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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Investasi Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Bisnis Mahasiswa Jurnal Minfo Polgan (JMP) Innovative: Journal Of Social Science Research JBSI: Jurnal Bahasa dan Sastra Indonesia Amkop Management Accounting Review (AMAR) IIJSE Alamtana
Nasution, Meisa Fitri
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Peningkatan Kemampuan Berbahasa Inggris Berbasis Communicative Language Teaching (CLT) Bagi Siswa Sekolah Menengah Atas Labuhanbatu Selatan Nasution, Meisa Fitri; Siregar, Usmala Dewi; Pakpahan, Zainal Abidin
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 6 No 3 (2025): Edisi Desember 2025
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v6i3.2675

Abstract

Kegiatan pengabdian ini dilaksanakan untuk meningkatkan kompetensi komunikasi siswa SMU di Labuhanbatu Selatan. Pelatihan diikuti oleh 120 peserta dan dievaluasi melalui pre-test, post-test, observasi, dan dokumentasi. CLT digunakan sebagai pendekatan pembelajaran yang menggunakan bahasa dalam konteks nyata, interaksi aktif, dan fungsi komunikasi, bukan sekadar penguasaan tata bahasa. Hasil kuantitatif menunjukkan adanya peningkatan skor rata-rata kemampuan bahasa Inggris sebesar 27,3%. Aspek speaking dan listening mengalami peningkatan tertinggi. Distribusi nilai peserta juga menunjukkan pergeseran signifikan dari kategori "Cukup" dan "Kurang" ke "Baik" dan "Sangat Baik". Secara kualitatif, terjadi perubahan positif dalam sikap dan strategi belajar siswa, dari pasif menjadi aktif, dari ketergantungan pada terjemahan menjadi penggunaan bahasa yang fungsional dan kontekstual. Aktivitas seperti pair work, role play, dan task-based learning berhasil mendorong partisipasi dan kepercayaan diri siswa dalam berbahasa Inggris. Dengan demikian, pendekatan CLT terbukti efektif meningkatkan kemampuan berbahasa Inggris siswa secara menyeluruh dan direkomendasikan untuk diintegrasikan dalam pembelajaran reguler di sekolah.
The Influence of Promotion Strategies and Pricing on Consumer Purchase Decisions at Toko Grosir Sembako Jasa Niaga Marbau Labuhanbatu Utara Hasibuan, Juni Elisa Br; Pitriyani, Pitriyani; Nasution, Meisa Fitri
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3701

Abstract

The purpose of this study is to examine the impact of price and promotional tactics on consumer shopping choices at the Jasa Niaga Marbau Wholesale Store in North Labuhanbatu. Researchers in this study used a quantitative strategy based on survey data. A total of 75 participants who filled out the survey were selected using a purposive sampling method, and their answers became the main source of data. Data were analyzed using SPSS version 25, which includes reliability and validity tests as well as classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R³). With a calculated t-value of 2.374 and a significance threshold of 0.020, the findings show that, in part, promotional methods do not have a significant impact on purchasing choices. On the other hand, purchasing choices are positively and significantly influenced by price (t-value = 7.039, p = 0.000). The F-value is determined to be 346.425 at a significance level of 0.000, indicating that both price and promotional techniques have a substantial impact on buyer choices. With an R² of 0.906, we can see that price and promotional strategies account for 90.6% of the variance in purchasing choices, while other factors account for the remaining 9.4%. Research findings show that customers at the Marbau Commercial Services Wholesale Store in North Labuhanbatu mostly look at price when making purchases, and that the store's advertising approach is ineffective.
Co-Authors A Halim Anjar, Agus Febriani, Budi Gulo, Nur’Ainun Halim, Abd Harahap, Ilham Hakiki Hasibuan, Habibur Rahman Hasibuan, Juni Elisa Br Hasibuan, Nur Holila Hasibuan, Syafrina Nugraheni Intan Maulina, Intan Manurung, Hotlina Agustina Mulia, Budi Nasution, Anggina Oktaviana Nasution, Novrihan Leily Nasution, Pepri Roma Doli Nasution, Siti Lam'ah Pitriyani Pitriyani Pristiyono Pristiyono, Pristiyono Sagala, Muhammad Feriansyah Saputra, Yogi Nanda Simanjorang, Elida Florentina Sinaga siregar, usmala dewi Sitepu, Rehulina Syahputra, Risky Vinny Tryandini Wandani, Bunga Yeni Herawati, Yeni Zainal Abidin Pakpahan