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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Jurnal Akuntansi Barelang Community Engagement and Emergence Journal (CEEJ) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Disrupsi Bisnis Jurnal Ekonomi JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Heryenzus, Heryenzus
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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PENGARUH MERK DAN KUALITAS PRODUK CCTV TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI PT FOCUS CENTRAL SECURINDO zhong, ericsen; Heryenzus, Heryenzus
SCIENTIA JOURNAL Vol 4 No 3 (2021): Volume 4 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

PT Focus Central Securindo is one of the companies engaged in the electronics distributor located at Ruko Palam Spring where PT Focus Central Securindo was established in 2016. The technique used in this study is saturated sampling used is the distribution of questionnaires. The method for analytical in this study is multiple regresion which includes: validity test, reliability test, normality test, multicholine meaning test, heteroscedastic test, determination test and partial test. And we have the results showed that the brand partically affected 3.405 > 1.983 of the t table, so that 0.00 < 0.05 alpha. While the partical effect of product quality is 8.368 > 1.983 from t table. And with the purchase decision we have a signifcant influence of 106,188 > 3,080 from F table, then 0.00 < 0.05. And the signifcance value of the simultaneous test. And the study results on consumer satisfaction showed that the R2 effect of 81.9%. that means the brand and product quality had a significant effect.
PENGARUH DISIPLIN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT GLOBAL WELINDO BATAM septiawan, Septiawan; Heryenzus, Heryenzus
SCIENTIA JOURNAL Vol 4 No 4 (2021): Volume 4 Nomor 4 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

Today's company competition is increasingly competitive, this study aims to examine the extent of the role of discipline and motivation in improving employee performance. PT Global Welindo Batam is a company that has been established since 2014 and PT Global Welindo Batam is a distributor engaged in the Manufacturing Industry and marine industry. The sampling technique is saturated sampling, by taking the entire population of 107 respondents. The data technique used is the distribution of questionnaires and literature studies. The analytical method used is multiple regression which includes: validity test, reliability test, normality test, multicholine meaning test, heteroscedasticity test, determination test, partial test. The results showed that the discipline partially affected 3.405 > 1.983 of the t table, so that 0.00 was smaller than 0.05 alpha. While the partial effect of motivation is 8.368 > 1.983 from t table. Together with discipline and have a significant influence. of 106,188 > 3,080 from F table, then 0.00 is smaller than alpha 0.05. And the significance value of the simultaneous test. The results of the study on employee performance, performance, and the R2 test showed an effect of 81.9%. The results showed that discipline and motivation had a significant and significant effect
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT SOONLEE METALINDO PERKASA Siswanto, Siswanto; Heryenzus, Heryenzus
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 3 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Tujuan penelitian ini adalah untuk mengetahui seberapa besar informasi kualitas layanan dan kualitas produk pada kepuasan pelanggan. Sampel dalam penelitian ini adalah 115 responden dan teknik yang digunakan adalah Non-probabilitas sampai pendekatan Sisi Kebetulan. Data dalam penelitian ini menggunakan metode survei melalui kuesioner yang diisi oleh konsumen. Data diperoleh dengan menggunakan analisis regresi muItipIe. Analisis ini menganalisis uji validitas, uji reliabilitas, analisis analisis regresi, pengujian hipotesis melalui uji T dan uji F, serta analisis koefisien determinasi (R2). Variabilitas kualitas layanan memiliki dampak yang lebih besar pada kepuasan pelanggan yaitu sebesar 2,951 dan variabilitas kualitas produk memiliki efek 3,423. Pengujian hipotesis menggunakan uji t menunjukkan bahwa variabel independen yang diteliti adalah kualitas layanan dan kualitas produk terbukti memiliki dampak positif dan signifikan terhadap variabel dependen kepuasan pelanggan. Kemudian ketahanan analisis menggunakan uji F dapat dilihat bahwa kualitas layanan dan kualitas produk bersama-sama memiliki pengaruh yang signifikan terhadap kepuasan pelanggan. Koefisien determinasi (R2) menunjukkan bahwa kontribusi kualitas produk dan kualitas layanan mempengaruhi kepuasan konsumen 34,7%. Sedangkan 65,3% sisanya diinfuskan oleh variabel lain yang tidak termasuk dalam mode regresi ini.
STRATEGI PENGEMBANGAN UMKM KOTA BATAM DALAM MENINGKATKAN DAYA SAING DI ERA DIGITAL Nainggolan, Nora Pitri; Heryenzus, Heryenzus; Situmorang, Robert
JURSIMA Vol 12 No 3 (2025): Volume 12 Nomor 3 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i3.1205

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, particularly in terms of employment absorption and contribution to Gross Domestic Product (GDP). However, in the rapidly evolving digital era, MSMEs face new challenges to remain competitive. This study aims to analyze MSME development strategies to increase competitiveness in the digital era. The research method uses a qualitative-descriptive approach with literature studies and field observations of MSMEs in Batam City. The results indicate that digital technology adoption, branding strengthening, human resource capacity enhancement, and government policy support are the main factors driving MSME competitiveness. This study suggests the importance of collaboration between MSMEs, the government, and the private sector in encouraging digitalization and sustainable MSME business innovation.
BANTUAN SOSIAL PADA LKSA PANTI ASUHAN AGAPE TEMBESI SAGULUNG BATAM Nainggolan, Nora Pitri; Sari, Intan Utna; Ningsih, Desrini; Heryenzus, Heryenzus
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Volume 2 Nomor 1 2023
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v2i1.80

Abstract

Melalui adanya program pengabdian kepada masyarakat, dosen diharapkan mampu berinteraksi serta dapat memberikan kontribusi positif kepada masyarakat. Pengabdian ini dilaksanakan di LKSA Panti Asuhan AGAPE melalui kegiatan bantuan sosial. Panti Asuhan ini bertempat di Perum Taman Cipta Asri II Blok Olive No.109 Tembesi Sagulung Batam. Adapun tujuan kegiatan dari pengabdian masyarakat yang dilaksanakan adalah mengacu kepada anak yatim piatu di Panti Asuhan AGAPE yang kurang mampu secara ekonomi dengan memberikan bantuan sosial berupa pemberian sembako. Dengan melihat kondisi anak-anak di panti asuhan Tim Dosen merasa perlu untuk membantu meningkatkan kesejahteraan anak-anak tersebut yang kurang mampu secara ekonomi. Diharapkan dengan adanya pemberian sembako ini dapat membantu meningkatkan kesejahteraan di panti asuhan tersebut. Berdasarkan kunjungan yang dilakukan ke panti asuhan AGAPE maka dapat dapat diperoleh kesimpulan panti asuhan ini masih sangat membutuhkan bantuan, baik bantuan sembako, kebutuhan sekolah maupun dana santunan untuk membantu biaya sekolah anak-anak di panti asuhan AGAPE. Panti asuhan AGAPE sangat berharap adanya bantuan berkesinambungan dari pada dosen guna meningkatkan kesejahteraan dan tingkat pendidikan anak-anak di Panti asuhan tersebut.
Pengaruh Penjualan Pribadi, Kualitas Produk dan Kepercayaan Pembelian pada PT Usaha Kiat Permata Bryan, Bryan; Heryenzus, Heryenzus
Jurnal Disrupsi Bisnis Vol. 6 No. 1 (2023): [Januari-Februari] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i1.27771

Abstract

PT. Usaha Kiat Permata adalah suatu perusahaan yang berada di Kota Batam yang menjual beras yang dapat dikatakan sebagai bahan pokok yang dikonsumsi masyarakat Indonesia. Tidak mudah untuk menjual beras di tengah banyaknya saingan dan naik turunnya harga bahan pokok dengan demikian, PT. Usaha Kiat Permata itu sendiri membutuhkan kerja keras untuk melakukan penjualan pribadi dengan menawarkan produk kepada konsumen serta kualitas produk yang diberikan sangat baik dan meningkatkan kepercayaan pembelian, namun demikian faktor-faktor yang digunakan oleh PT. Usaha Kiat Permata masih belum ideal yang berdampak terhadap keputusan pembelian. Dengan dapat diketahui tujuan yang dapat dilakukan antara penjualan pribadi, kualitas produk dan kepercayaan pembelian pada PT Usaha Kiat Permata. Metode deskriptif dan pendekatan kuantitatif digunakan untuk melakukan penelitian ini. Populasi yang akan digunakan dalam penelitian ini merupakan konsumen PT Usaha Kiat Permata dimana berdasarkan jumlah konsumen pada bulan Agustus tahun 2022 berjumlah 175. Oleh karena itu, jumlah populasi yang digunakan berjumlah 175 konsumen. Rumus Slovin digunakan untuk metode pengambilan sampel diketahu 124 responden. Dengan suatu teknik analisis data yang dapat digunakan dengan uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Dalam hasil penelitian ditemukan yang dapat disimpulkan bahwa penjualan pribadi, kualita produk dan kepercayaan pembelian telah dapat memberi suatu pengaruh secara parsial serta secara simultan dengan pengaruh yang positif serta signifikan yang ditujukan kepada keputusan pembelian pada PT Usaha Kiat Permata.
PENERAPAN KOMUNIKASI PEMASARAN TERPADU (IMC) DALAM MEMPROMOSIKAN USAHA RITEL: STUDI KASUS KEPULAUAN RIAU 2020–2025 Kremer, Hendri; Heryenzus, Heryenzus; Suali, Suali
JURSIMA Vol 13 No 1 (2026): Volume 13 Nomor 1 2026
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.1314

Abstract

Border areas such as the Riau Islands have unique characteristics that influence retail marketing communication strategies, mainly due to their strategic position among cross-border trade, cultural, and tourism flows. This study aims to examine how modern retail business actors in the Riau Islands apply an integrated marketing communication mix (IMC) in reaching and retaining local consumers during the 2020–2025 period. Using a descriptive qualitative approach with a dual case study strategy, data were obtained through in-depth interviews, field observations, and documentation of retail promotion activities in the cities of Batam, Tanjungpinang, and Bintan. The results of the study revealed six main themes that marked the IMC implementation pattern, namely the synergy between digital and traditional channels, the dominance of direct sales promotion, the personalization of community-based communication, the importance of public relations and brand storytelling, the role of visual communication, and challenges in measuring the effectiveness of strategies. This research shows that the success of retail marketing communications in border areas is highly dependent on adaptability to multicultural local contexts as well as consistent and relevant cross-media messaging integration. The main contribution of this research lies in the enrichment of the theoretical perspective of IMC in a geographical context that has been underexplored, as well as the provision of an analytical framework that can be used by practitioners and policymakers to develop more effective and sustainable communication strategies in border areas
ANALISIS PENGGUNAAN QRIS OLEH WISATAWAN ASING PADA UMKM LOKAL BATAM Nainggolan, Nora Pitri; Heryenzus, Heryenzus; Situmorang, Robert
JURSIMA Vol 13 No 1 (2026): Volume 13 Nomor 1 2026
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.1328

Abstract

Batam City has a strategic position as the homepage of Indonesia's economy that borders Singapore and Malaysia, making it a dynamic hub for international transactions. This study aims to analyze the use of the Quick Response Code Indonesian Standard (QRIS) by foreign tourists on local MSMEs in Batam and its impact on entrepreneurial efficiency. Using a descriptive qualitative approach with the Technology Acceptance Model (TAM) theoretical framework, data were collected through participatory observation and in-depth interviews in shopping malls and culinary centers in the Nagoya and Batam Centre areas. The results show that the Cross-border QR feature has increased the shopping preferences of foreign tourists because it provides real-time currency conversion convenience and transaction security. Field findings confirm that perceived usefulness and perceived ease of use are key factors driving the adoption of this technology. Although network infrastructure constraints are still found at some points, the implementation of QRIS has been proven to increase the daily turnover of MSMEs by an average of 15-25% and strengthen the competitiveness of local entrepreneurs in the regional digital economy ecosystem. This study recommends the need to strengthen digital literacy for business actors to optimize the potential of international markets in border areas.
PELATIHAN MANAJEMEN USAHA BAGI PELAKU USAHA MIKRO KOTA BATAM Heryenzus, Heryenzus; Situmorang, Robert; Simanjuntak, Jackhon Pahala; Yopi, Yopi
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Volume 4 Nomor 2 2025
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64795/jupadai.v4i2.190

Abstract

Batam City as a free trade area has great economic potential for micro business actors, but limited managerial capabilities are often the main obstacle in business development. This Community Service (PkM) activity aims to increase business governance capacity for micro business actors in Batam City through systematic and applicable management training. The main problems identified include the lack of separation of personal and business finances, inefficient operational management, and suboptimal digital marketing strategies. The method of implementing activities is carried out through the preparation stage in the form of needs analysis, the implementation stage through interactive workshops and digital bookkeeping simulations, and the evaluation stage using pre-test and post-test instruments. The results of the activity showed a significant increase in managerial understanding of participants, which was marked by an average increase in evaluation scores of 50%. Participants are now able to prepare simple financial statements independently and implement production efficiency strategies. The conclusion of this activity is that increasing managerial literacy through a practical approach has proven to be effective in strengthening the business foundations of micro business actors, so that they have better competitiveness and higher business sustainability potential in a competitive market environment.
Analisis Faktor Penghambat Transformasi Digital UMKM Di Kawasan Hinterland Kota Batam Suali, Suali; Tampubolon, Rikson Pandapotan; Siringoringo, Renniwaty; Heryenzus, Heryenzus
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10349

Abstract

Transformasi digital merupakan elemen krusial bagi keberlanjutan Usaha Mikro, Kecil, dan Menengah (UMKM), namun implementasinya di wilayah penyangga sering kali menghadapi hambatan yang kompleks. Penelitian ini bertujuan untuk menganalisis faktor-faktor penghambat transformasi digital pada UMKM di kawasan hinterland (pulau-pulau kecil) Kota Batam. Dengan menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam terhadap pelaku UMKM di Pulau Belakang Padang dan Pulau Buluh, serta observasi lapangan. Analisis dilakukan dengan menggunakan kerangka kerja Technology Acceptance Model (TAM) dan analisis SWOT. Hasil penelitian menunjukkan bahwa hambatan utama terdiri dari infrastruktur telekomunikasi yang tidak stabil, rendahnya literasi digital dan self-efficacy teknologi pada pelaku usaha, serta tingginya biaya logistik antarpulau yang diperumit oleh regulasi kawasan Free Trade Zone (FTZ). Selain itu, adanya resistensi kultural terhadap sistem pembayaran non-tunai memperlambat integrasi UMKM ke dalam ekosistem ekonomi digital. Penelitian ini merekomendasikan perlunya kebijakan logistik kolektif dan pendampingan digital yang bersifat lokalistik untuk menjembatani kesenjangan digital antara wilayah mainland dan hinterland.
Co-Authors Andi Putra Arimbi, Isti Fauzia Bryan Bryan Damanik, Sofia Laura Desrini Ningsih Fany Rahma Sari Harefa, Asria Indriana, Rika Intan, Sri Jeny Yeolanda Kelson Kelson Kremer, Hendri Nainggolan, Nora Pitri Ningsih, Desrini Pranoto, Emelina Purba, Tiurniari Putu Hari Kurniawan Renniwaty Siringoringo, Renniwaty S Siswanto Sari, Intan Utna Septiawan Septiawan Shantia, Angel Simanjuntak, Jackhon Pahala Sitorus, Jaya Ricardo Situmorang, Robert Suali Suali Suali, Suali tampubolon, rikson pandapotan Tan, Riny Yopi YOPI YOPI zhong, ericsen