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All Journal ARS: Jurnal Seni Rupa Dan Desain Harmonia: Journal of Research and Education Majalah Ilmiah MOMENTUM MUDRA Jurnal Seni Budaya Panggung Prosiding Seminar Nasional Pakar Visualita : Jurnal Online Desain Komunikasi Visual Abdi Seni Acintya Gelar : Jurnal Seni Budaya Jurnal Masyarakat Merdeka (JMM) Jurnal Bakti Masyarakat Indonesia Jurnal Strategi Desain dan Inovasi Sosial Jurnal Abdi Masyarakat Indonesia Jurnal Penelitian Inovatif Dekonstruksi Jurnal Pengabdian Masyarakat Nusantara INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian West Science Jurnal Ilmu Sosial, Humaniora dan Seni Amerta Jurnal Ilmu Sosial dan Humaniora Jurnal Pendidikan Seni dan Industri Kreatif
Nurcahyanti, Desy
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Journal : Gelar : Jurnal Seni Budaya

 1 
Strategy for strengthening the creative industry through the study of Jombangan Batik aesthetics and analysis of its manufacturing process Nurcahyanti, Desy; Kholis, Achmad Nur; Hastuti, Dian Lestari; Ayob, Norhayati
Gelar: Jurnal Seni Budaya Vol. 23 No. 1 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v23i1.6937

Abstract

The strategy of developing creative industries based on local wisdom is a means that can be adapted in the era of technological development. This effort can be done by analyzing the in-depth part of cultural products such as batik. The existence of batik, which not only covers the world of art, culture but also industry, can be utilized as a basis for building strategies. Exploring the strategy of strengthening local wisdom-based creative industries is obtained through the process of studying Jombangan Batik in East Java using qualitative methods. Data collection techniques in the form of observation and interviews were conducted at CV. Chariesma Batik Sejahtera is a batik production site in Jombang Regency. Data mining is also strengthened through literature review techniques with aligned topics. It was found that the strategy of using local wisdom in CV. Chariesma Batik Sejahtera utilizes local wisdom in the pre-production stage to produce sales. This can be a foundation or model to be applied in other creative industries. The utilization of local wisdom as a source of ideas in making products, ranging from materials, naming, values, and visuals. The manufacturing process can also include local wisdom, such as the value of protecting the environment and improving work skills. Thus, this strategy can be implemented and become an inspiration for other creative industries in incorporating elements and values from local wisdom.
Co-Authors Achmad Haldani Destiarmand Achmad Nur Kholis Adrian Nur Agus Sachari Agus Sachari Al Anshori, Siroj Ibnu Hajar Albi, Billy Inayatullah Amadio, Desmont Isaac Amboro, Lulut Angelica, Geovany Ciesar Annisa Meiliana Dewi Anshori, Siroj Ibnu Hajar Al Apriliana, Elisa Nur Arissuta, Dona Prawita Ariyanto, Syifa Azzahra Arsi Gardatami Athiyah, Akhras Ayob, Norhayati Azahra, Fatimah Bahari, Nooryan Baiti, Yunika Nur Bambang Sulistyo Budi, Setyo Deny Tri Ardianto Endang Sri Handayani Endri Sintiana Murni Fendi Geral Nuari Fitrah Raihan Fahreza Grahan, Tahta keanu Hartono, Lili Hastuti, Dian Lestari Hidayah, Risma Nur Indirani, Philosophia Ratu KARTIKASARI, NOVIA Kholis, Achmad Kholis, Achmad Nur Khwanrat Chinda Kristiandi, Kiki Loisia, Agnes Mat Desa, Mohd Asyiek Muhammad Luthfi Mulyanto Mulyanto Najma Mumtaza Ghoutsin Nada Nugroho, Dimas Yassin Agil Nur Ar-raffi, Eggar Sajid Nurkartikasari, Novia Nurkasanah, Ayu Aisah Panjaitan, Theograce Ulibasa Parahita, Pebrivana Sherly Paryanto Paryanto Prasetya, Nova Agung Prayitno, Firda Ayu Hari Purwantoro, Agus Putra Diningrat, Tomi Leo Putri Rachmawat, Onete Suzegy Semestha Putri, Febi Rahma Putri, Nabela Feronika Putrisyani, Andari Rizky Rahmanu Widayat Rahmawati, Risma Nur Ramadhani Ariyanto, Ovita Fitria Ramadhina, Novia Zahrani Rasendriya, Kenar Dhatu Ratriningsih, Isnani Rifai, Muh Aldo Rochimah, Ega Alfinna Rumantaka, Damara Dharma Samudra, Rafif Sari, Anisa Devita Septiana, Carlinda Setyo Budi Srikandi, Tamasya Aurora sriyono, Fitri Alvina Suha Sudarman, Tria Suherlan, Yayan Sunarni, Ani Syalimar Z, Safira Umdati, Fitriyati Latifatul Wahyuingsih, Novita Widiasari, Risna Yan Yan Sunarya Yayan Suherlan Zahra, Jihan Anisa Ziven, Naira