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Simanjorang, Elida Florentina Sinaga
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Financial Ratio Analysis at PT. Adaro Energy Tbk. Based on The 2017 – 2020 Financial Statements Limbong, Christine Herawati; Simanjorang, Elida Florentina Sinaga; Harahap, Nova Jayanti; Nasution, Zulkarnain
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1460

Abstract

Every company must have financial reports that record capital, profits, losses, production wages, salary payments, which are related to the whole business. This report is called a financial report or financial report which records all information about a company's finances. The financial report is the final result of the process of recording financial transaction activities in a company that describes the company's financial condition in an accounting period and is a general description of the performance of a company. Where the purpose of making financial statements is to communicate the economic resources (assets), and obligations of an entity at a certain time, and the capital owned by the company. One way to get good financial reports is to compare the numbers in the financial statements. In making comparisons known as financial ratio analysis. The financial ratios used are profitability ratios and liquidity ratios. The results of these financial ratios will show the health condition of the company in question and are used to assess management's performance in a period whether it has achieved the targets as set and assesses management's ability to effectively empower company resources.
Comparative Analysis of Public Perception of Intention to Buy in Online Marketing and Offline Marketing (Study at Naqi Collection Ajamu Store) Syahfitri, Melin; Simanjorang, Elida Florentina Sinaga; Al-Ihsan, Muhammad Ali
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3402

Abstract

The purpose of this study was to find out how the marketing strategy was carried out by the Naqi Collection Ajamu Shoe Store and to compare consumer buying interest in online marketing and offline marketing. Researchers used a qualitative approach with data collection techniques in the form of questionnaires which were distributed to consumers who had shopped at the Ajamu Naqi Collection Store. Data analysis techniques in the form of data collection, data reduction, data presentation, and drawing conclusions. From the results of the study, it can be concluded that offline marketing is more effective than online marketing, consumers are more interested in shopping directly at stores than ordering online. Online marketing run by Naqi Collection Ajamu Shop is not enough to attract consumers, because it posts pictures without accompanying them with clear specifications, this certainly raises doubts for consumers to make purchases online. Whereas in offline marketing, Naqi Collection Ajamu Shop is quite good, in terms of service and quality of goods to achieve customer satisfaction in making offline purchases.
Analysis of the Effect of Flash Sales, Lifestyle, Rating Product, and Influencer Endorse on Consumer Purchase Decisions in the Tiktokshop Application Pasaribu, Nurmayanti Septiarani; Simanjorang, Elida Florentina Sinaga; Siregar, Marlina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3885

Abstract

The Tiktokshop platform is currently very popular among Indonesians as a reference for online shopping. This is because Tiktokshop has developed product marketing creativity in the form of videos, live streaming, and holding price discounts (flash sales) to enable sales on Tiktokshop to use endorsed influencer services in introducing and promoting their products. This study aims to analyze the influence of flash sales, lifestyle, and product ratings, and endorse influencers on consumer purchasing decisions in the Tiktokshop application. The method used for data collection in research is through questionnaires. The number of samples taken was 100 respondents. This study used a non-probability sampling method, namely purposive sampling. Test data analysis using the SPSS program. The results of this study indicate that flash-sale and endorsed influencers have no significant effect on consumer purchasing decisions in the Tiktokshop application, but lifestyle and product ratings have a significant effect on consumer purchasing decisions in the Tiktokshop application.
The Influence of Product Quality, Outlet Location, and Price Competition on Interest to Buy Yanti Fried Chicken Rantauprapat Salvador, Diki; Simanjorang, Elida Florentina Sinaga; Halim, Abd.
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3886

Abstract

In the culinary industry, especially fast food, there are several factors that can influence consumer buying interest. Product quality is an important factor in influencing consumer buying interest. High-quality flour fried chicken, with a crispy texture on the outside and soft and juicy meat on the inside, will increase consumer satisfaction. The existence of outlets that are strategic and easy to reach by potential consumers will increase the possibility of consumers buying fried chicken with flour. Price competition can also affect consumer buying interest. If the price of flour fried chicken is relatively lower or more competitive compared to other competitors, consumers tend to prefer to buy that product. This research was conducted with the aim to determine the effect of product quality, outlet location, and price competition on the buying interest of Yanti Fried Chicken flour fried chicken. In this study, the results showed that the quality of Yanti Fried Chicken flour fried chicken, outlet location, and Price competition for fried chicken with flour, both partially and simultaneously, have a significant influence on consumer buying interest in Yanti Fried Chicken’s flour fried chicken.
Influence of Product Variation, Consuming Culture, and Reference Group on Consumer Behavior of Raja Kebab Products Rantauprapat Mendrofa, January; Simanjorang, Elida Florentina Sinaga; Elvina, Elvina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3887

Abstract

From the results of this study, it can be concluded that this study aims to look at the involvement of the variables analyzed and see how much influence product variations, consumption culture, and reference groups have on consumer behavior in consuming Raja Kebab Rantauprapat products. In this study, researchers used quantitative research methods, The population in this study were buyers of Raja Kebab Rantauprapat products, namely as many as 50 people. The data in this study were processed using the SPSS 24 application with multiple linear regression tests. The results showed that partially or by T-test the variable Product Variation has a positive and significant effect on consumer behavior, this can be seen from T count 6.535 > T table 2.012 with a sig value of 0.000 < 0.05. The consumption culture variable has a positive and significant effect on consumer behavior, this can be seen from T count 8.437 > T table 2.012 with a sig value of 0.000 < 0.05. The Reference Group variable has a positive and significant effect on consumer behavior, this can be seen from T count 7.218 > T table 2.012 with a sig value of 0.000 <0.05. Meanwhile, simultaneously or F test the variable product variation, consumptive culture, and reference groups have a positive and significant effect, this can be seen from the F count 63.167 > 2.47 F table with a sig value of 0.000 < 0.05.
Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat Rambe, Ayu Nurzannah Rambe Nurzannah; Simanjorang, Elida Florentina Sinaga; Syahputra, Rizki
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3897

Abstract

Cosmetics are very important to enhance their appearance, whether for a work look or engaging in daily activities. The purpose of this study is to determine the effect of product, price, location, and promotion on buying interest in Wardah cosmetics. This research was conducted at the Outlet Wardah Suzuya Mall Rantauprapat. This research is quantitative with a population of 100 people, sampling using a saturated sampling technique where the entire population in the study is used as a sample. The results showed that there was an effect of product, price, promotion, and location on the intention to buy Wardah cosmetics with a large influence of 81.8%, and the remaining 18.2% was explained by other factors outside the variables used in this study. Other factors referred to include taste, customer loyalty, customer satisfaction, facilities, word of mouth, service quality, and so on.
The Influence of Price, Product Quality, And Security on Consumer Buying Interest in Online Shopee Shopping (Study on Labuhanbatu University Students’ Management Study Program) Tanjung, Sonia; Simanjorang, Elida Florentina Sinaga; Limbong, Christine Herawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3898

Abstract

The purpose of this study was to examine the involvement of each of the variables analyzed and to see the effect of price, product quality, and security on consumer repurchase interest in online shopping (a case study of students at Labuhanbatu University, Management Study Program). In this study, the data collection method used by researchers was collecting data through primary data. The sample used in this study that has been examined is as many as 50 people with predetermined conditions. The data in this study were processed using the SPSS application ver. 24 by testing the hypothesis. The results showed that partially or by T-test the price variable had a positive and significant effect on the repurchase intention variable, this can be seen from T count 4.931 > 2.012 T table with a sig level of 0.000 < 0.05. The product quality variable has a positive and significant effect on the repurchase intention variable, this can be seen from the results of T count 7.536 > 2.012 T table with a significance value of 0.000 < 0.05. The security variable has a positive and significant effect on the variable of repurchase intention, this can be seen from the results of T count 5.108 > 2.012 T table with a significance value of 0.000 < 0.05. Meanwhile, together or through the F test, the price, product quality, and safety variables have a positive and significant effect on the Repurchase Interest variable. This can be seen from the results of F count 63.167 > 2.57 F table with a significance value of 0.000 < 0.05.
Analysis of Supporting Factors for the Establishment of Bumdes “Tunas Mekar” in Realizing the Welfare of the Communities of Afdeling II Village, Bilah Barat, Labuhanbatu District Agustin, Rina; Simanjorang, Elida Florentina Sinaga; Harahap, Aziddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3900

Abstract

BUMDes is a business institution managed by the community and village government to strengthen the village economy and build community social cohesion which is formed based on village needs and potential. BUMDes Mekar Sari is one of the BUMDes that has developed, which manages the business of selling Pertamax-92 fuel oil (BBM), through Pertamina’s Pertashop, and Coffee and Culinary Stalls. This study aims to describe the supporting factors for the establishment of BUMDes Tunas Mekar in realizing the welfare of the people of Afdeling II village, West Bilah, Labuhanbatu Regency. The research method used in this study is a qualitative descriptive research method, to explore, explore, and describe the research results in a description of the words. The data collection techniques are carried out by observation, interviews, and documentation/literature studies. In this study, the f factors that influenced the establishment of Mekar Sari BUMDes in realizing the welfare of the people of Afdeling II Bilah Barat Village included community participation, availability of initial capital, support from the Afdeling II Bilah Barat village government, and good leadership of the director of BUMDes Tunas Mekar.
Co-Authors A Halim Afrida, Nur Agustin, Rina Al Ihsan, Muhammad Ali Al-Ihsan, Muhammad Ali Amin, Mhd Andini, Ratih Anggriani, Cici Dinda Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Batubara, Nova Rika Chindi, Chindi Dalimunthe, Asrul Padjri Delvia, Rini Deni Kurniawan, Deni Elvina Elvina Hansyah, Praida Hanum, Fauziah Harahap, Aziddin Hasibuan, Efrida Julianti Hasibuan, Muhammad Abdi Hasibuan, Muhammad Irwansyah Helvi, Bhakti Herawati, Devi KF, Ade Finky Laia, Sadarman Jaya Limbong, Christine Herawati Lubis, Rizka Putri Permata Manurung, Hotlina Agustina Mely, Mely Yovani Ritonga Mendrofa, January Monica, Khansa Muhammad Raja Siregar Munthe, Abdillah Menri Napitupulu, John Partutur Nasution, Meisa Fitri Nasution, Novrihan Leily Nova Jayanti Harahap Nurzannah, Putri Ayu Panjaitan, Ahmad Padlan Pardede, Olyvia Ivani Marito Pasaribu, Nurmayanti Septiarani Pohan, Parubahan Priatama, Ferdian Rafika, Mulya Ramadhani, Henny Safira Rambe, Ayu Nurzannah Rambe Nurzannah Ristanti, Nila Riska Ritonga, Bima Ari Agustian Ritonga, Mulkan Salvador, Diki Saragih, Elvira Inggrid Rodearni Sinaga, Gandi Naek Petromak Sinurat, Andrio Avelino Siregar, Marlina Siregar, Nurintan Asyiah Surya Maulana Syahfitri, Melin Syahputra, Rizki Tanjung, Sonia Zebua, Yuniman Zulkarnain Nasution