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Determinants Of The Incident Of Hypertension In The Working Area Of The New City Puskesmas, Melawi District, 2023 Damayanti, Ria; Dwi Saroso Libra Putra; Sohibun, Sohibun; Rika Yuanita Pratama; Sunarti, Sunarti
Jurnal EduHealth Vol. 14 No. 04 (2023): Jurnal eduHealt, 2023, December
Publisher : Sean Institute

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Abstract

Hypertension occurs when systolic and diastolic blood pressure is too high. Hypertension is a condition when measured on two different days, the systolic blood pressure reading on both days is ≥140 mmHg and/or the diastolic blood pressure reading on both days is ≥90 mmHg (WHO, 2019). Objective: To determine the determinants of hypertension in the work area of the Kota Baru Health Center, Melawi Regency. Method: This research was carried out using quantitative methods with a cross sectional design, a population of 15,872, and using the Stanley Lemeshow formula, 100 samples were obtained using the Portional Random Sampling sampling technique. The instrument used was a closed questionnaire by means of an interview. Data analysis was carried out using the Chi-Square test. Results: There is a relationship between Knowledge (p-value = 0.008, OR = 3.378 95%), Attitude (p-value = 0.016, OR = 3.114), Smoking Habits (p-value = 0.012, OR = 3.194) and Diet (p -value = 0.036, OR = 2.768) with the incidence of hypertension in the working area of the Kota Baru Health Center, Melawi Regency. Conclusion: There is a relationship between knowledge, attitudes, smoking habits and patterns with the incidence of hypertension in the work area of the Kota Baru Health Center, Melawi Regency. Suggestion: The community health center health promotion program can be more active in providing education to the people of Tanah Pinoh sub-district, especially to people with hypertension. Providing information regarding the need for counseling on the prevention of hypertension and programs related to health education in the adult population so that it can prevent an increase in the prevalence rate of hypertension.
Analisis Strategi Komunikasi Pemasaran Digital dalam Kegiatan Pemasaran Klub Olahraga Damayanti, Ria; Sari, Yunita; Prasetya, Hendri
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6046

Abstract

XYZ is a sports club specializing in swimming and water polo training, primarily focusing on developing young athletes. In the digital era, the club utilizes social media as its main platform to promote services and enhance brand visibility among the public. This study aims to analyze the digital marketing communication strategies implemented by XYZ Sports Club and explore ways to optimize their effectiveness. The research adopts a post-positivist paradigm with a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews with club managers, coaches, and members, as well as observation of digital activities across social media platforms. The findings reveal that XYZ has applied an integrated marketing communication framework encompassing five strategic principles: identification, individualization, interaction, integration, and integrity. However, the effectiveness of these strategies remains limited due to the absence of a structured customer feedback system and insufficient use of digital analytics. The study recommends strengthening data-driven evaluation mechanisms to enhance message personalization and improve the overall effectiveness of digital marketing communication in community sports organizations.