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The Influence of Advertising Media, Brand Ambassadors and Prices on Purchasing Decisions Saputra, Raihan; Nur'Aeni, Nur'Aeni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5172

Most humans have problems with oily facial skin. Oily facial skin is one of the enemies or also a threat that affects a person's appearance and self-confidence. The presence of facial wash is able to overcome these problems and can reduce pore blockage due to blackheads and acne, rejuvenate facial skin, make facial skin look brighter, fresher, and make you stay young. The mandom coperaton company that produces Gatsby facial wash was established in Indonesia in 1969. The purpose of this research is to test the influence of advertising media, brand ambassadors, and prices on purchase decisions. This research uses quantitative methods. The population used includes Pelita Bangsa University students who have used or purchased Gatsby facial wash products. The number of samples obtained in this study is as many as 76 respondents. The data collection technique carried out in this study uses purposive sampling techniques using primary and secondary data. Data analysis in this study using SmartPLS (Partial Least Square) software. The results of this study show that : 1.) advertising media on purchasing decisions has a positive and significant effect,. 2.) brand ambassador to the purchase decision has a positive and significant effect, then 3.) the price on the purchase decision has a positive and significant effect.

Sosialisasi Wisata Halal dalam Perspektif Islam Nur'aeni, Nur'aeni; Mintarsih, Mimin; Afifudin, Muhammad
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 3 No. 2 (2023): November
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v3i2.827

The purpose of this activity is to describe halal tourism in the view of an Islamic perspective to the people of Campakamulya Village. The method in this service activity is to use PAR (Participatory Action Research) which includes 3 stages, namely the beginning, preparation, implementation and evaluation stages. The results of the activities have been carried out well, the community, especially the managers of tourism villages, have gained knowledge about how to manage and implement sharia-based tourism villages so that they have more value than other tourism.

OPTIMISME PADA MAHASISWA ATLET KARATE YANG MENERIMA BEASISWA BERPRESTASI DI UNIVERSITAS MUHAMMADIYAH PURWOKERTO Nur, Salma Pamela; Hamzah, Imam Faisal; Nur'aeni, Nur'aeni; Wahidah, Fatin Rohmah Nur
Jurnal EMPATI Jurnal Empati: Volume 13, Nomor 5, Tahun 2024 (Oktober 2024)
Publisher : Faculty of Psychology, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/empati.2024.46518

Mahasiswa atlet karate yang menerima beasiswa berprestasi di Universitas Muhammadiyah Purwokerto selain mempertahankan prestasi karate juga harus mampu menyeimbangkan prestasi akademik supaya beasiswa tidak dicabut. Mahasiswa atlet karate memerlukan optimisme guna mempertahankan prestasi karate dan mendapatkan hasil akademik dengan IPK diatas 3 dari skala 4. Tujuan penelitian ini untuk mengetahui gambaran optimisme pada mahasiswa atlet karate yang menerima beasiswa berprestasi di Universitas Muhammadiyah Purwokerto. Penelitian ini menggunakan metode kualitatif fenomenologi dengan strategi IPA (Interpretative Phenomenological Analysis). Partisipan penelitian ini adalah tiga mahasiswa atlet karate penerima beasiswa berprestasi yang terdiri dari satu lakilaki dan dua perempuan. Berdasarkan hasil penelitian, seluruh partisipan memiliki optimisme yang dipengaruhi oleh aspek permanence (ketetapan suatu peristiwa), pervasiveness (keleluasaan suatu peristiwa), personalization (sumber suatu peristiwa), dan dukungan sosial. Seluruh partisipan memiliki perbedaan dalam motivasi berkuliah, bentuk pribadi yang berambisi, target akademik, upaya strategis, dan dukungan sosial yang didapatkan sehingga dapat diambil kesimpulan bahwa setiap partisipan memiliki perbedaan gambaran optimisme yang berbedabeda.

Analisis Faktor-Faktor yang Mempengaruhi Kredit di Bank BJB Periode 2019-2023 Nurhasanah, Siti; Nur'aeni, Nur'aeni
Jurnal Accounting Information System (AIMS) Vol. 7 No. 2 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/aims.v7i2.1125

This research aims to understand the factors that influence credit, namely Third Party Funds, Non-Performing Loans, Capital Adequacy Ratio, and Interest Rates. The research object in this report is an analysis of the factors that influence Bank BJB periode 2019-2023 credit. The type of research used is descriptive quantitative, the type of data is secondary data and uses data collection techniques in the form of documention, interview, and literature study. Meanwhile, the technique for taking it is from financial reports published on the website https://www.bankbjb.co.id. Data analysis and hypothesis testing uses coefficient of determination analysis and t test. The results of the research show that there is a significant influence between DPK on lending at Bank BJB by 94.84%, there significant influence between NPL and lending to Bank BJB for by 44.5%, there is no significant influence between CAR on lending to Bank BJB by 3.01%, there is no significant influence between the interest rate on lending to Bank BJB by 3, 18%.

Analisis Tingkat Kesehatan Bank dengan Menggunakan Metode RGEC di PT Bank Mandiri Taspen KCP Ujung Berung Kamelia, Deska; Nur'aeni, Nur'aeni; Nuraeni, Eni
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1337

Based on the observation results, this study is motivated by the fluctuations in the health ratio of PT Bank Mandiri Taspen from 2019 to 2023. This study aims to analyze the health level of PT Bank Mandiri Taspen using the RGEC method. This method consists of four evaluation factors: Risk Profile, Good Corporate Governance (GCG), Earning, and Capital. This study is a quantitative descriptive study using secondary data obtained from PT Bank Mandiri Taspen's annual financial reports and governance reports from 2019 to 2023, which have been published regularly. The results of this study show that the health level of PT Bank Mandiri Taspen from 2019 to 2023, measured using the RGEC method based on the Risk Profile factor, which is evaluated by the NPL and LDR ratios, obtained a healthy rating with a score of 2.1. The Good Corporate Governance factor obtained a healthy rating with a score of 2. The Earning factor, evaluated by the ROA, ROE, BOPO, and NIM ratios, obtained an extremely healthy rating with a score of 1.3. The Capital factor, evaluated by the CAR ratio, obtained an extremely healthy rating with a score of 1.

Pengaruh Promosi Media Sosial dan Word of Mouth terhadap Keputusan Deposan Memilih Deposito Mantap Aini, Khoirul; Nur'aeni, Nur'aeni; Dimyati, Dadang
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1338

Based on the results of observations and interviews that underlie this research, the fluctuating number of depositors of deposit products is suspected to be influenced by social media promotion and word of mouth at PT Bank Mandiri Taspen KCP Ujung Berung. This study aims to determine the influence of social media promotion and word of mouth on depositors' decisions to choose deposits at PT Bank Mandiri Taspen KCP Ujung Berung, both partially and simultaneously. The subject of this study is the depositors at PT Bank Mandiri Taspen KCP Ujung Berung. The research is quantitative associative in nature, utilizing primary data. Data collection techniques include observation, interviews, literature review, and questionnaires. The sampling technique employed is non-probability sampling with accidental sampling as the method. The population consists of all depositors at PT Bank Mandiri Taspen KCP Ujung Berung, totaling 259 people, with a sample size of 73 people. The data analysis and hypothesis tests used were determination coefficient analysis, multiple regression analysis, multiple correlation analysis, t-test, and F test. The research results show that social media promotion and word of mouth each have a partial impact on depositor decisions, with an influence of 60.3% and 52.8%, respectively. Simultaneously, there is a significant combined effect of 75.8%.

School Climate and Academic Hardiness on Students’ Subjective Well-Being in Boarding School with Student Engagement as Mediator Na’imah, Tri; Sriyanto, Sriyanto; Nur'aeni, Nur'aeni; Azzahra, Nabilla Feylisha
Islamic Guidance and Counseling Journal Vol. 8 No. 1 (2025): Islamic Guidance and Counseling Journal
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung in collaboration with Asosiasi Bimbingan dan Konseling Indonesia (ABKIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/0020258567200

Students in boarding schools face additional pressures due to dual curriculum, high cognitive load, personal problems such as family homesickness, feelings of not belonging, and poor sleep patterns that compound worsening student well-being. This study examines the relationship between school climate and academic hardiness with student subjective well-being, with the mediation of student engagement among students in boarding schools. Data were collected using the Student Subjective Wellbeing Questionnaire (SSWQ; CR=0.941), School Climate Scale (SCR; CR=0.895), The Academic Hardiness Scale (AHS; CR=0.921), and Student Engagement Scale (SES; CR=0.902). A total of 519 junior and senior high school students who participated in Islamic boarding school programs in Banyumas Regency, Central Java, Indonesia, were involved in the study. The data were analysed using AMOS (Analysis of Moment Structures) software to conduct structural model analysis and hypothesis validation, to evaluate the relationship between variables. The results indicated that student engagement mediates school climate and student subjective well-being. Student engagement also mediates the relationship between academic hardiness and student subjective well-being. Students in boarding schools suggested to have a positive perception of the school environment and academic hardiness in facing academic problems and challenges to achieve well-being while living in the dormitory.

Analisis Tingkat Aktivitas Fisik Siswa SMA Muhamadiyah 1 Palangka Raya Syahrullah, Adi; Mikdar, Ujen Zenal; Wahyudi, Arief Nur; Gressia, Gressia; Nur'aeni, Nur'aeni
SPRINTER: Jurnal Ilmu Olahraga Vol. 6 No. 1 (2025): SPRINTER: Jurnal Ilmu Olahraga
Publisher : MAN Insan Cendekia Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46838/spr.v6i1.705

This study aims to analyze the level of physical activity among students of SMA Muhammadiyah 1 Palangka Raya and to identify gender-based differences in physical activity. A quantitative approach with a descriptive survey design was used. The sample consisted of 60 students selected using cluster sampling technique. The instrument employed was the Global Physical Activity Questionnaire (GPAQ), which generates MET (Metabolic Equivalent of Task) scores as indicators of physical activity intensity. Data were analyzed descriptively and inferentially using an independent t-test. The results showed that the average MET score was 3875.54, indicating a high level of physical activity. Specifically, male students had a higher mean MET score (M = 4801.93) than female students (M = 3004.68). The t-test revealed a statistically significant difference between the two groups (p = 0.014). These findings highlight a gender gap in physical activity, potentially influenced by biological, social, and environmental factors. The study recommends implementing school-based interventions that promote equal participation in physical activities to support students’ overall health and physical fitness.

The Influence of Self-Efficacy and Peer Conformity on Academic Dishonesty in Purbalingga ‘X’ Vocational High School Students Ghoni, Fathi Abdul; Noveni, Nia Anggri; Nur'aeni, Nur'aeni; Suwarti, Suwarti
Psychosophia: Journal of Psychology, Religion, and Humanity Vol. 7 No. 1 (2025): Psychosophia (April 2025)
Publisher : Islamic Psychology Study Program, Institut Agama Islam Negeri Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/psc.v7i1.4828

Vocational high school students need to have high integrity to be able to complement their skills, so that in the future, these students can meet the needs of the world labour market. Students who engage in academic dishonesty often have low self-efficacy and are affected by peer conformity. This study empirically examines the effect of self-efficacy on academic dishonesty, the effect of peer conformity on academic dishonesty, and the combined effect of self-efficacy and peer conformity on academic dishonesty among students at SMK "X" Purbalingga. This research employs a quantitative method with multiple linear regression analysis. The sampling technique used is simple random sampling. The results indicate a significant effect of self-efficacy and peer conformity on academic dishonesty, with an F-value of 58.481, p = 0.000, and an R-square of 0.353. This demonstrates that self-efficacy and peer conformity contribute 35.3% to academic dishonesty. This study proves that self-efficacy and peer conformity significantly impact academic dishonesty among students at SMK X Purbalingga.

School Climate and Academic Hardiness on Students’ Subjective Well-Being in Boarding School with Student Engagement as Mediator Na’imah, Tri; Sriyanto, Sriyanto; Nur'aeni, Nur'aeni; Azzahra, Nabilla Feylisha
Islamic Guidance and Counseling Journal Vol. 8 No. 1 (2025): Islamic Guidance and Counseling Journal
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung in collaboration with Asosiasi Bimbingan dan Konseling Indonesia (ABKIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/0020258567200

Students in boarding schools face additional pressures due to dual curriculum, high cognitive load, personal problems such as family homesickness, feelings of not belonging, and poor sleep patterns that compound worsening student well-being. This study examines the relationship between school climate and academic hardiness with student subjective well-being, with the mediation of student engagement among students in boarding schools. Data were collected using the Student Subjective Wellbeing Questionnaire (SSWQ; CR=0.941), School Climate Scale (SCR; CR=0.895), The Academic Hardiness Scale (AHS; CR=0.921), and Student Engagement Scale (SES; CR=0.902). A total of 519 junior and senior high school students who participated in Islamic boarding school programs in Banyumas Regency, Central Java, Indonesia, were involved in the study. The data were analysed using AMOS (Analysis of Moment Structures) software to conduct structural model analysis and hypothesis validation, to evaluate the relationship between variables. The results indicated that student engagement mediates school climate and student subjective well-being. Student engagement also mediates the relationship between academic hardiness and student subjective well-being. Students in boarding schools suggested to have a positive perception of the school environment and academic hardiness in facing academic problems and challenges to achieve well-being while living in the dormitory.

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