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All Journal MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Jurnal InterAct Communication Sphere Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal SOLMA Journal of Dedicators Community Jurnal Sosial Humaniora IKRA-ITH ABDIMAS Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Infrastruktur Jurnal Pengabdian Kepada Masyarakat (Mediteg) JURNAL LENSA MUTIARA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia Indonesian Journal for Social Responsibility COMMICAST Calathu: Jurnal Ilmu Komunikasi Jurnal Konstruksi Jobmark: Journal of Branding and Marketing Communication CONSEN: Indonesian Journal of Community Services and Engagement Jurnal InterAct International Journal of Geotourism Science and Developmen Cerdika: Jurnal Ilmiah Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting
Eli Jamilah Mihardja
Bakrie University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Jobmark: Journal of Branding and Marketing Communication

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Hindu Spiritual Tourism Branding: The AKIELS Analysis of the Self-Healing Program through the Melukat Ritual at Tirta Empul Temple, Bali Fathiarani, Sarah Khaerunnisha; Mihardja, Eli Jamilah
Jobmark: Journal of Branding and Marketing Communication Vol. 6 No. 1 (2024): JOBMARK Vol 6 No 1 (July-December 2024)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v1i2.282

Abstract

The presence of spiritual tourism in the form of a hugging process, known as a self-cleansing ritual for Hindus, has now become much sought after by local and foreign tourists. The Melukat ritual, a sacred Hindu practice, involves a series of cleansing and purifying activities in a holy water spring, believed to provide spiritual and physical healing. This process provides benefits, namely self-healing from stress, trauma, depression, and so on, just by going through several believed stages. Tirta Empul Temple is the most popular Melukat location for tourists in Bali. The queue for those who want to carry out the Melukat process is always long and snakes every day, not only during the holiday season or holidays. This study focuses on observing tourist self-healing program activities through the Melukat ritual using the AKIELS Model analysis knife. The findings show that Tirta Empul Temple, in the minds of tourists, is attached to the Melukat ritual, which is believed to be self-healing for tourists because it provides calming benefits from stress, trauma, and depression. Tirta Empul Temple has become embedded in the minds of tourists, and it can be represented by the many visitors who come to do the ritual Melukat almost every day. This study produces an in-depth understanding of Hindu spiritual tourism branding by dissecting the aspects of brand awareness, knowledge, image, experience, loyalty, and spirituality in the tourist self-healing program through the Melukat ritual in Bali.
Co-Authors Adriati, Fatin agustini, Prima Mulyasari Agustini Alchoiri, Muhammad Firrizqi Amelia Sandyrani Amer Qasem Andi Hendra Paluseri Andika, Dicky Andini Khansa Anggraini, Candra Anggraini, Indri Anggraini Annisa Putri Antasari, M. Rizky Aqil Azizi Ari Kurnia Arif Mulizar Arni Widyastuti, Dominica Azman Azwan Azmawati Azmawati, Azman Azwan Azmawati, Azman Azwan Azzura, Denisa Bambang Sukma Wijaya Budi Priyanto, Adi Budi Priyanto, Adi Dadang Rachmat Puja Deddy Setiawan Deni Mulyadi Denisa Azura Dewanty, Irma Septuriany Dian Harmaningsih Diki Surya Irawan Dudi Rudianto Fajrin Ismail, Rexy Fariardhany, Fakhrureza Fathiarani, Sarah Khaerunnisha Fatin Adriati Feni Fasta Gunawan, M Guson P Kuntarto Hasan Ali Murtadha Ali Murtadha Holila Hatta Ika Nur Fitriani Indarmawan, Aldo Indriani, Putri Insan H. Harahap Irawan, Diki Surya Jamin, M. Irsyad Jurica Lucyanda Kurnia, Ari Kurnia, Ari Lestari, Dinda Dwi Lorita Simamora, Santa M. Didih Mariano, Houce Mirsa Diah Novianti Mohammad Ihsan mountina, Natasya Sarah Mountina Muhammad Rassya Saputra Murtadha, Hasan Ali Murtanti Putri, Dianingtyas Panggabean, Ronald H. Panji Witaryanto Prima Mulyasari Agustina Prof. Ir. Sofia W. Alisjahbana, M.Sc., Ph.D., Prof. Ir. Sofia W. ratama, Sapta Agung P Rexy F. Ismail Rio Rahim Rizki Briandana Rosi Sukmawati Saputra, Muhammad Rassya Simon, Victoria Sirin Fairus Siti Komsiah Sulthan Fadhilah, Muhammad Susilaningrum Hartono Syaifuddin Syaifuddin Togu Pardede Tri Susanto Tuti Widiastuti Widyastuti, Dominica Arni