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Komunikasi Politik Personal Branding Ibnu Sina Melalui Media Sosial Instagram @Ibnusina Hayat, Muzahid Akbar; Rahman, Muhammad Wafi; Norkhalifah, Norkhalifah; Nuriadin, Deby; Permadi, Surya
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i8.20385

Abstract

Perkembangan teknologi adalah suatu proses berkelanjutan di mana pengetahuan, inovasi, dan penggunaan alat serta sistem yang lebih canggih berkembang seiring waktu. Media sosial menjadi salah satu bentuk media massa yang paling banyak diminati sebab media sosial menawarkan penyampaian informasi yang efektif dan efisien. Instagram memiliki peran penting dalam membangun personal branding seorang politikus untuk memperkenalkan diri, menyajikan latar belakang, dan menegaskan identitas politik mereka. Artikel ini bertujuan untuk membahas penggunaan strategi komunikasi personal branding yang dilakukan oleh Ibnu Sina di Instagramnya @ibnusina menggunakan strategi personal branding pyramid. Pada penelitian ini menggunakan metode Kualitatif Deskriptif yang bertujuan untuk menganalisis fenomena yang terjadi secara detail dan deskriptif terhadap subjek penelitian. Hasil dari penelitian ini menunjukkan keberhasilan Ibnu Sina dalam melakukan personal branding terlihat dari terbentuknya image seorang Wali kota Banjarmasin yang berintegritas, intelek, berbudaya dan Agamis. Image tersebut bisa dilihat dengan adanya dukungan oleh masyarakat melalui kolom komentar yang ada pada unggahan di Instagram @ibnusina. Selain itu, image positif seorang Ibnu Sina membuat dirinya terpilih sebagai walikota Banjarmasin dalam dua periode.
Pemberdayaan Masyarakat Anti Hoax Sebagai Upaya Pencegahan Konflik Identitas di Desa Semangat Dalam Susanto, Didi; Rico; Hayat, Muzahid Akbar
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 2 (2024): Literasi Informasi dan Dunia Peradaban Digital Manusia
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i2.273

Abstract

The Community Empowerment Program Rejecting Hoaxes as an Effort to Prevent Identity Conflict in Spirit Dalam Village aims to increase digital literacy and public awareness of the negative impacts of spreading hoax information. In the fast-paced digital era, people are faced with various information from various sources. Easy access to the internet and social media allows information to spread quickly, including hoax information that has the potential to cause conflict and panic in society. Spirit Dalam Village, even though it is in the countryside, has really felt the impact of the spread of hoax information. Villagers are enthusiastic about using the internet in their daily lives, but many of them do not understand how to verify the veracity of information obtained from the internet or social media. This makes them vulnerable to the spread of hoax information. This program is designed to overcome this problem through digital literacy training and socialization of the negative impacts of hoaxes.
Enhancing Political Literacy Among Generation-Z Through Social Media: Evidence from Indonesia's Electoral Commission Instagram Account Borneta, Farissa Avikass; Kurnia, Iervin Gilang; Setyowati, Ira; Sulfihidayatullah, Muh; Hayat, Muzahid Akbar
Potret Pemikiran Vol 29, No 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/pp.v29i1.3302

Abstract

The digitalization of political communication has significantly transformed how citizens engage with political information, particularly among younger generations. Generation Z (Gen Z), born between 1997 and 2012, represents a cohort of digital natives with high technological literacy but relatively limited political awareness. In Indonesia, where Gen Z constitutes a substantial share of the electorate, electoral institutions face challenges in delivering effective political education through conventional channels. This study examines the effectiveness of political education content disseminated via the @KPU_KALSEL Instagram account in enhancing political literacy among Gen Z students. Using a qualitative descriptive approach, the study conducted semi-structured interviews with five undergraduate students from the Faculty of Social and Political Sciences at UNISKA (born in 2002), supported by content analysis and systematic observation carried out in November 2024. The findings indicate that Instagram-based political content contributes positively to increasing political awareness and understanding among Gen Z audiences. Factors influencing effectiveness include content accessibility, visual clarity, concise messaging, and topical relevance. Posts related to the Peaceful Campaign Declaration and information on the Quiet Period were perceived as particularly impactful. Participants demonstrated improved comprehension of electoral procedures, regulations, and democratic values. This study concludes that social media platforms, when strategically utilized, can serve as effective tools for political education and voter engagement among digitally native generations.
PELATIHAN KOMUNIKASI SISWA DUTA ANTI KEKERASAN DALAM MENCEGAH KEKERASAN DI SEKOLAH DASAR BANJARBARU Ayuni, Risa Dwi; Hayat, Muzahid Akbar; Novianti, Lieta Dwi; Apriliyanti, Rizki; Karimah, Siti Jalilatul; Rahmaningsih, Syahjehan; Hestiaffin, M. Rezky
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.33854

Abstract

Abstrak: Kekerasan di lingkungan sekolah masih menjadi persoalan serius yang memerlukan perhatian berbagai pihak, termasuk melalui pendekatan komunikasi edukatif. Penelitian ini bertujuan untuk mendeskripsikan pelaksanaan dan dampak pelatihan komunikasi bagi siswa yang ditunjuk sebagai Duta Anti Kekerasan di Sekolah Dasar Banjarbaru sehingga dapat meminimalkan atau mencegah kekerasan di Sekolah Dasar Banjarbaru. Kegiatan ini dilaksanakan dengan cara sosialisasi secara langsung kepada siswa di Sekolah Dasar Banjarbaru. Pelatihan difokuskan pada peningkatan kemampuan komunikasi interpersonal, komunikasi persuasif, serta keterampilan menyampaikan pesan anti kekerasan secara efektif di lingkungan sekolah. Materi sosialisasi disampaikan melalui pendekatan partisipatif yang meliputi pelatihan komunikasi, diskusi kelompok, simulasi peran, dan pembahasan studi kasus yang relevan dengan pengalaman nyata siswa di lingkungan sekolah. Kegiatan ini berlangsung di area terbuka sekolah dasar di Banjarbaru, melibatkan puluhan siswa kelas IV, V, dan VI yang telah dipilih menjadi Duta Kekerasan oleh pihak sekolah. Hasil Evaluasi menunjukkan bahwa pelatihan ini mampu meningkatkan kepercayaan diri siswa, memperkuat peran mereka sebagai agen perubahan, serta mendorong terciptanya budaya sekolah yang lebih aman dan suportif. Kesimpulannya, pelatihan komunikasi berperan penting dalam memberdayakan siswa sebagai pelopor pencegahan kekerasan di tingkat sekolah dasar.Abstract: Violence in schools remains a serious issue that requires attention from various parties, including through an educational communication approach. This study aims to describe the implementation and impact of communication training for students appointed as Anti-Violence Ambassadors at Banjarbaru Elementary Schools, thereby minimizing or preventing violence in Banjarbaru Elementary Schools. This activity was carried out through direct outreach to students at Banjarbaru Elementary Schools. The training focused on improving interpersonal communication skills, persuasive communication skills, and skills in effectively conveying anti-violence messages in the school environment. The outreach material was delivered through a participatory approach that included communication training, group discussions, role-playing simulations, and case studies relevant to students' real-life experiences in the school environment. This activity took place in an open area of an elementary school in Banjarbaru, involving dozens of fourth, fifth, and sixth-grade students who had been selected as Violence Ambassadors by the school. Evaluation results showed that this training was able to increase students' self-confidence, strengthen their role as agents of change, and encourage the creation of a safer and more supportive school culture. In conclusion, communication training plays a crucial role in empowering students as pioneers in preventing violence in elementary schools.