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All Journal Journal of Business Management Education (JBME) Primanomics : Jurnal Ekonomi & Bisnis SEIKO : Journal of Management & Business Majalah Ilmiah Bijak Business Innovation and Entrepreneurship Journal Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Jurnal Manajemen DIVERSIFIKASI AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Manajemen Stratejik dan Simulasi Bisnis Contemporary Journal on Business and Accounting Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) West Science Business and Management Jurnal Bisnis dan Manajemen West Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Savitri, Citra
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang Fitrayassa, Haekal; Savitri, Citra; Faddila, Syifa Pramudita
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.901

Abstract

In Indonesia, the iPhone became the ruler of the smartphone market share of 11.81%. However, the iPhone has a relatively expensive price for teenagers or gen-z, although with a high price there are still many who crave this smartphone, this study aims umtuk determine the extent to which product quality, brand image, and lifestyle affect iPhone purchasing decisions in Generation-z in Karawang. This study uses a quantitative approach. The population studied based on domicile in Karawang, the number of samples used as many as 200 respondents. The determination of sampling technique in research is nonprobability sampling through purpose sampling. The results of this study stated that the quality of product brand image and lifestyle significantly influence the decision to buy an iPhone in Generation-z in Karawang. Further research may consider other factors such as cultural influences, social environment and price competitiveness in influencing iPhone purchase decisions.
Pengaruh Brand Awareness dan Brand Image terhadap Minat Beli Konsumen pada Jeans Brand Jiniso di Marketplace Shopee Aulia Mulyawati, Salma; Savitri, Citra; Faddila, Syifa Pramudita
Jurnal Bisnis dan Manajemen West Science Vol 3 No 03 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i03.1557

Abstract

Jiniso, sebuah merek fashion lokal yang tengah populer di kalangan generasi milenial, telah berhasil menciptakan kesadaran dan citra yang positif di berbagai platform media sosial, menjadi salah satu strategi pemasaran yang menarik bagi konsumen. Penelitian ini bertujuan untuk meneliti apakah kesadaran merek dan citra merek memiliki dampak terhadap minat beli konsumen terhadap produk jeans Jiniso secara online di platform Shopee. Metode penelitian ini menggunakan pendekatan kuantitatif dengan pengambilan sampel non-probabilitas menggunakan metode purposive sampling dengan menggunakan rumus Hair, dengan jumlah sampel sebanyak 100 responden. Data yang diperoleh kemudian dianalisis menggunakan uji asumsi. Populasi penelitian ini adalah mahasiswa dari Universitas Buana Perjuangan Karawang, terutama dari Fakultas Ekonomi dan Bisnis Program Studi Manajemen, yang mengenal merek jeans Jiniso. Hasil penelitian menunjukkan bahwa kesadaran merek dan citra merek secara parsial memiliki pengaruh signifikan terhadap minat beli produk jeans Jiniso di platform Shopee. Dengan demikian, dapat disimpulkan bahwa kesadaran merek dan citra merek memiliki pengaruh besar terhadap minat beli produk jeans Jiniso di platform Shopee.
Pengaruh Influencer Janes Christina dan Kualitas Produk Kosmetik Somethinc terhadap Keputusan Pembelian pada Aplikasi Tiktok Savitri, Citra; Khulwani, Aimmatul; Pramudita Faddila, Syifa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.181

Abstract

The growth of the industrial sector in Indonesia is currently still a pillar of the country's economy, one of which is the cosmetics industry. Interest in seeking beauty in Karawang Regency has fluctuated. The purpose of this research is to examine the influence of the role of influencers and product quality in influencing the decision to buy cosmetics Something on TikTok. This study uses a quantitative method with the Partial Least Square-Structural Equal Model (PLS-SEM) approach. The population of this research is women belonging to Generation Z who follow Janes Christina's tiktok account and have used Somethinc cosmetic products for as many as 128 people and a sample of 100 people. Data collection uses a questionnaire via Google form and the analysis tool uses SmartPLS 3.0 software to test the proposed hypothesis. Based on the results of the study, researchers found that influencers and product quality had a positive and significant effect on purchasing decisions.
Pengaruh Daya Tarik Iklan Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Pengguna Jasa Transportasi Online Grab: Studi pada Mahasiswa/I Universitas Buana Perjuangan Karawang Raihani Putri, Qory; Savitri, Citra; Pramudita Faddila, Syifa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2543

Abstract

The emergence of the Grab service in Indonesia is an example of how the contemporary era and globalization have encouraged innovation and change. The business actively uses internet marketing techniques, with a focus on making advertising and electronic word of mouth more attractive to attract users. This research tries to find the impact of advertising attractiveness on e-Wom as well as the impact of user interest in Grab influenced by advertising and electronic word-of-mouth. SmartPLS 4 analysis is used in a research approach with the student population of Buana Perjuangan University, Karawang. By implementing the Slovin formula in the analysis, a sample of 385 respondents was selected with an error rate of 5%. The findings of this study show that e-Wom is strongly influenced by advertising attractiveness, and users' propensity to purchase Grab services is very positively influenced by e-Wom and advertising attractiveness.
Pengaruh Kualitas Produk dan Promosi Penjualan Terhadap Keputusan Pembelian pada Toko Mitra Parfum Telukjambe Karawang Ica Lupita Yoeanda; Savitri, Citra; Wike Pertiwi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4784

Abstract

In this research, the author aims to determine and analyze the influence of product quality and sales promotions on purchasing decisions at Telukjambe Karawang perfume partner stores. This research is quantitative descriptive. The data in this study was collected through a questionnaire distribution technique to 138 respondents who were consumers of perfume partner shops. The data analysis method uses path analysis. The test results show that product quality has a significant partial influence on purchasing decisions. Sales promotions have a partial influence on purchasing decisions, product quality and sales promotions simultaneously have an influence on purchasing decisions. Therefore, it can be concluded that, the higher the quality of the product, the greater the purchasing decision, and the better and more attractive the promotions are, the higher the purchasing decision at the Mitra Perfume Store.
Pengaruh Harga dan Keragaman Produk terhadap Minat Beli Konsumen Bloods Clothing Industries Concept Store Karawang Hermansyah, Naoval Savira; Savitri, Citra; Faddila, Syifa Pramudita
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.852

Abstract

This study aims to analyze the influence of price and product diversity dimensions on consumer purchase intention at Bloods Clothing Industries Concept Store Karawang. In the rapidly evolving fashion business context, Bloods Clothing Industries faces the challenge of intensifying competition in the market. The main issue under investigation is how Bloods Clothing Industries navigates the dynamics of competition and creates a strong consumer purchase intention. This research employs a quantitative approach by collecting data from consumers who visited the store during a specific period. The collected data is subjected to statistical analysis techniques, and the structural model is tested using SmartPLS 4.0 software. The research findings reveal that factors such as price and product diversity significantly influence consumer purchase intention. Price-related aspects, including affordability, price-quality alignment, price competitiveness, and price-benefit correspondence, play a crucial role in shaping purchase intention. Additionally, product diversity in terms of materials and design also has a positive impact on consumer purchase intention. The implications of this study suggest that Bloods Clothing Industries concept store Karawang should consider marketing strategies that focus on competitive pricing dimensions and diverse products appealing to consumers. A better understanding of the factors influencing purchase intention can assist companies in making informed decisions to confront competition and enhance customer loyalty.
Strategi Kolaborasi Uniqlo dengan Program Anime terhadap Hasil Penjualan: Studi pada Uniqlo dengan Program Anime Muttaqin, Zaenal; Savitri, Citra; Suroso, Suroso; Gu, Kan Myon
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.995

Abstract

This study aims to reveal the collaboration strategy between Uniqlo and anime programs on sales results. The research method used is to use a qualitative approach to understand more deeply about the patterns, trends, or phenomena involved to explore and understand the more subjective and complex aspects of the data in the sales data table. The focus of the study involves various articles related to Uniqlo's management strategy, as well as discussing in general Uniqlo's collaboration strategy with anime programs, and developments in market size, share, and trends in the anime industry that have been previously published. The literature is carefully analyzed and then compiled and presented.
Pengaruh Kualitas dan Desain Produk terhadap Keputusan Pembelian pada Produk Adidas di Perfektur Okayama, Jepang (Studi Kasus pada Mahasiswa dan Pemagang Indonesia) Muakhor, Abdul Bari Kamal; Savitri, Citra; Suroso, Suroso; Ohnishi, Masahiro
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.1018

Abstract

In Japan, fashion and sports products are very diverse, from local brands to international brands. Local brands from Japan can also compete with competitors from international brands. Therefore, the researcher intends to do something about one of the most famous international brands, namely Adidas. The independent variable of this research is the influence of product quality and product design on the related variable, namely purchasing decisions. The population of this study were students and apprentices in the Okayama prefecture, Japan who came from Indonesia who had purchased Adidas products, the number of samples taken was 30 respondents. The sample used is purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used multiple linear regression, partial test analysis using t test and F test (simultaneous). Testing the effect between variables using SPSS (Statistical Product Service Solutions) version 26.00 software. The results of the study according to the t-test (partial) concluded that product quality does not significantly influence purchasing decisions, product design affects purchasing decisions. Based on the results of the F test, it is concluded that product quality and product design have a simultaneous effect on purchasing decisions.
eWOM on Tokopedia Marketplace to Enhancing Purchase Decisions: The Role of eWOM Information Usefulness and eTrust Syahputri, Mawa; Savitri, Citra; Faddila, Syifa Pramudita
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to discuss the role of ewom information usefullnes and etrust in mediating ewom information quality, ewom information quantity, ewom information credibility on epurchase decision on Tokopedia.The method used in this study is quantitative, while the analysis technique used is descriptive and verification analysis. The population in this study is all Tokopedia users during 2024, which according to Databoks in 2024 Tokopedia users numbered 18 million.This research was conducted with 130 generation z male respondents, the sampling technique used Hair's theory with SEM-PLS data analysis techniques.This study found that ewom information quality has no effect on etrust and ewom information usefulness, then ewom information quantity has an influence on etrust and ewom information usefulness. eWom information credibility has an influence on etrust and ewom information usefulness. eWom information usefulness and etrust affect ePurchase Decision.This research also provides a view for Tokopedia, which must increase new innovations to attract female consumers, so that its market reach is wider, as it is known that Tokopedia is mostly used by men, it could be due to the lack of information factors needed on Tokopedia
Co-Authors ., Wanta Addya, Fajar Mudzoffar Aulia Mulyawati, Salma Azis, Fachri Bun, Lee Cahyani, Sinta Murti Dedy Mulyadi, Dedy Fadilla, Syifa Pramudita Faidah, Deyani Febrianti, Mutiara Fitrayassa, Haekal Ginayatunnisa, Nur Alfiyanti Gu, Kan Myon Halim, Meiliana Heny Hendrayati Hermansyah, Naoval Savira Hikmah, Nafilatul Ica Lupita Yoeanda Istianingsih Khulwani, Aimmatul Lili Adi Wibowo Muakhor, Abdul Bari Kamal Natasya, Cherilya Alfara Nurmarisma, Chalida Ohnishi, Masahiro Pramudita Faddila, Syifa Putri, Tiara Brescia Rahayu, Septiana Raihani Putri, Qory Ratih Hurriyati Rismayadi, Budi Rosadi, Jimmy Restu Saputra, Aditdya Bagus Saputra, Tubagus Chandra Sari Nurasyiah, Mila Septiawati, Rohma setiawan, dody Sihabudin Sihabudin, Sihabudin Silvia Agustin Suherman, Enjang Sujaya, Fista Apriani Sundamanik, Rayi Pranika Suroso . Suroso Suroso Sya'diah, Hanapiah Halimatu Syahputri, Mawa Syifa Pramudita Faddila Tanti Wijayanti Utami, Cahyaning Wike Pertiwi Yanti Yanti Yanti Yanuar, Melinia Zaenal Muttaqin