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All Journal Jurnal Manajemen dan Organisasi JRMA (Jurnal Riset Manajemen dan Akuntansi) JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Vokasi Prima Ekonomika : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi dan Manajemen Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Rainstek : Jurnal Terapan Sains dan Teknologi juremi: jurnal riset ekonomi Jurnal Sains Manajemen Jurnal Manajemen DIVERSIFIKASI Global Research on Tourism Development and Advancement (GARUDA) Warta Pariwisata Prosiding University Research Colloquium Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif Journal of Rural Tourism (JoRT) Jurnal Riset Daerah International Journal of Technology and Modeling
Sulistyo, Agung
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Jurnal Riset Daerah

 1 
PERAN PENTING TOURISM MARKETING 3.0 DALAM UPAYA MENCIPTAKAN PARIWISATA UNGGUL DAN BERKELANJUTAN DI KABUPATEN BANTUL (STUDI KASUS : KEBUN BUAH MANGUNAN). Sulistyo, Agung; Annisa, Rosalina Nur
Jurnal Riset Daerah Vol 20 No 1 (2020): JURNAL RISET DAERAH
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Bantul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64730/jrdbantul.v20i1.26

Abstract

The concept of Tourism Marketing 3.0 has been applied by several tourist destinations in the world to attract tourist visits. The indicators used are technology change, political legal change, economic change, socio-culture change and Market change. The number of tourist attractions popping up in Yogyakarta encourage managers to set the right strategies and plans so that the tourist attraction of the Mangunan Orchard is increasingly in demand. The purpose of this study is to analyze the application of the concept of Tourism Marketing 3.0 on the tourist attraction of the Mangunan Orchard, in order to attract tourist visits. This research used a qualitative method with a descriptive approach combined with the concept of Tourism Marketing 3.0 analysis. Data collection in this study used in-depth interviews, observation, documentary methods, visual material methods, and literature study. The subjects of this study were several people who came from the Department of Agriculture, Food, Maritime Affairs and Fisheries, the Department of Tourism, Managers in the field, as well as several tourists who visited the Tourist attraction of Mangunan Orchard. The stage of data processing and analysis in this study use an interactive analysis model, including data transcription, data reduction, data coding and categorization, as well as drawing conclusions.Based on research that has been done, the results obtained that the tourist attraction of the Mangunan Orchard is not in accordance with the concept of Tourism Marketing 3.0. This is because the attributes used: technology change, political legal change, economic change, socio-culture change and Market change have not been fully applied. With these results, the right strategies and programs are needed in applying the concept to attract tourist visits.
Co-Authors Adi Purwanto Adianto Agus Sugianto Amiluhur Soeroso Annisa, Rosalina Nur Apit Buchori Ari Sudanang, Ertanta Arisanti, Yuli Christiatmani, M.M Christiatmani, MMA Djamil, Farah Diana Dwi Agus Kristianto Edy Suharyono Ertanta Ari Sudanang Febriansyach, Bagas Fitriana Fitriana Hayatri, Maria Ana Sila Insanaputra, Yanuar Satrhio Irawan, Novta Dany’el Irma Wijaya, Jennie Izzi, Mochammad Alif Fatikhul Kusumawati, Fitri Dwi Mahanani, Sumiyar Maharani, Andi Nabila Aura Musadad Musadad Okiandri, Diki Pramukti, Regina Tyas Ristanti, Ristanti Salindri, Yerika Ayu Setya, Azizah Dwi Shafiq Nurdin Sholihah, Anis Siti Maesaroh Suhartapa Tioputri, Fenny Cintya Yudiandri, Tri Eko