Garuda - Garba Rujukan Digital

Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maria, Maya; Riana, Kurnia Endah; Pujiastuti, Sri Lestari; Yolanda, Ledy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.

Strategi Transformasi Digital Pelayanan Pendidikan: Analisis Swot Di Sanggar Kegiatan Belajar Kutai Barat Saridah; Maria, Maya; Asih, Daru
Edukasiana: Jurnal Inovasi Pendidikan Vol. 4 No. 4 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/ejip.v4i4.2309

SKB Kutai Barat telah memulai transformasi layanan digital yang bertujuan untuk meningkatkan kualitas dan aksesibilitas layanan pembelajarannya. Namun, proses ini menghadapi berbagai tantangan yang menghambat pelaksanaan secara optimal. Tujuan penelitian ini adalah untuk mengkaji proses, hambatan, dan solusi yang dilakukan dalam program digitalisasi di SKB Kutai Barat. Penelitian ini menggunakan metode deskriptif kualitatif dengan analisis data menggunakan NVivo 12 Plus. Hasil temuan menunjukkan bahwa seluruh tahapan transformasi mulai dari perencanaan, pengorganisasian, pelaksanaan, pemantauan, hingga evaluasi terkendala oleh beberapa faktor: ketiadaan jaringan internet yang stabil, kesulitan dalam instalasi WiFi, kurangnya kerja sama dengan instansi terkait, keterbatasan dana, rendahnya kesadaran akan pentingnya inovasi teknologi, dan kurangnya sumber daya manusia dengan kompetensi digital yang memadai. Solusi sementara yang diterapkan meliputi penggunaan data internet pribadi, pembelajaran luring, pemberian fleksibilitas pembelajaran daring, dan upaya pemasangan internet satelit, namun langkah-langkah ini belum sepenuhnya menyelesaikan permasalahan.Analisis SWOT menunjukkan bahwa SKB Kutai Barat berada pada kuadran 1, yang menandakan posisi ideal untuk menerapkan strategi agresif-progresif dengan memperkuat keunggulan internal guna meraih peluang eksternal. Solusi berkelanjutan dan strategis sangat diperlukan untuk keberhasilan transformasi digital ini.

Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce Andriyansah; Maria, Maya; Riana, Kurnia Endah; Pujiastuti, Sri Lestari; Yolanda, Ledy
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1882

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.

Exploration of User Acceptance Level of I-Bontang Mobile Application Technology with Technology Acceptance Model (TAM) Approach at Bontang City Regional Library Febriaryanti, Retno; Fikri, Amir; Maria, Maya
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.166

In the era of globalization, people are increasingly demanding to always want to get fast, cheap, comfortable, and precise services. As a service that runs library affairs, this phenomenon is a challenge for libraries to always make transformations in a better direction to maintain regional literacy levels. Therefore, this research was conducted to assess the factors of user acceptance of the application of the i-Bontang digital library system to users of Perpustakaan Daerah Kota Bontang. Based on the Technology Acceptance Model (TAM) framework, researchers analyzed the locus of perceived ease of use and perceived usefulness of various latent variables including behavior intention to use, actual system to use, relevance, subjective norms, screen design, mobility, trust in content, library assistance, computer literacy, trust in content, and level of infrastructure. Not only that, measurements were also carried out using Structural Equation Modeling (SEM) through the overall model fit test, validity test, and reliability test with a t-value > 1.96. The results of this study indicate that perceived ease of use is influenced by several variables such as screen design, mobility, librarian assistance, and computer literacy, while perceived usefulness is influenced by variables perceived ease of use, relevance, subjective norms, trust in content, and level of infrastructure. From this research it is proven that the actual system to use variable shows the strongest influence on the behavioral intention to use variable. In the end, the TAM model has helped assess the components in digital library acceptance with the hope that management in implementing systems such as i-Bontang can develop further.

Pengaruh Motivasi Kerja dan Budaya Kerja Melalui Moderasi Religiusitas Terhadap Kinerja Personel di Direktorat Reserse Kriminal Umum Polda Riau Efriani, Efriani; Romus, Mahendra; Maria, Maya
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 1 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i1.2724

Tujuan penelitian ini adalah 1) Untuk mengetahui pengaruh antara variabel motivasi kerja, budaya kerja, moderasi religiusitas dan kinerja personel kepolisian secara parsial. 2) Untuk mengetahui pengaruh variabel motivasi kerja, budaya kerja, dan moderasi religiusitas secara simultan terhadap kinerja personel kepolisian. 3) Untuk mengetahui kemampuan religiusitas dalam memoderasi dari kombinasi variabel motivasi kerja, dan budaya kerja, terhadap kinerja personel kepolisian. Penelitian ini melibatkan 229 personel kepolisian di Direktorat Reserse Kriminal Umum (Ditreskrimum) Polda Riau. Teknik pengambilan sampel dilakukan secara sensus dan pengumpulan data menggunakan instrumen kuesioner. Analisis pengujian regresi linear parsial, linear berganda, uji koefisien korelasi menggunakan software SPSS version 26. Hasil penelitian menunjukkan bahwa pengaruh motivasi kerja, budaya kerja, moderasi religiusitas dan kinerja personel yang dianalisis secara parsial dan simultan didapati nilai signifikansi p<0.05. Terdapat pengaruh yang signifikan dan positif semua konstruk yang diuji secara parsial dan simultan. Pengujian tanpa religiusitas sebagai variabel moderasi terhadap gabungan motivasi kerja, dan budaya kerja terhadap kinerja personel Kepolisian diperolah (r2= 0.629) 72,1% dan menggunakan variabel moderasi religiusitas diperoleh sebesar (r2=0,738) 73,8%. Terdapat peningkatan sebesar 1.7 % pengaruh menggunakan moderasi religiusitas terhadap kinerja personel. Motivasi kerja, budaya kerja, moderasi religiusitas meningkat, maka kinerja personel Kepolisian juga akan meningkat.

Pengaruh Faktor Kualitas Jasa Perguruan Tinggi Jarak Jauh (PTJJ) terhadap Kepuasan Mahasiswa dan Niat Menyelesaikan Kuliah (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Terbuka) Maria, Maya; Hadiwidjaja, Rini Dwiyani; Mulyana, Andy
Jurnal Manajemen dan Organisasi Vol. 6 No. 2 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

This study aims to determine the effects of open distance learning service quality dimensions consisting of the way of learning, tutoring and teaching, modules, student services, programs of study, tuition and fees, physical facilities to student satisfaction and the behavioral intentions of completing the study at Universitas Terbuka (UT). Thisresearch analysis unitswere the students of the Faculty of Economic, Universitas Terbuka (FEKON-UT) who registeredin 2012with a population of 2085 people. The method of sample selection was convenience samplingmethod to the college students who have taken at least one semester. The data were analyzed from 161 respondents spread in 7 UPBJJ-UTthroughout Indonesia with a certain proportion. To obtain the data, this study used survey methods of primary data and secondary data. Analysis tool to test the hypothesis is a structural equation modelling (SEM) with Partial Least Square (PLS). The finding of this studywere the significance effects on :1) the quality of services to satisfaction of students; 2) the quality of services to the intention of completing studying at UT; and 3) student satisfaction to the intention of completing college at UT.Keywords: service quality, student satisfaction, open distance learning, intention to finish college

Employee Performance Model Through Job Satisfaction: Analysis of Work Environment and Competence (Study at the Public Works and Spatial Planning Department of Tanjung Jabung Timur Regency) Junaidi, Junaidi; Ali, Hapzi; Maria, Maya
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5700

This study aims to analyze the influence of work environment and competence on employee performance both directly and indirectly through work satisfaction at the Public Works and Spatial Planning (PUPR) Department of East Tanjung Jabung Regency. The population in this study were 72 employees. This study used a census method where all employees were used as research samples. This study used a quantitative approach with a survey method and used Partial Least Square (PLS) data analysis. The results of the study indicate that work environment and competence have an influence on employee performance, both directly and indirectly through employee job satisfaction. This explains that if the PUPR Department of East Tanjung Jabung Regency has a conducive work environment, and is also supported by a good level of employee competence, this will cause employees to be more satisfied in their work, working optimally in the organization.

The Influence of Professionalism and Work Culture on Work Discipline Impacts Employee Performance at the Manpower and Transmigration Office of East Tanjung Jabung Regency Asgaruddin, Asgaruddin; Ali, Hapzi; Maria, Maya
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5701

This study aims to analyze the influence of work professionalism and work culture on employee performance, both directly and indirectly through work discipline as an intervening variable at the Manpower and Transmigration Office of Tanjung Jabung Timur Regency. This study uses a quantitative approach with descriptive and verification methods. The study population was all 46 employees, and all of them were used as research samples (saturated samples). Data collection was carried out through a questionnaire with a Likert scale, then analyzed using the Partial Least Square (PLS) method through the SmartPLS 3.0 application. The results showed that work professionalism had a positive and significant effect on work discipline and employee performance. Work culture also had a positive and significant effect on work discipline and employee performance. In addition, work discipline was proven to have a positive and significant effect on employee performance. Other findings showed that work professionalism and work culture influenced employee performance through work discipline as a mediating variable. These results indicate that increased professionalism and a positive work culture will foster work discipline, ultimately improving overall employee performance. Therefore, agency leaders need to continue fostering professionalism and a positive work culture by improving competency, discipline, and consistently implementing work values within the organization.

The Influence of Leadership Style and Competence Through Work Motivation on Employee Performance at the Housing and Settlement Areas Service of Tanjung Jabung Timur Regency Oktarini, Oktarini; Ali, Hapzi; Maria, Maya
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5702

This study aims to analyze the influence of leadership style and competence on employee performance with work motivation as an intervening variable at the Housing and Settlement Areas Agency of East Tanjung Jabung Regency. The background of this study is based on the phenomenon of declining employee performance indicators in recent years, which indicates the need for a study of the determinants of apparatus performance. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 57 employees. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that leadership style, competence, and work motivation have a positive and significant effect on employee performance. In addition, leadership style and competence also have a positive and significant effect on work motivation. Testing of intervening variables indicates that work motivation is able to mediate some of the influence of leadership style and competence on performance, although the direct effect is more dominant than the indirect effect. These findings emphasize the importance of the role of effective leadership and the suitability of employee competence in improving the performance of public organizations.

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