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All Journal Puteri Hijau : Jurnal Pendidikan Sejarah Jurnal Bisnis Dan Kajian Strategi Manajemen ETNIK : Jurnal Ekonomi dan Teknik JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Regress: Journal of Economics & Management Jurnal Ilmiah Ekonomi Terpadu
Yusnaidi, Yusnaidi
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Pengaruh Entrepreneurial Marketing Terhadap Kinerja Pemasaran Usaha Mikro Sulam Jahit Kasab di Kecamatan Kuala Baru, Kabupaten Aceh Singkil Syahruli, Syahruli; Yusnaidi, Yusnaidi; Chairiyaton, Chairiyaton; Putri, Cut Mega
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 2 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i2.10050

Abstract

Entrepreneurial marketing is a marketing activity carried out by small and medium scale business actors in starting a business. This study aims to determine how much influence entrepreneurial marketing has on marketing performance in kasab embroidery micro businesses in Kuala Baru District, Aceh Singkil Regency. The sampling technique used to collect data through questionnaires to 96 people who sew kasab with the Likert scale method. The method used is simple linear regression analysis. The results show that entrepreneurial marketing has a positive effect on marketing performance as evidenced by the significance value for the effect of the entrepreneurial marketing variable (x) on the marketing performance variable (y) worth 0.000 <0.05 and the value of t count 12.822> t table 0.2006. So it is hoped that every Micro, Small and Medium Enterprises  actor can always set aside part of his profits to be used as the next capital, so that the business he runs can continue to grow.
Minat Generasi Z di Kabupaten Aceh Barat untuk Berkunjung ke Destinasi Wisata Sejarah Makam Teuku Umar Qudus, Sultan Ruhil; Yusnaidi, Yusnaidi
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 1 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i1.8590

Abstract

As the heirs of civilization, Generation Z exhibits interest in visiting historical tourist destinations, demonstrating that they still harbor a sense of nationalism that never forgets the history of heroes. As Bung Karno once said, "A great nation is a nation that can appreciate the services of its heroes." The interest of generation Z in visiting the historical tourism site of Teuku Umar's mausoleum in the West Aceh area is measured using the theory of planned behavior (TPB). In this study, which employs a quantitative methodology, a sample of 96 respondents provided the primary data. The findings of this study show that generation Z's attitude, subjective norm and  perceived behavioral control have direct positive effect on  generation Z's  behaviour intention to visit  Teuku Umar’s grave in the West Aceh district.
Co-Authors Abu Hassan Makmun Chairiyaton, Chairiyaton Cut Mega Putri Damrus, Damrus Desi Yuliana Devilishanti, Tio Devlishanti, Tio Fajri Hadi Fatmayanti, Fatmayanti Fitri Fitri Husen, Tamitha Intassar Ikhsan Ikhsan Jusnaini Hasni M. Nasir Mahzalena, Rahmi Mandaraira, Fitria Mardaleta, Mardaleta Mirdha Fahlevi SI Muhammad Rahmat Hidayat Mulyadi, Said Muzakir Putri, Cut Mega Qudus, Sultan Ruhil Rahmi, Ulva Saiful Badli Syahruli, Syahruli Tio Devilishanti YANTI, HERA Zhafira, Nabila Hilmy