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The Influence of Internal and External Factors on Increasing Youth’s Interest in Hydroponic Agribusiness in Kaliombo Sub-District, Kota Kediri Purbowo, Muhammad Lukman; Astoko, Endro Puji; Helilusiatiningsih, Nunuk
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 4 No. 1 (2024): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.97

The development of technology in the agricultural sector is so rapid that those who are left behind in utilizing technological advances will not get maximum benefits from their business activities. One of the developments in agricultural cultivation technology is hydroponic technology. The rapid development of agricultural technology is not comparable to the younger generation working in the agricultural sector. The younger generation is less interested in agricultural activities, including hydroponic technology. The purpose of this study is to describe the influence of internal and external factors in increasing the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District, and to analyze the influence of internal and external factors on the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District. The data analysis used in this study used the Likert Rating Scale (SLR) and multiple regression analysis. The multiple linear regression equation in this study is written as Y = 2.476 + 0.142X1 + 0.072X2 + e. The results of the study on the influence of internal and external factors on increasing the interest of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District obtained the following conclusions; internal and external factors that have been carried out by young people in Kaliombo Village, Kediri City District together have played a major role in the interest and aspirations of young people in hydroponic agribusiness in Kaliombo Village, Kediri City District, internal factors owned by young people influence the interest of young people in hydroponic agribusiness.

Strategy for Improving Marketing Performance of Sri Rejeki Retail Store Kediri Using SWOT Analysis Delima, Elsa Sindi; Helilusiatiningsih, Nunuk; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6367

The selection of a competitive strategy greatly determines the marketing performance of a retail business. This research aims to determine the competitive strategy of the Sri Rejeki Kediri Retail Store in improving marketing performance based on SWOT analysis. This type of research is descriptive qualitative. Data collection methods through observation, interviews, documentation. The results of the SWOT analysis show that the total strength score is 1.672, weaknesses are 1.12, opportunities are 2.43, and threats are 1.2. The total average score on the IFAS matrix is 2.80 while the EFAS matrix is 3.36. These results show that the company's position based on the IE matrix is in quadrant II, which shows that the store has considerable strengths and opportunities to improve marketing performance. The results of this analysis are useful for managers and shop owners to formulate competitive strategies by taking into account the strengths and opportunities that have been identified.

Strategy for Improving Marketing Performance of Sri Rejeki Retail Store Kediri Using SWOT Analysis Delima, Elsa Sindi; Helilusiatiningsih, Nunuk; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6367

The selection of a competitive strategy greatly determines the marketing performance of a retail business. This research aims to determine the competitive strategy of the Sri Rejeki Kediri Retail Store in improving marketing performance based on SWOT analysis. This type of research is descriptive qualitative. Data collection methods through observation, interviews, documentation. The results of the SWOT analysis show that the total strength score is 1.672, weaknesses are 1.12, opportunities are 2.43, and threats are 1.2. The total average score on the IFAS matrix is 2.80 while the EFAS matrix is 3.36. These results show that the company's position based on the IE matrix is in quadrant II, which shows that the store has considerable strengths and opportunities to improve marketing performance. The results of this analysis are useful for managers and shop owners to formulate competitive strategies by taking into account the strengths and opportunities that have been identified.

Efektivitas Penambahan Pupuk Kandang Kambing dan NPK Terhadap Pertumbuhan dan Hasil Terung (Solanum melongena L.): Efektivitas Penambahan Pupuk Kandang Kambing dan NPK Terhadap Pertumbuhan dan Hasil Terung (Solanum melongena L.) Naufa Anwar, Diva; Helilusiatiningsih, Nunuk; Mardiana, Yushi
JURNAL ILMIAH AGRINECA Vol 25 No 2 (2025): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v25i2.4277

Produksi pertanian dapat meningkat dengan bercocok tanam. Teknik budidaya terung efektif menggunakan pupuk yang efisien dapat meningkatkan produksi terung. Penelitian mempunyai tujuan menganalisa interaksi penggunaan pupuk kandang kambing dan NPK terhadap pertumbuhan dan hasil tanaman terung. Riset menggunakan Rancangan Acak Kelompok faktorial. Faktor pertama adalah pupuk kandang kambing (P) ada tiga level, yaitu 360gr/tanaman, 720gr/tanaman, dan 1080gr/tanaman. Faktor kedua yaitu NPK Mutiara (N) terdiri tiga level, yaitu 10gr/tanaman, 20gr/tanaman, 30gr/tanaman sehingga diperoleh 9 kombinasi perlakuan. Data pengamatan dianalisis menggunakan Anova. Hasil analisa data disimpulkan pertumbuhan tinggi tanaman dan jumlah daun terjadi interaksi pada 35 hari setelah tanam, hasil tertinggi diperoleh perlakuan P3N2 yaitu tinggi tanaman 62,73cm dan jumlah daun 7 helai pada dosis pupuk kandang kambing 1080 gr/tanaman dengan pupuk NPK mutiara 20 gr/tanaman. Pada pengukuran berat buah, panjang buah, jumlah buah tidak terjadi interaksi, berpengaruh nyata pada perlakuan tunggal dengan rata rata berat tertinggi 157,9 gram, panjang buah tertinggi 20,28 Cm dan jumlah buah terbanyak dengan rata-rata 2,2 buah/ tanaman pada pemberian pupuk kandang kambing 1080 gram/tanaman.

Analisa Proksimat Jenis Daun Benalu dan Kelayakan Produk Sebagai Minuman Kesehatan: Analisa Proksimat Jenis Daun Benalu dan Kelayakan Produk Sebagai Minuman Kesehatan Puji Astoko, Endro; Helilusiatiningsih, Nunuk; Setyo Utomo, Pamuji
JURNAL ILMIAH AGRINECA Vol 25 No 2 (2025): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v25i2.4900

Mistletoe leaves are plants that stick to other plants but have not received much attention in their handling. The urgency of this research is that chemical treatment is very expensive and the side effects of chemical drugs are great, so mistletoe as an alternative natural ingredient can be used as an anticancer, antibacterial and other disease agent. The purpose of the study was to study the proximate content of 3 types of mistletoe leaves and the feasibility of the product as a health drink. The research method is a quantitative proximate test and product feasibility using the SWOT method. The raw materials tested were guava mistletoe leaves, mango mistletoe leaves and longan. The study was conducted from March to May 2025. The results obtained are as follows: proximate content includes water, protein, fat, carbohydrate, fiber in% is mango mistletoe leaves: 11.13 Â± 1.22 | 7.19 Â± 0.84 | 8.58 Â± 0.41 | 54.25 Â± 2.14 | 17.59 Â± 0.83 | ; longan mistletoe leaves: 11.15 Â± 1.05 | 14.25 Â± 0.95 | 13.13 Â± 0.34 | 51.25 Â± 1.92 | 12.10 Â± 0.72 |; water apple mistletoe leaves: | 12.58 Â± 1.34 | 8.26 Â± 0.63 | 11.30 Â± 0.24 | 60.20 Â± 2.31 | 14.65 Â± 0.62 |. The product feasibility of 3 types of mistletoe leaves according to the SWOT analysis has the potential for health drinks. Longan mistletoe leaves have the potential to have the highest protein, fat and lowest fiber content compared to other types.

Analisa Proksimat Jenis Daun Benalu dan Kelayakan Produk Sebagai Minuman Kesehatan: Analisa Proksimat Jenis Daun Benalu dan Kelayakan Produk Sebagai Minuman Kesehatan Puji Astoko, Endro; Helilusiatiningsih, Nunuk; Setyo Utomo, Pamuji
JURNAL ILMIAH AGRINECA Vol 25 No 2 (2025): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v25i2.4900

Mistletoe leaves are plants that stick to other plants but have not received much attention in their handling. The urgency of this research is that chemical treatment is very expensive and the side effects of chemical drugs are great, so mistletoe as an alternative natural ingredient can be used as an anticancer, antibacterial and other disease agent. The purpose of the study was to study the proximate content of 3 types of mistletoe leaves and the feasibility of the product as a health drink. The research method is a quantitative proximate test and product feasibility using the SWOT method. The raw materials tested were guava mistletoe leaves, mango mistletoe leaves and longan. The study was conducted from March to May 2025. The results obtained are as follows: proximate content includes water, protein, fat, carbohydrate, fiber in% is mango mistletoe leaves: 11.13 Â± 1.22 | 7.19 Â± 0.84 | 8.58 Â± 0.41 | 54.25 Â± 2.14 | 17.59 Â± 0.83 | ; longan mistletoe leaves: 11.15 Â± 1.05 | 14.25 Â± 0.95 | 13.13 Â± 0.34 | 51.25 Â± 1.92 | 12.10 Â± 0.72 |; water apple mistletoe leaves: | 12.58 Â± 1.34 | 8.26 Â± 0.63 | 11.30 Â± 0.24 | 60.20 Â± 2.31 | 14.65 Â± 0.62 |. The product feasibility of 3 types of mistletoe leaves according to the SWOT analysis has the potential for health drinks. Longan mistletoe leaves have the potential to have the highest protein, fat and lowest fiber content compared to other types.

Effect of Planting Media Composition and NPK Dosage on The Growth and Production of Shallots (Allium Cepa L.) Thailand Varieties Ahmad Izzan Nabil Farid; Helilusiatiningsih, Nunuk; Tri Handayani
Journal of Soilscape and Agriculture Vol. 1 No. 1 (2022): September 2022
Publisher : University of Jember

The purpose of this research is to analyzed the interaction between the composition of the growing media and the dose of NPK on the growth and production of shallot (Allium cepa L.).The hypothesis put forward in this study is,It is suspected that there is an interaction between the composition of the growing media and the dose of NPK on the growth and production of shallot (Allium cepa L.). The benefits that can be obtained in this study are: 1. Gaining technical experience in onion cultivation with certain treatments, 2. As a material for providing final project evaluations, 3. As a reference for the community about onion cultivation with certain treatments.This research was conducted at the UNISKA Integrated Field Laboratory Greenhouse using polybags, located in Rejomulyo Village, Kediri City District, with an altitude of 67 meters above sea level, tropical climate with an average temperature of 30ºC and has an average rainfall of 1,500–2,000 mm per year. Has a sandy loam soil type. This research was conducted using a completely randomized design (CRD) with 3×3 factorial pattern, with 9 combinations of 3 replications. Factor I is planting media, which consists of three types, and Factor II is NPK dose. From these two factors, 9 treatment combinations were obtained and repeated 3 times. There was no interaction between the composition of the growing media and the dose of NPK on the growth and production of shallots.There was a single effect, the composition of the growing media had a significant effect on the growth.

Effect of Planting Media Composition and NPK Dosage on The Growth and Production of Shallots (Allium Cepa L.) Thailand Varieties Ahmad Izzan Nabil Farid; Helilusiatiningsih, Nunuk; Tri Handayani
Journal of Soilscape and Agriculture Vol. 1 No. 1 (2022): September 2022
Publisher : University of Jember

The purpose of this research is to analyzed the interaction between the composition of the growing media and the dose of NPK on the growth and production of shallot (Allium cepa L.).The hypothesis put forward in this study is,It is suspected that there is an interaction between the composition of the growing media and the dose of NPK on the growth and production of shallot (Allium cepa L.). The benefits that can be obtained in this study are: 1. Gaining technical experience in onion cultivation with certain treatments, 2. As a material for providing final project evaluations, 3. As a reference for the community about onion cultivation with certain treatments.This research was conducted at the UNISKA Integrated Field Laboratory Greenhouse using polybags, located in Rejomulyo Village, Kediri City District, with an altitude of 67 meters above sea level, tropical climate with an average temperature of 30ºC and has an average rainfall of 1,500–2,000 mm per year. Has a sandy loam soil type. This research was conducted using a completely randomized design (CRD) with 3×3 factorial pattern, with 9 combinations of 3 replications. Factor I is planting media, which consists of three types, and Factor II is NPK dose. From these two factors, 9 treatment combinations were obtained and repeated 3 times. There was no interaction between the composition of the growing media and the dose of NPK on the growth and production of shallots.There was a single effect, the composition of the growing media had a significant effect on the growth.

Effect of Planting Media Composition and NPK Dosage on The Growth and Production of Shallots (Allium Cepa L.) Thailand Varieties Ahmad Izzan Nabil Farid; Helilusiatiningsih, Nunuk; Tri Handayani
Journal of Soilscape and Agriculture Vol. 1 No. 1 (2022): September 2022
Publisher : University of Jember

The purpose of this research is to analyzed the interaction between the composition of the growing media and the dose of NPK on the growth and production of shallot (Allium cepa L.).The hypothesis put forward in this study is,It is suspected that there is an interaction between the composition of the growing media and the dose of NPK on the growth and production of shallot (Allium cepa L.). The benefits that can be obtained in this study are: 1. Gaining technical experience in onion cultivation with certain treatments, 2. As a material for providing final project evaluations, 3. As a reference for the community about onion cultivation with certain treatments.This research was conducted at the UNISKA Integrated Field Laboratory Greenhouse using polybags, located in Rejomulyo Village, Kediri City District, with an altitude of 67 meters above sea level, tropical climate with an average temperature of 30ºC and has an average rainfall of 1,500–2,000 mm per year. Has a sandy loam soil type. This research was conducted using a completely randomized design (CRD) with 3×3 factorial pattern, with 9 combinations of 3 replications. Factor I is planting media, which consists of three types, and Factor II is NPK dose. From these two factors, 9 treatment combinations were obtained and repeated 3 times. There was no interaction between the composition of the growing media and the dose of NPK on the growth and production of shallots.There was a single effect, the composition of the growing media had a significant effect on the growth.

Response of Liquid Organic Fertilizer and Type of Media on Pakcoy (Brassica Rapal.) Production by Wick Hydroponics Yekti Puji Lestari; Helilusiatiningsih, Nunuk; Eva Pebriana
Journal of Soilscape and Agriculture Vol. 1 No. 1 (2022): September 2022
Publisher : University of Jember

A Green mustard or Pakcoy (Brassica rapa L.) is a type of vegetable that has high economic value and has the potential to contain bioactive compounds and nutrients that are useful for increasing immunity in the body. The formulation of the problem obtained is whether there is an interaction between giving POC and types of media on the development and production of pakcoy. The purpose of the experiment was to study and evaluate the response of POC and media types to pakcoy production using hydroponics. The research methodology used a completely randomized design, two factors, namely the concentration of POC (K) and the type of growing media (M). Parameters measured included plant height, leaf area, fresh weight, root length. The data were tested with ANOVA consisting of F Count and BNT Test or Duncen's test if there was a significant effect. The results of the study proved that there was no interaction between the two treatments. However, there was a single effect on media use and the best one was M2 (husk charcoal) which had the highest number of leaves, leaf area, fresh weight and root length. The addition of POC concentration of 12 ml/L had a very significant effect on the variation in leaf area observed at 30 days after planting.

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