Article Per Year (5 Year)
p-Index From 2020 - 2025
1.925
P-Index
This Author published in this journals
All Journal Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Bima Journal : Business, Management and Accounting Journal Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Mestaka: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Sosial Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat BAABU AL-ILMI: Ekonomi dan Perbankan Syariah EMPOWERMENT: Journal of Community Practice
Indra, Yetti Afrida
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EMPOWERMENT: Journal of Community Practice

 1 
Pengembangan Inovasi Digital Marketing untuk Meningkatkan Kualitas Pelayanan di PT Sasana Lintas Indo Safitri, Juleha; Saputra, Indra; Saemona, Indra; Indra, Yetti Afrida
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 2 (2025): EMPOWERMENT: Journal of Community Practice (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i2.123

Abstract

This community service aims to develop digital marketing innovations in order to improve service quality at PT Sasana Lintas Indo. The digital era has fundamentally changed business paradigms, requiring companies to adapt to the latest technology trends. Through a participatory action research approach, this activity involves a series of workshops, training, and mentoring for employees of PT Sasana Lintas Indo in optimizing their digital marketing strategies. The results of the service indicate a significant improvement in the company's service quality through the implementation of customer relationship management (CRM), the use of social media as a communication channel, the development of relevant content marketing, and comprehensive customer data analysis. This activity contributed to a 27% increase in customer satisfaction, faster service response times with the average response time decreasing from 24 hours to 2 hours, and a 45% increase in engagement rate on the company's digital platforms. This service concludes that the proper implementation of digital marketing can be a catalyst for transforming the company's service quality in the digital era.
Co-Authors Agustina, Cica Alfajri, Ockto Ardesta, Pauta Sapa Arisandy, Yosy Aszahrah, Radiah Basuki, Vahmi Fadhilah, Ana Fauziah, Dzamratul Febriansyah, Okta Herpazah, Miskia Indra Saputra Khairani, Maulida Lestari, Nada Wafika Mursalin, Supardi Peranata, Suria putri, natasya Rahmahnusiya, Elvina Triya Rahmat Putra Ahmad Hasibuan Saemona, Indra Safitri, Juleha Saputri, Arnila Sari, Nadia Yupita Syabirin, Noval Syaufuri, Intan Lhotifah Wahyuni, Eka Sri Yuneri, Winda Zaki, Khozin