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<![CDATA[Sosialisasi Sistem Informasi Akuntansi Anggaran Dana Kas Kecil UMKM di Sasana Suksa School Pattani Thailand ]]>
<![CDATA[Yanti]]>;
<![CDATA[Savitri, Citra]]>;
<![CDATA[Septiawati, Rohma]]>;
<![CDATA[Sujaya, Fista Apriani]]>;
<![CDATA[Rahayu, Septiana]]>;
<![CDATA[Istianingsih]]>
<![CDATA[ Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025) ]]>
Publisher : <![CDATA[Greenation Publisher & Yayasan Global Resarch National ]]>
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DOI: 10.38035/jpmpt.v3i2.912
<![CDATA[Pengabdian dilakukan di sasana suksa school Pattani Thailand. Tujuan dari pengabdian ini adalah untuk mengsosialisasikan system informasi Akuntansi anggaran dana kas kecil kepada siswa menengah atas . Metode yang digunakan dalam pengabdian ini adalah dengan datang langsung dan memberikan pemahaman langsung tentang pentingnya mempelajari system informasi anggaran dana kas kecuil khususnya siswa menengah atas di sasana susksa school. Kegiatan diawali dengan pendampingan sosialisasi sistem informasi akuntansi anggaran dana kas kecil UMKM, dimulai sisisalisasi system informasi akuntansi selanjutnya sosialisasi penyusunan anggaran dana kas kecil untuk UMKM, Permasalahan yang muncul dalam Pengabdian masyarakat ini adalah Terjadinya Error pada aplikasi Microsoft Excel dikarenakan koneksi LAN yang kurang baik, karena keterbatasan infrastruktur dan teknolgi sehingga koneksi antara komputer tempat menyimpan data Microsoft Excel dengan komputer lain terputus,kurangnya keterampilan teknis : keterampilan semua peserta pengabdian siswa dan siswi sasana suksa school masih sangat terbatas .Kesalahan penggunaan rumus dalam penginputan data seperti tanggal, nama dan keterangan yang disebabkan oleh human error ini dapat berakibat fatal maka sebisa mungkin harus dihindari.]]>
<![CDATA[Strategi Pemasaran dalam Meningkatkan Penjualan pada Butik Sanf Collection ]]>
<![CDATA[Savitri, Citra]]>;
<![CDATA[Faddila, Syifa Pramudita]]>;
<![CDATA[Agustina, Silvia]]>
<![CDATA[ Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science ]]>
Publisher : <![CDATA[Westscience Press ]]>
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DOI: 10.58812/jbmws.v4i03.2580
<![CDATA[Bisnis fashion merupakan salah satu usaha yang tidak ada ujungnya karena seiring dengan perkembangan zaman model fashion mulai banyak berinovasi. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran melalui pendekatan dengan marketing mix dalam meningkatkan penjualan pada butik SANF Collection. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan tiga teknik pengumpulan data yang berupa wawancara, observasi dan, dokumentasi yang di lakukan dengan pemilik. Marketing Mix pada butik SANF Collection meliputi Product (Produk) yang memiliki kualitas terbaik dan model yang terbaru. Price (Harga) yang ditawarkan sesuai dengan kemampuan masyarakat. Place (Tempat) yang menarik dan bikin nyaman konsumen. Promotion (Promosi) yang dilakukan dengan cara memberikan discount dan promosi di media sosial namun belum dimanfaatkan dengan maksimal. People (Karyawan) menerapkan system 3s (senyum, sapa, salam). Process (Proses) yang detail dan terdata dapat mempermudah pembayaran bagi customer. Physical Evidence (Bukti Fisik) store yang terletak di lokasi yang strategis dan disertai bukti testimoni dari customer di media social instagram, facebook, dan whatshapp.]]>
<![CDATA[Pok Pek Prak: Sundanese Local Wisdom as the Foundation for Financial Reporting among Micro, Small, and Medium Enterprises (MSMEs) ]]>
<![CDATA[Yanti, Yanti]]>;
<![CDATA[Sujaya, Fista Apriani]]>;
<![CDATA[Sihabudin, Sihabudin]]>;
<![CDATA[Savitri, Citra]]>
<![CDATA[ Contemporary Journal on Business and Accounting Vol 5 No 2 (2025): Contemporary Journal on Business and Accounting (CjBA) ]]>
Publisher : <![CDATA[Institut Transparansi dan Akuntabilitas Publik (INSPIRING) ]]>
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DOI: 10.58792/cjba.v5i2.97
<![CDATA[Purpose – This study was conducted to examine the extent to which the Pok Pek Prak culture is used as a conceptual foundation in the preparation of financial statements. Design/methodology/approach – This research employs a qualitative method with a phenomenological approach. The data used consists of primary data obtained through interviews with MSMEs (Micro, Small, and Medium Enterprises) managers operating in the culinary sector. Findings – The results show that the Pok Pek Prak culture has already been implemented in the management of MSMEs. Furthermore, this culture should be applied as a foundation in financial reporting, as it reflects the values of Sundanese local wisdom. The values embodied in Pok Pek Prak can be instilled in individuals managing financial reports, thereby enhancing the quality and accountability of those reports. Originality – This study explores the extent to which the Pok Pek Prak culture can serve as a conceptual foundation for the preparation of MSME financial statements in West Java. Keywords: Pok Pek Prak, Sundanese local wisdom, MSMEs. Paper Type Research Result]]>
<![CDATA[The Influence of Marketing Communication and Affiliate Marketing on Product Purchase Intention on Instagram @swulann01 ]]>
<![CDATA[Yanuar, Melinia]]>;
<![CDATA[Savitri, Citra]]>;
<![CDATA[Faddila, Syifa Pramudita]]>
<![CDATA[ West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management ]]>
Publisher : <![CDATA[Westscience Press ]]>
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DOI: 10.58812/wsbm.v2i02.885
<![CDATA[The problem in this study is the decline in the performance of Sri Wulan's Shopee affiliate program in recent months, which is inversely proportional to the Insight profile and Instagram story and even Sri Wulan's followers who continue to increase every month. This study aims to determine how influential and significant the variables of marketing communication and marketing affiliation are on product purchase interest on Sri Wulan's Instagram, where marketing communication here focuses on Shopee affiliate marketing Instagram Sri Wulan as an affiliator in the field of fashion style. The method used in this research is quantitative with the Structural Equation Model (SEM) analysis tool using Smart-PLS software version 4. The sample collection technique in this research uses non-probability sampling, namely purposive sampling using the Slovin formula, so that the sample results are 400 respondents with a Likert scale. Based on the results of hypothesis testing, it is found that there is a significant relationship between marketing communication on buying interest in fashion products, there is also a significant relationship between affiliate marketing on buying interest in fashion products for followers of Sri Wulan's Instagram account (@swulann01).]]>
<![CDATA[The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang ]]>
<![CDATA[Fitrayassa, Haekal]]>;
<![CDATA[Savitri, Citra]]>;
<![CDATA[Faddila, Syifa Pramudita]]>
<![CDATA[ West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management ]]>
Publisher : <![CDATA[Westscience Press ]]>
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DOI: 10.58812/wsbm.v2i02.901
<![CDATA[In Indonesia, the iPhone became the ruler of the smartphone market share of 11.81%. However, the iPhone has a relatively expensive price for teenagers or gen-z, although with a high price there are still many who crave this smartphone, this study aims umtuk determine the extent to which product quality, brand image, and lifestyle affect iPhone purchasing decisions in Generation-z in Karawang. This study uses a quantitative approach. The population studied based on domicile in Karawang, the number of samples used as many as 200 respondents. The determination of sampling technique in research is nonprobability sampling through purpose sampling. The results of this study stated that the quality of product brand image and lifestyle significantly influence the decision to buy an iPhone in Generation-z in Karawang. Further research may consider other factors such as cultural influences, social environment and price competitiveness in influencing iPhone purchase decisions.]]>
<![CDATA[Pengaruh Brand Awareness dan Brand Image terhadap Minat Beli Konsumen pada Jeans Brand Jiniso di Marketplace Shopee ]]>
<![CDATA[Aulia Mulyawati, Salma]]>;
<![CDATA[Savitri, Citra]]>;
<![CDATA[Faddila, Syifa Pramudita]]>
<![CDATA[ Jurnal Bisnis dan Manajemen West Science Vol 3 No 03 (2024): Jurnal Bisnis dan Manajemen West Science ]]>
Publisher : <![CDATA[Westscience Press ]]>
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DOI: 10.58812/jbmws.v3i03.1557
<![CDATA[Jiniso, sebuah merek fashion lokal yang tengah populer di kalangan generasi milenial, telah berhasil menciptakan kesadaran dan citra yang positif di berbagai platform media sosial, menjadi salah satu strategi pemasaran yang menarik bagi konsumen. Penelitian ini bertujuan untuk meneliti apakah kesadaran merek dan citra merek memiliki dampak terhadap minat beli konsumen terhadap produk jeans Jiniso secara online di platform Shopee. Metode penelitian ini menggunakan pendekatan kuantitatif dengan pengambilan sampel non-probabilitas menggunakan metode purposive sampling dengan menggunakan rumus Hair, dengan jumlah sampel sebanyak 100 responden. Data yang diperoleh kemudian dianalisis menggunakan uji asumsi. Populasi penelitian ini adalah mahasiswa dari Universitas Buana Perjuangan Karawang, terutama dari Fakultas Ekonomi dan Bisnis Program Studi Manajemen, yang mengenal merek jeans Jiniso. Hasil penelitian menunjukkan bahwa kesadaran merek dan citra merek secara parsial memiliki pengaruh signifikan terhadap minat beli produk jeans Jiniso di platform Shopee. Dengan demikian, dapat disimpulkan bahwa kesadaran merek dan citra merek memiliki pengaruh besar terhadap minat beli produk jeans Jiniso di platform Shopee.]]>
<![CDATA[Pengaruh Influencer Janes Christina dan Kualitas Produk Kosmetik Somethinc terhadap Keputusan Pembelian pada Aplikasi Tiktok ]]>
<![CDATA[Savitri, Citra]]>;
<![CDATA[Khulwani, Aimmatul]]>;
<![CDATA[Pramudita Faddila, Syifa]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i3.181
<![CDATA[The growth of the industrial sector in Indonesia is currently still a pillar of the country's economy, one of which is the cosmetics industry. Interest in seeking beauty in Karawang Regency has fluctuated. The purpose of this research is to examine the influence of the role of influencers and product quality in influencing the decision to buy cosmetics Something on TikTok. This study uses a quantitative method with the Partial Least Square-Structural Equal Model (PLS-SEM) approach. The population of this research is women belonging to Generation Z who follow Janes Christina's tiktok account and have used Somethinc cosmetic products for as many as 128 people and a sample of 100 people. Data collection uses a questionnaire via Google form and the analysis tool uses SmartPLS 3.0 software to test the proposed hypothesis. Based on the results of the study, researchers found that influencers and product quality had a positive and significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Daya Tarik Iklan Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Pengguna Jasa Transportasi Online Grab: Studi pada Mahasiswa/I Universitas Buana Perjuangan Karawang ]]>
<![CDATA[Raihani Putri, Qory]]>;
<![CDATA[Savitri, Citra]]>;
<![CDATA[Pramudita Faddila, Syifa]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i9.2543
<![CDATA[The emergence of the Grab service in Indonesia is an example of how the contemporary era and globalization have encouraged innovation and change. The business actively uses internet marketing techniques, with a focus on making advertising and electronic word of mouth more attractive to attract users. This research tries to find the impact of advertising attractiveness on e-Wom as well as the impact of user interest in Grab influenced by advertising and electronic word-of-mouth. SmartPLS 4 analysis is used in a research approach with the student population of Buana Perjuangan University, Karawang. By implementing the Slovin formula in the analysis, a sample of 385 respondents was selected with an error rate of 5%. The findings of this study show that e-Wom is strongly influenced by advertising attractiveness, and users' propensity to purchase Grab services is very positively influenced by e-Wom and advertising attractiveness.]]>
<![CDATA[Pengaruh Kualitas Produk dan Promosi Penjualan Terhadap Keputusan Pembelian pada Toko Mitra Parfum Telukjambe Karawang ]]>
<![CDATA[Ica Lupita Yoeanda]]>;
<![CDATA[Savitri, Citra]]>;
<![CDATA[Wike Pertiwi]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i12.4784
<![CDATA[In this research, the author aims to determine and analyze the influence of product quality and sales promotions on purchasing decisions at Telukjambe Karawang perfume partner stores. This research is quantitative descriptive. The data in this study was collected through a questionnaire distribution technique to 138 respondents who were consumers of perfume partner shops. The data analysis method uses path analysis. The test results show that product quality has a significant partial influence on purchasing decisions. Sales promotions have a partial influence on purchasing decisions, product quality and sales promotions simultaneously have an influence on purchasing decisions. Therefore, it can be concluded that, the higher the quality of the product, the greater the purchasing decision, and the better and more attractive the promotions are, the higher the purchasing decision at the Mitra Perfume Store.]]>
<![CDATA[Pengaruh Harga dan Keragaman Produk terhadap Minat Beli Konsumen Bloods Clothing Industries Concept Store Karawang ]]>
<![CDATA[Hermansyah, Naoval Savira]]>;
<![CDATA[Savitri, Citra]]>;
<![CDATA[Faddila, Syifa Pramudita]]>
<![CDATA[ AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis ]]>
Publisher : <![CDATA[Perhimpunan Sarjana Ekonomi dan Bisnis ]]>
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DOI: 10.37481/jmh.v4i2.852
<![CDATA[This study aims to analyze the influence of price and product diversity dimensions on consumer purchase intention at Bloods Clothing Industries Concept Store Karawang. In the rapidly evolving fashion business context, Bloods Clothing Industries faces the challenge of intensifying competition in the market. The main issue under investigation is how Bloods Clothing Industries navigates the dynamics of competition and creates a strong consumer purchase intention. This research employs a quantitative approach by collecting data from consumers who visited the store during a specific period. The collected data is subjected to statistical analysis techniques, and the structural model is tested using SmartPLS 4.0 software. The research findings reveal that factors such as price and product diversity significantly influence consumer purchase intention. Price-related aspects, including affordability, price-quality alignment, price competitiveness, and price-benefit correspondence, play a crucial role in shaping purchase intention. Additionally, product diversity in terms of materials and design also has a positive impact on consumer purchase intention. The implications of this study suggest that Bloods Clothing Industries concept store Karawang should consider marketing strategies that focus on competitive pricing dimensions and diverse products appealing to consumers. A better understanding of the factors influencing purchase intention can assist companies in making informed decisions to confront competition and enhance customer loyalty.]]>
