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All Journal JURNAL ILMU SOSIAL Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Studi Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Review Pendidikan dan Pengajaran (JRPP) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Al Huwiyah: Journal of Woman and Children Studies Innovative: Journal Of Social Science Research Da'watuna: Journal of Communication and Islamic Broadcasting J-CEKI
Utamidewi, Wahyu
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Abdi Dosen : Jurnal Pengabdian Pada Masyarakat

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EFFORTS TO INCREASE PUBLIC KNOWLEDGE ABOUT DIGITAL MARKETING AS ONE OF THE EFFORTS TO IMPROVE THE FAMILY ECONOMY Tayo, Yanti; Nursanti, Siti; Utamidewi, Wahyu; Farni Syammaella, Nur’annafi; Nurfauziyah, Sabrina; Febylania, Alisha
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 3 (2022): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i3.1496

Abstract

The use of smartphones has increased significantly since the COVID-19 pandemic. This is due to the government's policy of restricting human-to-human gatherings in order to avoid the transmission of the COVID-19 virus. People's lives are being made easier as communication and information technology advances; the world appears to be shrinking, and distance and time are no longer obstacles to humans meeting their needs. Technological advancements must be accompanied by an increase in the community's ability to use technology in order for it to be used optimally, particularly in efforts to improve the family economy. This community service aims to increase public awareness of the use of Internet-based media for digital marketing purposes. Community service is accomplished through direct exposure, discussion, and practice. This study was followed by mothers and women in the Waluya village. The information provided was about digital marketing and how to use it to improve the family economy by starting a home-based industry-based business. Mothers and women in Waluya Village are becoming more knowledgeable, and there is a greater interest in starting an online store to help the family economy.
DIGITAL MARKETING MANAGEMENT TRAINING FOR FAMILY WELFARE EMPOWERMENT MEMBERS IN BANDUNG REGENCY Tayo, Yanti; Nursanti, Siti; Utamidewi, Wahyu; Mayasari, Mayasari; Abidin, Zainal
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1900

Abstract

There is no denying that the COVID-19 pandemic, which broke out at the start of 2020, had an influence on Indonesia's family economy, both positively and negatively. A decline in family income levels is one of the COVID-19 pandemic's negative effects on Indonesian families, although there are also beneficial effects, such as increased usage of digital technologies worldwide, including in Indonesia. Teaching women how to be productive without having to leave the house while still being able to fulfil their responsibilities as mothers is one of the answers suggested by academics from Singaperbangsa Karawang University. This time at the community service, the volunteer proposes a way to improve mothers' knowledge by giving them training in operating digital stores using their social media. This service will be provided to mothers who are members of the Bandung Regency Family Empowerment and Welfare Group of mothers. Participants in this programme should gain an understanding of how women can manage digital shops to boost family income.
Co-Authors Adila, Muhammad Faza Adriansyah, Aditya Tri Ana Fitriana Poerana Angelina, Sisca Dita Budhiarti, Tri Widya Budhiharti, Tri Widya Chairunnisa, Nida Helvina Chikawidya, Chikawidya CHOIRUN NISA Citra, Melia Damanik, Retno Permatasari Dewi Septiani Rosdiana, Neng Farni Syammaella, Nur’annafi Fauziah, Dea Syifa Febrianita, Rika Hadhi Febylania, Alisha Fitriana Poerana, Ana Hariyanto, Fajar Juliyanti, Fina Jumarnies, Jennie Karnanto, Natasya Yolanda Poetri Kartikasari, Fujianthy Kusumaningrum, Rastri Kususmaningrum, Rastri Lubis, Flori Mardiani Manurung, Ayu Oktaviani Maria, Nina Mayasari Mayasari Mayasari, Mayasari Maylintang, Andien Mufida, Asyifa Muhammad Ramdhani, Muhammad Munawwar, Ahmad Fuad Nastalia, Septi Nayiroh, Luluatu Ndraha, Yalimurni Nurfauziyah, Sabrina Nurhalimah, Juag Nurhasanah, Hanna nurkinan, nurkinan Nursanti, Siti Nurwindria, Riska Amalia Pahlevi, Muhammad Haykal Paul, Farah Pretty , Karisma Puri, Widya Triananda Putri, Stefhany Rafi, M. Soulthan Ragil Pangesti, Sekar Rahma, Siti Nazarina Rahmadani, Ririn Ramadhan, Ahmad Fahri Ramadhani, Muthiara Risma Risma, Risma Salma, Erlin Alysia Salsabilla, Faira Salsabilla, Khoirunisa Salsabilla, Syifa Zahra Sofyan, Habib Ali Solihah, Sefia Waladinia Syifa, Najwa Tayo, Yanti Wati, Siti Rahma Widiana, Sefira Yuliani, Nina Nur Zainal Abidin Zainal Abidin