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Perancangan Konten Digital dan Pelatihan Pemanfaatan Marketplace sebagai Sarana Promosi Kerajinan Tenun Leny Bumpak Ardesta, Pauta Sapa; Saputri, Arnila; Peranata, Suria; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15501786

Abstract

Leny Bumpak woven crafts are a local cultural heritage from Seluma Regency, Bengkulu, known for their high historical and aesthetic value. However, limitations in promotional strategies and marketing have resulted in low public awareness of these traditional products, especially in today's digital era. This community service project aims to design digital content and provide training for weavers in utilizing marketplaces and social media as tools for promotion and market expansion.The methods used include observation, interviews, hands-on training, and assistance in operating platforms such as Shopee and TikTok. The results show that artisans successfully improved their skills in creating engaging visual content, managing online stores, and actively promoting their products through social media. Digital content utilization proved effective in increasing audience engagement and enhancing product competitiveness in the national market.Through this training, it is expected that the artisans will be able to preserve local cultural values while adapting to technological advancements, thus supporting the sustainability of traditional weaving businesses.
Strategi Pemasaran Berbasis Website, Bazar, dan Pelatihan Kerajinan Rajut untuk Pengembangan Tenun Leny Bumpak Putri, Natasya; Rahmahnusiya, Elvina Triya; Alfajri, Ockto; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15526501

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, including in empowering rural communities. Leny Bumpak Tenun, as one of the MSMEs, has challenges in expanding its market reach due to limited digital marketing strategies and product innovation. This community service activity aims to support the development of Leny Bumpak Tenun through marketing strategies, namely creating a website as a digital promotional media, implementing a bazaar to introduce and sell products directly, and knitting craft training to increase product variety and empower local communities. The implementation method includes creating a website that displays a product catalog and ordering system, technical training in website management, and knitting training that produces creative products such as key chains and accessories. The results of the activity showed an increase in brand awareness, community skills, and wider market potential, making this approach effective in supporting the sustainability of locally-based MSMEs.
Influence of Investment Literacy and Financial Risk Management on Investor Interest in Sharia Stocks: A Case Study in Bengkulu Province Syaufuri, Intan Lhotifah; Wahyuni, Eka Sri; Indra, Yetti Afrida
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.93-104

Abstract

Purpose: This study aims to analyze the influence of investment literacy and financial risk management on investor interest in sharia stocks, particularly in Bengkulu Province. With the increasing popularity of sharia investments, understanding these factors is vital for making informed investment decisions. Methodology: A quantitative approach was used, employing a structured questionnaire distributed to 89 investors in Bengkulu Province. The data were analyzed using multiple linear regression and classical assumption testing. Results: The findings reveal that both investment literacy and financial risk management significantly influence investor interest (p < 0.05). The adjusted R-squared value of 0.921 suggests that these factors explain 92.1% of the variation in investor interest. Findings: The study highlights the significant role of financial literacy and risk management in shaping investor interest in sharia stocks, indicating that more informed and risk-aware investors are more likely to participate in sharia investments. Novelty: This research provides new empirical evidence on the determinants of investor interest in sharia stocks, particularly in the context of Bengkulu Province, where limited research exists. Originality: The study is original in its focus on the regional market of sharia stocks and its contribution to the literature on investment behavior in Islamic finance. Conclusions: The study emphasizes the need for enhanced financial education to encourage more investor participation in sharia stock investments. Type of Paper: Research paper.
ANALISIS PENYUSUNAN ANGGARAN PENDAPATAN BELANJA DAERAH (APBD) BERBASIS KINERJA DI SKPD PROVINSI BENGKULU Indra, Yetti Afrida
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 3, No 2 (2018): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v3i2.1539

Abstract

This study aims to examine empirically and analyze whether the performance-based Bengkulu Provincial SKPD budgeting is analyzed from the commitment factors of all organizational components, improving the administration system, sufficient resources, clear rewards and firm penalties / sanctions. This study uses questionnaires in data collection. The sampling method in this study was people who were directly involved in budgeting in the agency / work unit within the Bengkulu provincial governmentThe results of the first hypothesis study show that the performance-based budgeting has a significant effect on commitment. This identifies that high commitment will affect the success of performance-based budgeting. The second hypothesis shows that performance-based budgeting has a significant effect on the administration system. The results of the third hypothesis study show that performance-based budgeting does not affect resources. The results of the fourth hypothesis study that performance-based budgeting has no significant effect on rewards. For the fifth hypothesis shows that performance-based budgeting has a significant effect on sanctions
Pengembangan Inovasi Digital Marketing untuk Meningkatkan Kualitas Pelayanan di PT Sasana Lintas Indo Safitri, Juleha; Saputra, Indra; Saemona, Indra; Indra, Yetti Afrida
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 2 (2025): EMPOWERMENT: Journal of Community Practice (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i2.123

Abstract

This community service aims to develop digital marketing innovations in order to improve service quality at PT Sasana Lintas Indo. The digital era has fundamentally changed business paradigms, requiring companies to adapt to the latest technology trends. Through a participatory action research approach, this activity involves a series of workshops, training, and mentoring for employees of PT Sasana Lintas Indo in optimizing their digital marketing strategies. The results of the service indicate a significant improvement in the company's service quality through the implementation of customer relationship management (CRM), the use of social media as a communication channel, the development of relevant content marketing, and comprehensive customer data analysis. This activity contributed to a 27% increase in customer satisfaction, faster service response times with the average response time decreasing from 24 hours to 2 hours, and a 45% increase in engagement rate on the company's digital platforms. This service concludes that the proper implementation of digital marketing can be a catalyst for transforming the company's service quality in the digital era.
Analisis Kinerja Keuangan Pada Perushaan Sektor Ritel Sebelum Dan Sesudah Akuisisi (PT Supra Boga Lestari TBK Tahun 2021-2022) Putriani, Anike; Asnaini, Asnaini; Indra, Yetti Afrida
Jurnal Arastirma Vol. 5 No. 1 (2025): JURNAL ARASTIRMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jaras.v5i1.46986

Abstract

Tujuan. Tujuan penelitian ini adalah untuk menganalisis kinerja keuangan pada Perusahaan Sektor Ritel sebelum dan sesudah Akuisisi PT Supra Boga Lestari Tbk pada tahun 2021-2022. Metode. Pada penelitian ini, peneliti menggunakan metode kuantitatif, dalam hal ini penelitian tidak menggunakan sampel karena penelitian hanya dilakukan pada satu perusahaan, dengan teknik pengumpulan data sekunder yaitu berupa laporan keuangan per triwulan pada tahun 2021-2022, adapun pengukuran kinerja keuangan yang digunakan yaitu berupa Rasio Likuiditias, Rasio Profitabilitas, Rasio Solvabilitas, dan Rasio Aktivitas. Teknik analisis data pada penelitian ini, menggunakan metode pengujian statistik deskriptif, uji normalitas data dan uji beda rata-rata berpasangan dengan menggunakan program SPSS versi 16. Hasil. Dari hasil penelitian dan pembahasan diketahui bahwa terdapat lima rasio keuangan yang diuji pada sebelum dan sesudah akuisisi tidak terdapat perbedaan yang signifikan yaitu Rasio Likuiditas (CR, QR), Rasio Solvabilitas (DTE, DTA), Rasio Profitabilitas (NPM) dan terdapat lima rasio yang diuji sebelum dan sesudah akuisisi memiliki perbedaan signifikan yaitu Rasio Profitabilitas (ROA, ROE, ROI, EPS), Rasio Aktivitas (TATO). Implikasi. Dengan adanya penelitian ini diharapkan dapat membantu untuk penelitian selanjutnya sebagai salah satu bahan literasi yang digunakan dalam menyelesaikan penelitian mengenai analisis kinerja keuangan pada perusahaan sektor ritel sebelum dan sesudah akuisisi.
Pengaruh Profitabilitas Terhadap Harga Saham Pada Jakarta Islamic Index Tahun 2018-2020 Fitriani, Melsa; Indra, Yetti Afrida
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 8, No 1 (2022)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v8i1.2906

Abstract

This study aims to determine the effect of Return On Assets, Return On Equity, and Net Profit Margin on stock prices on the Jakarta Islamic Index in 2018-2020. The data used in this study is secondary data with documentary and library data collection techniques sourced from www.idx.co.id. The population of this study is all issuers included in the Jakarta Islamic Index on the Indonesia Stock Exchange with a period of 3 years, namely between 2018-2020, totaling 30 companies. The data analysis technique used in this study is panel data regression with Eviews 8 software for the Fixed Effect Model estimation model, where this model is tested with the Chow test and Hausman test. The results of this study indicate that Return On Assets and Return On Equity have a positive and significant effect on stock prices while Net Profit Margin has a positive and insignificant effect on stock prices in JII in 2018-2020. R-squared value of 0.867787 indicates that stock prices can be influenced by the value of Return On Assets, Return On Equity, and Net Profit Margin of 86.78%, while the remaining 13.22% is influenced by values or other factors outside these variables.
Analisis Kinerja Keuangan Bank Syariah Dengan Menggunakan Rasio Likuiditas, Solvabilitas dan Efisiensi Nopiantika, Tiara; Asnaini, Asnaini; Indra, Yetti Afrida
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 9, No 1 (2023)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v9i1.2603

Abstract

This study aims to determine the financial performance of Bank Muamalat Indonesia using liquidity, solvency and efficiency. this type of descriptive research with a quantitative approach. using secondary data, namely the annual financial statements of Bank Muamalat for the 2017-2020 period. The analysis technique of this research is Microsoft Excel software. The results showed that liquidity using the quick ratio and cash ratio of Bank Muamalat Indonesia's performance was not healthy, while using the loan to deposit ratio and asset to loan ratio the performance was said to be healthy. Solvency financial performance using the primary ratio and capital ratio is said to be healthy, while using the second risk ratio is not healthy. Financial performance with efficiency using cost of funds and an unhealthy levereg ratio, the higher the deposit interest rate, the higher the burden on the bank and the higher the risk of the company failing to pay creditors.
Penerapan Sebelum Dan Sesudah Sistem Informasi Akuntansi Syariah Dengan Menggunakan Aplikasi Software Accounting Dalam Penyusunan Laporan Keuangan Bagi UMKM INDRA, YETTI AFRIDA
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 6, No 2 (2020)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v6i2.3633

Abstract

The benefits of implementing Islamic accounting in their business will make it easier for MSME players to make Islamic financial reports, evaluate performance, find out their financial position, and calculate taxes. This research is about the application of before and after the use of accounting information systems using Zahir Accounting software in the preparation of financial reports on MSMEs in Bengkulu City. This research uses a case study approach. The data used in this study are primary data obtained directly from the MSMEs through interviews. This research uses qualitative research methods, namely the method of analysis carried out by looking for the strengths that exist in the company and then compared with the Zahir Accounting software that will be recommended by the author. From the research results, it was found that some of the results of the research on the financial statements of the UMKM in Bengkulu City are currently good. MSMEs do not need to bother making financial reports manually. You don't need to make proof of a transaction receipt or invoice manually, because the accounting application can print all the evidence..
APLIKASI ANALISIS TEKNIKAL DALAM MENINGKATKAN POTENSI KEUNTUNGAN INVESTOR DENGAN MOVING AVERAGE DAN CANDLESTICK Anggraini, Septi; Setiawan, Romi Adetio; Indra, Yetti Afrida
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14558

Abstract

This research aims to determine whether technical analysis, using moving average and candlestick indicators, can simultaneously influence investors' profit potential. The population in this study consists of FEBI students who opened an account in 2021, with a sample size of 71 students. The research employs a quantitative method with an associative quantitative approach. Data collection was conducted through questionnaires. The data analysis technique used is multiple linear regression to test the research hypothesis, utilizing the t-test and F-test with the SPSS 16 for Windows software application. The research results indicate that the technical analysis variables (X1), moving average (X2), and candlestick (X3) have a simultaneous influence on potential investment profits, confirming that the hypothesis is accepted.