lubis, Richard Marco Ni Ketut Dewi Irwanti Ni Nyoman Arini Ni Nyoman Ayu Suriyani Ni Wayan Mekarini Pande Putu Wulandari Putra, Putu Guntur Pramana Sari, Ni Luh Komang Julyanti Paramita Shintya Nita Kristiana Putri, Komang Syamsul Arifin Widiana, I Wayan Adi