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All Journal Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Bima Journal : Business, Management and Accounting Journal Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Mestaka: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Sosial Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat BAABU AL-ILMI: Ekonomi dan Perbankan Syariah EMPOWERMENT: Journal of Community Practice
Indra, Yetti Afrida
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Perancangan Konten Digital dan Pelatihan Pemanfaatan Marketplace sebagai Sarana Promosi Kerajinan Tenun Leny Bumpak Ardesta, Pauta Sapa; Saputri, Arnila; Peranata, Suria; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15501786

Abstract

Leny Bumpak woven crafts are a local cultural heritage from Seluma Regency, Bengkulu, known for their high historical and aesthetic value. However, limitations in promotional strategies and marketing have resulted in low public awareness of these traditional products, especially in today's digital era. This community service project aims to design digital content and provide training for weavers in utilizing marketplaces and social media as tools for promotion and market expansion.The methods used include observation, interviews, hands-on training, and assistance in operating platforms such as Shopee and TikTok. The results show that artisans successfully improved their skills in creating engaging visual content, managing online stores, and actively promoting their products through social media. Digital content utilization proved effective in increasing audience engagement and enhancing product competitiveness in the national market.Through this training, it is expected that the artisans will be able to preserve local cultural values while adapting to technological advancements, thus supporting the sustainability of traditional weaving businesses.
Strategi Pemasaran Berbasis Website, Bazar, dan Pelatihan Kerajinan Rajut untuk Pengembangan Tenun Leny Bumpak Putri, Natasya; Rahmahnusiya, Elvina Triya; Alfajri, Ockto; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15526501

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, including in empowering rural communities. Leny Bumpak Tenun, as one of the MSMEs, has challenges in expanding its market reach due to limited digital marketing strategies and product innovation. This community service activity aims to support the development of Leny Bumpak Tenun through marketing strategies, namely creating a website as a digital promotional media, implementing a bazaar to introduce and sell products directly, and knitting craft training to increase product variety and empower local communities. The implementation method includes creating a website that displays a product catalog and ordering system, technical training in website management, and knitting training that produces creative products such as key chains and accessories. The results of the activity showed an increase in brand awareness, community skills, and wider market potential, making this approach effective in supporting the sustainability of locally-based MSMEs.
Influence of Investment Literacy and Financial Risk Management on Investor Interest in Sharia Stocks: A Case Study in Bengkulu Province Syaufuri, Intan Lhotifah; Wahyuni, Eka Sri; Indra, Yetti Afrida
BIMA Journal (Business, Management, & Accounting Journal) Vol 6, No 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.93-104

Abstract

Purpose: This study aims to analyze the influence of investment literacy and financial risk management on investor interest in sharia stocks, particularly in Bengkulu Province. With the increasing popularity of sharia investments, understanding these factors is vital for making informed investment decisions. Methodology: A quantitative approach was used, employing a structured questionnaire distributed to 89 investors in Bengkulu Province. The data were analyzed using multiple linear regression and classical assumption testing. Results: The findings reveal that both investment literacy and financial risk management significantly influence investor interest (p 0.05). The adjusted R-squared value of 0.921 suggests that these factors explain 92.1% of the variation in investor interest. Findings: The study highlights the significant role of financial literacy and risk management in shaping investor interest in sharia stocks, indicating that more informed and risk-aware investors are more likely to participate in sharia investments. Novelty: This research provides new empirical evidence on the determinants of investor interest in sharia stocks, particularly in the context of Bengkulu Province, where limited research exists. Originality: The study is original in its focus on the regional market of sharia stocks and its contribution to the literature on investment behavior in Islamic finance. Conclusions: The study emphasizes the need for enhanced financial education to encourage more investor participation in sharia stock investments. Type of Paper: Research paper.
ANALISIS PENYUSUNAN ANGGARAN PENDAPATAN BELANJA DAERAH (APBD) BERBASIS KINERJA DI SKPD PROVINSI BENGKULU Indra, Yetti Afrida
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 3, No 2 (2018): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v3i2.1539

Abstract

This study aims to examine empirically and analyze whether the performance-based Bengkulu Provincial SKPD budgeting is analyzed from the commitment factors of all organizational components, improving the administration system, sufficient resources, clear rewards and firm penalties / sanctions. This study uses questionnaires in data collection. The sampling method in this study was people who were directly involved in budgeting in the agency / work unit within the Bengkulu provincial governmentThe results of the first hypothesis study show that the performance-based budgeting has a significant effect on commitment. This identifies that high commitment will affect the success of performance-based budgeting. The second hypothesis shows that performance-based budgeting has a significant effect on the administration system. The results of the third hypothesis study show that performance-based budgeting does not affect resources. The results of the fourth hypothesis study that performance-based budgeting has no significant effect on rewards. For the fifth hypothesis shows that performance-based budgeting has a significant effect on sanctions
Pengembangan Inovasi Digital Marketing untuk Meningkatkan Kualitas Pelayanan di PT Sasana Lintas Indo Safitri, Juleha; Saputra, Indra; Saemona, Indra; Indra, Yetti Afrida
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 2 (2025): EMPOWERMENT: Journal of Community Practice (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i2.123

Abstract

This community service aims to develop digital marketing innovations in order to improve service quality at PT Sasana Lintas Indo. The digital era has fundamentally changed business paradigms, requiring companies to adapt to the latest technology trends. Through a participatory action research approach, this activity involves a series of workshops, training, and mentoring for employees of PT Sasana Lintas Indo in optimizing their digital marketing strategies. The results of the service indicate a significant improvement in the company's service quality through the implementation of customer relationship management (CRM), the use of social media as a communication channel, the development of relevant content marketing, and comprehensive customer data analysis. This activity contributed to a 27% increase in customer satisfaction, faster service response times with the average response time decreasing from 24 hours to 2 hours, and a 45% increase in engagement rate on the company's digital platforms. This service concludes that the proper implementation of digital marketing can be a catalyst for transforming the company's service quality in the digital era.
Co-Authors Agustina, Cica Alfajri, Ockto Ardesta, Pauta Sapa Arisandy, Yosy Aszahrah, Radiah Basuki, Vahmi Fadhilah, Ana Fauziah, Dzamratul Febriansyah, Okta Herpazah, Miskia Indra Saputra Khairani, Maulida Lestari, Nada Wafika Mursalin, Supardi Peranata, Suria putri, natasya Rahmahnusiya, Elvina Triya Rahmat Putra Ahmad Hasibuan Saemona, Indra Safitri, Juleha Saputri, Arnila Sari, Nadia Yupita Syabirin, Noval Syaufuri, Intan Lhotifah Wahyuni, Eka Sri Yuneri, Winda Zaki, Khozin