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Pengalaman Komunikasi Orang dengan HIV/AIDS (ODHA) di Kota Bekasi Alfa Rizki Febriansyah; Fardiah Oktariani Lubis; Rastri Kusumaningrum
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1349

Abstract

This study explores the communication experiences of People Living with HIV/AIDS (PLHIV) in Bekasi City. Employing a qualitative phenomenological approach within the framework of Berger and Luckmann's Social Construction of Reality theory, the research involved seven PLHIV informants undergoing Antiretroviral (ARV) therapy. The findings indicate that PLHIV's communication experiences are highly varied, encompassing positive interactions from immediate family support, peer communities, and healthcare professionals, as well as negative experiences such as stigma and discrimination from the social environment. These communication experiences fundamentally shape the social reality and identity of PLHIV. This study emphasizes that communication, whether positive or negative, plays a crucial role in forming PLHIV's self-perception and social interactions, and highlights the importance of empathetic communication support to reduce stigma and improve their quality of life.
Pengaruh Terpaan Iklan Product Placement Tropicana Slim dalam Drama Korea Castaway Diva terhadap Minat Beli Followers akun X @kdrama_menfess Dinar Andira Pramesti Nur Rafifah; Firdaus Yuni Dharta; Fardiah Oktariani Lubis
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5278

Abstract

The purpose of this study was to determine how much influence the exposure of product placement advertisements in the Korean drama Castaway Diva has on the purchase interest of Tropicana Slim followers of account X @kdrama_menfess. This study uses advertising exposure theory. The population of this study was followers of account X @kdrama_menfess with a sample drawing using a purposive sampling approach of 100 respondents. The data results were obtained through a google form link with predetermined criteria. The data analysis methods used in this study were descriptive statistical tests, classical assumption tests, multiple linear regression tests, T tests, F tests, and coefficient of determination tests. This study produced the answer that the intensity and duration of advertising exposure had a significant influence on purchase interest, while the frequency did not have a significant influence and there was a significant influence of exposure to product placement advertisements in the Korean drama Castaway Diva on the purchase interest of Tropicana Slim followers of account X @kdrama_menfess. This is proven by simultaneous testing (F) where the calculated F value is much larger than the F table (20.650>2.698) and the determination coefficient test is 0.373 or 37.3% while the rest is influenced by other variables that were not examined in the study.