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All Journal JURNAL ECONOMIA IJBE (Integrated Journal of Business and Economics) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Jurnal Gema Ngabdi BALANCE: Economic, Business, Management and Accounting Journal MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research Proceeding ISETH (International Summit on Science, Technology, and Humanity) (JIMBE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Manajemen dan Bisnis (J-Mabis)
Nurrahmi, Maftuhah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Di Toko Online Lazada Pada Mahasiswa Universitas Muhammadiyah Palembang Herudiansyah, Gumar; Juniardi, Afdi; Nurrahmi, Maftuhah
JURNAL MANAJEMEN DAN BISNIS Vol 1 No 1 (2022): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v1i1.453

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian di toko online Lazada pada mahasiswa Universitas Muhammadiyah Palembang. Jenis penelitian Asosiatif. Sampel. dalam penelitian ini adalah 100 orang yang pernah berbelanja di toko online lazada. Teknik pengambilan sampel Purposive Sampling Jenis data yang digunakan data Primer. Metode pengumpulan data menggunakan Kuesioner. Analisis data menggunakan data Kualitatif. Teknik analisis yang digunakan Analisis Regresi Linear Berganda, Uji Hipotesis F dan Uji Hipotesis t, serta Koefisien Determinasi. Hasil dari penilitian ini 1)Ada pengaruh Harga dan Promosi terhadap keputusan pembelian di Toko online Lazada pada Mahasiswa Universitas Muhammadiyah Palembang 2) Ada pengaruh Harga terhadap Keputusan Pembelian di Toko online Lazada pada Universitas Muhammadiyah Palembang. 3) Ada pengaruh Promosi terhadap Keputusan Pembelian di Toko online Lazada pada Mahasiswa Universitas Muhammadiyah Palembang.
The Effect of Service Quality and Emotional Factors on Users’ Satisfaction: The Case PT Gojek Indonesia in Palembang City Marisa, Cyntya; Rahayu, Sri; Nurrahmi, maftuhah
International Journal of Business, Management and Economics Vol. 6 No. 2 (2025): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v6i2.2781

Abstract

This study aims to determine 1) the effect of Service Quality (reliability, responsiveness, assurance, empathy, physical evidence) and Emotional Factors on User Satisfaction with the Gojek application at PT. Gojek Indonesia in Palembang City; 2) the effect of Service Quality (reliability, responsiveness, assurance, empathy, physical evidence) on User Satisfaction with the Gojek application at PT. Gojek Indonesia in Palembang City; 3) the effect of Emotional Factors on User Satisfaction of the Gojek application at PT. Gojek Indonesia in Palembang City. This is a causal (verificative) study. The variables used in this study are service quality, emotional factors, and satisfaction. The sample consists of 349 Gojek application users in Palembang City aged 17 years and above, selected through purposive sampling. The primary data used in this study was collected through questionnaires. The data analysis techniques used are Principal Component Analysis (PCA) and Multiple Linear Regression with SPSS software. The results of this study indicate that (1) service quality (reliability, responsiveness, assurance, empathy, physical evidence) and emotional factors have a positive and significant effect on satisfaction; (2) service quality (reliability, responsiveness, assurance, empathy, physical evidence) has a positive and significant effect on satisfaction; (3) emotional factors have a positive and significant effect on satisfaction. The coefficient of determination value indicates that service quality and emotional factors can explain 71.2% of satisfaction, while other variables explain the remaining 28.8%.
The Effect of Product, Price, Place and Promotion on Customer Satisfaction: The Case of PT Palembang Agro Sejahtera South Sumatera Pebrianto, Dedy; Moelyati, Trisniarty Adjeng; Nurrahmi, Maftuhah
International Journal of Marketing & Human Resource Research Vol. 6 No. 3 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i3.2881

Abstract

This study aims to determine 1) The Influence of Product, Price, Place and Promotion on Customer Satisfaction at PT Palembang Agro Sejahterah in South Sumatra, 2) The Influence of Product on customer satisfaction at PT Palembang Agro Sejahterah in South Sumatra, 3) The Influence of Price on Customer Satisfaction at PT Palembang Agro Sejahterah in South Sumatra, 4) The Influence of Place on Customer Satisfaction at PT Palembang Agro Sejahterah in South Sumatra, 5) The Influence of Promotion on Customer Satisfaction at PT Palembang Agro Sejahterah in South Sumatra. This type of research is quantitative descriptive. The variables used by researchers include product, price, place, promotion, and customer satisfaction. The sample in this study consisted of farmers who had shopped for PT Palembang Agro Sejahterah products, totaling 90 people selected by cluster random sampling. The data used in this study were primary data collected using a questionnaire. The data analysis technique used was multiple linear regression, as implemented in the SPSS Program Application. The results of this study indicate that (1) product, price, place, and promotion have a significant effect on customer satisfaction, (2) product has a significant effect on customer satisfaction, (3) price has a significant effect on customer satisfaction, (4) place has a significant effect on customer satisfaction. (5) promotion has a significant effect on customer satisfaction.
The Effect of Service Quality, Price and Product Quality on Customer Satisfaction at PT. Bukit Asam Tbk Salman, Salman; Rahayu, Sri; Maftuhah, Nurrahmi
International Journal of Business, Management and Economics Vol. 4 No. 4 (2023): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v4i4.1416

Abstract

This study aims to determine the effect of service quality, price, and product quality on customer satisfaction at PT Bukit Asam Tbk. The object of this study is customers of PT Bukit Asam Tbk. The sampling technique used a purposive sampling method with 30 customers. The research method used is associative research, utilizing the type of primary data obtained from the results of questionnaire answers. The analysis technique used is multiple linear regression. The results of this study indicate that simultaneously, there is a positive and significant influence of service quality, price, and product quality on PT Bukit Asam Tbk customer satisfaction. Partial testing shows a positive and significant effect of service quality on customer satisfaction of PT Bukit Asam Tbk. Partially, there is a positive and significant effect of price on customer satisfaction of PT Bukit Asam Tbk. Partially, there is a positive and significant effect of product quality on customer satisfaction of PT Bukit Asam Tbk.  
PENGARUH MOTIVASI DAN KOMPETENSI KERJA TERHADAP KINERJA KARYAWAN PT. REMCO RUBBER INDONESIA Selfa Amalni; Maftuhah Nurrahmi; Amrah Muslimin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan kompetensi kerja terhadap kinerja karyawan PT. Remco Rubber Indonesia. Dalam penelitian ini sampel yang digunakan berjumlah 69 orang. Teknik pengambilan sampel menggunakan teknik probability sampling dengan jenis teknik cluster random sampling. Jenis penelitian yang digunakan ialah asosiatif, data yang digunakan merupakan data primer dan sekunder. Teknik pengumpulan data yang digunakan adalah kuesioner. Teknik analisis yang digunakan adalah analisis Regresi Linier Berganda, uji F, uji t, dan koefisien determinasi. Hasil analisis Regresi Linier Berganda variabel Motivasi dan Kompetensi mempunyai koefisien regresi positif berarti bahwa Motivasi dan Kompetensi mempunyai pengaruh positif terhadap Kinerja Karyawan. Hasil analisis uji F yang dilakukan menunjukkan bahwa terdapat pengaruh signifikan Motivasi dan Kompetensi terhadap Kinerja Karyawan PT. Remco Rubber Indonesia. Hasil uji Hipotesis t secara parsial menunjukkan bahwa Motivasi dan Kompetensi berpengaruh signifikan terhadap Kinerja Karyawan. Analisis Koefisien Determinasi menunjukkan bahwa 66,3% perubahan terhadap Kinerja Karyawan disebabkan oleh besarnya kontribusi variabel bebas Motivasi dan Kompetensi terhadap variabel terikat Kinerja Karyawan dalam penelitian, sedangkan sisanya 33,7% disebabkan oleh variabel lain yang tidak dimasukkan ke dalam penelitian ini.
Pengaruh Motivasi, Disiplin Kerja, Dan Budaya Organisasi Terhadap Kinerja Karyawan PT. Sumatera Artha Propertindo Di Kabupaten Ogan Ilir Aldo Saputra Agung; Maftuhah Nurrahmi; Dinarossi Utami
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi, disiplin kerja, dan budaya organisasi terhadap kinerja karyawan PT. Sumatera Artha Propertindo di Ogan Ilir. Sampel yang digunakan dalam adalah 52 orang responden. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil analisis regresi linier berganda, menunjukan bahwa motivasi, disiplin kerja dan budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil uji hipotesis secara simultan, menunjukkan nilai Fhitung 41,073 > ftabel 2,80. artinya ada pengaruh signifikan motivasi, disiplin kerja, dan budaya organisasi terhadap kinerja karyawan. Hasil uji hipotesis secara parsial, menunjukan nilai thitung motivasi 2,968  > 2,010, disiplin kerja 3,764  > 2,010, dan budaya organisasi 3,816 > 2,010 artinya secara parsial ada pengaruh signifikan motivasi,disiplin kerja dan budaya organisasi terhadap kinerja karyawan. Nilai determinasi, memperlihatkan bahwa motivasi, disiplin kerja dan budaya organisasi mampu berkontribusi terhadap naik turunnya kinerja karyawan, dengan besarnya perubahan yang disebabkan sebesar 70,2%.
The Effect of Leadership and Training on Employee Performance through Competency at PT Pertamina Drilling Services Project Sumatera Bagian Selatanroject Sumatera Bagian Selatan Ulpa, Aktrilianjas; Asiati, Diah Isnaini; Nurrahmi, Maftuhah
International Journal of Marketing & Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i2.1728

Abstract

This study aims to determine the effect of leadership and training on employee performance through competency in PT. Pertamina Drilling Services Project South Sumatra. The research type is associated with the variables used: leadership, training, competency, and performance, which are developed into 13 indicators. The population is all employees of PT. Pertamina Drilling Services Project South Sumatra had a total of 532 respondents, of which 130 were taken using probability sampling with a cluster sampling system. The data used is primary data with a questionnaire data collection method and secondary data taken through literature. The analysis technique used by researchers is structural equation modeling (SEM). The results of the study prove that 1) Leadership has a positive and significant effect on competency; 2) Training has a positive and significant effect on competency; 3) Leadership has a positive and insignificant effect on performance; 4) Training has a positive and significant effect on performance; 5) Competency has a positive and significant effect on performance; 6) Leadership has a positive and significant effect on performance through work competency; 7) Training has a positive and significant effect on performance through work competency. Based on the discussion results, it was also proven that competency successfully strengthened the influence of leadership and training on performance.
The Effect of Marketing Mix, Perception and Consumers’ Knowledge on NEUROAID Buying Decision at South Sumatera Region Quadrianti, Lilly; Asiati , Diah Isnaini; Nurrahmi, Maftuhah
International Journal of Marketing & Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i2.1775

Abstract

This research aims to determine the influence of the marketing mix (product, price, place, promotion) and consumer perception and knowledge on purchasing decisions for Neuroaid in the Southern Sumatra region. The type of research is descriptive research with a quantitative approach. This research uses independent variables, namely marketing mix (product, price, place, promotion) and perception and knowledge, and the dependent variable is purchasing decisions. The population is consumers of Neuroaid PT. Mersifarma, southern Sumatra, with a sample of 92 people taken using cluster sampling. The data used is primary data with a questionnaire data collection method. The analysis technique used by researchers is Multiple Linear Regression. The research results prove that simultaneously 1) There is a positive and significant influence of the marketing mix (product, price, place, promotion) and perception and knowledge on purchasing decisions; 2) There is a positive and significant influence of the product on purchasing decisions; 3) There is a positive and significant influence of price on purchasing decisions; 4) There is a positive and significant influence of place on purchasing decisions; 5) There is a positive and significant influence of promotion on purchasing decisions; 6) There is a positive and significant influence of perception on purchasing decisions; 7) There is a positive and significant influence of knowledge on purchasing decisions.
PENDAMPINGAN PEMASARAN DIGITAL DAN PELAPORAN KEUANGAN PADA USAHA KULINER RANTING ‘AISYIYAH TALANG KELAPA Nurrahmi, Maftuhah; Sabrina, Nina; Balqis Sabrina, Putri; Surtiati Ningsih, Desti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 4 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i4.1410-1417

Abstract

Pengabdian masyarakat ini ditujukan pada kewirausahaan Ranting ‘Aisyiyah Talang Kelapa Palembang. Kegiatan ini melibatkan ibu-ibu anggota ‘Aisyiyah Talang Kelapa yang merintis bisnis usaha rumah tangga seperti pembuatan telur asin, kacang bawang dan sambal Cenge. Permasalahan yang dihadapi diantaranya adalah Kesulitan dalam mengembangkan pemasaran produk seperti masalah produk, promosi dan distribusi dan Pembuatan laporan keuangan yang masih sangat sederhana. Untuk mengatasi permasalahan tersebut, maka dilaksanakan pendampingan untuk pemasaran produk seperti menjaga konsistensi produksi yaitu dalam mendapatkan bahan baku, menjaga kualitas produk, promosi dan distribusi secara online. Kemudian juga pendampingan dalam pembuatan laporan keuangan yang lebih baik. Diharapkan sesudah kegiatan pengabdian pada masyarakat bisnis ibu-ibu ;Aisyiyah Ranting Talang Kelapa akan semakin berkembang dan semakin konsistensi pemasarannya, Laporan keuangannya juga akan semakin tertib dan rapi.
Experiential Marketing Model on Hotels Owned by Regional Government of the South Sumatra Province Nurrahmi, Maftuhah
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2018: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2302

Abstract

The purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and designing an experiential marketing model for hotels owned by the South Sumatra regional government. The research stage was divided into 3 phases, that was: analyzing the marketing strategies that had been carried out so far, designing experiential marketing strategies and designing experiential marketing models for hotels owned by the South Sumatra regional government. The purpose of the study was to design experiential marketing strategies and experiential marketing models that were suitable for marketing hotels owned by regional government of the South Sumatra Province, so that they could compete with other hotels in South Sumatra. The method used a survey method by distributing questionnaires to hotel customers owned by regional government of the South Sumatra Province. The results showed that the marketing strategy used hotels owned by the South Sumatra regional governmentwas still simple, so it required experiential marketing strategies to increase the number of occupants, and from the experiential marketing model showed that brand image affected customer satisfaction and experiential marketing affected the value of experience, where customer satisfaction and the value of experience had influences customer loyalty.
Co-Authors Adjeng Moelyati, Trisniarty Aldo Saputra Agung Amidi Amrah Muslimin Asiati , Diah Isnaini Asiati, Diah Isnaini Asti Gumartifa Asti Gumartifa Asti Gumartifa Balqis Sabrina, Putri Bengawan Alfaresi Bengawan Alfaresi DarmaSaputra, Yuda Mahrom Fitriah, Wani Handhiko, Bagoes Hardiansyah Al Fikri Herudiansyah, Gumar Hustia, Anggreany Indawan Syahri Juniardi, Afdi Khairunnisa, Putri Lamuhairah Putri Wijayanti Maksum Sofuwan, Tri Mardiana Puspasari Marisa, Cyntya Muhammad Idris Norazmie Yusof Pebrianto, Dedy Pratiwi, Andini Putri Quadrianti, Lilly Rusdy A Siroj Rusdy A Siroj Sabrina, Nina Salman Salman Selfa Amalni Silvyana Silvyana SRI RAHAYU Supian, Kamisah Surtiati Ningsih, Desti Tengku Riza Zarzani N Ulpa, Aktrilianjas Utami, Dinarossi Yuda Mahrom DarmaSaputra Yusof, Norazmie