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Akibat Hukum Bagi Pekerja yang Tidak Melaksanakan Employee Branding: Analisis Yuridis Terhadap Kewajiban dan Upaya Hukum Togatorop, Pricelia Anggita; Ambarwati, Mega Dewi
Media Hukum Indonesia (MHI) Vol 3, No 2 (2025): June
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Employee branding is a corporate approach to create a positive image through employee behavior and performance. This study examines the legal implications for employees who fail to apply employee branding, the legal frameworks that regulate it, and the legal actions that can be pursued. The research employs a normative juridical method with an analysis of laws and case studies. Findings indicate that violations of employee branding may lead to penalties ranging from warnings to dismissal. The legal grounds cover Labor Law, company policies, and employment contracts. Available legal actions include mediation, arbitration, and lawsuits in the Industrial Relations Court
Prespektif Hukum Apabila Karyawan Melanggar Employee Branding Santoso, Joe Martin; Ambarwati, Mega Dewi
Media Hukum Indonesia (MHI) Vol 3, No 2 (2025): June
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Employee branding is a marketing strategy for companies that focuses on how employees perceive, feel, and represent the company's brand, both inside and outside the organization. This is an effort to create a positive image of the company in the eyes of employees and motivate them to become active brand ambassadors. of employee branding is to build a positive image of the company in the eyes of employees, which in turn will increase their loyalty, retention, and productivity. Employees who feel proud of their place of work will be more motivated to give their best and voluntarily promote the company to others. There is a violation of cause and effect if you do not do Employee Branding.
Analisis Yuridis‑Sosiologis Putusan Nomor 256/Pdt.G/2025/PA.Smn Ramadhan, Gilang; Ambarwati, Mega Dewi
Media Hukum Indonesia (MHI) Vol 3, No 2 (2025): June
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This article critically examines the Decision of the Sleman Religious Court Number 256/Pdt.G/2025/PA.Smn which granted the wife's divorce suit with the order of talaksatu baʾin sughra. The focus of the study includes the legitimacy of the reasons for divorce, the relevance of evidence, the application of civil procedural law (verstek), and its implications for the protection of the rights of Muslim women in Indonesia. The methodology used is normative-sociological legal research with a statutory approach, decisions, and fiqh literature. The results show: (1) the arguments of continuous disputes, non-maintenance, and desertion fulfill Article 19 letter (f) of PP9/1975 in conjunction with Article 116 letter (f) of the KHI; (2) the combination of written evidence and two consistent witnesses strengthens the basis for justifying the lawsuit; (3) the verstek mechanism still guarantees due process as long as the summons is valid; (4) This decision provides a positive precedent for wives affected by unfair power relations in the household. Recommendations are submitted for the Supreme Court to strengthen technical guidelines on proof of desertion and for related ministries to increase gender equality-based family law literacy.
Tanggung Jawab Hukum Bagi Pekerja yang Tidak Melaksanakan Employee Branding Permadi, Rangga Setya; Ambarwati, Mega Dewi
Media Hukum Indonesia (MHI) Vol 3, No 3 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

In the context of industrial relations in Indonesia, employee branding plays an important role in shaping the company's image through employee behavior and attitudes. Employees have a responsibility to maintain the company's reputation in accordance with applicable laws and internal regulations. This article analyzes the legal framework governing employee branding obligations and the legal implications that may arise if employees violate these obligations. Based on normative analysis, it was found that violations of employee branding obligations can result in legal sanctions, both internal such as termination of employment (PHK) and administrative sanctions, and external such as claims for compensation. Thus, it is important for companies and employees to understand the obligations and consequences related to employee branding in employment relations.
Implementasi dan Prespektif Hukum Bagi Pekerja Yang Tidak Melaksanakannya Employee Branding Rohmah, Siti Afidatul; Ambarwati, Mega Dewi
Media Hukum Indonesia (MHI) Vol 3, No 2 (2025): June
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

In today’s increasingly competitive global business landscape, employee branding has emerged as a strategic approach for companies to build and maintain a positive public image through their workforce. In the digital era, particularly with the rise of social media, every action and communication by employees—both online and offline—can influence the company's reputation. This study aims to examine the legal consequences for employees who fail to uphold employee branding in line with corporate standards and expectations, especially within the framework of Indonesian labor law. The research focuses on clarifying the legal boundaries, employee obligations, and protections for individual rights, including freedom of expression. Using a normative-juridical approach, this study seeks to provide a balanced understanding between a company’s interest in safeguarding its reputation and the rights of employees in the employment relationship. The findings are expected to contribute to the development of fair corporate policies aligned with national labor law principles.
ANALISIS HUKUM PERSAINGAN USAHA ATAS PENGARUH BRAND AWARENESS TERHADAP PENJUALAN PADA SCARLETT WHITENING Ambarwati, Mega Dewi
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Juli
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v4i2.385

Abstract

Persaingan usaha yang sehat antar pelaku usaha sangat diperlukan untuk memberikan pilihan dan keberagaman kepada konsumen atas produk yang berkualitas dengan harga yang kompetitif. Melalui brand awareness Scarlett Whiteneing yang sangat baik dapat berpengaruh positif yang signifikan terhadap keputusan pembelian. Hal ini menunjukan semakin tingginya kesadaran konsumen terhadap merek semakin tinggi juga konsumen akan memutuskan untuk melakukan pembelian produk. Penelitian ini menggunakan penelitian hukum normatif, yang berfokus pada analisis teks, norma, dan aturan hukum yang berlaku. Tujuan dari penelitian ini untuk menganalisis bagaimana pengaruh Brand Awareness terhadap penjualan produk Skincare Scarlett Whitening dalam perspektif hukum persaingan usaha. Hasil dari Penelitian menunjukan bahwa Brand Awareness berpengaruh positif dan signifikan terhadap penjualan produk, serta brand awareness yang dilakukan tidak melanggar hukum persaingan usaha yang berlaku. Dapat disimpulkan bahwa persaingan sehat dari brand Scarlett Whitening melalui brand awareness atas penjualan produk. Bahwa, upaya brand awareness yang dilakukan Scarlett Whitening untuk meningkatkan penjualan produk sudah mengidentifikasikan bahwa brand Scarlett Whitening merupakan pelaku usaha yang menerapkan prinsip persaingan usaha secara sehat, tidak melanggar hukum khususnya hukum persaingan usaha.
Peran Peradilan Agama Dalam Penetapan Ahli Waris Endro Bin Sunarto Berdasarkan Prinsip Hukum Islam Wahyuni, Silvia Ika Nur; Ambarwati, Mega Dewi
Media Hukum Indonesia (MHI) Vol 3, No 4 (2025): December
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17397962

Abstract

The determination of heirs in Islamic inheritance law in Indonesia is a legal process that balances legal certainty, Sharia-based justice, and the protection of heirs’ rights. Within the jurisdiction of the Religious Courts, this authority is affirmed under Article 49 letter b of Law No. 3 of 2006 as well as the Compilation of Islamic Law (KHI) Articles 171–214, which comprehensively regulate the definition of inheritance, requirements for heirs, disqualifications, and the respective shares of heirs. The presence of KHI demonstrates the harmonization between Sharia principles and national law, making Islamic inheritance law not only a religious norm but also legally binding within the national legal system. Judges of the Religious Courts, in exercising this authority, are expected not only to enforce the formal legal aspects but also to uphold substantive justice oriented toward the maqāṣid al-syarī‘ah. Thus, court rulings serve not only to provide legal certainty but also to ensure fairness, preserve family harmony, and prevent potential disputes over the distribution of the deceased’s estate.
PENGARUH KEBIJAKAN TARIF CUKAI TERBARU TERHADAP PENJUALAN ROKOK ILEGAL: Nomor : 143/pid.sus/2023.PN.Lmg Syahputra, Rendy Dwi; Ambarwati, Mega Dewi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 5 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i5.511

Abstract

Kenaikan tarif cukai hasil tembakau (CHT) yang ditetapkan pemerintah melalui Direktorat Jenderal Bea dan Cukai (DJBC) berhasil menurunkan produksi hasil tembakau. Namun, berdasarkan data prevalensi merokok dalam riset kesehatan dasar (Riskesdas) yang dikeluarkan oleh Kementerian Kesehatan Republik Indonesia, penurunan prevalensi merokok lebih rendah dibanding penurunan produksi hasil tembakau. Hal ini menimbulkan pertanyaan apakah kondisi tersebut disebabkan oleh adanya produk hasil tembakau yang dikonsumsi masyarakat, tetapi tidak dipasarkan secara legal (hasil tembakau ilegal) atau karena faktor lainnya. Tujuan penelitian ini untuk mengetahui pengaruh kebijakan tarif CHT dan aktivitas pengawasan berupa operasi pasar dan penindakan terhadap peredaran hasil tembakau illegal
PENYELESAIAN SENGKETA WARIS PADA PENGADILAN AGAMA (STUDI PUTUSAN PENGADILAN AGAMA SBY No. 3562/Pdt.G/PA.SBY/2023) Fardayana, Taj Bahy; Ambarwati, Mega Dewi
Journal Justiciabelen (JJ) Vol 4, No 01 (2024): January
Publisher : Univeristas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jj.v4i01.3906

Abstract

ABSTRAKPenelitian ini mengulas penyelesaian sengketa waris di Pengadilan Agama, dengan menggunakan studi kasus Putusan Pengadilan Agama Surabaya No. 3562/Pdt.G/PA.SBY/2023. Pewarisan di Indonesia melibatkan pluralisme hukum, termasuk hukum adat, Barat, dan Islam. Namun, perubahan dalam pilihan hukum dalam perkara perdata Islam telah mengubah hukum waris di Indonesia. Metode yang digunakan adalah yuridis normatif dengan pengumpulan data melalui studi dokumen terkait peraturan perundang-undangan, serta analisis Putusan Pengadilan Agama Surabaya. Hasilnya menunjukkan bahwa Pengadilan Agama memiliki kompetensi absolut dalam menangani perkara waris yang melibatkan masyarakat beragama Islam, termasuk penentuan ahli waris, harta peninggalan, dan pembagian warisan. Pembagian waris pada perkawinan ganda mengikuti ketentuan hukum Islam dan peraturan perundang-undangan, untuk memastikan keadilan bagi semua pihak. Studi kasus Putusan Pengadilan Agama Surabaya memperlihatkan prinsip-prinsip hukum Islam dalam penyelesaian sengketa waris. Penelitian ini memberikan wawasan mendalam tentang penyelesaian sengketa waris di Pengadilan Agama, menyoroti pentingnya implementasi hukum waris yang adil dan sesuai dengan ajaran agama. Kesimpulan dari penelitian ini adalah perlunya pemahaman yang baik terhadap hukum waris untuk mencegah sengketa dalam keluarga dan memastikan perlindungan hak-hak waris yang adil. ABSTRACT This research reviews the settlement of inheritance disputes in the Religious Court, using a case study of Surabaya Religious Court Decision No. 3562/Pdt.G/PA.SBY/2023. Inheritance in Indonesia involves a pluralism of laws, including customary, Western and Islamic laws. However, changes in the choice of law in Islamic civil cases have changed inheritance law in Indonesia. The method used is normative juridical with data collection through document study related to legislation, as well as analysis of the Surabaya Religious Court Decision. The results show that the Religious Court has absolute competence in handling inheritance cases involving Muslim communities, including the determination of heirs, inheritance property, and the division of inheritance. The division of inheritance in multiple marriages follows the provisions of Islamic law and legislation, to ensure justice for all parties. Case studies of Surabaya Religious Court decisions demonstrate the principles of Islamic law in the settlement of inheritance disputes. This research provides an in-depth insight into the settlement of inheritance disputes in the Religious Courts, highlighting the importance of fair implementation of inheritance law in accordance with religious teachings. The conclusion of this research is the need for a good understanding of inheritance law to prevent disputes in the family and ensure fair protection of inheritance rights. 
Kewajiban Pekerja Dalam Menerapkan Employee Branding: Perspektif Hukum dan Praktik Perusahaan Rosa, Ellya; Ambarwati, Mega Dewi
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Employee branding is an important strategy for companies in building a positive image in the eyes of employees, customers, and the public. This strategy aims to create alignment between company values and employee behavior, so that it can increase the company's competitiveness. Although the main responsibility for building employee branding usually lies with the company, workers also have a significant role and obligation to support the success of the process. This article examines workers' obligations within the framework of Indonesian labor law, including relevant laws and regulations, such as Article 1330 of the Civil Code, which regulates workers' legal capacity to make employment agreements. This study also explores how companies can integrate employee branding into their work policies and culture through employee training, incentives, and development programs. In addition, this article discusses the implementation practices of employee branding in various companies and the challenges faced in ensuring worker compliance with company values. This study aims to provide in-depth insight into the importance of collaboration between companies and workers in creating effective and sustainable employee branding. With this understanding, it is hoped that companies and workers can work together to build harmonious working relationships while supporting business sustainability. This article contributes to the literature on employment law and human resource management strategies in Indonesia.