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All Journal Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Bima Journal : Business, Management and Accounting Journal Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Mestaka: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Sosial Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat BAABU AL-ILMI: Ekonomi dan Perbankan Syariah EMPOWERMENT: Journal of Community Practice
Indra, Yetti Afrida
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Journal : Nanggroe: Journal Of Scholarly Service

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Perancangan Konten Digital dan Pelatihan Pemanfaatan Marketplace sebagai Sarana Promosi Kerajinan Tenun Leny Bumpak Ardesta, Pauta Sapa; Saputri, Arnila; Peranata, Suria; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15501786

Abstract

Leny Bumpak woven crafts are a local cultural heritage from Seluma Regency, Bengkulu, known for their high historical and aesthetic value. However, limitations in promotional strategies and marketing have resulted in low public awareness of these traditional products, especially in today's digital era. This community service project aims to design digital content and provide training for weavers in utilizing marketplaces and social media as tools for promotion and market expansion.The methods used include observation, interviews, hands-on training, and assistance in operating platforms such as Shopee and TikTok. The results show that artisans successfully improved their skills in creating engaging visual content, managing online stores, and actively promoting their products through social media. Digital content utilization proved effective in increasing audience engagement and enhancing product competitiveness in the national market.Through this training, it is expected that the artisans will be able to preserve local cultural values while adapting to technological advancements, thus supporting the sustainability of traditional weaving businesses.
Strategi Pemasaran Berbasis Website, Bazar, dan Pelatihan Kerajinan Rajut untuk Pengembangan Tenun Leny Bumpak Putri, Natasya; Rahmahnusiya, Elvina Triya; Alfajri, Ockto; Zaki, Khozin; Indra, Yetti Afrida
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 2 (2025): May 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15526501

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, including in empowering rural communities. Leny Bumpak Tenun, as one of the MSMEs, has challenges in expanding its market reach due to limited digital marketing strategies and product innovation. This community service activity aims to support the development of Leny Bumpak Tenun through marketing strategies, namely creating a website as a digital promotional media, implementing a bazaar to introduce and sell products directly, and knitting craft training to increase product variety and empower local communities. The implementation method includes creating a website that displays a product catalog and ordering system, technical training in website management, and knitting training that produces creative products such as key chains and accessories. The results of the activity showed an increase in brand awareness, community skills, and wider market potential, making this approach effective in supporting the sustainability of locally-based MSMEs.
Co-Authors Agustina, Cica Alfajri, Ockto Ardesta, Pauta Sapa Arisandy, Yosy Aszahrah, Radiah Basuki, Vahmi Fadhilah, Ana Fauziah, Dzamratul Febriansyah, Okta Herpazah, Miskia Indra Saputra Khairani, Maulida Lestari, Nada Wafika Mursalin, Supardi Peranata, Suria putri, natasya Rahmahnusiya, Elvina Triya Rahmat Putra Ahmad Hasibuan Saemona, Indra Safitri, Juleha Saputri, Arnila Sari, Nadia Yupita Syabirin, Noval Syaufuri, Intan Lhotifah Wahyuni, Eka Sri Yuneri, Winda Zaki, Khozin