Article Per Year (5 Year)
p-Index From 2021 - 2026
3.096
P-Index
This Author published in this journals
All Journal ADI Journal on Recent Innovation (AJRI) Jurnal Ekonomi Manajemen Sistem Informasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) UPI YPTK Journal of Business and Economics Jurnal Pengabdian Masyarakat Nusantara Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Economics, Business, Accounting & Society Review Jurnal Informatika Ekonomi Bisnis Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Journal of Management and Innovation Entrepreneurship (JMIE) jle Asian Journal of Environmental Research ECONOMETRICS: Journal of Sustainable Economics and Management
Fitri, Hasmaynelis
Unknown Affiliation
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Asian Journal of Environmental Research

 1 
Analysis of the Influence of Raw Material Quality, Product Quality, and Price on Purchasing Decisions with Competitive Advantage as an Intervening Variable in Silungkang Restaurant Sumiarti; Putra, Ramdani Bayu; Fitri, Hasmaynelis
Asian Journal of Environmental Research Vol. 2 No. 1 (2025): January-April
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/ajer.v2i1.293

Abstract

Business competition in the restaurant sector continues to experience quite rapid development, which means businesspeople have to be careful when making decisions. Therefore, the purpose of this study is to find out and analyze the influence of raw material quality, product quality, and price on purchasing decisions with competitive advantage as an intervening variable in Silungkang Restaurant. The sample of this study is 100 consumers of the Silungkang Restaurant. The model of this research is structural equation modeling (SEM), with an analysis tool using SmartPLS 3. The findings of this study show that raw material quality, product quality, and competitive advantage have a positive and significant influence on purchasing decisions. In addition, it was also found that the quality of raw materials, product quality, and price had a positive and significant effect on competitive advantage. Meanwhile, price has an effect, but significantly, on the purchase decision. For the indirect influence through the competitive advantage variable, it was found that competitive advantage could not play a role in strengthening the influence of price on purchasing decisions. However, indirect influence through competitive advantage variables, a significant influence was found on the quality of raw materials and product quality on purchasing decisions.
Co-Authors Agus Petra , Berta Andhika Putra, Rio Anshari, Syuja Sobri Al Apriyanti, Depi Gusti Asodepa, Alresna Ramadhani Bayu Putra , Ramdani Bela, Anisa Oktana Candana, Dori Mittra Chandra, Decky Dela, Mutiara Dewi, Rindy Cira Dewi, Rindy Citra eka saputra, Dandi Elfiswandi Fathasena, Yuan Apra Fatril, Revina Fikri Kurniawan Fikri, Hasanul Fitri Yeni, Fitri Hariyono, Ridho Havidz Aima Jannah, Putri Raudhatul Jundari, Istiqomah Lusiana, L Mahendra, Adiprana Marsandi, Zilfa Aulia Mauhelda, Rahma Lara Melta, Diki Jasrizal mulyadi , Olandari Mulyani, Sitti Rizki Nadia, Putri Nandan Limakrisna Neldi, Mondra Petra, Berta Agus putra , Ramdani bayu Putra, Ramdhani Bayu Putra, Waldino Putri, Rahmi Ilham Rahma, Nadratur Ramdani Bayu Putra Roif, Fadhil Sekhana, Raimul Sumiarti Vicky Brama Kumbara Wahyu, Fauzi wianda, Zulva okta Wijaya, Ronni Andri Yulasmi, Yulasmi Yulia, Yosi