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All Journal JURNAL ILMU SOSIAL Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Studi Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Al Huwiyah: Journal of Woman and Children Studies Innovative: Journal Of Social Science Research J-CEKI
Utamidewi, Wahyu
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

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Analisis Naratif Product Placement Daihatsu dalam Web Series Mulih Pahlevi, Muhammad Haykal; Utamidewi, Wahyu; Kusumaningrum, Rastri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4771

Abstract

The current information age provides various ways that are used by certain parties in marketing their products, one of which is by using video media to create Web series. This study aims to examine the four-episode Mulih web series which airs on the Daihatsu Sahabatku channel. In this web series, several Daihatsu product lines appear as vehicles that support the narrative of the actors. This study dissects Product Placement practices conducted by PT. Astra Daihatsu Motor with the concept of Product Placement Dimension namely Visual, Auditory and Plot Connection and Elaboration Likelihood Model. This study uses narrative analysis and conducts interviews with some viewers of the Mulih Web Series. The results show that the Plot Connection dimension dominates the Web Series with a storyline that focuses on Daihatsu vehicles. Apart from that, the audience also indicated that there was a difference in the elaboration resulting from watching this Web Series. Of the four informants, there were at least two informants who leaned towards the central path while the other two leaned towards the peripheral path. The formation of this elaboration is based on the background or motivation of the audience and the ability to think what they can do. Daihatsu seems to be trying to give the audience subtle hints without bringing up the technical aspects, but more about how the story is told. Keywords: Web Series; Product Placements; Elaboration Likelihood Model; Narrative Analysis
Pengaruh Konten Instagram Food Vlogger @gina_angelia terhadap Minat Kuliner pada Followers Febrianita, Rika Hadhi; Nursanti, Siti; Utamidewi, Wahyu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4876

Abstract

Instagram is one of the most popular forms of social media used for information, communication, and entertainment, with a wide reach and a continuously growing user base. The Instagram food vlogger account @gina_angelia has gained popularity among individuals due to its unique culinary content. This research aims to determine the influence of @gina_angelia's Instagram content on culinary interests among her followers. The study adopts a quantitative approach using the AIDDA theory, with data collected through a questionnaire from 100 respondents. The results of this research indicate that @gina_angelia's Instagram content significantly influences the culinary interests of her followers, with a coefficient of determination value of 72.1%. The remaining 27.9% is influenced by other variables outside the model. The results, processed using SPSS 26, reveal that the sub-variable X, namely Attention to @gina_angelia's Instagram content, significantly affects the culinary interest of her followers. Interest in @gina_angelia's Instagram content also significantly impacts on her followers' culinary interests. Likewise, Desire in @gina_angelia's Instagram content significantly influences her followers' culinary interests. The Decision factor shows that @gina_angelia's Instagram content has a significant influence on her followers' culinary interests. Meanwhile, the Action factor indicates that @gina_angelia's Instagram content significantly influences her followers' culinary interests. Keywords: Instagram, Culinary Interests, Food Vlogger
Co-Authors Adila, Muhammad Faza Adriansyah, Aditya Tri Angelina, Sisca Dita Budhiarti, Tri Widya Budhiharti, Tri Widya Chikawidya, Chikawidya Damanik, Retno Permatasari Dewi Septiani Rosdiana, Neng Fauziah, Dea Syifa Febrianita, Rika Hadhi Fitriana Poerana, Ana Hariyanto, Fajar Juliyanti, Fina Karnanto, Natasya Yolanda Poetri Kartikasari, Fujianthy Kusumaningrum, Rastri Kususmaningrum, Rastri Lubis, Flori Mardiani Mayasari Mayasari Mayasari, Mayasari Maylintang, Andien Muhammad Ramdhani, Muhammad Munawwar, Ahmad Fuad Nastalia, Septi Nayiroh, Luluatu Ndraha, Yalimurni Nurhalimah, Juag Nurhasanah, Hanna nurkinan, nurkinan Nursanti, Siti Pahlevi, Muhammad Haykal Paul, Farah Puri, Widya Triananda Rafi, M. Soulthan Ragil Pangesti, Sekar Rahmadani, Ririn Ramadhan, Ahmad Fahri Ramadhani, Muthiara Salma, Erlin Alysia Salsabilla, Faira Salsabilla, Khoirunisa Salsabilla, Syifa Zahra Shafina, Rissa Alya Sofyan, Habib Ali Solihah, Sefia Waladinia Tayo, Yanti Zainal Abidin Zainal Abidin